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Oct-2024
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has demonstrated a strong performance in the California market, particularly in the Flower category, where it consistently held the number one rank from July to October 2024. This dominance is underscored by a steady increase in sales over the months, culminating in a notable peak in October. In the Concentrates category, CBX maintained a solid presence, oscillating between the sixth and seventh positions, indicating a stable yet competitive performance. However, in the Vapor Pens category, CBX did not rank in the top 30 beyond July, which suggests either a strategic shift in focus or heightened competition in this segment.
In the Pre-Roll category, CBX showed significant improvement, climbing from the 27th position in July to the 21st position by September and maintaining this rank through October. This upward trend highlights their growing influence and potential in the Pre-Roll market within California. The absence of CBX from the top 30 in some categories could be seen as an area for potential growth or as a reflection of their strategic priorities. Overall, the data illustrates CBX's strong foothold in the Flower category and potential opportunities in other segments within the state.
Competitive Landscape
In the competitive landscape of the California flower category, CannaBiotix (CBX) has consistently maintained its position as the top-ranked brand from July to October 2024. This steady leadership is underscored by a notable increase in sales over the months, reflecting a robust market presence and consumer preference. Meanwhile, STIIIZY, a close competitor, fluctuated between the second and fourth positions, indicating a less stable ranking but a significant sales surge in October, narrowing the gap with CBX. Oakfruitland also showed competitive dynamics, moving from fourth to second place in August, before settling in third by October. These shifts highlight a dynamic market where CannaBiotix (CBX) continues to outperform its rivals, maintaining its leadership despite the competitive pressures from brands like STIIIZY and Oakfruitland.
Notable Products
In October 2024, CannaBiotix (CBX) continued to see strong performance from its product Cereal Milk (3.5g), maintaining its top rank since July, with an impressive sales figure of 27,172 units. L'Orange (3.5g) also held steady at the second position throughout the months, showcasing consistent demand. GM-uhOh (3.5g) improved its ranking slightly to third place from fourth in September, indicating a positive sales trend. Tropicanna (3.5g) experienced a minor drop, moving from third to fourth rank, while Gluetopia (3.5g) re-entered the rankings at fifth place after being absent in August and September. Overall, the ranking stability of Cereal Milk and L'Orange highlights their continued popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
