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Jan-2025
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Overview
Market Insights Snapshot
Buddies has shown a varied performance across different states and product categories. In California, the brand has maintained a strong presence in the Capsules category, consistently ranking within the top 6. This stability is reflected in the sales figures, which show a solid upward trend from October 2024 to January 2025. However, in the Concentrates category, Buddies experienced fluctuations, with rankings dropping out of the top 30 in November 2024 and January 2025, which indicates a struggle to maintain a competitive edge. Their Vapor Pens category in California also saw a slight decline in rankings, moving from 26th in October 2024 to 28th by January 2025, suggesting potential challenges in this segment.
In contrast, Oregon has been a strong market for Buddies, particularly in the Vapor Pens category where they achieved the top rank by January 2025. This rise to the number one spot is indicative of a robust consumer preference and market penetration for their Vapor Pens in Oregon. Meanwhile, in the Concentrates category, Buddies showed a positive trajectory, improving from 11th in October 2024 to 8th by January 2025. In Washington, Buddies maintained a consistent 16th position in the Vapor Pens category, which suggests a steady but unspectacular performance in that state. These movements highlight Buddies' strategic strengths and areas for growth across different markets and product lines.
Competitive Landscape
In the Oregon Vapor Pens category, Buddies has demonstrated a notable upward trajectory in recent months, culminating in a significant milestone in January 2025 when it ascended to the top rank, surpassing Entourage Cannabis / CBDiscovery, which had maintained the leading position for the previous three months. This shift in ranking is indicative of Buddies' growing market presence and consumer preference, as evidenced by its consistent increase in sales from October 2024 through January 2025. While White Label Extracts (OR) remained stable in third place, Buddies' ability to overtake a long-standing leader highlights its competitive edge and potential for sustained growth in the Oregon market.
Notable Products
In January 2025, Raspberry Distillate Cartridge (1g) maintained its top position in the Vapor Pens category for Buddies, with impressive sales of 7077 units. Following closely, Melon Gum Distillate Cartridge (1g) held the second spot, consistently ranking just below Raspberry Distillate since November 2024. Blueberry Distillate Cartridge (1g) remained in third place, showing a steady increase in sales over the past months. Grape Distillate Cartridge (1g) re-entered the rankings at fourth place after not being listed in November and December 2024. Apple Jack Distillate Cartridge (1g) consistently held the fifth position, demonstrating stable sales performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
