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Jan-2025
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Overview
Market Insights Snapshot
Constellation Cannabis has shown varied performance across different categories in Washington. In the Beverage category, the brand maintained a consistent ranking of 7th place from October to December 2024, before slipping slightly to 8th in January 2025. This minor drop in ranking came despite a steady increase in sales from October to December, indicating a competitive market environment. In the Concentrates category, Constellation Cannabis improved its position from 19th in October to 15th in November and December, although it fell back to 16th by January, suggesting some volatility in consumer preferences or competitive pressures in this segment.
In other categories, Constellation Cannabis's performance was more stable. For Edibles, the brand consistently held the 13th spot from October 2024 through January 2025, despite a decline in sales over the same period. This stability in ranking might imply a strong brand loyalty or a steady demand for their edible products. However, the brand's position in the Pre-Roll and Vapor Pens categories was less favorable, with rankings not making it into the top 30 by the end of the period. Notably, there was a drop in the Vapor Pens category from 75th in November to 86th in January, highlighting potential challenges that the brand may be facing in maintaining market share in this highly competitive segment.
Competitive Landscape
In the competitive landscape of the edible category in Washington, Constellation Cannabis maintained a consistent rank of 13th from October 2024 to January 2025. This stability in rank, however, masks a slight decline in sales over the same period, suggesting a need for strategic adjustments to maintain market share. Notably, Cormorant and Mr. Moxey's consistently outperformed Constellation Cannabis, holding higher ranks and demonstrating stronger sales figures, indicating robust consumer preference and possibly more effective marketing strategies. Meanwhile, The 4.20Bar and Honu trailed closely behind, with The 4.20Bar showing an upward trend by improving its rank from 15th to 14th, which could pose a future threat if Constellation Cannabis does not innovate or enhance its offerings. These dynamics highlight the competitive pressure in the Washington edible market, emphasizing the importance for Constellation Cannabis to differentiate itself to climb the ranks and boost sales.
Notable Products
For January 2025, the top-performing product from Constellation Cannabis was the Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage, maintaining its number one rank from previous months with sales of 4720 units. The Moonshot - Green Apple variant held steady at the second position, while the Peach Mango variant continued to secure the third spot, demonstrating consistent popularity across the board. The Pineapple variant, which had re-entered the rankings in December 2024 at the fourth position, maintained this rank in January. Notably, the Grape variant, which appeared in the rankings in November 2024, remained at the fifth position, indicating a stable demand pattern. Overall, the rankings of these products have shown remarkable consistency, with only minor shifts observed in the latter months of 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
