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Aug-2024
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Overview
Market Insights Snapshot
Big has shown a notable upward trend in the Concentrates category in Ontario. The brand improved its ranking from 21st in May 2024 to 16th in August 2024, indicating a consistent climb in popularity and market share. This positive movement is underscored by a significant increase in sales, with August sales reaching $108,410, nearly doubling from the $65,598 recorded in May. Such a performance suggests that Big is successfully capturing consumer interest and possibly expanding its distribution or marketing efforts in this category.
However, Big's performance in the Flower and Vapor Pens categories in Ontario shows mixed results. In the Flower category, the brand's ranking fluctuated, peaking at 61st in June before declining to 67th by August. Despite this, the sales figures remained relatively strong, indicating a sustained consumer base. Conversely, the Vapor Pens category saw a decline in rankings, from 66th in May to 80th in August, coupled with decreasing sales figures. This trend highlights potential challenges in maintaining competitiveness in the Vapor Pens market, possibly due to increased competition or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big has shown notable fluctuations in its rank and sales over the past few months. In May 2024, Big was ranked 77th but saw a significant improvement to 61st in June, before slightly declining to 64th and 67th in July and August, respectively. This upward trend in June can be partially attributed to a surge in sales, which peaked at 150,866 CAD. In comparison, Simply Bare consistently performed better, maintaining ranks within the 57th to 71st range, though its sales showed a downward trend from May to August. Coterie also outperformed Big, with ranks between 57th and 63rd, and relatively stable sales. Meanwhile, 5 Points Cannabis demonstrated a remarkable improvement, climbing from 80th in May to 65th in August, indicating a strong upward trajectory in both rank and sales. Lastly, Catch Me Outside showed some volatility, with ranks fluctuating between 62nd and 73rd, and a noticeable dip in sales in July. These insights suggest that while Big has made strides in improving its market position, it faces stiff competition from brands like Coterie and Simply Bare, which have maintained more consistent performance.
Notable Products
In August 2024, Indica Black Hash (3g) from Big topped the sales chart in the Concentrates category, maintaining its number one rank from July 2024 with a notable sales figure of 1124 units. Vanilla Ice Live Resin Cartridge (1g) in the Vapor Pens category held steady at the second position for the second consecutive month. FFF Cherry OZ LSO Live Rosin (1g), a new entrant, secured the third position in the Concentrates category. Craft Quarter (7g) in the Flower category saw a slight drop, moving from third in July to fourth in August. Hybrid Shatter (1g) in the Concentrates category also experienced a drop, moving from fourth to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
