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Jan-2025
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Overview
Market Insights Snapshot
Decibel Farms has shown a dynamic performance across various categories in Oregon, with notable fluctuations in their rankings. In the Concentrates category, the brand experienced a significant improvement in January 2025, leaping to the 52nd position from a steady decline in the previous months, where they were ranked 71st in December 2024. This upward movement coincides with a notable increase in sales, suggesting a strategic adjustment or market shift. Conversely, in the Vapor Pens category, Decibel Farms did not appear in the top 30 by January 2025, indicating potential challenges or competitive pressure in this segment. This absence from the top rankings could be a cause for concern, as it reflects a declining trend from their previous 65th position in October 2024.
In the Flower category, Decibel Farms made a significant comeback by January 2025, securing the 70th position after not appearing in the top 30 in October and December 2024. This resurgence might be attributed to seasonal demand or product innovation that resonated with consumers. The Pre-Roll category remains a stronghold for Decibel Farms, consistently maintaining a position in the top 15 throughout the observed months. Despite a slight dip from 8th to 13th place by January 2025, the brand maintained a robust presence in this category, underscoring its competitive edge and consumer appeal in Oregon. The performance across these categories highlights both the challenges and opportunities for Decibel Farms as they navigate the dynamic cannabis market landscape.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Decibel Farms has experienced notable fluctuations in its market position over recent months. Starting from a commendable 8th place in October 2024, the brand saw a decline to 12th in November and further to 14th in December, before slightly recovering to 13th in January 2025. This trend indicates a potential challenge in maintaining its competitive edge amidst dynamic market conditions. In contrast, Cabana consistently outperformed Decibel Farms, maintaining a top 10 position through most of the period, although it also experienced a slight decline from 7th to 11th. Meanwhile, Meraki Gardens showed a positive trajectory, climbing from 22nd in October to 15th by January, suggesting a growing consumer preference or effective marketing strategies. Bigfoot Bud Co also demonstrated a significant rise from 24th to 12th, potentially posing a new competitive threat. These shifts highlight the importance for Decibel Farms to reassess its strategies to regain and sustain a higher market rank.
Notable Products
In January 2025, the top-performing product from Decibel Farms was the Basslines Duets - Indica Infused Pre-Roll 6-Pack (3g), reclaiming its number one rank from October and November 2024 with sales of 3063 units. Following closely was the Basslines Duets - Sativa Infused Pre-Roll 6-Pack (3g), which slipped to the second position after leading in December 2024. The Bassline - King Hippo Infused Pre-Roll (1g) showed a notable rise, moving up to third place from a consistent fifth place in the previous months. The newly ranked Banana Runtz Punch (Bulk) made a significant entry at fourth place, indicating strong market interest. Lastly, the Trebles - Sativa Blend Bubble Hash Infused Pre-Roll 2-Pack (1g) maintained a steady presence, rounding out the top five for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
