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Oct-2025
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has demonstrated a strong performance in the California market, especially in the Flower category where it consistently ranks as the number one brand from July to October 2025. This dominance is underscored by a significant increase in sales, with October figures reaching over $5.6 million. In the Concentrates category, CBX maintained a steady position at rank 5 for three consecutive months before a slight dip to rank 6 in October. Despite this minor drop, the sales figures in October indicate a rebound from the previous month, suggesting resilience in their market strategy.
In the Pre-Roll category, CannaBiotix (CBX) showed a promising upward trend, improving from rank 7 in July and August to rank 6 in September and maintaining that position in October. This movement highlights their growing influence in this segment within California. However, it is noteworthy that outside of these categories and the state of California, CBX did not appear in the top 30 rankings, suggesting potential areas for growth and expansion. This absence in other states or categories could be a strategic focus for CBX as they look to broaden their market presence beyond their current stronghold.
Competitive Landscape
In the competitive landscape of the California flower category, CannaBiotix (CBX) has maintained a stronghold by consistently ranking first from July to October 2025. This consistent top position highlights CBX's robust market presence and consumer preference, despite the close competition from STIIIZY, which held the second rank throughout the same period. While STIIIZY's sales figures showed a steady increase, they remained significantly lower than CBX's, indicating CBX's dominant market share. Meanwhile, CAM also displayed a notable performance, climbing to and maintaining the third rank from August onwards, yet still trailing behind CBX in terms of sales. The data underscores CBX's leadership in the market, driven by its ability to sustain high sales volumes and consumer loyalty amidst growing competition.
Notable Products
In October 2025, CannaBiotix (CBX) saw Cereal Milk (3.5g) maintain its position as the top-performing product, consistently holding the number one rank for four consecutive months, with sales reaching 27,476 units. The Cereal Milk Pre-Roll (0.75g) remained steady at the second position from August to October, demonstrating its continued popularity. Casino Kush Pre-Roll (0.75g) entered the rankings in October at the third position, indicating a strong market entry. Casino Kush (3.5g) improved its rank from fifth in August to fourth in October, showing a positive sales trajectory. Tropicanna Pre-Roll (0.75g) maintained the fifth position from September to October, suggesting stable sales performance for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
