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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Billo has demonstrated a notable upward trajectory across several cannabis categories. In the Concentrates category, Billo has climbed from a rank of 35 in July 2024 to 21 by October 2024, indicating a consistent improvement in its market position. Similarly, in the Edible category, Billo has maintained a positive trend, advancing from the 30th position to stabilize at 24th in the latter months. The Flower category has been a stronghold for Billo, where it has consistently held a top 10 position since August 2024, underscoring its robust performance in this segment. This steady ranking suggests a strong consumer preference and effective market strategies in place for their flower products.
Conversely, Billo's performance in the Pre-Roll and Vapor Pens categories has been more volatile, yet still showing signs of growth. In Pre-Rolls, Billo has improved its ranking from 23rd to 18th over the four months, reflecting a gradual but steady increase in market share. Meanwhile, in the Vapor Pens category, Billo has made a significant leap from the 30th spot in July to 23rd by October. This improvement could be attributed to strategic marketing efforts or product innovations that have resonated well with consumers. However, it is worth noting that in July, Billo was not within the top 30 for Concentrates, Edibles, or Vapor Pens, which highlights the brand's significant progress over a short period.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has shown a remarkable improvement in its market position over the past few months. Starting from a rank of 19 in July 2024, Billo surged to 9th place by August and maintained this position through October. This upward shift is significant, especially when compared to competitors like Heartland Industries (CO), which experienced a decline from 6th to 10th place over the same period. Meanwhile, Equinox Gardens made a notable leap from 13th to 7th place in October, indicating a competitive threat. Despite these dynamics, Billo's consistent rank at 9th suggests a stable foothold in the market, although it still trails behind TREES, which rebounded to 8th place in October. This competitive environment highlights the importance for Billo to continue leveraging its growth momentum to further enhance its market share and potentially overtake its closest rivals.
Notable Products
In October 2024, the top-performing product from Billo was Peking Duck Pre-Roll (0.75g) in the Pre-Roll category, reclaiming its position as the number one product after being ranked second in September with sales of 1,817 units. Bifrost Wax (1g) in the Concentrates category emerged as the second top product, marking its debut on the list. Sour Sage Pre-Roll (0.75g) ranked third, dropping from its previous second position in August. Banana MAC Pre-Roll (0.75g) saw a decline from the top spot in September to fourth place in October. The Sativa Citrus Gummy 20-Pack (100mg) maintained its position at fourth place, consistent with its rank in September, indicating stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
