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Oct-2024
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Overview
Market Insights Snapshot
Elevate (Elevate Missouri) has demonstrated varied performance across different product categories in the state of Missouri. In the Concentrates category, the brand started strong with a consistent second-place ranking in July and August 2024, but experienced a notable decline to ninth place by October. This downward trend in ranking was mirrored by a decrease in sales, indicating potential challenges in maintaining market share within this segment. Conversely, in the Flower category, Elevate maintained a stable position in the top ten, consistently ranking ninth in both September and October, despite a moderate fluctuation in sales figures. This suggests a steady demand and possibly a loyal customer base for their Flower products.
In the Pre-Roll category, Elevate saw a slight dip in their rankings, moving from third place in July to sixth place by October 2024. This change suggests increased competition or shifts in consumer preferences within the Missouri Pre-Roll market. Meanwhile, the Vapor Pens category showed some volatility, with Elevate's ranking fluctuating between sixth and tenth place over the four months. Despite these shifts, the sales figures for Vapor Pens remained relatively stable, indicating resilience in this category. Notably, Elevate did not appear in the top 30 brands for any other states or provinces, highlighting a strong but geographically concentrated presence in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Elevate (Elevate Missouri) has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 13 in July 2024, Elevate improved its position to rank 9 by September and maintained this rank through October. This positive movement in rank is indicative of a strong performance in sales, with a significant increase from July to October. In comparison, Proper Cannabis experienced a slight fluctuation, maintaining a rank around 10, while Vivid (MO) showed more volatility, peaking at rank 4 in September before dropping to rank 7 in October. Meanwhile, Vibe Cannabis (MO) consistently outperformed Elevate, holding a steady rank of 8, although their sales figures were relatively close. Buoyant Bob trailed behind Elevate, with a rank of 11 in October. These dynamics highlight Elevate's competitive edge and suggest potential for further growth in the Missouri Flower market.
Notable Products
In October 2024, Headband Cookies (3.5g) maintained its position as the top-performing product for Elevate (Missouri), achieving impressive sales of 9467. Grapefruit Durban (3.5g) made a significant leap to the second place from being unranked in previous months, indicating a strong surge in popularity. Hell's OG (3.5g) dropped to third place, despite having been the top product in August 2024. Mimosa (3.5g) remained stable in fourth place, consistent with its ranking in September 2024. The Min-E-Bar - Lemon G Botanical Distillate Disposable (0.5g), a new entry, debuted in fifth place, highlighting its promising market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
