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Nov-2024
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Overview
Market Insights Snapshot
Curaleaf has shown varied performance across different categories and states, reflecting both opportunities and challenges in its market presence. In Arizona, the brand's position in the Flower category experienced significant fluctuations, with a notable peak at rank 4 in October 2024, driven by a substantial increase in sales. However, by November, Curaleaf dropped to rank 37, indicating a volatile market presence. In contrast, their performance in the Concentrates category remained consistently around the mid-20s, suggesting a steady but less dominant position. The Edible category saw Curaleaf just making it into the top 30 in October before slipping back out in November, highlighting the competitive nature of this segment in Arizona.
In Nevada, Curaleaf's Flower category showed a promising upward trend, climbing from rank 62 in August to an impressive rank 18 by November. This upward trajectory suggests a growing acceptance and demand for Curaleaf's flower products in the state. Meanwhile, in Ohio, Curaleaf made its debut in the Concentrates category at rank 20 in November, indicating a new area of growth. However, in Massachusetts, the brand's absence from the top 30 in November for the Flower category points to potential challenges or increased competition that could be impacting their market share in that region.
Competitive Landscape
In the Nevada flower category, Curaleaf has demonstrated a remarkable upward trajectory in its market position over recent months. Starting from a rank of 62 in August 2024, Curaleaf surged to 18 by November 2024, indicating a significant improvement in its competitive standing. This ascent is particularly notable when compared to competitors like Kynd Cannabis Company and GB Sciences, both of which experienced fluctuations in their rankings, with Kynd Cannabis Company maintaining a relatively stable position around the 19th rank and GB Sciences dropping out of the top 20 in October before recovering to 17 in November. Meanwhile, Green Life Productions showed a slight improvement, moving from 19 to 16, but still lagged behind Curaleaf's rapid climb. These shifts suggest that Curaleaf's strategic initiatives or product offerings have resonated well with consumers, allowing it to capture a larger market share and outpace several established competitors in the Nevada flower market.
Notable Products
In November 2024, the top-performing product for Curaleaf was Garlic Cookies Small (2.83g) in the Flower category, climbing to the number one rank with sales of 2257 units. The Plant Precision - CBN/THC 4:1 Slumber Cherry Gummies 20-Pack took the second position among Edibles, marking its first appearance in the rankings. Fatso (14g) dropped to the third position after previously holding the second spot in October. Donald OG (3.5g) debuted in the rankings at fourth place, indicating a new entry for the month. Meanwhile, Plant Precision - CBG/THC 4:1 Pineapple Smooth Gummies 20-Pack secured the fifth spot, showcasing a consistent presence in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
