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Nov-2024
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Overview
Market Insights Snapshot
Cresco Labs has shown varied performance across different categories and states. In the state of Illinois, the brand has maintained a strong presence in the Concentrates, Flower, and Vapor Pens categories. Notably, Cresco Labs saw an improvement in the Flower category, moving from the 13th position in October 2024 to the 9th position in November 2024, which indicates a positive trend in their market share. However, their position in the Concentrates category remained stable at the 12th rank for both October and November 2024, suggesting room for growth in this segment. Despite a slight dip in sales for Vapor Pens in October, Cresco Labs managed to reclaim their 8th position by November, highlighting resilience in this category.
In contrast, Cresco Labs faced challenges in Massachusetts and Michigan. In Massachusetts, the brand's ranking in the Flower category dropped significantly from 27th in August 2024 to 52nd by November 2024, indicating a decline in market presence. Similarly, their Vapor Pens category ranking fell from 29th in August to 39th in November. In Michigan, the brand was unable to break into the top 30 in either the Flower or Vapor Pens categories throughout the observed months, which suggests a need for strategic adjustments to enhance their competitiveness in these markets. This mixed performance across states highlights the varied challenges and opportunities Cresco Labs faces in expanding its market footprint.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Cresco Labs experienced notable fluctuations in its market position from August to November 2024. Initially ranked 11th in August, Cresco Labs saw a slight decline to 13th place in both September and October, before rebounding to 9th position by November. This upward movement in November suggests a potential recovery in sales momentum, despite facing stiff competition. Brands like Daze Off and Savvy consistently outperformed Cresco Labs, maintaining higher ranks throughout the period, with Savvy notably climbing from 8th to 6th place by October. Meanwhile, Aeriz and Midweek Friday showed competitive proximity, with Aeriz dropping to 11th in November and Midweek Friday closely trailing Cresco Labs at 10th. These dynamics highlight the competitive pressures Cresco Labs faces in maintaining and improving its market position in Illinois.
Notable Products
In November 2024, Rollins (3.5g) emerged as the top-performing product for Cresco Labs, reclaiming the number one rank with a notable sales figure of 9594. Pineapple Express (3.5g) saw a significant rise, moving up to the second position from fourth in October. Bio Jesus (3.5g) dropped to the third rank after holding the second position in the previous month. LA Kush Cake (3.5g) entered the rankings for the first time, securing the fourth spot. Meanwhile, Bio Jesus Liquid Live Resin Cartridge (1g) debuted at the fifth position, indicating a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
