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Sep-2024
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Overview
Market Insights Snapshot
Curaleaf's performance across various states and categories demonstrates a mixed bag of results with notable movements in rankings. In Arizona, Curaleaf showed a significant decline in the Concentrates category, dropping from 9th place in June to falling out of the top 30 by September. This trend indicates a considerable loss in market presence for concentrates. Conversely, in the Flower category, Curaleaf made an impressive comeback, jumping from 34th place in August to 7th place in September, showcasing a strong recovery and potential growth in this segment. Meanwhile, in Massachusetts, Curaleaf experienced a steady improvement in the Flower category, moving from 97th place in June to 72nd place by September, suggesting a gradual strengthening in this market.
In Nevada, Curaleaf's performance in the Flower category was inconsistent, with a slight improvement from 71st in August to 69th in September, but still reflecting a struggle to maintain a stable position. Their Pre-Roll category also saw a similar pattern, as they dropped out of the top 30 by September after reaching 15th place in July. In Ohio, Curaleaf's Edible category saw a fluctuation in rankings, starting outside the top 30 in June, then achieving 37th place in July and September, indicating a volatile but noteworthy presence. The Flower category in Ohio showed a consistent upward trajectory, moving from 44th place in June to 36th place by September, suggesting a positive trend and potential for continued growth.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Curaleaf has demonstrated a remarkable resurgence in its market position. After not ranking in the top 20 from June to August 2024, Curaleaf made a significant leap to 7th place in September 2024. This upward trajectory contrasts with the more stable yet fluctuating positions of competitors like Shango, which consistently maintained a top 5 rank, and Sunday Goods, which experienced a notable dip to 18th place in August before recovering to 6th in September. Meanwhile, Alien Labs and Riggs Family Farms have shown more stable rankings, with Alien Labs holding steady at 9th place in both August and September, and Riggs Family Farms maintaining a top 10 position throughout the period. Curaleaf's sales surge in September indicates a strong recovery, suggesting strategic adjustments that could potentially disrupt the current market dynamics if sustained.
Notable Products
In September 2024, Curaleaf's top-performing product was Baby Jokerz (14g) in the Flower category, achieving the number one rank with notable sales of 5706 units. Following closely was MAC N CHZ (14g), also in the Flower category, which secured the second position. Fatso (14g) maintained a strong presence, ranking third in the same category. Garlic Cookies Small (2.83g) experienced a slight drop from third to fourth place, despite an increase in sales from 1881 units in August to 3160 units in September. Grower's Mix Shake & Trim (28g) held steady at fifth place, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
