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Dec-2024
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Overview
Market Insights Snapshot
Drip Oils + Extracts has demonstrated notable performance in Arizona across several cannabis product categories. In the Concentrates category, the brand showed a consistent upward trend, moving from seventh place in September to a steady fifth place by November and December 2024. This indicates a growing consumer preference and possibly an effective marketing strategy. However, in the Vapor Pens category, despite maintaining a presence in the top 15, Drip Oils + Extracts did not make significant strides, remaining at the 13th position for most of the analyzed months. This stagnation might suggest intense competition or a need for strategic adjustments in this category.
In contrast, Drip Oils + Extracts has excelled in the Tincture & Sublingual category, consistently holding the top position throughout the last four months of 2024 in Arizona. This dominance highlights their stronghold and potential brand loyalty in this niche market. Similarly, the Topical category saw significant fluctuations, where the brand leaped to first place in October and December, despite a brief dip to second place in November. The ability to reclaim the top spot suggests resilience and adaptability in their product offerings or consumer engagement strategies. These movements across categories underscore the brand's diverse performance and potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Drip Oils + Extracts has maintained a consistent presence, holding steady at the 13th rank from October to December 2024. Despite this stability, the brand faces growing competition from brands like The Giving Tree, which improved its rank from 13th to 11th over the same period, indicating a potential challenge for Drip Oils + Extracts to maintain its market position. Meanwhile, Fade Co. has shown significant upward momentum, climbing from 15th to 12th, suggesting an increase in consumer preference that could impact Drip Oils + Extracts' sales trajectory if the trend continues. Additionally, CAKE she hits different experienced a decline, dropping from 11th to 15th, which might offer Drip Oils + Extracts an opportunity to capture some of its market share. Overall, while Drip Oils + Extracts remains a stable player, the dynamic shifts among competitors highlight the need for strategic initiatives to enhance its competitive edge and potentially improve its ranking in the coming months.
Notable Products
In December 2024, the top-performing product for Drip Oils + Extracts was High THC RSO (1g) in the Concentrates category, maintaining its first-place ranking consistently since September. It achieved notable sales of 4607 units, marking a steady increase from the previous months. The CBD/CBG 1:1 Hemp Salve (500mg CBD, 500mg CBG) in the Topical category held its position at second place, showing a rise from its third-place ranking in September and October. Drops - High CBD Natural Tincture (600mg CBD, 30ml) entered the rankings in December at third place, suggesting a strong debut in the Tincture & Sublingual category. Meanwhile, Blue Dream Distillate Disposable (1g) saw a decline, dropping from second place in October to fourth place in December, indicating a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
