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Nov-2024
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Overview
Market Insights Snapshot
Billo's performance in the cannabis market across various categories in Colorado reveals notable fluctuations over recent months. In the Concentrates category, Billo ascended from the 27th rank in October to 18th by November, indicating a positive trend and potential growth in consumer preference or distribution effectiveness. Conversely, their position in the Edible category has seen a slight decline, moving from the 26th rank in October to the 29th in November, suggesting potential challenges in maintaining market share or shifting consumer tastes. The Flower category remains a stronghold for Billo, consistently ranking in the top 10, though a slight dip from 8th to 10th suggests increased competition or seasonal variability. Such movements highlight Billo's dynamic positioning and the competitive nature of the cannabis market in Colorado.
In the Pre-Roll category, Billo experienced a decline from maintaining a steady 24th position in September and October to falling to 27th in November, which might indicate a need for strategic adjustments in marketing or product offerings to regain traction. Meanwhile, their performance in the Vapor Pens category has shown relative stability, holding the 30th position in October and slipping only slightly to 31st in November. This stability, despite the competitive pressures in the vapor pen market, could imply a loyal customer base or consistent product quality. The absence of Billo in the top 30 for certain months in some categories could be seen as an opportunity for growth or a signal to reevaluate market strategies. Overall, these trends provide a snapshot of Billo’s varied performance across categories in Colorado, offering insights into areas of strength and potential improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Billo has experienced notable fluctuations in its ranking and sales over the past few months. While Billo maintained a consistent rank of 8th place in August and September 2024, it slipped to 9th in October and further to 10th in November. Despite these changes, Billo's sales showed resilience, with a significant rebound in November, reaching $669,494, which is a positive sign compared to the dip in September. In contrast, In The Flow and The Health Center both showed varied performance, with In The Flow maintaining a stable position around the 12th rank, while The Health Center improved to the 11th rank in November. Interestingly, Green Tree Medicinals (CO) demonstrated a remarkable comeback from 20th in October to 9th in November, which could pose a competitive threat to Billo. Meanwhile, Artsy Cannabis Co consistently outperformed Billo, maintaining a top 8 position throughout the period, although their sales dipped in November. These dynamics suggest that while Billo is holding its ground, it faces stiff competition and must continue to innovate and adapt to maintain and improve its market position.
Notable Products
In November 2024, the top-performing product for Billo was Gorilla Glue #4 (Bulk), which climbed to the number one position with sales reaching 6249 units, marking a significant increase from its third-place ranking in October. Bubbleyum Pre-Roll (0.75g) made an impressive leap to second place, having not been ranked in October, with notable sales growth. Lilac Diesel (Bulk), which held the top spot in October, dropped to third in November, indicating a slight decrease in its dominance. Golden Lemons (Bulk) entered the rankings in fourth place, showcasing its rising popularity. Mr. Nasty (Bulk) maintained its presence by moving up from fourth to fifth, suggesting steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
