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Nov-2024
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Overview
Market Insights Snapshot
Belushi's Farm has shown varied performance across different states and categories over the recent months. In Illinois, the brand did not make it into the top 30 rankings for Flower in the latest months, which indicates a challenging market presence in this category. However, their Pre-Roll products showed a consistent presence, although they did not advance beyond the 50th position. Meanwhile, in Massachusetts, Belushi's Farm experienced fluctuations in the Concentrates category, dropping from 34th in August to 45th in October, before rebounding to 30th in November, suggesting a volatile but potentially recovering market position.
In Maryland, Belushi's Farm displayed a promising upward trend in the Flower category, improving from 37th in August to 27th by November. This upward movement might reflect growing consumer interest or successful marketing strategies in the state. Their Pre-Roll products also saw a positive trajectory, climbing from 41st in September to 32nd in November. In Michigan, the brand's Concentrates category improved significantly, rising from 68th in September to 47th by November, indicating a strengthening position in this segment. Conversely, in Oregon, the brand's Flower category only managed to break into the top 100 by October, illustrating potential challenges in gaining a competitive edge in this market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Belushi's Farm has experienced fluctuating visibility, with notable changes in its ranking and sales performance. Initially ranked 98th in August 2024, Belushi's Farm disappeared from the top 20 in September and October, only to re-emerge in November at 88th place. This resurgence coincides with a sales figure of $308,847, suggesting a potential recovery or strategic shift. In contrast, Cookies has seen a consistent decline, dropping from 80th in August to falling out of the top 20 by November, indicating a downward trend. Meanwhile, Cloud Cover (C3) has shown a more robust performance, climbing from 95th in August to 68th in October before slightly dropping to 82nd in November, with sales peaking at $407,690 in October. Strane and Levitate also present interesting dynamics, with Strane entering the top 20 in October and climbing to 77th by November, while Levitate, despite a strong start, fell to 90th by November. These shifts highlight the competitive pressures and opportunities for Belushi's Farm to leverage its recent momentum for sustained growth.
Notable Products
In November 2024, Mule Fuel (Bulk) maintained its top position as the leading product for Belushi's Farm, with a notable sales figure of 6617. LA Kush Cake (Bulk) surged to the second position, marking a significant rise from its absence in rankings just two months prior. La Kush Cake (Bulk) slipped to third place, showing a consistent presence in the top three despite fluctuating ranks over the months. Mule Fuel (3.5g) held steady in fourth place, while Hashburger (3.5g) remained in the fifth position, reflecting stable performance since October. Overall, the rankings indicate a strong preference for bulk flower products, with consistent demand across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
