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Nov-2025
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Overview
Market Insights Snapshot
CannaBiotix (CBX) has demonstrated a strong performance in the California market, particularly in the Flower category where they consistently maintained the top position from August to November 2025. This stability indicates a robust brand presence and consumer preference in this category. In the Concentrates category, CBX experienced some fluctuations, starting at rank 5 in August, dropping slightly to rank 6 in October, but rebounding to rank 4 in November, suggesting a positive trajectory towards the end of the year. The Pre-Roll category also showed an upward trend, with CBX climbing from rank 7 in August to rank 5 by November, reflecting a growing market share in this segment.
Interestingly, the Flower category in California not only maintained its top rank but also showed a significant increase in sales volume, indicating a strong consumer demand and effective market strategies. The consistent presence of CBX in the top rankings across multiple categories highlights their competitive edge in the state. However, the absence of CBX from the top 30 brands in any other states or provinces during this period could suggest a concentrated market focus or a need for expansion into new regions. This duality of strong local performance and potential for broader market penetration presents an intriguing scenario for future growth opportunities.
Competitive Landscape
In the competitive landscape of the California flower category, CannaBiotix (CBX) has consistently maintained its leading position from August to November 2025, showcasing its dominance and strong brand presence. Despite fluctuations in sales, with a notable increase in November, CBX has successfully retained the top rank, indicating robust consumer loyalty and effective market strategies. Meanwhile, competitors like STIIIZY and CAM have consistently held the second and third positions, respectively, throughout the same period. Although these brands have shown sales growth, they remain significantly behind CBX in terms of rank, underscoring CBX's competitive edge in the market. This stable ranking suggests that CBX's product offerings and brand appeal resonate well with consumers, providing a strong foundation for continued market leadership in California's flower category.
Notable Products
In November 2025, CannaBiotix (CBX) maintained its top position with Cereal Milk (3.5g) leading the sales ranking consistently at number one, achieving a notable sales figure of 29,583. Casino Kush (3.5g) climbed significantly from its previous fifth position to secure the second rank, showing a strong upward trend in sales. Super Mango Haze Pre-Roll (0.75g) also improved its standing, moving up to third place from fourth in October. GM-uhOh (3.5g) made a notable entry into the rankings, debuting at fourth place in November. Meanwhile, Tropicanna Pre-Roll (0.75g) retained its position at fifth, consistent with its previous placement in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
