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Aug-2025
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Overview
Market Insights Snapshot
Buddies has demonstrated a notable performance across various categories and states, with particular strengths and areas for improvement. In California, Buddies maintained a consistent top 6 ranking in the Capsules category from May to August 2025, even improving to 5th place in August, which indicates a strong market presence. However, in the Concentrates category within the same state, Buddies was unable to break into the top 30 in July, a point of concern despite a recovery to 28th place in August. Meanwhile, their performance in the Topical category remained stable at 3rd place throughout the months, showcasing steady consumer demand. The Vapor Pens category saw fluctuating rankings, with Buddies dropping out of the top 30 in June but managing to climb back to 29th by August, reflecting a volatile yet potentially promising market segment.
In Oregon, Buddies showed a robust performance in the Vapor Pens category, consistently holding the 2nd position from May to August 2025, which underscores a strong consumer base and market penetration. Their Concentrates category performance in Oregon also showed positive trends, with a significant improvement from 9th place in May to 6th place in both June and August, indicating growing popularity and acceptance. On the other hand, in Washington, Buddies experienced a gradual decline in the Vapor Pens category, moving from 12th place in May to 15th place by August, suggesting potential challenges in maintaining their market share in this region. These movements highlight both the competitive nature of the cannabis market and the varying consumer preferences across different states.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Buddies consistently holds the second rank from May to August 2025, indicating a stable position in the market. Despite Entourage Cannabis / CBDiscovery maintaining the top spot, Buddies shows a positive sales trajectory with a steady increase each month, suggesting strong brand loyalty and effective market strategies. Meanwhile, FRESHY and Hellavated are fluctuating in ranks, with FRESHY climbing to third place by August, potentially posing a future threat if their upward trend continues. Buddies' consistent ranking amidst these shifts highlights its resilience and potential for growth in the competitive Oregon vapor pen market.
Notable Products
In August 2025, the top-performing product for Buddies was the Grape Ape Flavors Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from June and reclaiming it from July, with notable sales of 4439 units. The Strawberry Cough Flavored Distillate Cartridge (1g) moved up to the second position, showing an improvement from its third rank in June. Pink Lemonade Flavored Distillate Cartridge (1g) secured the third spot, consistently climbing from a fourth position in June. The CBD/THC 1:1 Fire & Ice Sore Muscle Relief Roll-On (250mg CBD, 250mg THC, 3oz) ranked fourth, slightly dropping from its third position in July. New to the top five is the Melon Gum Distillate Cartridge (1g), debuting at the fifth position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
