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Oct-2024
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Overview
Market Insights Snapshot
Cream Of The Crop (COTC) has shown varied performance across different product categories in California. In the Concentrates category, the brand maintained a stable ranking at 17th place from July to September 2024, before slipping to 20th place in October. This downward trend is mirrored by a decline in sales, which saw a notable drop from July to October. In contrast, the Flower category exhibited a more pronounced decline in rankings, falling from 28th in July to 73rd by October. The significant drop in Flower sales suggests challenges in maintaining market share in this highly competitive segment.
The Vapor Pens category also presented challenges for Cream Of The Crop (COTC), as it consistently ranked outside the top 30, peaking at 39th place in July and September before descending to 54th in October. This indicates a struggle to capture a significant portion of the market in this category. The sales figures for Vapor Pens corroborate this, showing a steady decline over the months. The data highlights the need for strategic adjustments in marketing or product offerings to regain traction, particularly in the Flower and Vapor Pens segments, where the brand's presence has notably weakened.
Competitive Landscape
In the competitive landscape of the California flower category, Cream Of The Crop (COTC) has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 28 in July 2024, COTC saw a gradual decline, reaching a rank of 73 by October 2024. This downward trend in ranking is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, White Label has shown resilience, improving its rank from 71 in July to 66 in October, with a corresponding increase in sales, indicating a strengthening position in the market. Similarly, Roll Bleezy made a significant leap from rank 76 in July to 51 in September before slightly declining to 69 in October, showcasing a competitive edge with a substantial sales boost during this period. Meanwhile, CRU Cannabis and UP! have struggled with consistent rankings outside the top 70, reflecting challenges in capturing consumer interest. These dynamics highlight the competitive pressures Cream Of The Crop (COTC) faces in maintaining its market position amidst aggressive competitors.
Notable Products
In October 2024, the top-performing product from Cream Of The Crop (COTC) was the Key Lime Jack Live Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales figure of 962 units. Following closely was Illemonati (3.5g) in the Flower category, which ranked second with notable sales. The Strawberry Gary Live Resin Cartridge (1g), also in the Vapor Pens category, secured the third spot. White Tahoe Cookies (3.5g) in the Flower category and Key Lime Jack Diamonds (1g) in Concentrates rounded out the top five. Compared to previous months, these rankings indicate a strong performance for Vapor Pens and Flower categories, with Key Lime Jack Live Resin Cartridge (1g) showing a significant leap to the top position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
