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Dec-2024
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Overview
Market Insights Snapshot
Billo's performance across various product categories in Colorado reveals some intriguing trends. In the Concentrates category, Billo has shown a positive trajectory, moving from a rank of 25 in September 2024 to 20 by December 2024. This upward movement suggests a strengthening position in the market, despite a dip in sales in October. Conversely, the Edible category saw fluctuating performance, with Billo dropping out of the top 30 in November before bouncing back to rank 25 in December. This volatility indicates potential challenges in maintaining consistent consumer engagement in this segment.
In the Flower category, Billo has consistently maintained a strong presence, ranking within the top 11 across the months and climbing to 7th place by December. This suggests a solid consumer base and effective market strategies in this category. The Pre-Roll category also experienced notable changes, with Billo falling to 32nd place in November before a significant recovery to 17th in December, indicating a successful response to market dynamics or consumer preferences. However, in the Vapor Pens category, Billo faced challenges, as it was not in the top 30 for two consecutive months before improving to 24th in December. This indicates potential for growth but highlights competitive pressures in the vapor segment.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Billo has demonstrated resilience and adaptability, particularly in the latter months of 2024. Despite a slight dip in rank from 8th in September to 11th in November, Billo rebounded to 7th place in December, showcasing a positive trajectory in a highly competitive environment. This recovery is notable when compared to 710 Labs, which experienced a more volatile ranking shift, ending December at 6th after fluctuating between 9th and 11th in previous months. Meanwhile, Equinox Gardens consistently climbed the ranks, peaking at 8th in December, indicating a strong upward trend. Green Dot Labs maintained a stable presence in the top 5, though its sales showed a downward trend, potentially opening opportunities for Billo to capture more market share. The Health Center also showed significant improvement, moving from 20th to 9th, suggesting increasing competition in the mid-tier segment. Overall, Billo's ability to regain rank amidst these dynamics highlights its competitive edge and potential for growth in the Colorado flower market.
Notable Products
In December 2024, the top-performing product for Billo was Slurri Crasher (1g) in the Flower category, achieving the highest sales rank with an impressive sales figure of 2965. Gorilla Glue #4 Pre-Roll (0.75g) followed closely in second place in the Pre-Roll category. Bubbleyum Pre-Roll (0.75g) secured the third position, dropping from its previous rank of second in November. Crescendo Sour Cookies Pre-Roll (0.75g) climbed to fourth place, showing a strong entry into the rankings. The Sativa Citrus Gummy 20-Pack (100mg) maintained its fifth-place position, consistent with its September ranking, indicating stable popularity in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
