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Jan-2025
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Overview
Market Insights Snapshot
Curaleaf's performance across various states and product categories reveals interesting trends and dynamics. In Arizona, the brand showed notable progress in the Concentrates category, climbing from the 25th spot in October 2024 to 17th by December 2024. However, by January 2025, Curaleaf was not listed in the top 30, indicating a potential decline or increased competition. Meanwhile, in the Flower category within Arizona, Curaleaf demonstrated resilience and growth, improving from 30th place in November 2024 to 13th by January 2025. This suggests a strong foothold in the Flower market despite setbacks in other categories like Edibles, where Curaleaf couldn't maintain a top 30 position by January 2025.
In Nevada, Curaleaf's journey in the Flower category was quite volatile, with rankings fluctuating significantly from 21st in November 2024 to 62nd by January 2025. This downward trend might reflect challenges in maintaining a stable market presence. Interestingly, Curaleaf made an entry into the Pre-Roll category in January 2025, securing the 39th position, which could indicate a strategic shift or diversification in product offerings. In Ohio, Curaleaf maintained a consistent presence in the Edible category, hovering around the mid-30s in rank, which suggests a stable demand for their edible products. However, their performance in the Flower category was more erratic, peaking at 25th in December 2024 before dropping back to 36th in January 2025, highlighting potential market pressures or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Curaleaf experienced significant fluctuations in its market position from October 2024 to January 2025. Initially ranked 4th in October 2024, Curaleaf saw a dramatic drop to 30th in November, before recovering to 19th in December and 13th by January 2025. This volatility contrasts with the more stable performance of competitors like The Giving Tree, which maintained a top 10 position throughout the same period, ranking 5th in October and 11th by January. Meanwhile, Connected Cannabis Co. and Fade Co. demonstrated moderate rank shifts but remained within the top 15. Curaleaf's sales trajectory mirrored its rank changes, with a notable dip in November followed by a recovery, indicating potential challenges in maintaining consistent market presence amidst competitive pressures.
Notable Products
In January 2025, Gastro Pop #4 (14g) emerged as the top-selling product for Curaleaf, achieving the number one rank with sales of 2937 units. Hippie Crasher (14g) followed closely as the second-best performer. Kamala Kush (3.5g) improved its position from fourth in December 2024 to third in January 2025, demonstrating a notable sales figure of 2217 units. Garlic Cookies Small (2.83g), which held the top spot in November 2024, dropped to fourth place. Space Jill (3.5g) rounded out the top five, slipping from third in December 2024 to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
