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Oct-2024
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Overview
Market Insights Snapshot
Encore has shown varied performance across different categories and regions, with notable movements in the Saskatchewan market. In the Concentrates category, Encore maintained a strong presence, though it saw a decline in its ranking from third place in July to seventh by October 2024. This shift indicates a competitive market environment that may require strategic adjustments. Conversely, Encore's performance in the Pre-Roll category was impressive, with the brand climbing to the top position in September and maintaining it in October. This suggests a strong consumer preference and successful market penetration in this segment.
In the Flower category within Saskatchewan, Encore's rankings fluctuated, starting at 17th in July and dropping to 28th by October. Such a trend highlights potential challenges in maintaining consumer interest or competition from other brands. Meanwhile, the Vapor Pens category presented a different story, where Encore was unable to maintain a top 30 position by October, suggesting a significant decline in market presence. This could be a result of shifting consumer preferences or increased competition. Overall, while Encore has shown strength in certain categories, there are areas that may benefit from strategic focus to enhance performance and regain market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Encore has demonstrated a dynamic shift in its market position over recent months. Initially ranked 3rd in July 2024, Encore experienced a dip to 7th place in August, only to rebound strongly to secure the top position in both September and October. This recovery suggests a robust brand strategy and consumer preference that have propelled Encore ahead of its competitors. Notably, MTL Cannabis has maintained a consistently high rank, moving from 6th to 3rd place, indicating a steady performance with sales figures closely trailing those of Encore. Meanwhile, Bold has shown significant improvement, climbing from 14th to 7th place, which could signal a rising threat if the trend continues. These shifts in rank and sales dynamics highlight the competitive pressures and opportunities within the Saskatchewan Pre-Roll market, underscoring the importance for Encore to sustain its momentum to maintain leadership.
Notable Products
In October 2024, the top-performing product from Encore was the Peanut Butter Cake Pre-Roll 10-Pack (5g), maintaining its number one rank from September with impressive sales of 2557 units. The Mint Smash Pre-Roll 10-Pack (5g) climbed to the second position, up from third place in September, with a notable increase in sales. The Korean BBQ Pre-Roll 10-Pack (5g) remained steady at the third position, showing consistent performance over the months. The Strawberry Cake Crasher Pre-Roll 10-Pack (5g) experienced a drop in rank, falling to fourth place from its previous top position in July and August. Meanwhile, the Butter Cookie Distillate Cartridge (1g) held onto the fifth spot, consistently ranking fifth since July, despite a decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
