Oct-2024
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Overview
Market Insights Snapshot
Chalice Farms has shown varied performance across different product categories and states. In the Oregon market, the brand has maintained a consistent presence in the Edible category, although its ranking has remained stagnant at 17th place from August through October 2024. This stagnation coincides with a declining sales trend, dropping from $75,604 in July to $45,875 in October. This consistent ranking outside the top 10 could be interpreted as a challenge for the brand to break through in the competitive Edible market in Oregon. On the other hand, the Flower category paints a more positive picture, where Chalice Farms has improved its standing significantly, rising from the 10th position in July to a notable 4th place by September, maintaining this rank through October. This upward movement in the Flower category is bolstered by a steady increase in sales, highlighting a strong performance in this segment.
The contrasting performance in these categories suggests that Chalice Farms is capitalizing on certain market trends while facing challenges in others. The brand's ability to climb the rankings in the Flower category indicates a successful strategy or product offering that resonates well with consumers in Oregon. However, the lack of presence in the top 30 for other states and categories could suggest untapped potential or areas needing strategic focus. The absence of Chalice Farms in the top 30 for categories or states not mentioned implies either a lack of market penetration or competitive challenges that the brand might need to address to enhance its overall market footprint. The data highlights the importance of targeted strategies to bolster performance across different states and categories, potentially offering growth opportunities for Chalice Farms.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Chalice Farms has demonstrated notable upward momentum, advancing from the 10th position in July and August 2024 to the 4th position by September and October 2024. This rise in rank coincides with a substantial increase in sales, reflecting a strong market presence and consumer preference. In contrast, PRUF Cultivar / PRŪF Cultivar, which maintained the top rank from July to September, experienced a decline to the 3rd position in October, indicating a potential shift in consumer loyalty or market dynamics. Meanwhile, Deep Creek Gardens and Kaprikorn have shown fluctuations in their rankings, with Deep Creek Gardens dropping from 3rd to 6th place in October, and Kaprikorn maintaining a steady 5th position. Notably, Culture Farms made a significant leap from 26th in July to 2nd in October, indicating aggressive growth strategies. Chalice Farms' consistent climb in rank amidst these shifts suggests a robust competitive strategy and growing consumer base, positioning it favorably against its peers.
Notable Products
In October 2024, Chalice Farms' top-performing product was the CBD/THC 1:3 Chamomile Peach Fruit Chews 10-Pack, leading the sales with a notable figure of 2903 units sold, maintaining its first-place ranking from July. The Blueberry Muffin (1g) flower product rose to the second position, up from its previous absence in the rankings in September. Wedding Cake (1g) entered the top five for the first time, securing the third position with strong sales. Candied Oranges (1g) slipped to fourth place from its third position in August, while Deadhead OG (1g) made its debut in the rankings at fifth. This month saw a reshuffle in the flower category, with products like Wedding Cake and Deadhead OG gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.