Oct-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Big's performance across various categories shows a mix of positive and negative trends. In the Concentrates category, Big made notable progress in August 2024, climbing to 17th place from 23rd in July. However, despite this improvement, the following months saw a decline, with the brand dropping to 27th place by October. This fluctuation indicates a volatile position within the top 30, highlighting potential challenges in maintaining a consistent ranking. On the other hand, Big's performance in the Vapor Pens category remained relatively stable, holding the 88th position in both September and October, signaling a need for strategic initiatives to break into the top 30.
Conversely, Big's position in the Flower category in Ontario reveals a downward trajectory, dropping from 54th in July to 89th in October. This decline is significant, as it indicates a loss of market share and visibility in a crucial category. The sales figures for Flower also reflect this trend, with a decrease from over 181,000 CAD in July to just over 91,000 CAD in October. The lack of a top 30 presence in this category suggests that Big may need to reassess its product offerings or marketing strategies to regain competitiveness. While the detailed figures provide insight into the brand's challenges, a deeper analysis could uncover the underlying factors contributing to these shifts.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big has experienced a notable decline in both rank and sales over the past few months. Starting from a strong position in July 2024 with a rank of 54, Big has seen a consistent drop, culminating in a rank of 89 by October 2024. This downward trend is mirrored in its sales figures, which have decreased significantly from July to October. In contrast, competitors like Thumbs Up Brand and Stunnerz have maintained relatively stable rankings, with Stunnerz even slightly improving its position from 87 to 88. Meanwhile, MELT showed a fluctuating pattern but managed to stay close to Big's rank by October. The competitive pressure from these brands, combined with Big's declining sales, suggests a challenging market environment that could impact Big's market share and necessitate strategic adjustments to regain its footing in the Ontario Flower market.
Notable Products
In October 2024, Indica Black Hash (3g) from Big reclaimed its top position in the Concentrates category with sales of $828. Banana Pre-Roll 3-Pack (1.5g) dropped to second place in the Pre-Roll category, despite maintaining the top spot in the previous two months. Vanilla Ice Live Resin Cartridge (1g) remained consistent at third place in the Vapor Pens category, showing steady sales throughout the months. Hash Blunt (1g) maintained its fourth position in the Pre-Roll category, showing a slight increase in sales from September. Hybrid Shatter (1g) re-entered the rankings at fifth place in the Concentrates category after being unranked in previous months, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.