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Dec-2024
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Overview
Market Insights Snapshot
Chalice Farms has demonstrated a varied performance across different product categories in Oregon. In the Edible category, the brand has seen a consistent ranking at 21st place from October to December 2024, after a slight drop from 16th place in September. This indicates a stabilization in their market position despite a noticeable decline in sales from September to October, followed by a modest recovery in the subsequent months. The Flower category tells a different story, where Chalice Farms has maintained a solid presence, ranking 3rd or 4th throughout the last quarter of 2024. This suggests a strong brand loyalty or product preference among consumers, even as sales figures show a downward trend over the months, particularly a significant drop in December.
Interestingly, Chalice Farms did not make it to the top 30 in the Pre-Roll category for the months following September, where they were ranked 95th. This absence from the top rankings could be seen as a missed opportunity or a potential area for strategic improvement. The disparity in performance across categories highlights the importance of targeted marketing and product development to strengthen their foothold in less dominant areas. While the Flower category remains a stronghold for Chalice Farms in Oregon, the Edible and Pre-Roll categories might require more attention to capture a larger market share and improve overall brand performance.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Chalice Farms has demonstrated resilience, maintaining a consistent presence among the top five brands from September to December 2024. Despite a slight dip in rank from third to fourth in October and December, Chalice Farms remains a formidable player, indicating a stable market position. This consistency is noteworthy, especially when compared to the dynamic movements of competitors like Otis Garden, which surged from 22nd to 3rd place by December, showcasing a significant upward trajectory. Meanwhile, Deep Creek Gardens experienced fluctuations, dropping from 4th to 8th before recovering to 5th place. Grown Rogue consistently held the second position, indicating strong market performance, while Kaprikorn maintained a steady middle-tier presence. These shifts suggest that while Chalice Farms faces stiff competition, its ability to sustain a high rank amidst market volatility highlights its robust brand strength and customer loyalty.
Notable Products
In December 2024, Chalice Farms saw Frozen Bananas in the Flower category rise to the top with a remarkable performance, securing the number one rank and achieving sales of 3615 units. Champaya, another product in the Flower category, followed closely in second place with notable sales figures. The CBD/THC 1:3 Chamomile Peach Fruit Chews 10-Pack, consistently ranked first from September through November, slipped to third place in December, despite an increase in sales to 3164 units. Deadhead OG Shake and Purple Punch, both in the Flower category, rounded out the top five, holding the fourth and fifth positions respectively. This shift in rankings highlights a strong performance in the Flower category for the month, contrasting with the previous months where edibles held the leading position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
