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Oct-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Carmel has shown a mixed performance across different categories. Specifically, in the Flower category, Carmel has struggled to break into the top 30, with rankings fluctuating between 33rd and 41st place over the past months. This indicates a challenge in gaining a strong foothold in the Flower market. However, Carmel's performance in the Pre-Roll category in Alberta has been more promising, consistently ranking within the top 20, and even improving to 13th place in October 2024. This suggests that Carmel's Pre-Roll offerings resonate well with consumers in Alberta, indicating a potential area for strategic focus.
In Ontario, Carmel has demonstrated a strong presence in the Pre-Roll category, maintaining a position within the top 10 across the past four months, highlighting its competitive edge in this segment. Conversely, the Vapor Pens category shows some volatility, with Carmel falling out of the top 30 in September 2024, only to re-enter at 36th place in October. This inconsistency could point to challenges in maintaining market share in the Vapor Pens category. Meanwhile, in British Columbia, Carmel's rank in the Pre-Roll category has seen significant fluctuations, indicating potential instability or varying consumer preferences in this region. Such insights could guide Carmel's strategic decisions moving forward, particularly in addressing areas of underperformance.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Carmel has demonstrated a dynamic performance over the past few months. Starting from a rank of 9th in July 2024, Carmel climbed to 7th in August and further improved to 6th in September, before settling at 8th in October. This fluctuating rank reflects a competitive tussle with brands like MTL Cannabis and Fuego Cannabis (Canada), both of which have shown strong sales figures and consistent rankings. Notably, MTL Cannabis maintained a higher rank than Carmel in October, finishing at 6th, while Fuego Cannabis (Canada) also outperformed Carmel in the same month. Despite these challenges, Carmel's sales peaked in August, indicating a potential for growth if they can capitalize on their market positioning. Meanwhile, Good Supply and Pure Sunfarms have shown varied performance, with Pure Sunfarms briefly surpassing Carmel in September. These insights suggest that while Carmel is a formidable player, continuous strategic efforts are necessary to maintain and improve its standing amidst fierce competition.
Notable Products
In October 2024, Carmel's top-performing product was the Animal Face Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking consistently since July despite a slight dip in sales to 39,696 units. The Animal Face Pre-Roll 12-Pack (6g) held steady in the second position, showcasing its strong market presence. The Animal Face (3.5g) in the Flower category remained in third place, having climbed from fourth since July. Flamingo Pre-Roll 3-Pack (1.5g) ranked fourth, experiencing a gradual decline from its second-place position in July. The Variety Pack Infused Pre-Roll 3-Pack (1.5g) consistently held the fifth spot since its introduction in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
