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Nov-2024
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Overview
Market Insights Snapshot
Carmel's performance across various categories and provinces shows a mixed picture with some notable movements. In Alberta, Carmel's presence in the Flower category fluctuated, reaching a peak rank of 32 in September 2024 but slipping to 37 by November. The Pre-Roll category in Alberta showcased more stability, maintaining a consistent top 15 presence, albeit with a slight drop from 12th to 15th place from October to November. Interestingly, Carmel made its debut in the Vapor Pens category in Alberta in November, entering at rank 25, suggesting a strategic expansion into this segment. Meanwhile, in British Columbia, Carmel's Pre-Roll category faced a downward trajectory, falling from 32nd in August to 54th by November, indicating potential challenges in maintaining market share in this region.
In Ontario, Carmel demonstrated a strong performance in the Pre-Roll category, consistently ranking in the top 10 over the months, although there was a slight decline in sales figures. The Flower category in Ontario showed a more stable trend, with Carmel maintaining a rank around the low 20s. A noteworthy development was observed in the Vapor Pens category where Carmel rose from 36th in August to 19th by November, indicating a significant improvement and increased consumer acceptance. However, it is important to note that Carmel was not ranked in the top 30 for Vapor Pens in September, which might suggest a period of adjustment or strategic realignment in that month. These movements highlight Carmel's varied performance across categories and provinces, with some areas showing growth potential while others face competitive challenges.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Carmel has experienced some fluctuations in its ranking and sales over the past few months. Carmel maintained a steady position, ranking 7th in August 2024, improving to 6th in September, but then dropping to 8th in both October and November. This decline in rank coincides with a decrease in sales from August to November. Notably, MTL Cannabis has shown a stronger performance, moving from 9th to 6th place, with consistent sales growth, particularly in October and November. Similarly, Fuego Cannabis (Canada) has maintained a stable 7th position, outperforming Carmel in sales during the same period. Meanwhile, Good Supply and Pure Sunfarms have also shown competitive sales figures, although their rankings have not surpassed Carmel's. These dynamics suggest that while Carmel remains a significant player, it faces increasing competition from brands like MTL Cannabis and Fuego Cannabis, which could impact its market share if the current trends continue.
Notable Products
In November 2024, Carmel's top-performing product remains the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent number one rank from previous months, although its sales have slightly decreased to 33,371 units. The newly introduced Animal Face Pure Live Resin Cartridge (1g) in the Vapor Pens category made a strong debut, securing the second position. The Animal Face Pre-Roll 12-Pack (6g) experienced a slight drop, moving from second to third place, despite a minor increase in sales compared to October. The Animal Face (3.5g) Flower maintained its fourth position, showing stability in its ranking. Lastly, the Variety Pack Infused Pre-Roll 3-Pack (1.5g) held the fifth spot, having dropped from its third position in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
