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Jan-2025
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Overview
Market Insights Snapshot
In Alberta, Carmel has shown varying performance across different categories. In the Flower category, Carmel's ranking fluctuated significantly, peaking at 27th place in December 2024 before dropping to 39th in January 2025, indicating inconsistency in market presence. However, the Pre-Roll category has been relatively stable, maintaining a top 20 position, although it slipped from 13th in October 2024 to 19th in January 2025. The Vapor Pens category saw a notable entry into the rankings in November 2024 at 25th, improving to 19th by January 2025, suggesting a growing acceptance in this segment.
In Ontario, Carmel's performance is more consistent, particularly in the Pre-Roll category where it maintained a strong position within the top 10 until January 2025, when it fell to 13th. The Flower category also shows a steady presence, albeit with a slight decline from 21st in November 2024 to 29th in January 2025. Interestingly, the Vapor Pens category in Ontario saw a significant improvement, moving from 31st in October 2024 to a peak of 18th in November, before stabilizing around the 20th position. This indicates a positive trend for Carmel in Ontario's Vapor Pens market, contrasting with its more variable performance in British Columbia, where it only entered the top 30 in December 2024 and January 2025.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Carmel has experienced notable fluctuations in its rank and sales performance. Starting from October 2024, Carmel maintained a strong position at rank 8, demonstrating consistent sales figures. However, by January 2025, Carmel experienced a decline to rank 13, indicating a potential challenge in maintaining its market share. This decline contrasts with Fuego Cannabis (Canada), which also saw a drop from rank 7 to 12 but managed to maintain slightly higher sales figures. Meanwhile, Good Supply and Spinach both experienced a downward trend in ranks, with Good Supply dropping from 9 to 14 and Spinach from 12 to 15, suggesting a broader market shift that Carmel could potentially capitalize on. Interestingly, PIFF showed an upward trend, climbing from rank 13 to 11, which highlights the dynamic nature of the market and the need for Carmel to strategize effectively to regain its competitive edge.
Notable Products
In January 2025, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from the previous months despite a sales figure of 27,093. The Animal Face Pure Live Resin Cartridge (1g) held steady in the second position within the Vapor Pens category, showing a slight decline from December 2024. The Animal Face Pre-Roll 12-Pack (6g) remained third, consistent with its previous ranking, though its sales dipped compared to December. The Animal Face (3.5g) in the Flower category continued its stable performance, holding the fourth position across the months. Lastly, the Variety Pack Infused Pre-Roll 3-Pack (1.5g) maintained its fifth rank, continuing a trend from November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
