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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Buddies is stocked at 724 licensed dispensaries across California, Oregon, and 3 other states, 315 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, Costa Mesa, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Buddies concentrated 74.7% of October 2026 sales in Vapor Pens, where category sales grew 17.1% year over year and 3.9% month over month, while the overall brand rose 17.0% YoY and nudged prices up 1.8%. Secondary lines diverged: Capsules held 8.7% share with 27.7% YoY growth but fell 8.9% MoM, and Concentrates at 9.8% share climbed 30.1% YoY yet slipped 3.6% MoM; meanwhile, Pre-Roll, though only 1.4% share, surged 72.6% YoY and 15.3% MoM as Flower contracted 85.6% YoY but bounced 34.9% MoM off a small base. With Vapor Pens ranked 2 in Oregon and accounting for nearly three-quarters of mix, the pattern implies Buddies is anchored in a single lead category while nurturing small, faster-growing niches to buffer short-term volatility.
The mix shift implies a barbell positioning: a high-share, steady Vapor Pens core (+17.1% YoY, +3.9% MoM) sustaining rank 2 in Oregon, paired with opportunistic bets in Capsules (+27.7% YoY, −8.9% MoM) and Concentrates (+30.1% YoY, −3.6% MoM) that add growth but introduce MoM variance. Pre-Roll’s 15.3% MoM and 72.6% YoY gains, despite only 1.4% share, indicate a low-cost trial funnel (avg price $6.78) that can seed cross-category conversion, while the collapse in Flower (−85.6% YoY, +34.9% MoM) suggests a de-emphasis that frees focus for higher-velocity form factors; net, the pattern implies Buddies is trading breadth for depth, using small, fast-growing adjacencies to support the Vapor Pens franchise without diluting its rank position.
Competitive Landscape
Buddies sits at rank #2 in OR Vapor Pens in October 2026, unchanged year over year at #2 but down one position from rank #1 in July 2026, while competitor Entourage Cannabis / CBDiscovery holds #1 both this year and last year as its sales fell 12.4% year over year, and FRESHY climbed from #5 to #3 with an 11.9% year-over-year sales gain; additionally, Mule Extracts slipped from #3 to #4 with a 13.6% decline while Loot Bar advanced from #8 to #5 with 24.5% growth, indicating Buddies’ flat year-over-year rank at #2 alongside a retreat from its July 2026 peak implies stable placement but mounting upward pressure from faster-rising challengers.
Notable Products
Buddies leans on vapor pens to move volume in October 2026, with All-in-one Disposable and Cartridge formats combining for 73.9% of sales. That concentration means most revenue comes from pen hardware rather than concentrates or topicals, so sales largely ride on disposable and cartridge offerings.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
