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Oct-2024
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Overview
Market Insights Snapshot
Constellation Cannabis has shown consistent performance in the Washington market across several categories, with some notable trends. In the Beverage category, the brand maintained a stable ranking of 7th from July to October 2024, indicating a solid foothold in this segment. Similarly, in the Capsules category, Constellation Cannabis held its position at 4th throughout the same period, demonstrating a strong presence in this niche market. However, the Concentrates category saw a decline in rankings from 14th in July to 21st in October, suggesting increased competition or shifting consumer preferences. Despite this, the sales figures in the Edible category remained robust, with a slight increase in October, maintaining a steady 13th ranking. This consistent performance in key categories highlights the brand's resilience and adaptability in a competitive landscape.
On the other hand, Constellation Cannabis faced challenges in the Pre-Roll and Vapor Pens categories in Washington. The Pre-Roll category witnessed a significant drop in rankings, falling from 54th in July to 94th by October, which could indicate a need for strategic adjustments or innovations to regain market share. The Vapor Pens category also experienced fluctuations, with rankings improving slightly in September but dropping again in October to 88th. Such volatility may reflect changing consumer tastes or the impact of new entrants in the market. These movements across categories and states underscore the dynamic nature of the cannabis industry, where brands must continually adapt to maintain their competitive edge.
Competitive Landscape
In the Washington Edible market, Constellation Cannabis has maintained a consistent presence, ranking 13th in both September and October 2024, after a slight dip from 12th in July 2024. This stability in rank is noteworthy given the competitive landscape, where brands like Mr. Moxey's and Cormorant have consistently outperformed Constellation Cannabis, holding higher ranks throughout the period. Despite this, Constellation Cannabis has shown resilience in sales, with a notable increase from September to October 2024, contrasting with Cormorant, which experienced a decline. Meanwhile, competitors such as Honu and The 4.20Bar have fluctuated in rank, indicating a dynamic market environment. This suggests that while Constellation Cannabis faces strong competition, its ability to maintain rank and grow sales positions it as a stable player in the Washington Edible sector.
Notable Products
In October 2024, the top-performing product for Constellation Cannabis was the Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage, which maintained its first-place ranking with sales reaching 4386 units. The Moonshot - Green Apple beverage climbed back to second place after briefly falling to third in September, showing a notable increase in sales to 3661 units. The Peach Mango variant held steady in third place, demonstrating consistent demand. The Gravity - CBN/CBD/THC 1:1:1 Blueberry Gummies rose to fourth place, marking a steady climb from fifth in previous months. Meanwhile, the Moonshot - Pineapple beverage entered the top five, showing significant sales growth despite being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
