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Dec-2024
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Overview
Market Insights Snapshot
Cresco Labs has shown varied performance across different categories and states, with notable movements in Illinois. In the Concentrates category, Cresco Labs experienced a slight dip in rankings from September to November 2024, moving from 10th to 12th, before climbing back to 11th in December. This fluctuation coincides with a decrease in sales during October, followed by a recovery in the subsequent months. In the Flower category, Cresco Labs improved its position significantly, moving up from 12th in September to 8th by December. This upward trend in the Flower category is mirrored by an increase in sales, showing a strong performance in this segment.
In Massachusetts, Cresco Labs faced challenges in maintaining its ranking within the top 30 for Vapor Pens, achieving a rank of 30 by December 2024, after slipping to 38th in November. This indicates a recovery in the latter part of the year, despite earlier setbacks. Meanwhile, in Michigan, Cresco Labs struggled to maintain its position in the Vapor Pens category, dropping out of the top 50 by December. This decline illustrates a challenging market environment in Michigan for this category. These movements suggest that while Cresco Labs has strengths in certain markets, it faces competitive pressures in others, particularly in the Vapor Pens category outside of Illinois.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Cresco Labs has demonstrated resilience and adaptability, maintaining a consistent presence in the top 10 rankings from September to December 2024. Despite a slight dip in October, where Cresco Labs fell to the 10th position, the brand rebounded to 8th place by December, showcasing a strong recovery in sales momentum. This fluctuation is notable when compared to competitors like Rove, which briefly surpassed Cresco Labs in October but ended the year just behind them. Meanwhile, AiroPro and Rythm consistently outperformed Cresco Labs, maintaining higher rankings throughout the period. These dynamics suggest that while Cresco Labs is a formidable player in the Illinois vapor pen market, it faces stiff competition from brands that have managed to secure stronger positions, indicating a need for strategic initiatives to enhance market share and brand loyalty.
Notable Products
In December 2024, Pineapple Express (3.5g) emerged as the top-performing product for Cresco Labs, ascending from its second position in November to take the lead. Bio Jesus (3.5g) followed closely in second place, showing a significant rise from third place the previous month and recording notable sales of 6,728 units. Cinnamon Milk (3.5g) made an impressive debut in the rankings, securing the third spot, indicating strong consumer interest. Rollins (3.5g), despite being the top seller in November, dropped to fourth place in December. Blu Bomb Pop (3.5g) rounded out the top five, maintaining its position from November, suggesting consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
