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Nov-2025
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Overview
Market Insights Snapshot
Buddies has shown a consistent performance in the California market, particularly in the Capsules and Topical categories, where it maintained stable rankings at 5th and 3rd respectively from August to November 2025. However, in the Concentrates category, Buddies experienced a decline, dropping out of the top 30 by October and November, which may indicate increased competition or shifting consumer preferences. Meanwhile, their Vapor Pens category also saw a decline, slipping from 30th to 32nd over the same period. This suggests that while Buddies has a strong foothold in certain categories, there are areas where they face challenges in maintaining their market position.
In Oregon, Buddies has maintained a strong presence in the Vapor Pens category, consistently holding the 2nd position from August to November 2025, which indicates a robust demand for their products in this segment. The Concentrates category in Oregon, however, showed some fluctuation, with Buddies dropping to 9th in October but recovering to 7th in November. Over in Washington, Buddies' performance in the Vapor Pens category has been relatively stable, with a slight improvement from 17th in September to 15th in November, suggesting a steady market presence. These movements across states highlight the brand's varying strengths and challenges in different markets.
Competitive Landscape
In the Oregon Vapor Pens category, Buddies has maintained a consistent second-place rank from August to November 2025, indicating a stable market position. Despite this consistency, Buddies faces strong competition from Entourage Cannabis / CBDiscovery, which has held the top rank during the same period. This suggests that while Buddies is a leading player, it has yet to surpass the sales of Entourage Cannabis / CBDiscovery. Meanwhile, Hellavated and FRESHY have shown fluctuations in their rankings, with Hellavated moving from third to fourth and back to third, and FRESHY shifting between third and fifth positions. These movements indicate a competitive landscape where Buddies' stable rank could be leveraged to capture more market share, especially if it can capitalize on the volatility of its competitors.
Notable Products
In November 2025, Blue Ox Distillate Cartridge (1g) emerged as the top-performing product for Buddies, securing the number one rank with sales of 3780 units. Pink Lemonade Flavored Distillate Cartridge (1g) maintained its consistent performance, holding the second position for both September and November 2025, despite a slight dip in sales. Grape Ape Distillate Cartridge (1g) experienced a decline from its first rank in August and September to third in November. Strawberry Cough Flavored Distillate Cartridge (1g), which was the top product in October, fell to fourth place in November. The CBD/THC 1:1 Fire & Ice Sore Muscle Relief Roll-On (250mg CBD, 250mg THC, 3oz) reappeared in the rankings at fifth place, showing a steady demand in the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
