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Dec-2024
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Overview
Market Insights Snapshot
Curaleaf has demonstrated notable variability in its performance across different states and product categories. In Arizona, Curaleaf's presence in the concentrates category has seen a significant upward trend, moving from the 26th rank in September 2024 to 16th by December 2024. This improvement is mirrored by a substantial increase in sales, indicating a strong market reception. However, in the edible category, Curaleaf struggled to maintain a top 30 position consistently, suggesting challenges in consumer preference or competitive pressure. Meanwhile, in the flower category, Curaleaf experienced a dramatic fluctuation, initially climbing to 4th place in October but dropping to 29th in November before recovering to 16th in December, reflecting a volatile but ultimately positive trajectory.
In other states, Curaleaf's performance varied significantly. In Massachusetts, Curaleaf's flower category was ranked 93rd in September, indicating a minimal market presence. Conversely, in Nevada, the brand's flower category showed substantial improvement, peaking at 21st in November before slipping to 38th in December, suggesting a temporary boost in popularity. In Ohio, Curaleaf's edibles maintained a stable position around the 36th to 38th rank, while its flower category saw a positive rise to 24th by December, indicating growing consumer interest. These movements highlight Curaleaf's varying market strategies and consumer responses across different regions, with some states showing promising growth while others reveal areas for potential improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Curaleaf experienced significant fluctuations in its market position from September to December 2024. Initially ranked 7th in September, Curaleaf climbed to 4th place in October, indicating a strong surge in sales performance. However, by November, Curaleaf's rank plummeted to 29th, suggesting a dramatic decline in sales, before recovering to 16th in December. This volatility contrasts with competitors like Sunday Goods, which, despite dropping from 6th to 14th place over the same period, maintained a more stable presence in the top 20. Meanwhile, 22Red showed a consistent upward trend, moving from 21st to 18th place, reflecting steady sales growth. The fluctuating performance of Curaleaf highlights the dynamic nature of the Arizona Flower market and underscores the importance of strategic adjustments to maintain competitive positioning.
Notable Products
In December 2024, the top-performing product for Curaleaf was Donald OG (3.5g) under the Flower category, achieving the highest rank with sales reaching 5401. Garlic Cookies Small (2.83g) maintained its strong performance, holding the second position with a notable increase in sales from previous months. Space Jill (3.5g) made a significant debut at the third rank, indicating rising consumer interest. Kamala Kush (3.5g) followed closely in fourth place, showing consistent demand. First Class Funk (3.5g) slipped to fifth rank from its previous top position in October, suggesting a shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
