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Nov-2024
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has demonstrated notable movements across various product categories in the California market. In the Concentrates category, COTC has shown a strong upward trajectory, climbing from a rank of 25 in October to 14 in November, with a significant increase in sales during this period. This indicates a growing consumer preference for their concentrates. Conversely, in the Flower category, COTC experienced a decline from August to October, dropping from rank 30 to 64, before slightly recovering to rank 38 in November. This fluctuation suggests some challenges in maintaining a stable position in the competitive flower market.
In the Pre-Roll category, COTC's performance has been inconsistent, as they did not rank in the top 30 for August and October, only appearing at rank 84 in November. This could be seen as a challenge for the brand in gaining a foothold in this category. Meanwhile, in the Vapor Pens category, COTC's ranking improved from 49 in October to 37 in November, accompanied by a notable increase in sales. This positive movement in Vapor Pens may reflect successful marketing strategies or product innovations that resonate well with consumers. Overall, COTC's performance across categories in California indicates areas of strength in Concentrates and Vapor Pens, while highlighting potential opportunities for improvement in Pre-Rolls and Flower.
Competitive Landscape
In the competitive landscape of the California flower market, Cream Of The Crop (COTC) has experienced notable fluctuations in its ranking over recent months, reflecting a dynamic market environment. In August 2024, COTC held the 30th position, but by October, it had dropped significantly to 64th, before rebounding to 38th in November. This volatility suggests challenges in maintaining consistent market presence amidst strong competition. For instance, Mr. Zips consistently outperformed COTC, maintaining a rank within the top 30 throughout the period, highlighting its stable market position. Similarly, Dime Industries started at 24th in August and only fell to 40th by November, indicating a more resilient performance compared to COTC. Meanwhile, Henry's Original and Almora Farms showed more moderate ranking changes, suggesting they are less volatile competitors. These insights underline the competitive pressures Cream Of The Crop (COTC) faces, emphasizing the need for strategic adjustments to enhance its market position and sales performance in the California flower category.
Notable Products
In November 2024, Cream Of The Crop (COTC) saw Blue Dream (3.5g) as the top-performing product, ranking first with a notable sales figure of 2648 units. Following closely, Blue Popz (3.5g) secured the second position, while Galactic Warheads (3.5g) took the third spot in the Flower category. In the Vapor Pens category, Animal Style Live Resin Cartridge (1g) and Key Lime Pie Live Resin Cartridge (1g) ranked fourth and fifth, respectively. This marks a strong debut for these products, as they had no ranking in the previous months. The impressive sales figures suggest a growing demand and popularity for Cream Of The Crop (COTC) products in the cannabis market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
