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Dec-2024
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Overview
Market Insights Snapshot
Constellation Cannabis has shown a consistent performance in the Washington market, particularly within the Beverage category, where it has maintained a stable rank of 7th place from September to December 2024. This steady position is complemented by a notable increase in sales, rising from $120,748 in September to $186,116 by December. In the Capsules category, the brand entered the top rankings in October at 4th place and successfully held this rank through December, which is a positive indicator of growing consumer preference. However, the absence of a ranking in September suggests that Constellation Cannabis was not among the top 30 brands initially, highlighting a significant improvement in market presence by the end of the year.
In contrast, the brand's performance in the Pre-Roll category has seen a decline, as evidenced by its drop from 67th in September to being out of the top 30 by December. This downward trend may indicate challenges in maintaining competitive advantage in this segment. Similarly, in the Vapor Pens category, Constellation Cannabis experienced a fluctuating performance, dropping from 72nd in September to 90th by December, along with a decrease in sales figures. Despite these challenges, the brand showed positive momentum in the Concentrates category, improving its rank from 19th in September to 14th by December, suggesting a strengthening position in this area of the market. Overall, while Constellation Cannabis has shown strength in certain categories, it faces hurdles in others, reflecting a diverse set of dynamics within the Washington cannabis landscape.
Competitive Landscape
In the Washington edible market, Constellation Cannabis consistently held the 13th rank from September to December 2024, indicating stable performance amidst competitive pressures. Notably, Cormorant, which maintained a higher rank at 10th until December when it slipped to 11th, consistently outpaced Constellation Cannabis in sales. Meanwhile, Mr. Moxey's held a steady 12th rank, slightly ahead of Constellation Cannabis, with a noticeable upward trend in sales, suggesting increasing consumer preference. Competitors like The 4.20Bar and Honu showed fluctuating ranks around the 14th and 15th positions, with sales figures that were generally lower than Constellation Cannabis, indicating that while Constellation Cannabis maintains a solid mid-tier position, there is potential for growth if it can capitalize on the shifting dynamics among its close competitors.
Notable Products
In December 2024, the top-performing product for Constellation Cannabis was the Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage, maintaining its number one rank for four consecutive months with sales reaching 5938 units. The Moonshot - Green Apple variant held steady in second place, showing consistent growth from previous months. The Peach Mango flavor remained in third place, experiencing a steady increase in sales. The Pineapple variant re-entered the rankings at fourth place after being absent in November, while the Grape flavor debuted at fifth place. Notably, the Blue Raspberry beverage has consistently led the category, showcasing strong consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
