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Aug-2025
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Overview
Market Insights Snapshot
Endgame has demonstrated a strong performance in the Concentrates category, particularly in Alberta and British Columbia, where it has consistently maintained the top rank from May through August 2025. This sustained leadership suggests a strong market presence and consumer preference in these regions. In Ontario, Endgame has also shown resilience, maintaining a close second or third position, which indicates its competitive edge in the Concentrates category. However, the brand's performance in the Flower and Pre-Roll categories has been less impressive, with rankings not even making it to the top 30 in Alberta and showing a declining trend in Ontario, which could be a point of concern for the brand.
In the Vapor Pens category, Endgame has shown notable performance, particularly in Alberta, where it consistently ranked within the top 11 from May to August 2025. This persistent ranking, coupled with a peak in sales in July, highlights a strong foothold in the vapor pen market within the province. In British Columbia, the brand experienced fluctuations, peaking at 7th place in July before slipping back to 10th in August, indicating potential volatility in consumer preferences or competitive pressures. Meanwhile, in Ontario, Endgame's ranking in Vapor Pens remained relatively stable, although it dropped slightly from 11th to 14th by August, which might suggest emerging competition or shifting consumer trends. Despite these fluctuations, the brand's ability to maintain a presence in the top ranks across multiple provinces underscores its strength in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Endgame experienced a notable shift in its market position from May to August 2025. Initially holding the 12th rank in May, Endgame improved to 11th place in both June and July, before dropping to 14th in August. This fluctuation in rank correlates with a decrease in sales from July to August, suggesting a potential loss of market share to competitors. Versus, which started below Endgame in May at 13th, climbed to 12th by August, indicating a strengthening position in the market. Similarly, Purple Hills maintained a strong presence, consistently ranking above Endgame and even improving its rank from 14th in May to 13th in August, with a noticeable sales increase. Meanwhile, Good Supply and Fuego Cannabis (Canada) showed varying performances, with Fuego making a significant leap from 22nd in July to 15th in August, potentially impacting Endgame's rank. These dynamics highlight the competitive pressures Endgame faces in the Ontario vapor pen market, emphasizing the need for strategic adjustments to regain and sustain its market position.
Notable Products
In August 2025, the top-performing product for Endgame was the Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number 1 rank from July and boasting sales of 12,172 units. The Mimosa x Blood Orange Distillate Cartridge (1g) also performed strongly, holding the second position, consistent with its ranking in June, with a slight increase in sales from July. Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) ranked third, dropping one place from its second-place ranking in July. Designer Pink Shatter (1g) in the Concentrates category improved its position to fourth place, up from fifth in the previous two months. Lastly, the Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) saw a decline, falling to fifth place from its previous fourth position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
