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Sep-2024
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Overview
Market Insights Snapshot
BLAST's performance in the Canadian cannabis market has shown notable variations across different categories and provinces. In the British Columbia market, BLAST's ranking in the Concentrates category started at 27th in June 2024, improved slightly to 26th in July, but fell out of the top 30 by September. This decline may indicate a competitive market where maintaining a top position is challenging. Conversely, in the Vapor Pens category, BLAST demonstrated steady progress, climbing from 58th to 54th over the same period. While these movements depict a mixed performance, the Vapor Pens category's upward trend could suggest growing consumer interest or successful marketing strategies in that segment.
In Saskatchewan, BLAST has maintained a strong presence in the Concentrates category, holding the 8th position in both July and August 2024, before slipping to 13th in September. The consistent top 10 rankings in the earlier months reflect a robust foothold, although the drop in September might signal increasing competition or shifting consumer preferences. Notably, BLAST did not appear in the top 30 for Concentrates in Saskatchewan in June, indicating a significant rise in market presence by July. This suggests that BLAST's strategies in Saskatchewan, particularly in the Concentrates category, have been effective, although there may be challenges ahead to maintain or regain their previous standings.
Competitive Landscape
In the competitive landscape of concentrates in Saskatchewan, BLAST has experienced notable fluctuations in its ranking and sales performance over the recent months. In July 2024, BLAST emerged in the rankings at the 8th position, maintaining this rank in August, which indicates a stable market presence during this period. However, by September 2024, BLAST's rank dropped to 13th, suggesting increased competition or a potential dip in consumer preference. This decline in rank coincides with a decrease in sales from August to September. Competitors such as Wagners consistently held a strong position, maintaining 4th place in both June and July, which may have contributed to the competitive pressure on BLAST. Additionally, Phant, which was not ranked in June, re-entered the top 20 by September, climbing to 9th place, possibly capturing some of the market share that affected BLAST's ranking. These dynamics highlight the competitive intensity in the Saskatchewan concentrates market, emphasizing the need for strategic adjustments by BLAST to regain its standing.
Notable Products
In September 2024, Galactic Pineapple Express THCA Diamonds (1g) emerged as the top-performing product for BLAST, maintaining its strong sales performance with 433 units sold. Pink Kush Plasma Shatter (1g) saw a notable rise in popularity, climbing to second place from fourth in August, with sales increasing to 242 units. Death Bubba Distillate Cartridge (1g) held steady in third place, although its sales volume decreased significantly compared to previous months. Previously the leader, Cosmic Durban Poison THCA Diamonds (1g) dropped to fourth place, experiencing a substantial decline in sales. Sour Diesel Distillate Cartridge (1g) entered the rankings in fifth place, marking its first appearance in the top five for BLAST.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
