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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Dadirri's performance across various cannabis product categories has shown both challenges and improvements. In the Concentrates category, Dadirri consistently ranked outside the top 30, with a slight improvement from 46th place in September 2024 to 42nd in October 2024, despite a continuous decline in sales from July to October. Meanwhile, in the Flower category, Dadirri has struggled to break into the top 30, consistently ranking in the 60s and 70s, with sales declining significantly over the months. The Pre-Roll category showed a similar trend, with rankings fluctuating slightly but remaining outside the top 30. This indicates a need for strategic adjustments to bolster their presence in these categories within Colorado.
In Nevada, Dadirri's performance presents a more varied picture. The brand managed to secure a spot within the top 30 for the Concentrates category in both July and October, with a notable improvement from not ranking in September to reaching 20th place in October. This suggests a strong recovery and potential growth opportunity in this segment. However, the Pre-Roll category tells a different story, as Dadirri did not rank in the top 30 in July but gradually climbed to 56th place by October. The absence of a ranking in July highlights a challenging start, but the subsequent upward trend suggests potential for future growth. This mixed performance across categories in Nevada indicates areas of both strength and improvement for Dadirri.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Dadirri has shown a fluctuating performance over the months from July to October 2024. Despite a slight decline in sales from July to October, Dadirri maintained a relatively stable rank, moving from 35th to 41st. This stability is noteworthy given the performance of competitors like TREES, which experienced a dramatic drop out of the top 20 in August but rebounded to 25th place in September before falling again in October. Meanwhile, Binske and Toast both saw a consistent decline in their rankings, with Toast dropping from 24th to 48th, indicating potential challenges in maintaining market share. Super Farm also showed a downward trend, particularly in October, which could suggest opportunities for Dadirri to capitalize on shifting consumer preferences. Overall, Dadirri's ability to maintain its rank amidst these fluctuations suggests a resilient market position, although there remains room for growth in sales to improve its competitive standing further.
Notable Products
In October 2024, the top-performing product for Dadirri was the Caviar Bitty - Wedding Cake Caviar Infused Pre-Roll (0.5g) in the Pre-Roll category, regaining its number one position after a dip to fourth place in September, with sales reaching 962 units. The Sour Glizzy Bitty Caviar (0.5g) from the Concentrates category maintained a consistent rank at second place, although its sales figures have shown a decline over the months. A notable newcomer, the Botanical Cone - Thrive Infused Pre-Roll (0.5g), entered the rankings directly at third place, indicating strong market entry performance. The Bubble Bitty - Botanicals Align Bubble Hash Infused Pre-Roll (0.5g) also made its debut at fourth place, closely following the Caviar Bitty - Dos Si Dos Caviar Infused Pre-Roll (0.5g), which fell from first place in September to fourth in October. These shifts suggest a dynamic market with new entries impacting existing product standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
