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Nov-2024
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Overview
Market Insights Snapshot
Encore has demonstrated notable performance across various cannabis product categories in Saskatchewan. In the concentrates category, Encore has shown resilience with a consistent presence, ranking as high as 3rd in both September and November 2024. Despite a dip to 7th in October, the brand rebounded, indicating strong consumer demand and perhaps effective marketing strategies. In the flower category, Encore has made impressive strides, climbing from 25th place in August to 9th by November. This upward trajectory suggests a growing brand recognition and consumer preference for Encore’s flower products. However, the vapor pens category presents a challenge, as Encore slipped out of the top 30 in October, highlighting an area for potential improvement or strategic reassessment.
Pre-rolls have been a standout category for Encore in Saskatchewan. The brand achieved the top rank in both September and October, although there was a noticeable drop to 6th place by November. This fluctuation could point to increased competition or a shift in consumer preferences as the year progresses. Despite this, the overall sales figures for pre-rolls remain robust, underscoring the category's significance for Encore. The brand's ability to maintain or regain top positions in these categories will be crucial for its continued success in the market. The data suggests that while Encore has strengths in certain areas, there are opportunities for growth and expansion in others, particularly in the vapor pens segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Encore has experienced notable fluctuations in its rank and sales over the past few months. After achieving the top rank in September and October 2024, Encore saw a decline to the 6th position in November. This drop in rank coincides with a decrease in sales from October to November, suggesting potential challenges in maintaining its market dominance. In contrast, MTL Cannabis has shown a strong upward trajectory, climbing from 6th place in August to securing the top spot by November, indicating a robust increase in consumer preference. Meanwhile, Elevator has also made significant strides, moving from 14th in August to consistently holding the 4th position in the last two months, reflecting a successful market penetration strategy. These shifts highlight the dynamic nature of the Saskatchewan Pre-Roll market, where brands must continuously innovate to capture and retain consumer interest.
Notable Products
In November 2024, the top-performing product for Encore was the Mint Smash Pre-Roll 10-Pack (5g), which climbed to the first position despite a slight decrease in sales to 2106 units. The Korean BBQ Pre-Roll 10-Pack (5g) maintained its position at second rank, while the Strawberry Cake Crasher Pre-Roll 10-Pack (5g) rose to third place from the previous month's fourth. A new entrant, Lemon Gelato (7g) in the Flower category, debuted in the rankings at fourth position. Notably, the Peanut Butter Cake Pre-Roll 10-Pack (5g), which previously held the top rank in October, dropped to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
