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Jan-2025
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Overview
Market Insights Snapshot
Care By Design has shown a mixed performance across different product categories in California over the past few months. In the Tincture & Sublingual category, they have maintained a strong presence, consistently ranking at number 3 and even moving up to the second position by January 2025. This indicates a robust demand and possibly a loyal customer base in this category. Conversely, in the Capsules category, there has been a gradual decline from the 10th to the 12th position, suggesting potential challenges or increased competition. The Vapor Pens category, while not in the top 30 initially, has seen some improvement, climbing from 78th to 67th position, which could be an area of opportunity for growth if this trend continues.
In other categories, Care By Design's performance has been somewhat stable, yet not without its challenges. For instance, their ranking in the Topical category has slightly dropped from 5th to 6th, which might indicate a need to reassess their strategies or offerings to regain market share. The Edibles category, which did not feature in the top 30 initially, has seen some positive movement, reaching the 50th position by January 2025. This suggests that while Care By Design has a foothold in certain areas, there is room for improvement and growth in others, especially where they are not yet in the top 30. Overall, their performance across categories highlights both strengths and areas that could benefit from strategic focus.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Care By Design has shown a notable upward trend in its market position. Starting from a consistent third place from October to December 2024, Care By Design advanced to second place by January 2025. This improvement in rank suggests a positive reception of their products, likely driven by strategic marketing or product innovation. In contrast, Yummi Karma maintained a stable second position until January 2025, when it dropped to third, indicating a possible shift in consumer preference or competitive pressure from Care By Design. Meanwhile, Papa & Barkley consistently held the top rank, showcasing strong brand loyalty and market dominance. VET CBD remained in fourth place throughout the period, suggesting a steady but less competitive stance compared to the top three brands. This dynamic highlights Care By Design's potential to further challenge the leading brands and capture a larger market share.
Notable Products
In January 2025, Care By Design's top-performing product remained the CBD/THC 1:1 Peppermint MAX Drops, holding its consistent rank of 1 since October 2024 and achieving a notable sales figure of 2623 units. The CBD/THC 40:1 Full Spectrum Refresh Drops also maintained its steady position at rank 2, although its sales slightly dipped from December 2024 to January 2025. The CBD/THC 1:1 Raspberry Gummies secured the 3rd position, showing a consistent ranking since December 2024 with an increase in sales. The CBD/THC 1:1 Full Spectrum Cartridge improved from rank 5 in December 2024 to rank 4 in January 2025, indicating a positive shift in consumer preference. Meanwhile, the CBD/THC 4:1 Refresh Full Spectrum Cartridge dropped to the 5th position, reflecting a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
