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Jan-2025
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Overview
Market Insights Snapshot
Endgame has demonstrated a strong performance in the Concentrates category across multiple Canadian provinces. In both Alberta and British Columbia, Endgame maintained a consistent rank of 1st place from October 2024 through January 2025, indicating a dominant presence in this category. Meanwhile, in Ontario, the brand held a solid 2nd place ranking throughout the same period. This consistency in top-tier rankings highlights Endgame's strong market position in Concentrates, a category that appears to be a key strength for the brand.
In other categories, Endgame's performance has been more varied. For instance, in the Vapor Pens segment, Endgame experienced a decline in rankings in both Alberta and British Columbia, dropping from 6th to 12th and 11th places, respectively, by January 2025. However, in Ontario, the brand maintained a relatively stable position, only slightly falling from 9th to 11th place. In the Flower category, Endgame did not feature in the top 30 in British Columbia by December 2024, which could be seen as a challenge for the brand in that province. Conversely, in Alberta, Endgame improved its Pre-Roll ranking from outside the top 30 to 40th place by January 2025, suggesting potential growth in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Endgame has experienced a notable shift in its market position from October 2024 to January 2025. Initially ranked 9th, Endgame saw a decline to 11th by January 2025. This change in rank is significant when compared to competitors like LITTI, which maintained a stable position at 9th, and Adults Only, which improved its rank from 13th to 10th during the same period. Despite a strong start with sales peaking in November 2024, Endgame's sales saw a downward trend by January 2025, contrasting with the upward sales trajectory of Adults Only. Meanwhile, Purple Hills and Good Supply also showed consistent improvements in rank, suggesting a competitive pressure on Endgame to innovate and adapt to regain its standing in the market.
Notable Products
In January 2025, the top-performing product for Endgame was the Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, maintaining its lead with a sales figure of 10,243. It reclaimed the top spot from December 2024, where it had slipped to second place. The Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) followed closely in second place, showing a consistent performance since October 2024. The Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) moved up to third place, improving from its fourth position in December 2024. The Astro Pink THCA Isolate (1g) ranked fourth, slightly down from its third position in December, while the Hard Hitter- Cloudberry Liquid Diamond Cartridge (1g) remained steady at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
