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Oct-2024
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Overview
Market Insights Snapshot
Curaleaf's performance across various states and product categories reveals interesting trends, particularly in the flower category. In Arizona, Curaleaf saw a remarkable climb in the flower category, jumping from 33rd place in July to 4th place by October, indicating a significant surge in sales, with October sales reaching over a million dollars. However, the concentrates category in Arizona tells a different story, with a steady decline in rankings from 12th in July to 29th in October, suggesting a decrease in market share. Meanwhile, in Massachusetts, Curaleaf was absent from the top 30 in July but managed to enter the rankings in the following months, though it remained outside the top 70, indicating room for growth in this market.
In Nevada, Curaleaf's performance in the flower category shows a positive trend, with the brand moving from 71st in September to 41st in October, suggesting a recovery in this segment. However, the pre-roll category in Nevada saw a significant drop, with Curaleaf falling out of the top 30 rankings after August, which could imply a strategic shift or market challenges. In Ohio, Curaleaf's presence in the edible category improved slightly, moving from 43rd in August to 34th by October, while the flower category saw a more notable improvement, climbing from 43rd in July to 29th in October, indicating a strengthening position in this state. These movements across states and categories highlight Curaleaf's varying market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Curaleaf has demonstrated a significant upward trajectory in recent months. After not ranking in the top 20 in July and August 2024, Curaleaf made a remarkable leap to 7th place in September and further improved to 4th place in October. This surge highlights Curaleaf's strategic advancements and growing consumer preference. In comparison, Mohave Cannabis Co. consistently held the 2nd rank throughout this period, indicating strong market presence and sales stability. Meanwhile, High Grade maintained a steady 3rd position, showcasing consistent performance. Shango experienced a slight decline from 4th to 6th place by October, potentially opening opportunities for Curaleaf to capture more market share. Additionally, The Giving Tree showed stable performance, holding the 5th rank in October. Curaleaf's rise in rank and sales indicates a promising trend and suggests a growing competitive edge in the Arizona Flower market.
Notable Products
In October 2024, the top-performing product for Curaleaf was First Class Funk (3.5g) in the Flower category, which climbed to the number one rank with impressive sales of 7018 units. Fatso (14g) also showed strong performance, securing the second position, improving from third place in September. Truffles (14g) made a noteworthy debut in the rankings, coming in at third place. Garlic Cookies Small (2.83g) maintained a consistent presence, holding the fourth rank for two consecutive months. Sweet Cheese (14g) rounded out the top five, marking its first appearance in the rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
