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Aug-2024
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Overview
Market Insights Snapshot
Decibel Farms has shown a mixed performance across various product categories in Oregon. In the Concentrates category, the brand did not make it into the top 30 rankings for any of the months from May to August 2024, indicating a challenging market presence in this segment. Conversely, the Pre-Roll category has been a significant strength for Decibel Farms, with a remarkable upward trajectory. Starting at rank 14 in May, the brand improved to rank 4 by August, demonstrating strong consumer demand and effective market penetration in this category.
In the Flower category, Decibel Farms did not rank in the top 30 for the months of May through July, only appearing at rank 93 in August, which suggests that the brand struggles to compete in this highly competitive segment. The Vapor Pens category also presented challenges, with rankings fluctuating between 55 and 63 over the four months, indicating inconsistent performance. Despite the volatility in some categories, the significant growth in Pre-Roll sales, reaching $351,000 in August, highlights a key area of success for the brand in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Decibel Farms has demonstrated a notable upward trajectory in rank and sales over the past few months. Starting at rank 14 in May 2024, Decibel Farms has climbed steadily to reach rank 4 by August 2024. This ascent is indicative of a robust growth strategy and increasing consumer preference. In comparison, Emerald Fields Cannabis also showed significant improvement, moving from rank 18 in May to rank 6 in August, while Cascade Valley Cannabis made a remarkable leap from rank 19 to rank 5 within the same period. Despite these gains, Decibel Farms still trails behind top competitors like Fire Dept. Cannabis, which consistently held a top 3 position, and Portland Heights, which maintained the top 2 spots. The competitive dynamics suggest that while Decibel Farms is on a positive growth path, it faces stiff competition from well-established brands, necessitating continuous innovation and marketing efforts to sustain and further its market position.
Notable Products
In August 2024, the top-performing product from Decibel Farms was Basslines - Sativa Duets Multi Infused Pre-Roll 6-Pack (3g), maintaining its first-place ranking for the fourth consecutive month with sales of 4349 units. Basslines - Indica Duets Infused Pre-Roll 6-Pack (3g) held steady in second place, showing a significant increase in sales from July to August. Trebles - Indica Blend Infused Pre-Roll 2-Pack (1g) rose to third place, up from its consistent fourth place in the previous months, with a notable sales surge. Trebles - Sativa Blend Infused Pre-Roll (1g) entered the rankings in fourth place, reflecting a strong performance in its first recorded sales month. Finally, Basslines - Indica Blend Bubble Hash Infused Pre-Roll 5-Pack (2.5g) debuted in fifth place, indicating a successful new product launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
