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Nov-2024
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Overview
Market Insights Snapshot
Concrete Jungle has shown varied performance across different categories in Oregon. In the Beverage category, the brand made a notable entry in September 2024, achieving an 11th place ranking, though it did not appear in the top 30 before or after that month. This indicates a potentially strong but short-lived surge in popularity. In the Concentrates category, Concrete Jungle experienced fluctuations, starting at 15th in August, dropping to 27th in September, but then climbing back to 20th by November. This suggests a recovery trend, possibly due to adjustments in product offerings or marketing strategies. Meanwhile, in the Edible category, the brand fell out of the top 30 in September but managed to regain its position, moving from 33rd in October to 30th in November, indicating a positive trajectory.
The Pre-Roll category saw Concrete Jungle ranked 31st in both August and October, but the brand fell to 36th in September and further to 40th in November. This downward trend might reflect increased competition or changes in consumer preferences. The most challenging performance was in the Vapor Pens category, where Concrete Jungle did not make it into the top 30 at all, with rankings dropping from 49th in August to 80th by November. This consistent decline could point to issues with product appeal or market saturation. Overall, while Concrete Jungle has shown resilience in some categories, there are significant challenges in others that may require strategic focus to regain competitive standing.
Competitive Landscape
In the Oregon concentrates market, Concrete Jungle has shown a dynamic shift in its competitive positioning over the past few months. Starting at rank 15 in August 2024, Concrete Jungle experienced a dip, falling out of the top 20 in September, but made a notable recovery by climbing back to rank 20 by November. This fluctuation in rank correlates with a sales trajectory that saw a significant drop in September, followed by a steady increase through October and November. In contrast, Oregrown maintained a more stable presence, consistently ranking higher than Concrete Jungle, although it too saw a decline in November. Meanwhile, Mana Extracts and Higher Cultures have shown less volatility, with Mana Extracts gradually improving its rank and Higher Cultures experiencing a slight dip in November. Sessions Cannabis Extract also saw a decline in rank, similar to Concrete Jungle, but remained ahead in sales. These insights suggest that while Concrete Jungle is regaining momentum, it faces stiff competition from brands like Oregrown and Sessions Cannabis Extract, which have maintained stronger sales figures and more consistent rankings.
Notable Products
In November 2024, Casey Jones Badder (2g) from the Concentrates category emerged as the top-performing product for Concrete Jungle, achieving the number one rank, with sales reaching 1853 units. The CBN/THC 1:1 Berry Live Resin Gummy (100mg CBN, 100mg THC) from the Edible category showed significant growth, climbing from the third position in October to the second in November with a notable increase in sales. King Louie Cured Resin (1g) and OG God Live Resin (1g), both from the Concentrates category, secured the third and fourth positions, respectively. Super Boof Pre-Roll 10-Pack (5g), despite being the top-ranked product in September and October, fell to fifth place in November. This shift indicates a dynamic market where new Concentrates products are gaining popularity over previously high-ranking Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
