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Nov-2024
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Overview
Market Insights Snapshot
Constellation Cannabis has demonstrated consistent performance across various categories in Washington. Notably, the brand has maintained a stable presence in the Beverage category, consistently ranking 7th from August through November 2024, with a notable sales increase in November. In the Capsules category, Constellation Cannabis held the 4th position in August, October, and November, though it did not make the top 30 in September, which could indicate a temporary dip or shift in consumer preference. The brand's performance in the Concentrates category showed some fluctuation, with rankings moving from 16th to 21st and back to 16th, suggesting a recovery in November after a slight decline in the previous months.
In the Edible category, Constellation Cannabis maintained a steady 13th place ranking over the observed months, reflecting a consistent market demand. However, the Pre-Roll category presented challenges, as the brand did not make the top 30 in November after fluctuating rankings in the previous months, which may indicate increased competition or changing consumer trends. The Vapor Pens category saw a slight improvement in November, moving from 84th to 78th, though the brand remained outside the top 30, highlighting potential areas for growth or strategic realignment. Overall, Constellation Cannabis's performance across these categories and months provides insight into both their strengths and opportunities for improvement in the competitive Washington market.
Competitive Landscape
In the Washington Edible category, Constellation Cannabis consistently held the 13th rank from August to November 2024, showcasing stable performance amidst a competitive landscape. Notably, Cormorant maintained a higher position, ranking 10th in August and September before slightly dropping to 11th in October and November. This indicates a strong market presence that Constellation Cannabis could aspire to surpass. Meanwhile, Mr. Moxey's showed consistent performance at the 12th rank, just ahead of Constellation Cannabis, suggesting a close competition. Honu and The 4.20Bar fluctuated around the 14th and 15th ranks, indicating a competitive edge for Constellation Cannabis over these brands. Despite the competitive pressures, Constellation Cannabis's sales showed a positive trend, particularly in November, hinting at potential for upward movement in rank if this growth continues.
Notable Products
In November 2024, the top-performing product from Constellation Cannabis was the Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage, maintaining its first-place ranking for four consecutive months with a notable sales figure of 5650 units. The Moonshot - Green Apple Nano Emulsified Hash Rosin Beverage held steady in second place, having reclaimed its position from September. The Moonshot - Peach Mango variant consistently ranked third, showing stable sales performance. The Moonshot - Grape Nano Emulsified Hash Rosin Beverage made a significant leap to fourth place, marking its return to the rankings. Meanwhile, the Gravity - CBN/CBD/THC 1:1:1 Blueberry Gummies remained in fifth place, maintaining its position throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
