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Nov-2024
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Overview
Market Insights Snapshot
Care By Design has shown a notable performance in the California market, particularly in the Tincture & Sublingual category. The brand has consistently maintained a strong position, ranking third from September through November 2024, following a second-place rank in August. This stability indicates a solid consumer base and brand recognition within this category. Additionally, the Capsules category has seen a slight improvement, with Care By Design moving back to the tenth spot in November after slipping to eleventh in September and October. Such movements suggest a positive reception to their product offerings, which might be attributed to either product innovation or effective consumer engagement strategies.
In contrast, Care By Design's performance in the Edible and Vapor Pens categories has been less prominent. The brand did not appear in the top 30 for Edibles in any of the months, highlighting potential areas for growth or increased competition in this segment. Vapor Pens saw a fluctuating ranking, with a dip to 73rd place in October before improving to 67th in November. This volatility could indicate a dynamic market environment or shifting consumer preferences. Meanwhile, the Topical category experienced a slight decline, with Care By Design falling from fourth place in August to sixth by November. These trends provide insights into the brand's market positioning and potential areas for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design has experienced a notable shift in its market position over the past few months. Initially ranked 2nd in August 2024, Care By Design saw a slight decline, moving to the 3rd position from September through November 2024. This change in rank is primarily influenced by the consistent performance of Yummi Karma, which maintained a strong hold on the 2nd position during the same period. Despite this shift, Care By Design's sales figures have shown resilience, with a slight uptick from October to November 2024. Meanwhile, Papa & Barkley remains the dominant leader in the category, consistently holding the top rank. The competitive pressure from brands like VET CBD and Mary's Medicinals, which also maintain stable ranks, suggests a highly competitive environment where Care By Design must innovate to reclaim its higher position and drive sales growth.
Notable Products
In November 2024, Care By Design's top-performing product was the CBD/THC 1:1 Peppermint MAX Drops, which maintained its first-place ranking from previous months with sales reaching 2509 units. The CBD/THC 40:1 Full Spectrum Refresh Drops also held steady in second place, experiencing a notable increase in sales to 1458 units. The CBD/THC 4:1 Refresh Full Spectrum Cartridge climbed to third place, up from fifth in October, indicating a resurgence in popularity. Meanwhile, the CBD/THC 1:1 Full Spectrum Cartridge made its debut in the rankings at fourth place, showing strong initial performance. Lastly, the CBD/THC 1:1 Refresh Full Spectrum Sublingual Tincture re-entered the top five, securing the fifth position after being unranked in October.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
