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Oct-2024
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Overview
Market Insights Snapshot
In California, Buddies has shown consistent strength in the Capsules and Topical categories, maintaining a stable rank of 6th and 3rd respectively from July to October 2024. This stability is reflected in their sales figures, with Capsules experiencing a slight dip in October while Topicals saw a modest increase. However, their performance in the Concentrates category saw significant improvement, jumping from 44th to 27th place in October, which may indicate a successful strategy shift or product launch. On the other hand, the Vapor Pens category saw a gradual decline in ranking, moving from 25th to 29th place, which might suggest increasing competition or shifting consumer preferences.
Moving over to Oregon, Buddies has demonstrated impressive growth in the Concentrates category, climbing from 14th to 8th place over the four months, indicating a strong market presence and possibly a growing consumer base. Their Vapor Pens category has maintained a solid 2nd place ranking throughout, with sales figures reflecting a steady increase, suggesting a strong brand loyalty or effective market penetration. In contrast, their entry into the Illinois market for Vapor Pens in September at 45th place highlights an area for potential growth, as they were not ranked in the top 30 in the preceding months. Meanwhile, in Washington, Buddies' Vapor Pens have seen a slight fluctuation in rank, indicating a competitive landscape, yet their sales figures suggest a positive trend overall.
Competitive Landscape
In the Oregon vapor pens category, Buddies has consistently maintained its position as the second-ranked brand from July to October 2024. Despite not overtaking the leading brand, Entourage Cannabis / CBDiscovery, which has held the top spot throughout this period, Buddies has shown a positive trend in sales, with a noticeable increase from August to October. This steady performance is crucial as it solidifies Buddies' position ahead of other competitors like White Label Extracts and FRESHY, which have fluctuated in their rankings. Notably, FRESHY has moved up to third place since August, indicating a competitive market landscape. Buddies' ability to sustain its rank amidst these shifts highlights its strong market presence and consumer loyalty in Oregon's vapor pen segment.
Notable Products
In October 2024, the top-performing product for Buddies was the Raspberry Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one spot after being ranked second in the previous two months, with impressive sales of 6474 units. The Melon Gum Distillate Cartridge (1g) climbed to the second position from fourth in September, indicating a significant rise in popularity. Lime Sorbet Flavored Distillate Cartridge (1g) saw a slight dip, moving from first in August to third in October. Grape Distillate Cartridge (1g) dropped to fourth place after leading in September. Notably, the Strawberry Trainwreck Live Resin Distillate Cartridge (1g) made its debut in the rankings at fifth place, showcasing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
