.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bison Botanics has shown varied performance across different product categories in New York. In the Edible category, the brand has seen a gradual decline in rankings, dropping from 40th in August 2024 to 48th by November. This downward trend is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, the Flower category also reflects a similar trajectory, with Bison Botanics' rank slipping from 53rd in August to 72nd in November, suggesting a significant decrease in consumer preference or competitive pressure. However, in the Pre-Roll category, a more positive movement is observed as the brand improved its ranking from 76th in August to 61st in November, hinting at a strategic focus or successful product introduction that resonated with consumers.
In the Vapor Pens category, Bison Botanics' presence is notably inconsistent, with the brand not making it into the top 30 in September and November 2024. This inconsistency could be a reflection of either a volatile market or a need for strategic adjustments in product offerings or marketing efforts. It's interesting to note that despite not being in the top 30 for two of the four months, the brand did manage to secure a position in August and October, though still outside the top 30. This suggests that while there might be potential in the Vapor Pens category, the brand has yet to establish a stable foothold. Overall, Bison Botanics' performance in New York indicates areas of both concern and opportunity, with the Pre-Roll category showing the most promise for future growth.
Competitive Landscape
In the competitive landscape of the flower category in New York, Bison Botanics has experienced a fluctuating performance in recent months. While maintaining a steady rank of 53 in both August and September 2024, Bison Botanics saw a decline to 70 in October and slightly improved to 72 in November. This downward trend in rank coincides with a decrease in sales, suggesting potential challenges in market positioning. In contrast, Hashtag demonstrated a volatile yet overall stronger performance, peaking at rank 40 in September before dropping to 70 by November, indicating a more aggressive market presence despite similar sales fluctuations. Meanwhile, Canna Cure Farms and Snobby Dankins also showed varied rankings, with Canna Cure Farms maintaining a relatively stable position until a drop in November, and Snobby Dankins experiencing a significant dip in September but recovering slightly by November. These dynamics highlight the competitive pressures Bison Botanics faces, necessitating strategic adjustments to regain and enhance its market standing.
Notable Products
In November 2024, the top-performing product for Bison Botanics was Cookies & Cream (3.5g) in the Flower category, maintaining its number one rank from the previous two months with sales of 1,153 units. The Loganberry Sparkling Beverage (10mg THC, 355ml, 12oz) saw a significant rise in popularity, climbing from fourth place in October to second place in November. The Loganberry Sparkling Beverage (5mg THC, 355ml, 12oz) held steady in the third position, showing consistent demand. Lemon Mendo Sluggers Infused Pre-Roll 2-Pack (1.4g) improved its ranking to fourth place, up from fifth in October. Conversely, Grape Slurricane Sluggers Infused Pre-Roll 2-Pack (1.4g) experienced a drop, moving from second place in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
