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Oct-2024
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Overview
Market Insights Snapshot
Chaos Crispies has shown a noteworthy performance in the Colorado market, particularly in the Concentrates category. Despite a dip in rankings from July to September, where they fell from 22nd to 37th, the brand made a significant comeback in October, climbing to 14th place. This resurgence is an impressive feat, especially considering the competitive nature of the Concentrates category. The sales figures reflect this positive trend, with a substantial increase in October, suggesting a successful strategy or product launch during that period. On the other hand, Chaos Crispies did not maintain a top 30 position in the Edible or Pre-Roll categories beyond August, indicating potential areas for growth or repositioning.
In the Edible category in Colorado, Chaos Crispies was ranked 46th in July and slightly dropped to 48th in August, after which they did not appear in the top 30. This could be indicative of a challenging market environment or a need for product innovation to capture consumer interest. Similarly, the brand's presence in the Pre-Roll category showed a brief improvement from 62nd to 55th between July and August, but they failed to maintain a top 30 ranking afterward. These patterns suggest that while Chaos Crispies has a strong foothold in Concentrates, there might be untapped potential or necessary adjustments in their approach to other categories.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Chaos Crispies has experienced a notable fluctuation in its market position over the past few months. Initially ranked 22nd in July 2024, Chaos Crispies saw a decline, dropping to 28th in August and further to 37th in September, before making a significant recovery to 14th in October. This recovery is particularly impressive given the competitive pressure from brands like El Sol Labs, which consistently maintained a higher rank, peaking at 8th in September. Meanwhile, West Edison experienced a downward trend, starting at 8th in July and falling to 16th by October, which may have opened up opportunities for Chaos Crispies to regain ground. Additionally, Nuhi showed a positive trajectory, moving from 24th in July to 13th in October, indicating a competitive push within the market. The dynamic shifts in rankings highlight the volatile nature of the concentrates category in Colorado, suggesting that Chaos Crispies' recent strategies may be effectively positioning them for future growth.
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Notable Products
In October 2024, the top-performing product for Chaos Crispies was Golden Goat Wax (1g), which secured the number one rank in the Concentrates category, achieving sales of 3424 units. Purple Sunset Live Resin (1g) maintained its strong performance, holding steady at rank 2 from September with a notable increase in sales to 3133 units. Twister Pak - Mac x G. Breath x G. Cake Sugar Wax 3-Pack (3g) entered the rankings at position 3, showing significant sales momentum. Mai Tai Wax (1g) followed closely at rank 4, highlighting a competitive landscape within the Concentrates category. Guptilla Sugar Wax (1g) experienced a drop to rank 5 from its previous top position in July, indicating shifting consumer preferences or increased competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
