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Aug-2025
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has shown consistent performance in the California market across several product categories. In the Flower category, CBX maintained a stronghold on the number one ranking from May to August 2025, indicating a robust demand and consumer preference for their products. Their performance in the Concentrates category has been equally impressive, holding steady at the fifth position throughout the same period, despite fluctuations in sales figures. This consistency in rankings suggests a stable market presence and a loyal customer base for CBX in California's competitive cannabis landscape.
In contrast, the Pre-Roll category saw some positive movement, with CBX improving from eighth place in May to a stable sixth place from June to August 2025. This upward trend, alongside increasing sales numbers, points to a growing acceptance and popularity of their pre-roll offerings. However, the absence of CBX from the top 30 rankings in other states or provinces could be seen as a missed opportunity for broader market penetration. This highlights the importance of strategic expansion and market diversification for CBX to maintain and enhance their competitive edge in the cannabis industry.
Competitive Landscape
In the competitive landscape of the California flower category, CannaBiotix (CBX) has consistently maintained its top position from May through August 2025, showcasing its strong brand presence and consumer loyalty. Despite a slight dip in sales during June and July, CBX experienced a significant rebound in August, reinforcing its market leadership. In contrast, STIIIZY has consistently held the second rank, with sales figures trailing behind CBX but showing a steady upward trend, particularly in August. Meanwhile, CAM has demonstrated fluctuating rankings, moving from fourth to third place, then dropping to sixth in July before climbing back to third in August. This volatility highlights the dynamic nature of the market and the challenges competitors face in maintaining consistent performance. Overall, CBX's ability to sustain its number one rank amidst these shifts underscores its competitive edge in the California flower market.
Notable Products
In August 2025, CannaBiotix (CBX) saw its top-performing product, Cereal Milk (3.5g) from the Flower category, maintain its number one ranking for the fourth consecutive month, achieving sales of 26,348 units. The Cereal Milk Pre-Roll (0.75g) climbed to the second position, showing a notable improvement from third place in July. The Cereal Milk Pre-Roll 4-Pack (2g) also performed well, securing the third spot, slightly down from its second position in May and June. Tropicanna Pre-Roll (0.75g) re-entered the rankings at fourth place after missing the list in July. The Grand Master Pre-Roll (0.75g) rounded out the top five, experiencing a drop from its second-place ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
