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Jan-2025
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Overview
Market Insights Snapshot
Concrete Jungle has shown notable progress in the Concentrates category in Oregon, moving from a rank of 24 in October 2024 to 16 by January 2025. This upward trajectory is accompanied by a steady increase in sales, suggesting a growing consumer preference for their products in this category. However, the brand's performance in the Vapor Pens category is less promising, as it failed to break into the top 30, ranking at 76 in January 2025. This indicates a potential area for improvement or strategic adjustment to capture more market share.
In the Edible category, Concrete Jungle managed to climb into the top 30 by December 2024 and continued its ascent to rank 28 by January 2025 in Oregon. This positive trend highlights the brand's increasing recognition and acceptance among consumers in this segment. Conversely, the Pre-Roll category witnessed a decline, with the brand dropping from 34 in October 2024 to 57 by January 2025. This downward movement suggests challenges in maintaining their competitive edge, possibly due to increased competition or shifting consumer preferences.
Competitive Landscape
In the Oregon concentrates market, Concrete Jungle has shown a steady improvement in rank from October 2024 to January 2025, moving from 24th to 16th position. This upward trajectory is indicative of a positive trend in sales, as evidenced by the consistent increase in sales figures over the same period. Notably, Dr. Jolly's, a major competitor, experienced a decline in rank from 10th to 15th, with a corresponding decrease in sales, which suggests potential market share gains for Concrete Jungle. Meanwhile, Private Stash maintained a stable position, slightly ahead of Concrete Jungle, indicating a competitive landscape. Higher Cultures and Sessions Supply Co. also showed fluctuating ranks, with Sessions Supply Co. making a notable leap from 37th to 17th, highlighting the dynamic nature of this market. These shifts underscore the importance for Concrete Jungle to continue its strategic efforts to capitalize on its current momentum and further enhance its market position.
Notable Products
In January 2025, Sundae Driver Live Resin (1g) emerged as the top-performing product for Concrete Jungle, leading the sales rankings with a notable figure of 923 units sold. The CBN/THC 1:1 Berry Live Resin Gummy (100mg CBN, 100mg THC) dropped to the second position after holding the top spot in December 2024. Platinum Cookies Cured Resin (1g) climbed to third place from fifth in the previous month, indicating a positive shift in consumer preference. Juicy Runtz Live Resin (1g) secured the fourth position, while Watermelon Live Resin Fruit Gummy (100mg) rounded out the top five. These rankings reflect a dynamic change in the popularity of concentrates and edibles over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
