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Jan-2025
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Overview
Market Insights Snapshot
Bison Botanics has shown varied performance across different product categories in New York. The brand's presence in the Edible category has been relatively stable, with a rank hovering around the 50s, indicating a consistent, albeit modest, market presence. However, the Flower category tells a more dynamic story, with Bison Botanics climbing from a rank of 44 in October 2024 to 26 in December 2024, before settling back to 36 in January 2025. This rise and subsequent dip suggest a temporary surge in popularity, possibly due to a new product launch or promotional activity. Unfortunately, the brand did not make it into the top 30 in any category, which might point to opportunities for growth or the need for strategic adjustments.
In the Pre-Roll and Vapor Pens categories, Bison Botanics has not managed to break into the top 30 ranks either, indicating a tougher competitive landscape or less emphasis on these product lines. For Pre-Rolls, the brand's ranking remained consistently in the 70s, with a slight improvement from December to January. Vapor Pens saw a similar trend, with the ranking fluctuating slightly but remaining outside the top 30. Despite these challenges, the brand's sales figures for Flower in New York reached a peak in November 2024, suggesting that there is significant potential in this category if the right strategies are implemented. This mixed performance across categories highlights areas of strength and potential growth for Bison Botanics in the New York market.
Competitive Landscape
In the competitive landscape of the New York flower category, Bison Botanics has experienced a dynamic shift in its market position over recent months. While Bison Botanics saw a promising rise to the 26th rank in December 2024, it faced a setback, dropping back to the 36th position by January 2025. This fluctuation contrasts with competitors like Old Pal, which made a significant leap from being outside the top 50 to the 30th rank, and Good Green, which improved its standing from 55th in October to 32nd by January. Despite these ranking challenges, Bison Botanics maintained relatively stable sales figures, suggesting a loyal customer base. However, the brand faces pressure from competitors such as Pura, which achieved a remarkable peak at 22nd in December, indicating potential shifts in consumer preferences that Bison Botanics must address to regain its upward momentum in the market.
Notable Products
In January 2025, Funk Juice (3.5g) retained its top position as the best-selling product for Bison Botanics, maintaining its number one rank from December 2024 with sales of 3,427 units. Nana Glue (3.5g) also held steady in the second position, showing a consistent increase in sales over the past months. Cookies & Cream (3.5g) remained in third place, although it experienced a decline in its rank from first in October to third by December. The Loganberry Sparkling Beverage (10mg THC, 355ml, 12oz) maintained its fourth position from December, with a slight increase in sales. The Loganberry Sparkling Beverage (5mg THC, 355ml, 12oz) re-entered the rankings at fifth place, indicating a renewed interest in lower THC options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
