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Oct-2024
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Overview
Market Insights Snapshot
Decibel Farms has exhibited varied performance across different product categories in Oregon. In the Pre-Roll category, the brand has shown a strong presence, consistently ranking within the top 10 throughout the months from July to October 2024, peaking at the 6th position in October. This indicates a solid foothold and growing consumer preference for their pre-roll products. However, the performance in the Concentrates category has not been as strong, with the brand not making it into the top 30 rankings until October, where it placed 66th. This suggests potential challenges or lower consumer demand in this segment, which could be an area for strategic improvement.
In contrast, the Flower category saw Decibel Farms entering the rankings for the first time in October at 82nd, suggesting a nascent but potential growth opportunity. However, their Vapor Pens category performance has shown a downward trend, slipping from 55th in July to 74th by October. This decline might indicate increasing competition or a need for product innovation to regain market share. Overall, while Decibel Farms is performing robustly in certain categories like Pre-Rolls, other segments such as Concentrates and Vapor Pens present opportunities for strategic focus and potential growth.
Competitive Landscape
In the Oregon Pre-Roll category, Decibel Farms has shown a notable upward trend in its market position over the past few months. Starting from a rank of 10th in July 2024, Decibel Farms improved to 7th in August, briefly dipped back to 10th in September, and then surged to 6th place by October. This positive trajectory is indicative of a strategic push that has resulted in increased sales, particularly in October where sales peaked. In contrast, STiCKS experienced a decline, moving from 5th to 8th place over the same period, which might suggest a shift in consumer preference or market dynamics favoring Decibel Farms. Meanwhile, Benson Arbor and Killa Beez have maintained relatively stable positions, although both saw a slight drop in October. Interestingly, Kaprikorn made a remarkable leap from 24th in July to 4th in October, indicating a significant competitive threat that Decibel Farms will need to monitor closely. Overall, Decibel Farms' recent performance suggests a strengthening brand presence in the Oregon Pre-Roll market, but the competitive landscape remains dynamic with emerging challengers.
Notable Products
In October 2024, the top-performing product from Decibel Farms was the Basslines - Indica Duets Infused Pre-Roll 6-Pack (3g), which climbed to the number one rank with impressive sales of 5072 units. The Basslines - Sativa Duets Multi Infused Pre-Roll 6-Pack (3g) slipped to second place, despite maintaining strong sales figures from previous months. The Trebles - Indica Blend Infused Pre-Roll 2-Pack (1g) held steady at third place, showing consistent performance throughout the months. Notably, the Basslines Duets - Mega Rntz #1 x Mint Slurpee Infused Pre-Roll 6-Pack (3g) made its debut in the rankings at fourth place, indicating a strong entry into the market. The Trebles - Sativa Blend Bubble Hash Infused Pre-Roll 2-Pack (1g) re-entered the rankings in fifth place, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
