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Oct-2024
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Overview
Market Insights Snapshot
Bountiful Farms has shown a mixed performance across different product categories in Massachusetts. In the Concentrates category, the brand has maintained a strong presence, consistently ranking within the top 10 throughout the months from July to October 2024. Notably, they improved their position from 8th in August to 5th in September and maintained this rank in October, indicating a positive trend in consumer preference. Conversely, in the Flower category, Bountiful Farms has struggled to break into the top 30, with rankings like 32nd in July and 35th in October, showing a slight improvement but still indicating a need for strategic enhancements in this segment.
The Pre-Roll category has been a relatively stable area for Bountiful Farms, with rankings hovering around the 11th to 15th positions over the four months. This consistency suggests a solid consumer base for their pre-roll products in Massachusetts. However, the Vapor Pens category tells a different story, with the brand failing to secure a spot in the top 30 in any of the months, peaking only at 46th in September before dropping to 52nd in October. This indicates a potential area for growth and improvement. Overall, while Bountiful Farms has shown strength in certain categories, there are opportunities to expand their market presence and improve rankings, particularly in the Flower and Vapor Pens categories.
Competitive Landscape
In the Massachusetts pre-roll category, Bountiful Farms has shown a promising upward trend in recent months, improving its rank from 15th in August 2024 to 11th by October 2024. This positive trajectory suggests a strengthening market position, particularly as competitors like Dogwalkers and Fernway have experienced fluctuations, with Dogwalkers dropping from 7th to 12th place and Fernway maintaining a relatively stable position around 9th place. Meanwhile, Pioneer Valley has made a notable leap from 14th to 10th place, indicating increased competition. Despite these shifts, Bountiful Farms' consistent sales growth, particularly from September to October, highlights its resilience and potential to climb higher in the rankings amidst a competitive landscape.
Notable Products
In October 2024, Cheese Wiz Pre-Roll (1g) emerged as the top-performing product for Bountiful Farms, climbing from fourth place in September to take the number one spot with sales of 9,865 units. Zweet Inzanity Pre-Roll (1g) maintained a steady second place across four months, indicating consistent consumer preference. Limited - Headphones Jam Pre-Roll (1g) debuted in October, securing the third rank with notable sales figures. Colorado Bubba Pre-Roll (1g) experienced a decline, dropping to fourth place from its previous third rank in September. Runtz Your Face Off Pre-Roll (1g) entered the rankings at fifth place, showing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
