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Sep-2025
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Overview
Market Insights Snapshot
Buddies has shown a consistent presence in the California market, performing notably well in the Topical category where it maintained a steady 3rd rank from June through September 2025. This suggests a strong foothold in this particular category. In the Capsules category, Buddies improved their position from 6th to 5th place, indicating a positive trend in consumer preference or market strategy. However, their performance in the Concentrates category is relatively weaker, as they only managed to climb into the top 30 by August, moving from 32nd in June to 28th in September. Despite this improvement, the Vapor Pens category saw fluctuating results, with Buddies dropping from 29th to 30th place by September, hinting at potential challenges in maintaining their market position.
In Oregon, Buddies has demonstrated stability in the Vapor Pens category, consistently holding onto the 2nd position throughout the months. This is a significant achievement, reflecting their strong market penetration and customer loyalty in this segment. Meanwhile, for Concentrates, Buddies experienced some volatility, dropping from 6th to 9th in July but quickly regaining their 6th position by August and maintaining it through September. In Washington, the Vapor Pens category presented more challenges, as Buddies saw a decline from 14th to 17th place by September. This downward trend could indicate increased competition or shifting consumer preferences in the state.
Competitive Landscape
In the Oregon Vapor Pens category, Buddies has consistently maintained its position as the second-ranked brand from June to September 2025. Despite its stable rank, Buddies faces stiff competition from Entourage Cannabis / CBDiscovery, which has consistently held the top spot. Although Buddies has seen a slight increase in sales over the months, its growth is overshadowed by the leading brand's dominance. Meanwhile, FRESHY and Hellavated have been fluctuating in ranks, with FRESHY showing a positive sales trend, potentially posing a future threat to Buddies' position. This competitive landscape highlights the need for Buddies to innovate and strategize to enhance its market share and possibly challenge the leading brand.
Notable Products
In September 2025, the top-performing product for Buddies was the Grape Ape Flavors Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from August with sales of 4267. The Pink Lemonade Flavored Distillate Cartridge (1g) also performed strongly, securing the second spot, consistent with its previous month's position. The Melon Gum Distillate Cartridge (1g) showed notable improvement, climbing to third place from fifth in August. Meanwhile, the Apple Fritter Live Resin Distillate Cartridge (1g) appeared in the rankings at fourth position, indicating a resurgence. Strawberry Cough Flavored Distillate Cartridge (1g) experienced a decline, dropping to fifth place from its previous third place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
