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Mar-2025
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Overview
Market Insights Snapshot
CAM's performance across different categories in California presents an interesting landscape. In the Flower category, CAM consistently maintained a strong position, moving from 7th place in December 2024 to 6th by February and March 2025, showcasing a robust presence in this segment. However, the Edible category tells a different story, as CAM did not make it to the top 30 rankings from December 2024 through March 2025, indicating a potential area for growth. Meanwhile, in the Pre-Roll category, CAM showed a positive trajectory, improving from 73rd in December 2024 to 58th by March 2025, suggesting a growing consumer interest in their offerings.
In New York, CAM's performance in the Flower category is noteworthy. Starting from a 50th position in December 2024, CAM climbed to 43rd by March 2025, reflecting a steady uptick in sales and market presence. This upward movement contrasts with their performance in California's Vapor Pens category, where CAM's rank dropped from 63rd in December 2024 to 79th by March 2025, indicating a potential challenge in maintaining market share. These trends highlight CAM's varying success across categories and states, suggesting areas where the brand could focus its efforts to optimize performance further.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has demonstrated a steady performance, maintaining its position in the top 10 brands. From December 2024 to March 2025, CAM's rank improved slightly from 7th to 6th, indicating a positive trend in market presence. This improvement comes amidst fluctuating performances from competitors such as STIIIZY, which dropped from 2nd to 4th place, and Blem, which experienced a more volatile ranking, moving from 4th to 5th place. Meanwhile, Allswell and Gramlin maintained relatively stable positions, with Allswell slipping slightly from 5th to 7th. CAM's consistent sales figures, coupled with its slight rank improvement, suggest a resilient brand strategy that is effectively navigating the competitive pressures in the California flower market.
Notable Products
In March 2025, the top-performing product for CAM was Private Reserve - Bubba's Girl (3.5g) in the Flower category, maintaining its first-place rank from previous months with impressive sales of 8,225 units. Private Reserve - Kush Mints (3.5g) also showed strong performance, climbing back to second place after slipping to fifth in February. Bubba's Girl Pre-Roll (1g) remained consistent in third place, showing a slight increase in sales figures. Notably, Private Reserve - Bubba's Girl (14g) entered the rankings at fourth place, indicating a growing preference for larger quantities. The Jack Herer Pre-Roll (1g) debuted at fifth place, suggesting a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
