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Nov-2024
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Overview
Market Insights Snapshot
Elevate (Elevate Missouri) has shown varied performance across different product categories in the state of Missouri. In the Concentrates category, the brand experienced a notable decline, dropping from the top position in August and September to 13th place by November. This downward trend is concerning, especially considering the significant decrease in sales from over $626,000 in August to just over $202,000 in November. Conversely, the Flower category has been more stable, with Elevate maintaining a consistent presence in the top ten, even improving its rank to 7th place in November. This suggests a strong consumer preference and potential growth area for the brand within the Flower segment.
In the Pre-Roll category, Elevate has demonstrated a solid performance, consistently ranking within the top five and even moving up to 3rd place by November. This upward trajectory in Pre-Rolls indicates a growing consumer base and possibly successful marketing or product differentiation strategies. However, the Vapor Pens category tells a different story. After starting at 6th place in August, the brand's position fluctuated, ultimately landing at 12th place in November. This decline might suggest increased competition or shifting consumer preferences in the Vapor Pens market. The absence of Elevate in the top 30 brands in any other state or province highlights the brand's current focus and challenges outside of Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Elevate (Elevate Missouri) has shown a dynamic shift in its market position from August to November 2024. Initially ranked 10th in August, Elevate improved its standing to 7th by November, indicating a positive trajectory in market presence. This upward movement is particularly notable given the performance of competitors such as Amaze Cannabis, which saw a decline from 5th to 9th place, and Good Day Farm, which fluctuated but ultimately dropped to 6th place. Meanwhile, Vivid (MO) maintained a strong presence, rising to 5th place in November. Despite these competitive pressures, Elevate's sales increased significantly in November, surpassing its earlier months, which suggests effective strategies in capturing consumer interest and potentially gaining market share from less stable competitors. This trend positions Elevate as a brand to watch in the Missouri flower market, with potential for further growth if it continues to leverage its current momentum.
Notable Products
In November 2024, Headband Cookies (3.5g) maintained its top position among Elevate (Elevate Missouri) products, achieving sales of 12,650. Mimosa (3.5g) rose significantly to the second spot, showing a strong performance compared to previous months. Grapefruit Durban (3.5g) also saw an impressive climb, securing the third position, having not been ranked in September. Hell's OG (3.5g) experienced a slight drop to fourth place, continuing its downward trend since August. Grease Monkey (3.5g) re-entered the rankings at fifth, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
