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Oct-2024
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Overview
Market Insights Snapshot
Double Delicious has demonstrated a mixed performance across different categories and states, with notable achievements and areas for improvement. In Washington, the brand has maintained a consistent top position in the Capsules category, holding the number one rank from July to October 2024. This highlights their strong market presence and consumer preference in this segment. Additionally, their performance in the Topicals category is commendable, consistently holding the second position over the same period. However, their performance in the Concentrates category shows an upward trend, moving from 48th in July to 34th by October, indicating growing popularity or market penetration in this category. In contrast, their absence from the top 30 in the Vapor Pens category until October suggests potential challenges or opportunities for growth in that segment.
In California, Double Delicious did not make it to the top 30 in the Edibles category from July to October 2024, which could be seen as a missed opportunity in one of the largest cannabis markets in the United States. This absence from the rankings indicates a significant gap in their product lineup or market strategy within this category. The lack of ranking data in California contrasts sharply with their strong performance in Washington, suggesting that Double Delicious might be focusing more on the latter market or facing stiffer competition in California. This divergence in performance across states and categories underscores the importance of strategic market analysis and adaptation for cannabis brands like Double Delicious.
Competitive Landscape
In the Washington capsules category, Double Delicious has consistently maintained its top rank from July to October 2024, showcasing its dominance in the market. Despite the steady presence of competitors like Fairwinds and Ceres, which have held the second and third ranks respectively during the same period, Double Delicious has managed to significantly outpace them in terms of sales growth. Notably, while Fairwinds has shown a modest increase in sales, Double Delicious's sales surged dramatically in October, indicating strong consumer preference and effective marketing strategies. This consistent top ranking and sales growth suggest that Double Delicious is not only leading in brand recognition but also in consumer loyalty within the Washington capsules market.
Notable Products
In October 2024, the top-performing product for Double Delicious was the Indica RSO Capsules 10-Pack (100mg), maintaining its number one rank for the fourth consecutive month with impressive sales of 7020 units. The Sativa RSO Capsules 10-Pack (100mg) also held steady at the second position, showing a consistent performance across the months. The Hybrid Super RSO Infusionz 3-Pack (600mg) remained in third place, although its sales slightly decreased compared to September. Notably, the OG Kush Preroll (1g) climbed to fourth place from its previous absence in September's ranking, indicating a resurgence in popularity. Meanwhile, the Hybrid RSO Capsules 10-Pack (100mg) experienced a slight drop to fifth place, despite a steady increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
