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Jan-2025
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Overview
Market Insights Snapshot
Bountiful Farms has exhibited a noteworthy performance in the Massachusetts cannabis market, particularly in the Concentrates category. Over the last quarter, their ranking oscillated slightly but consistently remained within the top five, peaking at fourth place in December 2024. This indicates a strong and stable presence in this category, bolstered by a significant increase in sales during that period. However, Bountiful Farms did not make it to the top 30 in the Edible category until January 2025, where they debuted at 60th place, suggesting potential room for growth or a strategic shift in focus for this product line.
In the Flower category, Bountiful Farms experienced fluctuations, initially ranking 31st in October 2024 and improving to 27th in December before dropping back to 34th in January 2025. This erratic movement may reflect competitive pressures or changes in consumer preferences. The Pre-Roll category showed a downward trend, with the brand slipping from 11th to 35th over the same period, possibly indicating a need for product innovation or marketing adjustments. Meanwhile, in the Vapor Pens category, Bountiful Farms showed a gradual improvement, moving from 47th to 42nd, which could signal positive consumer reception to recent product offerings or marketing strategies.
Competitive Landscape
In the Massachusetts flower category, Bountiful Farms has shown a dynamic performance from October 2024 to January 2025. While it started at rank 31 in October 2024, it improved to rank 27 by December, before slightly dropping to rank 34 in January 2025. This fluctuation indicates a competitive landscape where brands like Sparq Cannabis Company have made significant strides, moving from rank 42 in October to 23 in December, before settling at 33 in January, potentially impacting Bountiful Farms' position. Meanwhile, Nature's Heritage maintained a relatively stable presence, consistently ranking in the top 32, which suggests a strong market hold that Bountiful Farms must contend with. Additionally, Cookies showed a notable rise from rank 46 in October to 36 in January, indicating increasing competition. Despite these challenges, Bountiful Farms' sales figures reflect resilience, with a notable peak in December, suggesting potential for growth if strategic adjustments are made to navigate the competitive pressures effectively.
Notable Products
In January 2025, Dripz Pre-Roll (1g) emerged as the top-performing product for Bountiful Farms, climbing from its previous unranked position to number one, with sales reaching 2,381 units. Cheese Wiz Pre-Roll (1g) held steady as a strong performer, maintaining its second-place ranking from December 2024 with 2,246 units sold. Sour Power OG Pre-Roll (1g) slipped slightly from its second-place position in December 2024 to third in January 2025, showing a consistent demand with 2,226 units sold. Runtz Banger Pre-Roll (1g) maintained its fourth-place ranking from December 2024, indicating stable sales performance. Lastly, K'Smorz Pre-Roll (1g) dropped from third in November 2024 to fifth in January 2025, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
