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Jan-2025
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Overview
Market Insights Snapshot
In the state of California, CAM has shown notable performance across various cannabis categories. The Flower category stands out, consistently maintaining a top 10 position, ranking 5th in October 2024 and slightly dropping to 7th by January 2025. This stability in the Flower category is contrasted by its performance in Vapor Pens, where CAM fluctuated significantly, peaking at 61st in November 2024 before dropping to 81st in January 2025. The Edible category also saw some movement, with CAM not making it into the top 30, indicating a potential area for growth or reconsideration of strategy, as they remain outside the upper rankings. In Pre-Rolls, CAM experienced a slight improvement from 69th in October to 66th in January, suggesting a modest but positive trajectory.
In New York, CAM's presence is more limited, with its Flower category entering the rankings in November 2024 at 54th. However, by January 2025, it had slipped to 67th, indicating a downward trend that may require strategic adjustments to regain momentum. It's noteworthy that CAM did not appear in the top 30 for any other categories in New York, highlighting a significant gap in market penetration compared to its performance in California. The absence of CAM in the top rankings for categories outside of Flower suggests potential opportunities for expansion or diversification to strengthen its foothold in the New York market.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from October 2024, CAM held a strong position at rank 5, but experienced a slight dip to rank 7 in November, maintained a rank of 6 in December, and returned to rank 7 in January 2025. This fluctuation is indicative of a highly competitive market. Notably, Claybourne Co. consistently outperformed CAM, climbing from rank 8 in October to a stable rank 5 by January, reflecting a robust upward trend in sales. Similarly, Allswell demonstrated a steady rise, surpassing CAM in January by securing rank 6. Meanwhile, Gramlin showed a significant leap from rank 18 in October to rank 8 in January, suggesting a rapid increase in market presence. These dynamics highlight the competitive pressures CAM faces, emphasizing the need for strategic adjustments to regain and maintain a higher rank in the California flower market.
Notable Products
In January 2025, the top-performing product from CAM was Private Reserve - Bubba's Girl (3.5g) in the Flower category, maintaining its number one rank from December 2024, with sales reaching 9670 units. Following closely, Private Reserve - Kush Mints (3.5g) secured the second position, improving from its third-place rank in December. The Bubba's Girl Pre-Roll (1g) climbed to the third spot in the Pre-Roll category, continuing its upward trend from fourth place in the previous month. Meanwhile, Devil Driver (3.5g) fell to fourth place in the Flower category, down from second in December. Lastly, Devil Driver Pre-Roll (1g) remained steady at fifth place, showing consistent performance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
