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Mar-2025
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Overview
Market Insights Snapshot
Concrete Jungle's performance in the Oregon market has shown varied results across different product categories. In the Concentrates category, the brand maintained a steady position at rank 18 from December 2024 to January 2025, and even improved to rank 16 in February 2025. However, a significant drop to rank 26 in March 2025 indicates a potential issue or increased competition in this category. In contrast, the Edible category saw a decline in rankings, moving from rank 30 in December 2024 to rank 32 by March 2025, suggesting a downward trend in this segment for Concrete Jungle. Notably, the Pre-Roll category experienced a positive trajectory, climbing from rank 44 in December to rank 35 by March, showcasing a steady improvement and potential growth opportunity in this segment.
In the Vapor Pens category, Concrete Jungle did not make it into the top 30, with rankings fluctuating between 65 and 72 from December 2024 to March 2025. This indicates a challenging market environment or a potential need for strategic adjustments to gain traction in this category. The sales figures for March 2025 in Concentrates showed a considerable decline compared to previous months, highlighting a need for closer examination of market dynamics or consumer preferences in Oregon. Overall, while Concrete Jungle has shown resilience and potential in certain categories like Pre-Rolls, the brand faces challenges in others, which could provide insights for strategic planning and market positioning moving forward.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Concrete Jungle has shown a promising upward trajectory in its rankings from December 2024 to March 2025, moving from a position outside the top 20 to 35th place. This positive trend is indicative of a steady increase in sales, with March 2025 figures surpassing those of December 2024. Despite this progress, Concrete Jungle still trails behind competitors such as Oregrown and National Cannabis Co., which have consistently maintained higher rankings and sales volumes. Notably, Oregrown experienced a slight dip in March 2025, which could present an opportunity for Concrete Jungle to close the gap. Meanwhile, Garden First has shown a similar upward trend, closely mirroring Concrete Jungle's performance. As Concrete Jungle continues to improve its market position, understanding these competitive dynamics will be crucial for strategizing future growth and capturing a larger market share.
Notable Products
In March 2025, Concrete Jungle's top-performing product was the CBN/THC 1:1 Berry Live Resin Gummy, which reclaimed the number one rank after a dip in February, with sales of 1425 units. The Rainbow Push Pop Live Resin made a strong debut, securing the second spot, showcasing a significant rise in popularity. Dr. W Pre-Roll 10-Pack followed closely in third place, indicating a consistent demand for pre-rolls. Lemon Meringue Live Resin, although new to the rankings, captured the fourth position, hinting at a growing interest in concentrate products. Notably, the Sour Diesel Pre-Roll 10-Pack slipped from its top position in January to fifth place, suggesting a shift in consumer preferences towards edibles and concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
