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Jan-2025
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Overview
Market Insights Snapshot
Belushi's Farm has shown varied performance across different states and product categories over the past few months. In Massachusetts, the brand's presence in the concentrates category has been inconsistent, with rankings fluctuating from 29th in November 2024 to 43rd by January 2025, indicating potential challenges in maintaining a stable market position. On the other hand, Maryland has been a more promising market for Belushi's Farm, particularly in the flower category, where the brand improved its ranking from 34th in October 2024 to 27th by January 2025, suggesting a positive reception of their flower products.
In Michigan, Belushi's Farm has faced difficulties in the concentrates category, with rankings dropping significantly from 50th in October 2024 to 82nd by January 2025, which may indicate increasing competition or a shift in consumer preferences. Meanwhile, in Oregon, the flower category has seen some improvement, moving from not being in the top 30 to reaching 63rd place in December 2024, although it slightly declined to 68th by January 2025. These movements highlight the dynamic nature of the cannabis market and the varying success of Belushi's Farm across different states and product lines.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Belushi's Farm has shown a dynamic performance over the recent months. Despite not making it into the top 20, Belushi's Farm has seen fluctuations in its ranking, moving from 34th in October 2024 to 27th by January 2025, indicating a positive trend in market presence. This improvement is noteworthy when compared to competitors like JustFLOWR, which consistently held a higher rank, though it experienced a drop from 21st to 25th over the same period. Meanwhile, Find. showed inconsistency, missing from the rankings in November but achieving a higher rank than Belushi's Farm in December. Shore Natural Rx and Small A$$ Bud also demonstrated competitive positioning, with Small A$$ Bud climbing from 33rd to 26th. These shifts suggest that while Belushi's Farm is gaining traction, it faces stiff competition from brands that are either stabilizing or improving their market positions, which could impact its sales growth trajectory.
Notable Products
In January 2025, the top-performing product from Belushi's Farm was Mule Fuel (Bulk) in the Flower category, maintaining its first-place rank from December with notable sales of 17,968 units. La Kush Cake (1g) moved down to the second position after being ranked first in November, showing a decline in its relative standing. Mule Fuel (3.5g) improved its position to third place from a consistent fourth in the previous months, indicating an upward trend in popularity. Apple Tartz (1g) entered the rankings for the first time in January, securing the fourth spot with solid sales figures. Hashburger (3.5g) reappeared in the rankings at fifth place, having been absent since October, suggesting a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
