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Nov-2024
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Overview
Market Insights Snapshot
Double Delicious has shown a varied performance across different categories and states, with notable strengths and weaknesses. In Washington, the brand has consistently maintained the top position in the Capsules category from August to November 2024, indicating a strong hold in this segment. However, in the Vapor Pens category, Double Delicious did not rank in the top 30 in August and has seen a declining trend from 88th in September to 98th by November, suggesting challenges in maintaining competitiveness. Meanwhile, in the Concentrates category, the brand has improved its position from 53rd in August to 35th in November, reflecting a positive upward trend.
In contrast, California presents a different picture for Double Delicious. The brand did not make it into the top 30 for Edibles from August to November, which could indicate a struggle in capturing market share in this category within the state. Despite this, the overall sales in California for Edibles showed a slight increase from October to November, suggesting potential for growth if strategic adjustments are made. The performance across these states highlights the brand's need to leverage its strengths in certain categories while addressing areas where it is not currently competitive.
Competitive Landscape
In the Washington capsules market, Double Delicious has consistently maintained its top position from August to November 2024, showcasing its dominance in this category. Despite a slight dip in sales in September, Double Delicious rebounded strongly in October and November, indicating robust consumer demand and effective market strategies. In contrast, Fairwinds, which holds the second rank, has shown steady sales but remains significantly behind Double Delicious in terms of sales volume. Meanwhile, Ceres consistently ranks third, with sales figures that are less than half of Fairwinds, highlighting a clear gap between the top two brands and the rest of the competition. This consistent ranking and sales performance reinforce Double Delicious's leading position, making it a formidable player in the Washington capsules market.
Notable Products
In November 2024, Double Delicious's top-performing product was the Indica RSO Capsules 10-Pack (100mg) in the Capsules category, maintaining its first-place ranking from previous months with sales of 6255. The Sativa RSO Capsules 10-Pack (100mg) also held steady at the second position, showing consistent performance throughout the year. The OG Kush Preroll (1g) in the Pre-Roll category made a significant leap to third place from fifth in October, with a notable increase in sales. Meanwhile, the Hybrid RSO Capsules 10-Pack (100mg) remained in fourth place, reflecting stable demand. The Hybrid Super RSO Infusionz 3-Pack (600mg) experienced a slight drop, moving from third to fifth place, indicating a shift in consumer preference within the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
