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Nov-2024
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Overview
Market Insights Snapshot
CAM's performance in the California market has shown varied results across different product categories over the past few months. In the Flower category, CAM has maintained a strong presence, consistently ranking within the top 10, with a peak at 7th place in October 2024 before slightly dropping to 10th in November. This indicates a robust demand and a solid foothold in the Flower segment. Conversely, in the Edible category, CAM has struggled to break into the top 30, reflecting a less dominant position and potential challenges in capturing consumer interest. However, there was a notable increase in sales from September to October, suggesting some positive momentum despite the lower rankings.
The Pre-Roll category presents a more challenging picture for CAM in California, with rankings falling from 74th in August to 96th by November. This downward trend might indicate increased competition or shifting consumer preferences. Meanwhile, the Vapor Pens category has shown a positive trajectory, with CAM climbing from 91st place in August to 76th in November. This upward movement suggests a growing acceptance and preference for CAM's Vapor Pens, potentially paving the way for further market penetration. These mixed results across categories highlight areas of strength and opportunities for growth, as well as segments where strategic adjustments may be necessary.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has shown a dynamic performance over the past few months. Starting from August 2024, CAM held the 11th rank, climbing to 8th in September, and further improving to 7th in October, before slipping back to 10th in November. This fluctuation in ranking suggests a competitive pressure from brands like Allswell, which consistently maintained a higher rank, despite a dip in sales from August to October. Meanwhile, UpNorth Humboldt also showed a strong performance, moving from 10th to 8th place by November, possibly contributing to CAM's drop in rank. Additionally, Jungle Boys and Glass House Farms (CA) have been climbing the ranks, with Jungle Boys advancing from 17th to 11th, and Glass House Farms moving from 16th to 12th over the same period. These shifts indicate a highly competitive market where CAM must strategize to maintain and improve its position amidst rising competitors.
Notable Products
In November 2024, CAM's top-performing product was Private Reserve - Kush Mints (3.5g) in the Flower category, maintaining its first-place rank from October with sales of 4680 units. Private Reserve - Bubba's Girl (3.5g) climbed to second place, showing a notable increase in sales from the previous month. Devil Driver (3.5g), which had ranked first in September, dropped to third place in November with a significant decrease in sales. Private Reserve - Euro Step (3.5g) consistently held the fourth position over the past few months, experiencing a decline in sales figures. A new entry, Private Reserve - Devil Driver (14g), debuted in fifth place, indicating a strong market presence despite being newly ranked.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
