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Dec-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, CAM has shown varied performance across different categories and states. In California, CAM's presence in the Flower category remains robust, consistently ranking within the top 10 throughout the last four months of 2024, peaking at 6th place in October. This steady performance is indicative of their strong foothold in the market, supported by a notable increase in sales from September to December. However, CAM's performance in the Edible category in California tells a different story, where they did not make it into the top 30 in September, only to enter the rankings in October and fluctuate slightly thereafter, ending the year at 34th place. This movement suggests a challenging environment or potential growth opportunities in the Edibles segment.
In New York, CAM's entry into the Flower category rankings in November at 58th place and subsequent drop to 68th in December points to a nascent presence in the market. This decline might reflect the competitive pressures or consumer preferences in New York, signaling a need for strategic adjustments. Meanwhile, in California's Vapor Pens category, CAM has shown a promising upward trajectory, improving their rank from 81st in September to 60th by December, which could indicate growing consumer interest or successful marketing strategies. Their performance in the Pre-Roll category, however, has been less stable, with rankings fluctuating and never breaking into the top 60, highlighting potential areas for improvement or reevaluation of market strategies.
Competitive Landscape
In the competitive landscape of the California flower category, CAM has experienced fluctuating rankings over the past few months, indicating a dynamic market position. Notably, CAM's rank shifted from 7th in September 2024 to 6th in October, before dropping to 8th in November and recovering slightly to 7th in December. This volatility suggests a competitive environment where brands like Claybourne Co. and Alien Labs are also vying for top positions, with Claybourne Co. notably climbing from 8th in October to 4th in November. Meanwhile, UpNorth Humboldt showed a consistent improvement in rank, reaching 7th in November, which could have contributed to the pressure on CAM's ranking. Despite these challenges, CAM's sales figures indicate a positive trend, with December sales surpassing those in September, highlighting resilience and potential for growth amidst fierce competition.
Notable Products
In December 2024, the top-performing product from CAM was Private Reserve - Bubba's Girl (3.5g) in the Flower category, which climbed to the number one rank with sales reaching 7124. Devil Driver (3.5g) also performed well, maintaining its position at number two, showing a consistent performance over the months despite a dip in November. Private Reserve - Kush Mints (3.5g) slipped from its previous top position in September and October to third place in December. A new entry, Bubba's Girl (7g), debuted at fourth place, indicating a strong market interest in larger quantities. Bubba's Girl Pre-Roll (1g) maintained its fifth position, showcasing steady demand in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
