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Nov-2024
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Overview
Market Insights Snapshot
Bountiful Farms has demonstrated a varied performance across its product categories in Massachusetts. In the Concentrates category, the brand maintained a strong presence, holding steady at the 5th position from August to October 2024, before dropping slightly to 6th in November. This indicates a consistent demand, albeit with a slight downturn in sales towards the end of the period. In contrast, the Flower category saw more fluctuations, with Bountiful Farms slipping out of the top 30 in September but managing to recover to 31st place in October before dropping again to 37th in November. This suggests a competitive market landscape in the Flower category, where maintaining a stable rank appears challenging.
In the Pre-Roll category, Bountiful Farms showed a promising upward trend initially, climbing from 15th in August to 11th in October, before experiencing a sharp decline to 21st in November. This volatility might reflect changes in consumer preferences or increased competition. Meanwhile, the Vapor Pens category has been a tough market for the brand, with rankings consistently outside the top 30, peaking at 45th in September and falling to 55th by November. This indicates potential challenges in gaining traction or market share in this particular segment. The performance across these categories highlights both the brand's strengths and areas where they might focus on strategic improvements.
Competitive Landscape
In the Massachusetts flower category, Bountiful Farms has experienced fluctuating rankings over the past few months, indicating a dynamic competitive landscape. In August 2024, Bountiful Farms ranked 29th, but by November 2024, it had dropped to 37th. This decline in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. Competitors like Happy Valley also saw a downward trend, falling from 16th in August to 36th in November, while Grassroots showed a slight improvement from 33rd in August to 34th in November. Meanwhile, HighMark Provisions (HMP) demonstrated a notable upward movement, climbing from 57th in August to 40th in November, which could indicate a shift in consumer preferences or effective marketing strategies. These trends highlight the competitive pressures Bountiful Farms faces and the need for strategic adjustments to regain its standing in the Massachusetts flower market.
Notable Products
In November 2024, the top-performing product from Bountiful Farms was Sour Power OG Pre-Roll (1g), which secured the first rank with notable sales of 5931 units. Cheese Wiz Pre-Roll (1g) followed closely in second place, having dropped from its consistent first-place ranking in September and October. K'Smorz Pre-Roll (1g) climbed to the third position, showing a strong entry in the rankings. Limited - Headphones Jam Pre-Roll (1g) fell to fourth place after debuting in the third position in October. Deer Creek Diesel Pre-Roll (1g) maintained its position at fifth, rounding out the top-performing products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
