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Nov-2024
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Overview
Market Insights Snapshot
Certified (Certified Cultivators) has demonstrated a notable presence in the Ohio market, with performance varying across different product categories. In the Beverage category, the brand made significant strides, climbing from not being ranked in September and October to securing the top position in November 2024. This upward movement suggests a strategic focus or increased consumer interest in this category. Conversely, in the Concentrates category, the brand experienced a gradual decline, dropping from fourth place in August to seventh in October before falling out of the top 30 in November. This could indicate a shift in consumer preferences or increased competition within the category.
In the Edible category, Certified (Certified Cultivators) has maintained a strong and consistent performance, holding the second position in both October and November 2024. This stability might point to a loyal customer base or successful product offerings in this segment. The Flower category saw some fluctuations, with the brand moving from fourth place in August, down to sixth in October, and then back to fourth in November. This pattern suggests a resilient performance despite some volatility. Meanwhile, in the Vapor Pens category, the brand showed a recovery, moving up from fifth place in October to third in November, highlighting a potential resurgence in demand or effective marketing strategies in this category.
Competitive Landscape
In the Ohio flower category, Certified (Certified Cultivators) has experienced notable fluctuations in its market rank over the past few months, reflecting a dynamic competitive landscape. In August 2024, Certified held the 4th position, but by September, it had slipped to 5th, and further down to 6th in October, before recovering to 4th place in November. This movement indicates a competitive tussle, particularly with brands like Grassroots, which maintained a relatively stable position, and Meigs County Grown, which made a significant leap from 16th in September to 5th in November. Meanwhile, Klutch Cannabis and Riviera Creek consistently occupied the top ranks, suggesting a strong market presence. Despite these challenges, Certified's ability to regain its 4th place ranking in November indicates resilience and potential for growth amidst fierce competition.
Notable Products
In November 2024, Certified (Certified Cultivators) maintained its stronghold in the market with Gary Rntz #2 (2.83g) leading as the top-selling product, boasting sales of 8021 units. Larry's Breath #2 (2.83g) made a notable entry, securing the second position. The Cream (2.83g) held steady in third place, showing consistent performance since September. Tangerine Citrines Gummies 10-Pack (100mg) climbed to fourth place, marking a significant improvement from its fifth position in October. Meanwhile, Strawberry Lemonade (2.83g) slipped from second to fifth place, indicating a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
