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Aug-2024
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Overview
Market Insights Snapshot
BLAST has shown notable performance fluctuations across different categories and states. In the British Columbia market, BLAST's presence in the Concentrates category has been relatively strong, with its ranking improving from 31st in May 2024 to 24th in July 2024 before sliding slightly back to 27th in August 2024. This indicates a positive trend overall, despite the minor setback in August. However, it's worth noting that BLAST did not make it into the top 30 brands in May, which could be seen as a weak start, but the subsequent rise in ranks reflects a growing acceptance and possibly an increase in market share.
In the Vapor Pens category, BLAST's performance in British Columbia has been less consistent. The brand's rankings hovered around the mid-50s, starting at 53rd in May 2024 and ending at 50th in August 2024. This indicates that while there was some improvement, BLAST has struggled to break into the top 30, which could be a point of concern for the brand's strategy in this category. The sales data also mirrors this inconsistency, with fluctuations over the months but no significant breakthrough. This suggests that while BLAST is making some headway, there is still considerable room for growth and improvement in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of Vapor Pens in British Columbia, BLAST has shown a notable improvement in rank over the summer months of 2024, climbing from 58th in June to 50th in August. This upward trend is significant, especially when compared to competitors like Phyto Extractions, which has not ranked in the top 20 since May, and Dymond Concentrates 2.0, which has fluctuated but remained outside the top 40. Additionally, Rosebud Cannabis Farms Ltd. and Brindle Farms have also seen inconsistent rankings, with Rosebud failing to make the top 20 in any month and Brindle Farms dropping from 43rd in June to 45th in August. These trends suggest that BLAST is gaining traction and market share, positioning itself as a stronger contender in the Vapor Pens category in British Columbia.
Notable Products
In August 2024, the top-performing product for BLAST was Death Bubba Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position from May and June, and returning to the top spot after being second in July with a sales figure of 384 units. Cosmic Durban Poison THCA Diamonds (1g) in the Concentrates category ranked second, dropping from the first position in July. Galactic Pineapple Express THCA Diamonds (1g), also in the Concentrates category, consistently held the third position for the past four months. Sour Diesel Distillate Cartridge (1g) in Vapor Pens ranked fourth, showing a slight improvement from its fifth position in July. Warping Watermelon Sourz Gummies 4-Pack (10mg) in the Edible category ranked fifth, maintaining its position from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
