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Dec-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Carmel has shown varied performance across different cannabis categories. Notably, in the Concentrates category, Carmel appeared in the rankings for the first time in December 2024, securing the 15th position. This is a significant achievement as they were not in the top 30 in the preceding months. Their Flower category performance has been somewhat volatile, with rankings fluctuating between 32nd and 38th place from September to December, indicating a need for stabilization to maintain competitiveness. In contrast, Carmel's Pre-Roll category has consistently performed well, maintaining a strong presence within the top 20 throughout the last quarter of 2024. The Vapor Pens category also witnessed a positive trend, with Carmel breaking into the rankings in November and climbing to 20th place by December.
Meanwhile, in British Columbia, Carmel's performance has been more challenging. The Pre-Roll category saw a decline in ranking from 39th in September to 54th by December, suggesting a potential issue with market penetration or competition. However, the Vapor Pens category offered a glimmer of hope, with Carmel entering the rankings at 30th place in December. In Ontario, Carmel has maintained a stable performance in the Flower category, hovering around the 23rd and 24th positions throughout the months. The Pre-Roll category continues to be a stronghold for Carmel, consistently ranking within the top 10, which demonstrates their robust market position in this segment. The Vapor Pens category has shown impressive growth, climbing from being unranked in September to holding the 18th position by November and December, indicating a successful market strategy in this category.
Competitive Landscape
In the Ontario pre-roll market, Carmel has shown a consistent presence, maintaining its rank at 8th place from September to November 2024, before climbing to 7th in December. This upward movement indicates a positive trend for Carmel, especially as it surpasses Pure Sunfarms, which remained at 9th place in both September and December. Despite Shred holding a steady 5th place, Carmel's sales trajectory suggests a narrowing gap. Meanwhile, MTL Cannabis consistently ranked 6th, showing stable performance, yet Carmel's December sales hint at potential competition for this spot. Notably, PIFF made a significant leap from 12th to 8th place by December, indicating a competitive landscape. Carmel's strategic positioning and sales trends suggest it is well-poised to continue its ascent in the Ontario pre-roll category.
Notable Products
In December 2024, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g), maintaining its first-place rank since September with sales of $32,328. The Animal Face Pure Live Resin Cartridge (1g) held steady at the second position from November to December, showing significant growth from its initial introduction. The Animal Face Pre-Roll 12-Pack (6g) remained in third place, recovering from a dip in November. Animal Face (3.5g) consistently held the fourth rank across the months, indicating stable performance. The Variety Pack Infused Pre-Roll 3-Pack (1.5g) was ranked fifth, having dropped from its third position in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
