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Oct-2024
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Overview
Market Insights Snapshot
Bison Botanics has experienced varying performance across different product categories in New York. In the Edible category, the brand has consistently remained outside the top 30, with rankings fluctuating between 38th and 44th place from July to October 2024. Despite this, there was a notable increase in sales from July to August, followed by a decline in September and a slight recovery in October. The Flower category tells a different story, with Bison Botanics achieving a peak ranking of 50th in September before dropping to 64th in October, suggesting potential challenges in maintaining competitiveness in this segment.
In the Pre-Roll category, Bison Botanics showed a positive trend by improving its ranking from 77th in September to 63rd in October, indicating a potential growth opportunity. However, the Vapor Pens category presents a mixed picture; the brand did not make it to the top 30 in September, which could be a concern, but it reappeared in October at 74th place. This inconsistency suggests that while there are areas of growth, particularly in Pre-Rolls, Bison Botanics may need to address volatility and improve its standing in other categories to enhance its market presence in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Bison Botanics has experienced fluctuating rankings over the past few months, indicating a dynamic market position. Starting from a rank of 61 in July 2024, Bison Botanics improved to 52 in August and further to 50 in September, before dropping to 64 in October. This suggests a volatile market presence, possibly influenced by varying consumer preferences or competitive pressures. Notably, brands like Canna Cure Farms and Pura have shown a downward trend in rank, with Canna Cure Farms falling from 32 to 63 and Pura from 26 to 62 over the same period, which could indicate an opportunity for Bison Botanics to capitalize on their competitors' declining momentum. Meanwhile, Tyson 2.0 has maintained a relatively stable ranking, suggesting a consistent consumer base. The sales figures reflect these trends, with Bison Botanics experiencing a peak in August, which could be attributed to successful marketing campaigns or product launches during that time. Overall, understanding these competitive dynamics is crucial for Bison Botanics to strategize effectively and enhance its market share in the New York flower category.
Notable Products
In October 2024, the top-performing product for Bison Botanics was Cookies & Cream (3.5g) in the Flower category, maintaining its first-place rank from the previous month with a notable sales figure of 1517. Grape Slurricane Sluggers Infused Pre-Roll 2-Pack (1.4g) climbed to the second position from fifth place, showing a significant increase in popularity. Lemon Mendo Sluggers Infused Pre-Roll 2-Pack (1.4g) debuted at third place, indicating strong demand. Lemon Kush Mintz Sluggers Infused Pre-Roll 5-Pack (3.5g) and Sativa Clementine Gummies 10-Pack (100mg) entered the rankings at fourth and fifth positions, respectively, demonstrating growing interest in these categories. Overall, the Pre-Roll segment showed dynamic shifts with new entries and upward movements in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
