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Jan-2025
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Overview
Market Insights Snapshot
Distro 10 has shown a varied performance across different categories in Michigan over the past few months. In the Concentrates category, the brand experienced a noticeable decline in its rankings, dropping from 10th in October 2024 to 27th by January 2025. This downward trend is accompanied by a significant decrease in sales, indicating potential challenges in maintaining its market position. Conversely, in the Pre-Roll category, Distro 10 has managed to maintain a relatively strong presence, holding steady at 5th place from October through December 2024, before slipping slightly to 9th in January 2025. Despite this slight dip, the Pre-Roll category remains a stronghold for the brand.
In the Edible category, Distro 10's performance has been less robust, with its ranking falling from 25th in October 2024 to 53rd by January 2025, a position outside the top 30 that could be seen as concerning for future sales prospects. This decline is reflected in the brand's sales figures, which have seen a sharp decrease over the same period. The fluctuations in Distro 10's rankings across these categories might suggest a need for strategic adjustments to regain and sustain its competitive edge in the Michigan market. Observing how the brand addresses these shifts in the coming months will be crucial for understanding its long-term trajectory in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Distro 10 has experienced notable fluctuations in its market position over the past few months. Initially holding a strong 5th place rank from October to December 2024, Distro 10 saw a significant drop to 9th place by January 2025. This decline is particularly concerning when compared to competitors like STIIIZY and Doobies, which have maintained or improved their ranks, with STIIIZY consistently holding the 7th position and Doobies climbing from 9th to 8th. The sales trend for Distro 10 also indicates a downward trajectory, contrasting with the relatively stable or increasing sales figures of its competitors. Brands like HY-R and Top Smoke have shown resilience, with HY-R moving up from 13th to 10th and Top Smoke improving from 14th to 11th, suggesting that Distro 10 may need to reassess its strategies to regain its competitive edge in this dynamic market.
Notable Products
In January 2025, the top-performing product from Distro 10 was Watermelon Gummy Bears Infused Pre-Roll (1.2g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales of 45,055 units. Lemon Meringue Pie Infused Pre-Roll (1.2g) held steady at the second position, despite a slight sales drop compared to December. Sour Green Apple Infused Pre-Roll (1.2g) reappeared in the rankings, climbing to third place after being unranked in December. Grape Soda Infused Pre-Roll (1.2g) remained consistent at fourth place, while Blue Razzberry Infused Pre-Roll (1.2g) returned to the rankings in fifth place after being unranked in November. Overall, the rankings showed minor shifts, with most products maintaining their positions but experiencing a general decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
