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Dec-2024
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Overview
Market Insights Snapshot
In Colorado, Dadirri has shown a positive trend in the Concentrates category, improving its rank from 45th in September to 35th by December 2024. This upward movement is indicative of increasing consumer interest and competitive positioning within the market. However, in the Flower category, Dadirri did not maintain a position within the top 30 for November, which suggests challenges in sustaining market presence. Interestingly, despite fluctuations in sales, Dadirri's Pre-Roll category saw a relatively stable ranking, moving from 35th in September to 39th in December, which could hint at a loyal customer base or consistent product quality.
In Nevada, Dadirri's performance in the Concentrates category is noteworthy as it entered the top 30 in October and maintained a steady rank at 23rd through to December. This consistency might reflect a successful market penetration strategy or a favorable reception of their product offerings. In contrast, the Pre-Roll category experienced a gradual improvement, climbing from 59th in September to 51st in December, which indicates growing popularity or improved distribution strategies. While these trends suggest positive momentum, the absence of Dadirri in the top 30 for Concentrates in September highlights potential initial challenges in establishing a foothold in the Nevada market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Dadirri has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. Despite a drop from 35th in September 2024 to 42nd in October, Dadirri managed to climb back to 37th in November before settling at 39th in December. This suggests a resilience in maintaining a mid-tier position amidst fierce competition. Notably, Seed and Smith (LBW Consulting) showed a significant upward trajectory, improving from 66th in September to 33rd by December, which could pose a competitive threat to Dadirri. Meanwhile, TREES experienced a volatile ranking, peaking at 16th in November but dropping to 44th in December, highlighting potential instability. Binske and TWAX also present varying levels of competition, with TWAX notably missing from the top 20 in October, indicating potential market share opportunities for Dadirri. These insights underscore the importance of strategic positioning and adaptability for Dadirri to enhance its market share in the Colorado Pre-Roll sector.
Notable Products
In December 2024, Dadirri's top-performing product was Bubble Bitty - Liquid Grapes Infused Pre-Roll (0.5g) in the Pre-Roll category, climbing to the first position with notable sales of $384. Caviar Bitty - Rainbow Belts Infused Pre-Roll (0.5g) followed closely in second place, demonstrating a significant improvement from its previous fourth position in October. Caviar Bitty - Tropicana Cherry Caviar Infused Pre-Roll (0.5g) secured the third spot, marking its debut in the top rankings. Strawberries & Cream Bubble Hash (1g) in the Concentrates category was ranked fourth, showcasing its entry into the competitive landscape. Rounding out the top five was Caviar Bitty - Prenup Infused Pre-Roll (0.5g), which also made its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
