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Jan-2025
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Overview
Market Insights Snapshot
Dadirri's performance across various categories in Colorado shows a mixed trajectory. In the concentrates category, Dadirri has not been able to break into the top 30, with rankings fluctuating around the 40s, indicating a struggle to gain a stronger foothold in this segment. The flower category shows some promise, with a notable improvement from 94th place in October 2024 to 77th by January 2025, suggesting a positive trend in consumer preference. However, the absence from the rankings in November 2024 highlights a challenge in maintaining consistent sales momentum. On a brighter note, Dadirri's pre-rolls have seen a steady climb, achieving a rank of 30 in January 2025, suggesting a growing popularity and acceptance among consumers in this category.
In Nevada, Dadirri has demonstrated a stronger presence, particularly in the concentrates category, where it has consistently improved its ranking from 26th in October 2024 to 18th by January 2025. This upward trend indicates a successful strategy in capturing market share. The flower category, however, paints a different picture, with Dadirri only appearing in the rankings in January 2025 at 96th place, indicating a potential area for growth. The pre-roll category shows some volatility, with rankings oscillating between 46th and 55th, suggesting a need for strategic adjustments to stabilize and improve performance. Overall, Dadirri's performance in Nevada is marked by strengths in concentrates but presents opportunities for growth in other categories.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, Dadirri has shown a notable upward trend in its ranking, moving from 40th place in October 2024 to 30th by January 2025. This improvement in rank suggests a positive reception and growing market presence, despite the competitive pressures from brands like Binske and Packs (fka Packwoods). While Packs started strong with a 28th rank in October, it saw a decline to 34th by January, indicating potential volatility or market shifts. Meanwhile, Binske and Everyday Weed have also experienced fluctuations, with Everyday Weed making a significant leap from 63rd to 29th. These dynamics highlight the competitive nature of the market, where Dadirri's consistent climb in rank could be a strategic advantage, potentially leading to increased sales and market share as it closes the gap with higher-ranked competitors.
Notable Products
In January 2025, the top-performing product for Dadirri was Bubble Bitty - Liquid Grapes Infused Pre-Roll (0.5g), maintaining its first-place ranking from December 2024, with notable sales of 702 units. The second-ranked product was Caviar Bitty - Tropicana Cherry Caviar Infused Pre-Roll (0.5g), consistent with its ranking from the previous month. Caviar Bitty - Rainbow Belts Infused Pre-Roll (0.5g) held the third position, unchanged from December. Caviar Bitty - Dos Si Dos Caviar Infused Pre-Roll (0.5g) continued to rank fourth, showing stability in its performance. A new entry in the rankings, Caviar (3.5g) in the Flower category, appeared in fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
