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Aug-2024
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Overview
Market Insights Snapshot
Dab'Ums has shown notable progress in the Washington concentrates category, improving its ranking from 42nd in May 2024 to 29th by August 2024. This upward trend is indicative of increasing consumer interest and market penetration in the state. Despite this positive movement, Dab'Ums' performance in the flower category has been less consistent. The brand was ranked 99th in May and improved slightly to 88th in June, but it did not appear in the top 30 for July, only to reappear at 94th in August. This inconsistency could suggest challenges in maintaining a stable market presence in the flower segment.
While Dab'Ums has made strides in the concentrates category in Washington, their performance in the flower category highlights potential areas for improvement. The absence of a top 30 ranking in July for flower suggests a significant drop in sales or market share that month, which could be due to increased competition or supply chain issues. However, the brand's ability to re-enter the rankings in August might indicate corrective measures or a rebound in consumer demand. These fluctuations underscore the dynamic nature of the cannabis market and the importance of strategic adjustments to maintain a competitive edge.
Competitive Landscape
In the Washington state flower category, Dab'Ums has experienced notable fluctuations in its market rank and sales over the past few months. Starting from a rank of 99 in May 2024, Dab'Ums improved to 88 in June, but then dropped out of the top 20 in July before reappearing at rank 94 in August. This inconsistency in rank highlights a volatile market position compared to competitors. For instance, Soulshine Cannabis maintained a relatively stable rank, moving from 58 in May to 71 in August, while INDO showed significant rank fluctuations, peaking at 57 in June before falling to 95 in August. Northwest Cannabis Solutions consistently remained out of the top 20, indicating a weaker competitive position. The entry of High Tide in August at rank 82 also adds new competitive pressure. These dynamics suggest that while Dab'Ums has potential for growth, it faces stiff competition and must strategize to stabilize and improve its market standing.
Notable Products
In August 2024, the top-performing product for Dab'Ums was Death Star Wax (1g) in the Concentrates category, climbing to the number one spot with sales reaching 1650 units. Following closely, Fucking Incredible Wax (1g) held the second position, though its sales dropped from a peak in July. Bubba Cheesecake Wax (1g) rose to third place, showing a consistent increase in rankings over the past months. Acapulco Gold BHO Wax (1g) and Amnesia Zkittlez Wax (1g) debuted in the fourth and fifth positions respectively, marking their first appearance in the top five. This shift indicates a dynamic change in consumer preferences within Dab'Ums' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
