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Oct-2024
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Overview
Market Insights Snapshot
Certified (Certified Cultivators) has demonstrated a dynamic performance in various product categories within Ohio. Notably, the brand has maintained a strong presence in the Edible category, starting from a third-place ranking in July 2024 and climbing to second place by October 2024. This upward movement is indicative of a robust demand for their edible products, with sales peaking in October. In the Beverage category, Certified has shown consistency by securing second place in both August and October, although it did not appear in the top 30 in July and September. This fluctuation suggests a potential seasonal or promotional impact on sales performance.
The brand's presence in the Concentrates and Vapor Pens categories has experienced varied trends. In Concentrates, Certified started strong with a third-place ranking in July, but by September and October, it settled at seventh, indicating a competitive market landscape or shifting consumer preferences. Meanwhile, their Vapor Pens category saw a notable peak in August, reaching the first position, but dropped to fifth by October, highlighting a potential challenge in maintaining top ranks amidst competitive pressures. In the Flower category, the brand had a temporary rise to fourth place in August but returned to sixth in October, suggesting a steady yet competitive position. These movements across categories underscore the brand's resilience and adaptability in the evolving Ohio market.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Certified (Certified Cultivators) has shown resilience and adaptability amidst shifting market dynamics from July to October 2024. Despite a slight dip in rank from 4th in August to 6th in October, Certified maintained a strong sales performance, indicating a robust market presence. This is particularly notable when compared to competitors like Seed & Strain Cannabis Co., which fluctuated between 2nd and 6th place, and Grassroots, which saw a more volatile ranking trajectory from 3rd to 7th before rebounding to 5th. Certified's ability to sustain high sales figures despite these rank changes suggests a loyal customer base and effective marketing strategies. Meanwhile, Good Green and Butterfly Effect - Grow Ohio have shown upward trends in both rank and sales, posing potential challenges for Certified in maintaining its competitive edge. Overall, Certified's performance in the Ohio flower market underscores its capability to navigate competitive pressures while continuing to capture consumer interest.
Notable Products
In October 2024, Certified (Certified Cultivators) maintained strong sales with Gary Rntz #2 (2.83g) in the Flower category holding its top position consistently from July through October. Strawberry Lemonade (2.83g) showed a significant rise, climbing from fourth in September to second in October, achieving notable sales of 6026 units. The Cream (2.83g) experienced a slight decline, moving from second place in September to third in October. Blackberry Lemonade Amethysts Gummies 10-Pack (110mg) improved its ranking from fifth in August to fourth in October, while Tangerine Citrines Gummies 10-Pack (100mg) dropped slightly to fifth place. Overall, the Flower category products showed strong performance, with some fluctuations in the rankings of Edible category items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
