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Feb-2026
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Overview
Market Insights Snapshot
Buddies has shown varied performance across different categories and states, with notable movements in rankings and sales. In California, Buddies has maintained a strong presence in the Capsules category, consistently holding the 5th position before moving up to 4th in February 2026. This indicates a robust demand for their capsules, despite a slight decline in sales during that month. In contrast, their position in the Concentrates category has seen a positive trend, climbing from 36th in November 2025 to 22nd in February 2026, reflecting a growing consumer preference for Buddies' concentrate products. However, while their ranking in Vapor Pens has improved from 30th to 22nd over the same period, the sales figures suggest a plateau in growth, indicating potential market saturation or increased competition.
In Oregon, Buddies has excelled in the Vapor Pens category, consistently ranking in the top two positions, which underscores their strong brand presence and consumer loyalty in this segment. Despite this, there was a slight dip in sales in February 2026, which could be attributed to seasonal trends or market dynamics. Meanwhile, in the Concentrates category, Buddies experienced a decline in rank from 5th to 9th between December 2025 and February 2026, suggesting challenges in maintaining market share. Over in Washington, Buddies' performance in Vapor Pens has been somewhat stable, with a slight improvement from 19th to 17th position from January to February 2026, although sales have not shown significant growth, indicating a need for strategic adjustments to capture more of the market share.
Competitive Landscape
In the Oregon vapor pens category, Buddies has demonstrated a dynamic competitive performance, frequently alternating between the first and second rank over the past few months. In November 2025, Buddies was ranked second, trailing behind Entourage Cannabis / CBDiscovery, but it surged to the top position in December 2025. This back-and-forth continued into early 2026, with Buddies reclaiming the top spot in February after a brief dip to second place in January. This fluctuation highlights a competitive rivalry with Entourage Cannabis / CBDiscovery, which has consistently maintained a strong market presence. Meanwhile, FRESHY has shown a steady upward trend, moving from fifth to third place over the same period, indicating a potential emerging threat. Buddies' ability to reclaim the top position suggests resilience and a strong brand appeal, but the competitive landscape remains challenging, with close contenders vying for market dominance.
Notable Products
In February 2026, the top-performing product from Buddies was the Grape Ape Distillate Cartridge (1g) in the Vapor Pens category, which jumped to the number one rank with sales of 4,380 units. Following closely was the Pineapple Express Distillate Cartridge (1g), which secured the second position, maintaining its strong performance from December 2025. The Strawberry Cough Flavored Distillate Cartridge (1g) held steady in the third rank for two consecutive months, while the Pink Lemonade Flavored Distillate Cartridge (1g) saw a slight drop from first place in January to fourth place. The Tropical Blast Flavors Distillate Cartridge (1g) debuted in the rankings at fifth place, indicating a growing interest in this new addition to the Vapor Pens lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
