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Jan-2025
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Overview
Market Insights Snapshot
Encore has demonstrated a dynamic performance across various product categories in Saskatchewan, with notable movements in rankings over the past months. In the Concentrates category, Encore achieved a significant rise from a rank of 10 in October 2024 to a commendable rank of 3 by December 2024, before slightly dropping to rank 5 in January 2025. This upward trend reflects a strong market presence and increasing consumer preference for their Concentrates. Meanwhile, in the Pre-Roll category, Encore maintained a strong position, starting at rank 2 in October 2024, and although it experienced a slight dip, it stabilized at rank 6 by January 2025. This indicates consistent demand, although there may be competitive pressures affecting their standing. However, in the Vapor Pens category, Encore did not break into the top 30 by January 2025, which suggests challenges in capturing significant market share in this segment.
In the Flower category, Encore's performance in Saskatchewan has been relatively stable, with minor fluctuations in rankings. Starting at rank 14 in October 2024, Encore improved slightly to rank 12 in November 2024 but then experienced a decline to rank 17 in December 2024, before recovering to rank 15 in January 2025. This suggests a competitive landscape where Encore is maintaining its relevance but faces challenges in climbing higher in the rankings. The consistency in sales figures through these months indicates a steady consumer base, yet there might be opportunities for strategic improvements to enhance their position further. The absence of a top 30 ranking in the Vapor Pens category highlights a potential area for growth or reevaluation of market strategy to better compete in this product line.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Encore has experienced fluctuating rankings over the recent months, indicating a dynamic market position. Starting at 14th in October 2024, Encore improved to 12th in November, only to drop to 17th in December, before slightly recovering to 15th in January 2025. This volatility contrasts with competitors like Tweed, which maintained a relatively stable position around the 12th rank, and FIGR, which saw a significant rise to 3rd in November before dropping to 13th by January. The sales trends reflect these ranking changes, with Encore's sales peaking in November and experiencing a dip in December, similar to FIGR, which also saw a sales peak in November. Meanwhile, Pure Sunfarms re-entered the rankings in December and maintained its position into January, suggesting a potential upward trend. These dynamics highlight the competitive pressure on Encore to stabilize its market position and capitalize on sales opportunities amidst shifting consumer preferences.
Notable Products
In January 2025, Peanut Butter Cake Pre-Roll 10-Pack (5g) retained its top position among Encore's products, having also been ranked first in October and December of the previous year, with sales amounting to 1917 units. Mint Smash Pre-Roll 10-Pack (5g) consistently held the second rank, showing steady performance since November 2024. Strawberry Cake Crasher Pre-Roll 10-Pack (5g) maintained its third-place ranking throughout the last three months, indicating stable demand. Mango Kush (7g) emerged in fourth place, marking its debut in the rankings for January. Purple Fire Wax (1g) secured the fifth position, highlighting a new entry in the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
