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Oct-2024
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Overview
Market Insights Snapshot
Concrete Jungle's performance across various categories in Oregon has shown both promising and challenging trends. In the Beverage category, the brand was ranked 11th in July 2024, but there is no data for the subsequent months, indicating that it did not maintain a top 30 position, which could be seen as a setback. In the Concentrates category, Concrete Jungle experienced a decline, moving from 15th in July to 28th by October. This downward trend in rankings is mirrored by a decrease in sales, particularly noticeable with a significant drop from August to September. However, the brand managed to stay within the top 30, suggesting a level of resilience.
The Edible category presented a mixed performance for Concrete Jungle, with a dip from 22nd in July to outside the top 30 in September, before recovering to 31st in October. This fluctuation highlights the competitive nature of the Edible market in Oregon. Similarly, in the Pre-Roll category, Concrete Jungle's ranking showed some volatility but ended on a positive note, moving from 31st in July to 30th in October. The Vapor Pens category, however, presents a challenge, with the brand not appearing in the top 30 in July and continuing to slip further down the rankings over the subsequent months. This suggests a need for strategic adjustments to improve their market position in this segment.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, Concrete Jungle has experienced fluctuations in its ranking over the past few months, indicating a dynamic and competitive environment. From July to October 2024, Concrete Jungle's rank varied from 31st to 35th, with a notable improvement to 30th in October. This suggests a slight recovery in sales performance after a dip in September. Meanwhile, SugarTop Buddery has consistently outperformed Concrete Jungle, maintaining a higher rank throughout the period, although it experienced a decline from 22nd in August to 33rd in October. Focus North showed a stable performance, ranking 28th in both September and October, indicating strong competition. Garden First and National Cannabis Co. also present significant competition, with National Cannabis Co. making a notable leap from 42nd to 29th in October. These shifts highlight the competitive pressures Concrete Jungle faces, emphasizing the need for strategic marketing and product differentiation to improve its standing in the Oregon pre-roll market.
Notable Products
In October 2024, the top-performing product from Concrete Jungle was the Super Boof Pre-Roll 10-Pack (5g), maintaining its number one rank from September with sales of 1136 units. The Johnny Burger Pre-Roll 10-Pack (5g) also achieved the top position for the first time, indicating a significant surge in popularity. Memory Loss Live Resin (1g) secured the second position, while Casey Jones Badder (2g) followed closely in third place, showcasing strong performance in the Concentrates category. The Slurricane x Kywalker OG x R#ntz Infused Pre-Roll (1g) entered the rankings at fourth place, highlighting its rising demand. Compared to previous months, these rankings reflect a consistent preference for Pre-Roll products among consumers, with notable shifts in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
