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Dec-2024
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has shown a consistent performance in the California market, particularly in the Flower category, where it maintained a strong position. The brand held the top spot in September and December 2024, briefly dropping to second place in October and November. This indicates a robust demand for their flower products, with sales figures reflecting a steady upward trend throughout the last quarter of the year. In the Concentrates category, CBX maintained a steady sixth-place ranking from September through December, suggesting stable performance and consumer preference in this segment. Meanwhile, in the Pre-Roll category, CBX showed some fluctuation, moving from 22nd to 20th place by December, which could point to strategic improvements or shifts in consumer preferences.
Interestingly, CBX's presence in the Vapor Pens category in California was less prominent, as it did not appear in the top 30 brands until December, where it ranked 73rd. This late entry indicates a potential area for growth or a nascent strategy in the vapor pen market. The absence of CBX in the top 30 for the initial months might suggest either a late product launch or a competitive market landscape. Overall, while CBX demonstrates strength in traditional categories like Flower and Concentrates, the brand's performance in emerging categories like Vapor Pens highlights opportunities for expansion and increased market penetration.
Competitive Landscape
In the competitive landscape of the California flower category, CannaBiotix (CBX) has demonstrated resilience and strong market presence. Throughout the last quarter of 2024, CBX maintained a top-tier position, fluctuating between first and second place. Notably, in October, STIIIZY overtook CBX to claim the top spot, driven by a significant surge in sales. However, CBX reclaimed its number one rank by December, highlighting its ability to recover and outperform competitors. Meanwhile, Blem showed a steady upward trajectory, climbing from fifth to third place by November, yet remained behind CBX. These dynamics underscore CBX's robust brand loyalty and market adaptability in the face of fluctuating competitive pressures.
Notable Products
In December 2024, the top-performing product for CannaBiotix (CBX) was Cereal Milk (3.5g) in the Flower category, maintaining its number one rank for four consecutive months, with sales reaching 26,071 units. L'Orange (3.5g) also held steady at the second position since September, showing consistent performance. GM-uhOh (3.5g) remained in third place, indicating stable demand. Casino Kush (3.5g) made its debut in December at the fourth position, showing promising initial sales figures. Tropical Lemonade (3.5g), ranked fifth, maintained its position from November, suggesting a steady interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
