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Dec-2025
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Overview
Market Insights Snapshot
Buddies has shown a consistent performance in the California market, particularly in the Capsules and Topical categories, where it maintained a steady rank of 5th and 3rd respectively from September to December 2025. This stability suggests a strong brand presence and consumer loyalty in these categories. However, the performance in the Concentrates category was more volatile, with Buddies slipping out of the top 30 in October and November, before making a comeback to 28th place in December. This fluctuation indicates potential challenges or opportunities in market positioning within this category. Meanwhile, in the Vapor Pens category, Buddies experienced a slight decline, moving from 29th to 32nd place by December, which could suggest increasing competition or shifts in consumer preferences.
In Oregon, Buddies performed exceptionally well in the Vapor Pens category, climbing to the top position by December 2025, which reflects a significant dominance in this product line. The Concentrates category also displayed a stable performance, maintaining a rank of 6th for most of the months, except for a brief dip in October. This consistency suggests a solid foothold in the Oregon market. Over in Washington, Buddies held a steady rank of 15th in the Vapor Pens category from October to December, indicating a reliable but less dominant presence compared to Oregon. This stability might be an indication of a steady consumer base, although it also points to room for growth in market share.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Buddies has demonstrated a notable upward trajectory in recent months. Throughout September to November 2025, Buddies consistently held the second rank, trailing behind Entourage Cannabis / CBDiscovery, which maintained the top position. However, in December 2025, Buddies ascended to the first rank, overtaking Entourage Cannabis / CBDiscovery, which slipped to second place. This shift indicates a significant competitive edge for Buddies, as it not only improved its rank but also saw an increase in sales, contrasting with the declining sales of Entourage Cannabis / CBDiscovery during the same period. Meanwhile, Hellavated remained stable in the third position, showing consistent sales growth but not enough to challenge the top two brands. This dynamic suggests that Buddies is gaining momentum and could potentially solidify its leadership position if it continues this growth trajectory.
Notable Products
In December 2025, the top-performing product for Buddies was Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one rank with notable sales of 5483 units. Pink Lemonade Flavored Distillate Cartridge (1g) maintained a strong position, ranking second with a slight increase in sales from the previous month. Grape Ape Distillate Cartridge (1g) consistently held the third position, showing stable performance over the months. Cherry Pie Distillate Cartridge (1g) made its debut in the rankings at fourth place, indicating a successful launch. Meanwhile, Strawberry Cough Flavored Distillate Cartridge (1g) dropped to fifth place, marking a decline in its ranking compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
