.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Distro 10 has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand has experienced a downward trend, moving from a rank of 6 in August to 11 in November 2024. This decline suggests potential challenges in maintaining market share within this segment. Conversely, the Pre-Roll category has been a stronghold for Distro 10, consistently holding a top 5 position and reaching as high as rank 4 from September through November. This stability in Pre-Rolls indicates a solid consumer base and effective product positioning in this category.
In contrast, Distro 10's performance in the Edible category has been less consistent. Starting at rank 24 in August, the brand improved to 17 in September but then slipped back to 25 by November, indicating possible volatility or competition in this segment. Notably, Distro 10 did not make it into the top 30 for the Flower category after an initial rank of 96 in August, which highlights a potential area for growth or a need for strategic adjustments. The fluctuations across these categories underscore the dynamic nature of the cannabis market in Michigan and the importance of targeted strategies to capture and retain market share.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Distro 10 has shown a promising upward trajectory in recent months. From August to November 2024, Distro 10 improved its rank from 6th to 4th, indicating a steady increase in market presence. This ascent is noteworthy, especially when compared to brands like STIIIZY, which maintained a stable rank at 8th before climbing to 6th in November, and Dragonfly Cannabis, which saw a slight decline from 3rd to 5th. Meanwhile, Goodlyfe Farms consistently held the 3rd position, and Cali-Blaze dominated the category, maintaining the 2nd rank throughout the period. Distro 10's sales figures reflect this positive trend, with a notable increase in October 2024, suggesting effective strategies in capturing consumer interest and potentially closing the gap with higher-ranked competitors.
Notable Products
In November 2024, Watermelon Gummy Bears Infused Pre-Roll (1.2g) reclaimed its position as the top-performing product for Distro 10, with sales reaching 85,953 units. Lemon Meringue Pie Infused Pre-Roll (1.2g) dropped to the second spot, despite having been the top product in October. Orange Creamsicle Live Infused Pre-Roll (1.2g) made a notable entry into the rankings at number three, showing a significant increase from its previous absence in September and October. Sour Green Apple Infused Pre-Roll (1.2g) maintained a steady presence in the top five, albeit slipping from third to fourth place. Grape Soda Infused Pre-Roll (1.2g) consistently held the fifth position for three consecutive months, indicating stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
