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Jan-2025
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Overview
Market Insights Snapshot
In the state of Ohio, Certified (Certified Cultivators) has shown a remarkable performance across several cannabis categories. Most notably, the brand has dominated the Beverage category, consistently holding the top rank from November 2024 through January 2025. This achievement reflects a steady growth in sales, with an increase from $132,697 in November to $147,468 in January. In the Vapor Pens category, the brand also exhibited strong performance, climbing from third place in October to securing the top position in December, before slightly dropping to the second spot in January. Such movements highlight the brand's competitive edge and adaptability in the market.
However, Certified's performance in other categories presents a mixed picture. In the Concentrates category, the brand did not make it into the top 30 in October, but by January 2025, it had climbed to sixth place, indicating a positive upward trend. Conversely, in the Edible category, the brand maintained a stable second-place ranking from October to December, but dropped to third in January, which might suggest increased competition or a shift in consumer preferences. Meanwhile, in the Flower category, Certified experienced a decline from fourth place in October to seventh by December, maintaining that position into January, which could point to challenges in this segment. These variations across categories provide a nuanced view of Certified's market positioning and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Certified (Certified Cultivators) has demonstrated notable fluctuations in rank and sales, reflecting its dynamic positioning in the market. Starting from a rank of 3rd in October 2024, Certified surged to the top spot in December 2024, showcasing a significant upward trend in sales performance. However, by January 2025, it settled at the 2nd position, indicating a slight dip but maintaining a strong presence. This movement is particularly significant when compared to competitors like Klutch Cannabis, which consistently held the 1st rank except for December, and &Shine, which fluctuated between 2nd and 4th positions. Select also presents a competitive challenge, maintaining a stable rank mostly around the 4th position. Certified's ability to climb to the top rank, albeit briefly, highlights its potential to capture market leadership, driven by strategic sales initiatives and consumer preferences. As the brand continues to navigate this competitive field, understanding these dynamics will be crucial for sustaining growth and enhancing market share in Ohio's vapor pen category.
Notable Products
In January 2025, Kush Face #1 (2.83g) emerged as the top-performing product for Certified (Certified Cultivators), securing the first rank with notable sales of 6012 units. The Cream (2.83g) maintained its strong performance, holding the second rank consistently from December 2024 to January 2025, despite a decrease in sales to 4542 units. The CBN/THC 1:2 Acai Sapphires Gummies 10-Pack (110mg THC, 50mg CBN) entered the rankings at third place, indicating a strong debut in the edible category. Tangerine Citrines Gummies 10-Pack (100mg) remained steady at the fourth position, showing consistent demand across the months. Blackberry Lemonade Amethysts Gummies 10-Pack (110mg) slipped slightly to fifth place from its previous third rank in December 2024, reflecting a slight dip in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
