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Jan-2025
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Overview
Market Insights Snapshot
Double Delicious has shown a varied performance across different categories and states. In California, the brand's presence in the Edible category has been challenging, as it has not ranked in the top 30 from October 2024 to January 2025. This suggests a need for strategic improvements to gain a competitive edge in this market. Meanwhile, in Washington, Double Delicious has demonstrated strong dominance in the Capsules category, consistently holding the number one spot over the same period. This highlights their established reputation and effectiveness in this category within Washington.
In Washington's Concentrates category, Double Delicious has shown a positive trend by improving its rank from 47th in October 2024 to 38th in January 2025. This upward movement indicates a growing acceptance and potential for further market penetration. However, the brand's performance in the Vapor Pens category was less impressive, with a rank of 95th in October 2024 and no subsequent appearance in the top 30, suggesting that there might be significant competition or a need for product differentiation. The consistent second-place ranking in the Topical category throughout the months further underscores their strength and consistency in this niche market.
Competitive Landscape
In the Washington capsules market, Double Delicious has consistently maintained its top position from October 2024 through January 2025, showcasing its strong brand presence and customer loyalty. Despite a noticeable dip in sales from October to November 2024, Double Delicious rebounded in the following months, indicating resilience and effective market strategies. Meanwhile, Fairwinds has held the second rank consistently, with sales figures that are significantly lower than Double Delicious, suggesting a clear market leader gap. Ceres, ranked third, demonstrates a stable yet distant competitive position, with sales figures that are less than a quarter of Double Delicious's sales. This stability in rankings and sales trends highlights Double Delicious's dominance in the category, while competitors struggle to close the gap.
Notable Products
In January 2025, the top-performing product for Double Delicious was the Indica RSO Capsules 10-Pack (100mg), maintaining its first-place rank for four consecutive months with sales of 5,582 units. The Sativa RSO Capsules 10-Pack (100mg) also consistently held the second position throughout the same period. The OG Kush Preroll (1g) improved its standing from fifth place in December 2024 to third place in January 2025, indicating a notable increase in popularity. The Hybrid RSO Capsules 10-Pack (100mg) saw a slight drop from third to fourth place compared to December 2024. Meanwhile, the Hybrid Super RSO Infusionz 3-Pack (600mg) maintained a steady performance, ranking fifth in January 2025, similar to its position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
