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Dec-2024
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Overview
Market Insights Snapshot
Certified (Certified Cultivators) has demonstrated notable performance across various product categories in the state of Ohio. In the Beverage category, the brand achieved a remarkable ascent to the top rank by December 2024, indicating a strong market presence and consumer preference in this segment. The Edible category also reflects consistent performance, holding the second rank from October to December 2024, showcasing steady growth and consumer loyalty. However, in the Flower category, the brand experienced a downward trend, dropping from fourth place in October to seventh by December 2024, suggesting potential challenges or increased competition in this space.
In the Vapor Pens category, Certified (Certified Cultivators) has shown impressive upward mobility, climbing from fourth in September to securing the top position by November and maintaining it through December 2024. This indicates a significant increase in consumer demand and possibly effective product strategies in this category. On the other hand, the absence of rankings for the Concentrates category in November and December suggests that the brand did not make it to the top 30, which could imply either a strategic shift away from this category or challenges in maintaining competitiveness. This mixed performance across categories highlights areas of strength and opportunities for improvement for Certified (Certified Cultivators) in the Ohio market.
Competitive Landscape
In the Ohio vapor pens category, Certified (Certified Cultivators) has demonstrated a remarkable ascent in the rankings, moving from fourth place in September 2024 to securing the top position by November and maintaining it through December. This upward trajectory is indicative of a significant increase in market share and consumer preference, as evidenced by their sales growth over this period. In contrast, Klutch Cannabis, which started as the leader in September and October, experienced a slight decline, settling into the second position by November. Meanwhile, Select saw a dip from second to fourth place in October, before recovering slightly to third in December. These shifts highlight Certified's growing dominance and competitive edge in the Ohio vapor pens market, suggesting a successful strategy in capturing consumer interest and driving sales.
Notable Products
In December 2024, Certified (Certified Cultivators) saw The Cream (2.83g) reclaim its position as the top-selling product in the Flower category, maintaining the number one rank with sales of 6,270 units. Gary Rntz #2 (2.83g) dropped to the second position after leading in November, indicating a slight decrease in sales momentum. Blackberry Lemonade Amethysts Gummies 10-Pack (110mg) made a notable appearance in the Edible category, climbing to third place with a significant increase in sales. Tangerine Citrines Gummies 10-Pack (100mg) held steady at fourth place, showing consistent performance over the past few months. A new entrant, Jealous Bananas Liquid Live Diamonds iKrusher Disposable (1g), debuted at fifth place in the Vapor Pens category, highlighting its potential in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
