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Jan-2025
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Overview
Market Insights Snapshot
Elevate (Elevate Missouri) has shown varied performance across different categories in the state of Missouri over the past few months. In the Concentrates category, the brand experienced a fluctuating rank, starting at 6th place in October 2024 and dropping to 14th in December, only to climb back to 12th in January 2025. This indicates a possible challenge in maintaining consistent market share in Concentrates, despite a notable increase in sales from December to January. Meanwhile, in the Flower category, Elevate maintained a stable presence within the top 10 until December 2024, when it slipped to the 14th position by January 2025, suggesting increased competition or shifting consumer preferences. Such movements highlight the importance of strategic adjustments to regain higher ranks in these categories.
In contrast, Elevate's performance in the Pre-Roll category tells a more positive story. The brand consistently held a top 5 position, peaking at 3rd place in both November and December 2024, before slightly declining to 4th in January 2025. This stability in the Pre-Roll market could be attributed to strong brand recognition or successful product offerings that resonate with consumers. On the other hand, the Vapor Pens category presented a challenge, with Elevate's rank oscillating between 7th and 13th over the observed months. The drop to 13th in both November and January suggests a need for strategic innovation or marketing efforts to capture a larger share of the Vapor Pens market. Overall, while Elevate shows strengths in certain areas, there are clear opportunities for growth and improvement across other categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Elevate (Elevate Missouri) has experienced notable fluctuations in its ranking and sales performance over recent months. Starting from a strong position at rank 9 in October and November 2024, Elevate saw a slight dip to rank 10 in December 2024 and a more significant drop to rank 14 by January 2025. This downward trend in ranking coincides with a decrease in sales, particularly noticeable from December 2024 to January 2025. In contrast, Local Cannabis Co. improved its position from rank 14 to 9 in December before settling at 12 in January, indicating a more stable sales trajectory. Meanwhile, Daybreak Cannabis showed a positive trend by climbing from rank 16 in October to 13 in January, suggesting a steady increase in consumer preference. These shifts highlight the competitive pressures Elevate faces in maintaining its market position, emphasizing the need for strategic adjustments to regain its earlier momentum in the Missouri flower market.
Notable Products
In January 2025, the standout product for Elevate (Missouri) was Grease Monkey (3.5g) in the Flower category, which climbed to the top position from fourth place in December 2024, with impressive sales of 4,833 units. Mac and Cheese (3.5g), also in the Flower category, maintained its second-place ranking from the previous month, showing consistent performance over the past months. Citradelic Sunset (3.5g) experienced a slight drop, moving to third place from its previous top position in December. A notable new entry in the rankings was the Min-E-Bar - Watermelon Zkittles Distillate Disposable (0.5g) in the Vapor Pens category, debuting at fourth place. Additionally, the Headband Cookies Pre-Roll 10-Pack (5g) entered the rankings at fifth place, indicating a diverse consumer interest across product categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
