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Oct-2024
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Overview
Market Insights Snapshot
CAM's performance in the California market reveals interesting dynamics across various product categories. In the Flower category, CAM has shown a consistent upward trajectory, improving from a rank of 10th in July 2024 to 7th by October 2024. This steady climb in rankings is accompanied by a notable increase in sales, indicating a strengthening foothold in this highly competitive segment. Conversely, the brand's presence in the Edible category is less prominent, as it did not make it into the top 30 brands from July through October 2024. This absence suggests a potential area for growth or a strategic focus on other categories where CAM is performing more robustly.
In the Pre-Roll and Vapor Pens categories, CAM's performance is more varied. The Pre-Roll category shows a slight improvement from 85th in July to 74th in August, maintaining that position through October, albeit with fluctuating sales figures. This plateau in ranking might indicate a stabilization in market presence but also highlights room for improvement. Similarly, in the Vapor Pens category, CAM's ranking hovers around the 90th position, with minor fluctuations over the months, suggesting a consistent but modest market share. These trends across different categories provide a mixed picture of CAM's market performance, with clear strengths in Flower and opportunities for growth in other segments.
Competitive Landscape
In the competitive landscape of the Flower category in California, CAM has shown a notable upward trajectory in brand rank from July to October 2024. Starting at 10th place in July, CAM improved its position to 7th by October, indicating a positive trend in market presence and consumer preference. This improvement in rank is significant, especially when compared to competitors like UpNorth Humboldt, which fluctuated between 9th and 14th place, and Claybourne Co., which maintained a relatively stable position but did not surpass CAM's upward movement. Meanwhile, Pacific Stone and Alien Labs consistently ranked higher, with Pacific Stone improving to 6th place by October. CAM's consistent increase in sales, culminating in a peak in October, suggests a strengthening brand loyalty and effective market strategies, positioning it as a formidable competitor in the Californian Flower market.
Notable Products
In October 2024, CAM's top-performing product was Private Reserve - Kush Mints (3.5g) in the Flower category, maintaining its position as the top seller with a sales figure of 6640. Devil Driver (3.5g) followed closely as the second-ranked product, having dropped from its leading position in September. Private Reserve - Bubba's Girl (3.5g) improved its ranking from fourth in September to third in October. Meanwhile, Private Reserve - Euro Step (3.5g) experienced a decline, moving from third to fourth place. Notably, Private Reserve - White Romulan (3.5g) entered the rankings for the first time in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
