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Jan-2025
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Overview
Market Insights Snapshot
Cresco Labs has demonstrated notable performance shifts across various states and product categories. In Illinois, the brand has shown a consistent upward trajectory in the Concentrates category, improving from 12th place in October 2024 to 9th place by January 2025. This positive movement is accompanied by a steady increase in sales, suggesting a growing consumer preference for their concentrates. Conversely, Cresco Labs faced some challenges in the Flower category within Illinois, where they dropped from 9th to 11th place between November 2024 and January 2025, indicating potential competition or market saturation. Their Vapor Pens, however, maintained a strong position, holding steady at 7th place from December 2024 to January 2025, reflecting a solid consumer base for this category.
In Massachusetts, Cresco Labs has made significant progress in both the Flower and Vapor Pens categories. The Flower category, which initially saw them ranked 45th in October 2024, improved dramatically to 29th by January 2025, marking a substantial gain in market presence. Similarly, their Vapor Pens moved from 32nd to 25th over the same period, indicating a strengthening brand recognition and acceptance among consumers. In Michigan, the brand's performance has been more volatile, with their Flower category ranking fluctuating but showing an overall upward trend from 36th to 31st. However, their Vapor Pens faced more challenges, as they did not break into the top 30 rankings, highlighting potential areas for strategic improvement or market adaptation.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Cresco Labs has shown a notable upward trajectory in its market positioning over the past few months. From October 2024 to January 2025, Cresco Labs improved its rank from 10th to 7th, reflecting a strategic gain in market share. This positive shift is underscored by a consistent increase in sales from October to December, although there was a slight dip in January. In comparison, Rove and AiroPro have experienced fluctuations, with Rove dropping to 9th place in January and AiroPro maintaining a middle-tier position. Meanwhile, Rythm has held steady at 6th place, and (the) Essence consistently ranks higher, maintaining a strong 5th place. These dynamics suggest that while Cresco Labs is gaining momentum, it faces stiff competition from established brands that have maintained or improved their standings, indicating a competitive but promising market environment for Cresco Labs.
Notable Products
In January 2025, Pineapple Express (3.5g) from Cresco Labs maintained its position as the top-selling product, continuing its lead from December 2024 with notable sales of 7797 units. Goofiez (3.5g), a new entry, swiftly captured the second spot, demonstrating robust sales performance. Rollins (3.5g) experienced a slight decline, ranking third in January after leading in November and dropping from fourth in December. Cinnamon Milk (3.5g) fell to fourth place, continuing its downward trend from November where it was third. Finally, LA Kush Cake (3.5g) re-entered the rankings at fifth place, having been absent in December, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
