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Nov-2024
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Overview
Market Insights Snapshot
Decibel Farms has demonstrated varied performance across different product categories in Oregon. In the Concentrates category, they have shown a slight improvement in their ranking from August to October, moving from 73rd to 64th, before experiencing a decline to 67th in November. Despite this fluctuation, it's noteworthy that their sales in this category initially grew before a noticeable drop in November. Meanwhile, in the Flower category, Decibel Farms only appeared in the rankings in November, debuting at 79th, which indicates a potential area for growth or a new market entry. The Pre-Roll segment has been a strong point for the brand, consistently maintaining a high ranking, although there was a slight drop from 7th in October to 10th in November. This category remains a significant contributor to their overall performance in Oregon.
In contrast, the Vapor Pens category has seen a more volatile performance, with Decibel Farms' ranking dropping from 57th in August to 73rd in November. This decline is mirrored by a decrease in sales figures over the same period, suggesting challenges in maintaining market share or possibly increased competition. The absence of Decibel Farms from the top 30 in some categories during certain months highlights areas where the brand might be focusing less or facing stiff competition. Such insights into their performance can guide strategic decisions on where to allocate resources or adjust marketing strategies to regain or improve their standing in the Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Decibel Farms has experienced notable fluctuations in its market position from August to November 2024. Initially ranked 7th in August, Decibel Farms saw a dip to 9th place in September, a recovery back to 7th in October, and then a decline to 10th in November. This volatility in ranking is mirrored in their sales performance, which peaked in August and October but saw a significant drop in November. In contrast, Dog House has shown a consistent upward trajectory, improving its rank from 22nd in August to 12th in November, indicating a steady increase in market presence. Similarly, Lifted Northwest and Piff Stixs have both improved their rankings over the same period, suggesting increased competition. Meanwhile, Killa Beez, which maintained a strong 5th position through October, dropped to 9th in November, reflecting a potential shift in consumer preferences or market dynamics. These trends highlight the competitive pressures Decibel Farms faces, emphasizing the need for strategic adjustments to maintain and enhance its market position in Oregon's pre-roll segment.
Notable Products
In November 2024, Decibel Farms' top-performing product was the Basslines - Indica Duets Infused Pre-Roll 6-Pack (3g), maintaining its position as the number one ranked product from October. This product achieved notable sales figures of 3366 units. The Basslines - Sativa Duets Multi Infused Pre-Roll 6-Pack (3g) held steady at the second position, consistent with its ranking in October. The Trebles - Indica Blend Infused Pre-Roll 2-Pack (1g) climbed to third place, showing an improvement from its previous rank of three in October. Additionally, the Trebles - Sativa Blend Bubble Hash Infused Pre-Roll 2-Pack (1g) entered the rankings at fourth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
