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Jan-2025
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Overview
Market Insights Snapshot
Billo has shown a notable upward trajectory in several categories within Colorado. Particularly in the Flower category, Billo has climbed from 11th place in October 2024 to a commendable 6th place by January 2025. This suggests a strengthening market presence and possibly an increase in consumer preference for their flower products. Similarly, in the Pre-Roll category, Billo made significant strides, moving from 29th to 10th place over the same period. Such movements indicate a successful strategy in these segments, although the brand's absence from the top 30 in the Vapor Pens category in October and November 2024 highlights an area that required attention, which they successfully addressed by January 2025.
In the Edible category, Billo's performance has been somewhat volatile, starting at 30th place in October 2024, briefly dropping out of the top 30 in November, then recovering to 22nd place by January 2025. This recovery hints at either a successful new product launch or improved marketing efforts. Meanwhile, in Concentrates, Billo has shown consistent improvement, moving from 31st to 22nd place, suggesting a growing acceptance or an increase in product quality. These shifts across different categories reflect Billo's dynamic approach and potential adaptability to market demands, yet the fluctuations also underscore areas where stability could be further improved.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Billo has demonstrated a notable upward trajectory in both rank and sales from October 2024 to January 2025. Starting at rank 11 in October, Billo improved to rank 6 by January, showcasing a significant climb compared to competitors. For instance, Green Dot Labs maintained a stable rank of 5 through November but dropped to 7 by January, while Equinox Gardens fluctuated between ranks 9 and 11 before settling at 8. Meanwhile, Classix consistently held rank 4, indicating a strong market position. Interestingly, TREES experienced a dramatic drop to rank 31 in December but rebounded to 5 in January, suggesting volatility. Billo's sales growth, culminating in January, reflects strategic positioning and market adaptation, making it a brand to watch in this competitive field.
Notable Products
In January 2025, the top-performing product for Billo was Garlic Sherbert Bulk in the Flower category, securing the number one rank with sales of 4071 units. Following closely, Apples and Bananas Bulk also in the Flower category, held the second position. Crescendo Sour Cookies Bulk, another Flower product, ranked third, demonstrating strong market presence. The Lilac Diesel Pre-Roll 0.75g emerged as the fourth top product, showing significant growth from previous months where it was not ranked. Midori Bulk, also in the Flower category, completed the top five, indicating a consistent preference for bulk Flower products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
