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Sep-2024
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Overview
Market Insights Snapshot
In the province of Ontario, the cannabis brand Big has shown varied performance across different product categories over the past few months. In the Concentrates category, Big has seen some fluctuations, moving from a rank of 24 in June to 22 in July, peaking at 17 in August, before slipping back to 23 in September. This indicates a potential volatility in consumer demand or competitive dynamics within the Concentrates market in Ontario. Meanwhile, the Flower category has been challenging for Big, as they were unable to break into the top 30 rankings, highlighting a need for strategic adjustments to enhance their market presence. The Vapor Pens category also presented its own set of challenges, with Big not appearing in the top 30 rankings, suggesting a competitive landscape that might require Big to innovate or reposition its offerings to capture consumer interest.
Despite the mixed performance across categories, there are some positive trends worth noting for Big in Ontario. The sales figures for Concentrates saw a notable increase in August, suggesting that there might have been a successful campaign or product launch that resonated well with consumers during that period. However, sustaining this momentum proved challenging, as evidenced by the subsequent drop in September. The Flower and Vapor Pens categories did not see significant movement into the top rankings, indicating that Big may need to explore different strategies or product innovations to compete more effectively. Nonetheless, the data suggests that there are opportunities for growth and improvement, particularly if Big can leverage its strengths in the Concentrates category while addressing the challenges in other areas.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Big has experienced notable fluctuations in its market position from June to September 2024. Initially ranked at 52nd in June, Big's rank slipped to 68th by September, indicating a downward trend. This decline in rank is mirrored by a decrease in sales over the same period. In contrast, Woody Nelson showed a positive trajectory, climbing from 84th in June to 63rd in September, with sales increasing significantly. Similarly, 5 Points Cannabis improved their rank from 81st in June to 66th in August before slightly dropping to 72nd in September, yet still maintaining a higher sales figure than earlier months. Meanwhile, Pistol and Paris and Simply Bare also experienced rank declines but managed to maintain relatively stable sales compared to Big. These dynamics suggest that while Big faces challenges in maintaining its market position, competitors are capitalizing on opportunities to enhance their sales and rankings.
Notable Products
In September 2024, the top-performing product for Big was the Banana Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking from August with sales of 1,123 units. The Indica Black Hash (3g) in the Concentrates category also held steady at the second position, showing a slight decrease in sales from 961 units in August to 928 units in September. The Vanilla Ice Live Resin Cartridge (1g) in the Vapor Pens category improved its rank to third place from fifth in August, despite a minor sales increase to 582 units. The Hash Blunt (1g) in the Pre-Roll category entered the rankings at fourth place with 469 units sold. Craft (28g) in the Flower category saw a notable drop in rank from third to fifth, with sales declining significantly from 703 to 447 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
