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Dec-2024
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Overview
Market Insights Snapshot
Double Delicious has demonstrated a varied performance across different states and product categories. In California, the brand's presence in the Edible category has been inconsistent, as it did not rank in the top 30 brands for September and December 2024. However, it showed some improvement in October and November, achieving ranks 74 and 72, respectively. This fluctuation in ranking suggests potential challenges in maintaining a steady market position in California's competitive edible sector. The absence of consistent top 30 placements indicates room for growth and the necessity for strategic adjustments to capture more market share.
In contrast, Double Delicious has maintained a strong foothold in Washington, particularly in the Capsules and Topical categories. The brand consistently held the number one spot in Capsules from September to December 2024, reflecting a dominant position in this segment. Additionally, its Topical products maintained a solid second-place ranking throughout the same period, suggesting a strong brand presence and consumer preference. However, the performance in the Vapor Pens category showed a declining trend, with rankings dropping from 88 in September to 100 by December. This downward movement in Vapor Pens could indicate increased competition or shifting consumer preferences, highlighting areas where the brand could focus its efforts to regain traction.
Competitive Landscape
In the Washington state capsules category, Double Delicious has consistently maintained its top position from September to December 2024, indicating a strong market presence and consumer preference. This stability in rank suggests that Double Delicious is effectively meeting consumer demands, possibly through product quality or brand loyalty. Despite its leading position, it faces competition from brands like Fairwinds, which has consistently held the second rank during the same period. Although Fairwinds has shown a steady increase in sales, it remains significantly behind Double Delicious, suggesting that while it is a formidable competitor, it has not yet managed to close the gap. Meanwhile, Ceres maintains a distant third place, with fluctuating sales figures that indicate less stability compared to its competitors. The consistent top ranking of Double Delicious highlights its dominant position in the market, but the upward sales trend of Fairwinds suggests that Double Delicious must continue to innovate and engage with consumers to maintain its lead.
Notable Products
In December 2024, the top-performing product for Double Delicious was the Indica RSO Capsules 10-Pack (100mg), maintaining its consistent first-place ranking with sales of 6382 units. The Sativa RSO Capsules 10-Pack (100mg) held steady in the second position, showing an improvement in sales figures compared to previous months. Hybrid RSO Capsules 10-Pack (100mg) climbed to the third position from fifth in November, indicating a positive trend in consumer preference. The Hybrid Super RSO Infusionz 3-Pack (600mg) remained in fourth place, maintaining stable sales performance. Notably, the OG Kush Preroll (1g) dropped to fifth place from third in November, reflecting a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
