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Oct-2024
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Overview
Market Insights Snapshot
Distro 10 has shown varied performance across different product categories in the state of Michigan. In the Concentrates category, Distro 10 has experienced some fluctuations, starting strong in July 2024 with a rank of 3, dropping to 6 in August, climbing slightly to 5 in September, and then falling to 7 in October. This indicates a competitive landscape where maintaining a top position requires consistent innovation and market adaptation. In contrast, their performance in the Edible category demonstrates a different trend, with a notable improvement from rank 26 in July to 17 in September, although they returned to rank 26 by October. This suggests that while there was a temporary surge in popularity, sustaining momentum in this category remains a challenge.
In the Flower category, Distro 10's presence in the top rankings was short-lived, as they started at rank 22 in July but dropped out of the top 30 by August. This decline highlights potential challenges in maintaining product differentiation or meeting consumer preferences in this highly competitive category. Meanwhile, in the Pre-Roll category, Distro 10 has maintained a more stable performance, consistently ranking within the top 6 throughout the months, even achieving a rank of 4 in both July and October. This consistent performance suggests a strong consumer base and effective market strategy in the Pre-Roll segment, which could serve as a model for improving their standings in other categories.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Distro 10 has demonstrated a dynamic performance over the past few months. Initially ranked 4th in July 2024, Distro 10 experienced a dip to 6th place in August, only to recover to 5th in September and climb back to 4th in October. This fluctuation in rank is indicative of a competitive market, with brands like Dragonfly Cannabis and Simpler Daze also experiencing shifts in their standings. Notably, Goodlyfe Farms maintained a consistent 3rd place rank throughout this period, while Cali-Blaze held a strong 2nd place, showcasing their robust market presence. Despite the competitive pressure, Distro 10's ability to regain its 4th place position by October suggests resilience and potential for growth, especially as it continues to navigate a market where sales figures for top competitors like Cali-Blaze are significantly higher. This analysis underscores the importance of strategic positioning and adaptability for Distro 10 in the evolving Michigan pre-roll market.
Notable Products
In October 2024, Lemon Meringue Pie Infused Pre-Roll (1.2g) emerged as the top-performing product for Distro 10, reclaiming its first-place position with sales figures reaching 95,957. Sour Green Apple Infused Pre-Roll (1.2g) climbed to the second position, showing a notable improvement from its fourth-place ranking in August. Watermelon Gummy Bears Infused Pre-Roll (1.2g), previously holding the top spot for two consecutive months, dropped to third place. Blue Razzberry Infused Pre-Roll (1.2g) maintained a consistent fourth-place ranking from September to October. Grape Soda Infused Pre-Roll (1.2g) remained steady in fifth place, indicating a stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
