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Jan-2025
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Overview
Market Insights Snapshot
In the province of Alberta, BLAST has shown some fluctuations in the Edible category. While it was absent from the top 30 rankings in October 2024 and December 2024, the brand managed to secure the 27th and 26th positions in November 2024 and January 2025, respectively. This indicates a potential for growth or increased consumer interest during these months. Despite not being consistently ranked, the sales figures suggest a steady demand, with a slight increase from November to January, reflecting a positive trend for BLAST in this category.
In British Columbia, BLAST has experienced notable movements across different categories. In Concentrates, the brand improved its position from 31st in October 2024 to 18th in December 2024, before slightly dropping to 20th in January 2025. This upward trajectory, followed by a minor decline, suggests a competitive landscape in this category. Meanwhile, in the Edible category, BLAST maintained a stable presence, consistently holding the 15th rank from November 2024 through January 2025. However, in the Vapor Pens category, BLAST struggled to break into the top 30, peaking at 39th in January 2025, which may indicate challenges in capturing market share in this segment. In Saskatchewan, BLAST's presence in the Concentrates category was intermittent, with a high of 6th in October 2024, dropping to 16th in December 2024, and missing from the top 30 in other months, highlighting the volatility and competitive nature of this market.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, BLAST has shown a dynamic shift in its market position from October 2024 to January 2025. Initially ranked 31st in October 2024, BLAST made a significant leap to 18th place by December 2024, before slightly dropping to 20th in January 2025. This upward trend in rank correlates with a notable increase in sales, particularly between November and December, where sales surged. In contrast, Tremblant Cannabis maintained a relatively stable presence, fluctuating around the 20th position, while Green Amber experienced a more volatile ranking, peaking at 11th in November before dropping to 26th in December. Happy Hour and JBuds Craft Cannabis also present interesting cases; Happy Hour remained consistent around the mid-20s, whereas JBuds Craft Cannabis was absent from the top 20 in November, indicating potential challenges in maintaining market presence. These dynamics highlight BLAST's strategic gains in the competitive concentrates category, suggesting effective market maneuvers that could be further leveraged to solidify its standing.
Notable Products
In January 2025, the LA Kush Cake Sour Pineapple Live Rosin Soft Chew (10mg) maintained its top position in sales for BLAST, with a notable sales figure of 6,290 units. Following closely, the Animal Style Sour Wild Raspberry Live Rosin Soft Chews (10mg) held steady at the second rank. Galactic Pineapple Express THCA Diamonds (1g) showed significant improvement, climbing from fifth in previous months to third place. Cosmic Durban Poison THCA Diamonds (1g) experienced a slight drop, moving from third in December to fourth in January. The Death Bubba Distillate Cartridge (1g) entered the rankings for the first time in January, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
