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Dec-2024
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Overview
Market Insights Snapshot
Buddies has demonstrated varied performance across different states and product categories, with some notable shifts in rankings. In California, Buddies maintained a consistent presence in the Capsules category, improving from a rank of 6 to 5 by December 2024, indicating a positive trend despite a slight dip in sales earlier in the quarter. However, in the Concentrates category, Buddies experienced fluctuations, dropping out of the top 30 in November but recovering to the 25th position by December, suggesting a volatile market presence. Meanwhile, Buddies' Vapor Pens category in California remained stable around the 27th rank, showing resilience in a competitive market. The Topical category in California held steady at the 3rd rank, reflecting strong consumer loyalty or demand.
In Oregon, Buddies showed strong performance in the Vapor Pens category, consistently holding the second rank across the final months of 2024, which highlights a robust market position. The Concentrates category in Oregon also saw Buddies improving from the 12th to the 8th position by December, indicating a positive upward trajectory. In contrast, Buddies did not maintain a top 30 presence in the Vapor Pens category in Illinois after September, suggesting challenges in that market. In Washington, Buddies' Vapor Pens saw a gradual increase in sales, although the rank remained unchanged at 16, hinting at intensified competition or market saturation. These movements underscore Buddies' varying degrees of success and challenges in different regional markets and product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Buddies has consistently maintained its position as the second-ranked brand from September to December 2024. Despite stable rankings, Buddies faces stiff competition from Entourage Cannabis / CBDiscovery, which firmly holds the top spot with significantly higher sales figures. While Buddies shows a positive sales trend, increasing from October to December, it remains behind Entourage Cannabis / CBDiscovery in terms of sales volume. Meanwhile, White Label Extracts (OR) and NW Kind consistently rank third and fourth, respectively, indicating a stable competitive environment where Buddies must innovate or enhance its offerings to challenge the leader and fend off close competitors.
Notable Products
In December 2024, the top-performing product for Buddies was the Raspberry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from November with sales of 6016 units. The Lime Sorbet Flavored Distillate Cartridge (1g) showed impressive growth, climbing to the second position from fourth in November, with a notable increase in sales. Apricot Distillate Cartridge (1g) made a strong debut, securing the third spot without a prior ranking in the previous months. Despite a drop in ranking, the Melon Gum Distillate Cartridge (1g) remained in the top five, moving from second to fourth place. Apple Jack Distillate Cartridge (1g) consistently held the fifth position across the last three months, indicating stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
