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Oct-2024
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Overview
Market Insights Snapshot
In the realm of cannabis products, Care By Design has demonstrated a consistent performance in the California market, particularly within the Tincture & Sublingual category. Holding a steady rank of 2nd in July and August before slightly dropping to 3rd in September and October, it indicates strong consumer loyalty and market presence. This stability is mirrored in their Capsules category, where they maintained an 11th rank across the months from July to October. However, the brand's performance in the Vapor Pens category shows some volatility, with rankings fluctuating between 71st and 77th, suggesting a potential area for improvement or increased competition.
Interestingly, Care By Design's presence in the Edible category in California was outside the top 30 in July, August, and September, with a notable improvement to 55th place in October. This upward movement could signal a growing acceptance or strategic push in this segment. Meanwhile, the Topical category saw a slight dip from 5th in August to 7th in the following months, indicating a potential challenge in maintaining its market position. While the detailed sales data provides insight into these trends, there are additional dynamics at play that could further illuminate the brand's strategic maneuvers in this competitive landscape.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design has experienced notable shifts in its ranking and sales performance over the past few months. Despite a strong start in July and August 2024, maintaining a solid second-place rank, Care By Design saw a slight decline in its position to third place in September and October 2024. This shift coincides with the rise of Yummi Karma, which moved up to second place during the same period, indicating a potential increase in consumer preference or marketing effectiveness for Yummi Karma. Meanwhile, Papa & Barkley consistently held the top spot, suggesting a strong brand loyalty or superior product offering that Care By Design might need to address to reclaim its higher ranking. Additionally, VET CBD and Mary's Medicinals maintained their positions at fourth and fifth, respectively, indicating a stable competitive environment below Care By Design. These dynamics highlight the importance for Care By Design to innovate and enhance its market strategies to regain its competitive edge in the California market.
Notable Products
In October 2024, the top-performing product for Care By Design was the CBD/THC 1:1 Peppermint MAX Drops, maintaining its first-place ranking consistently from July through October with sales reaching 2283 units. The CBD/THC 40:1 Full Spectrum Refresh Drops held the second position throughout these months, showing a slight increase in sales in October to 1310 units. The CBD/THC 18:1 Refresh Sublingual Tincture improved its ranking from fourth in August and September to third in October, despite a decrease in sales to 1037 units. New to the top rankings in October, the CBD/THC 1:1 Raspberry Gummies entered at fourth place, while the CBD/THC 4:1 Refresh Full Spectrum Cartridge maintained its fifth position from September. These insights highlight a stable top three for Care By Design, with a notable entry from the edibles category in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
