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Nov-2024
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has consistently demonstrated strong performance in the California market, particularly within the Flower category. Over the past months, CBX has maintained a dominant position, ranking first in August, September, and November, while briefly dropping to second place in October. This indicates a robust and stable demand for their flower products. In the Concentrates category, CBX has also shown impressive consistency, holding steady at the sixth position from August through November, with a noticeable upward trend in sales figures, suggesting growing consumer interest and market penetration.
However, the brand's performance in the Pre-Roll category in California presents a more mixed picture. While CBX managed to improve its rank from 24th in August to 22nd in both September and October, it slipped back to 25th in November. This fluctuation indicates potential challenges in maintaining competitive traction within this category. Notably, the absence of a top 30 ranking in any other state or province across these categories highlights areas for potential growth and expansion beyond their established stronghold in California.
Competitive Landscape
In the highly competitive California flower market, CannaBiotix (CBX) has demonstrated impressive resilience and adaptability, maintaining a strong presence among the top brands. Throughout the period from August to November 2024, CannaBiotix (CBX) consistently ranked within the top two positions, briefly dropping to second place in October before reclaiming the top spot in November. This fluctuation coincided with a notable surge in sales for STIIIZY, which temporarily overtook CannaBiotix (CBX) in October. Despite this, CannaBiotix (CBX) managed to regain its leading position, indicating robust brand loyalty and effective market strategies. Meanwhile, Blem showed a gradual improvement in rank, moving from fifth to third place by November, although its sales figures remained significantly lower than those of CannaBiotix (CBX). This dynamic suggests that while competitors are making strides, CannaBiotix (CBX)'s consistent performance and strategic responses have allowed it to maintain a competitive edge in the California flower market.
Notable Products
In November 2024, CannaBiotix (CBX) saw Cereal Milk (3.5g) continue its dominance as the top-selling product, maintaining its number one rank with impressive sales of 24,915 units. L'Orange (3.5g) held steady in second place, showing consistent performance over the past months. GM-uhOh (3.5g) reclaimed its third position after briefly slipping to fourth in September. Tropicanna (3.5g) remained in fourth place, while Tropical Lemonade (3.5g) debuted at fifth, indicating a new entrant in the top rankings. The stability and slight shifts in rankings highlight a strong market preference for these core products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
