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Oct-2024
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Overview
Market Insights Snapshot
Endgame has shown a strong performance in the Concentrates category across multiple provinces, maintaining its top position in both Alberta and British Columbia for four consecutive months. This consistent ranking highlights their dominance and consumer preference in the Concentrates market. In Ontario, Endgame holds a solid second place, indicating a robust presence. However, in the Vapor Pens category, while Endgame maintains a strong position in Alberta, ranking consistently in the top six, their performance in British Columbia has seen a decline, dropping from third to sixth place by October 2024. This movement could suggest increased competition or changing consumer preferences in the province.
In the Flower category, Endgame's presence is less pronounced, with rankings just making it into the top 30 in Alberta, and slightly better in Ontario where they maintain a steady position at 27th place. This indicates potential growth opportunities in these markets if strategic adjustments are made. The Pre-Roll category in Ontario presents a mixed picture; although Endgame's rank fluctuates, it remains outside the top 50, suggesting a need for improvement to enhance market share. Despite these challenges, the overall sales trend for Endgame in the Vapor Pens category in Ontario, where they are consistently among the top 10, points to a strong consumer base and potential for further expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Endgame has experienced a notable fluctuation in its ranking over the past few months. Starting strong in July 2024 with a rank of 6th, Endgame maintained this position in August but saw a slight dip to 7th in September and further to 9th in October. This decline in rank coincides with the rise of competitors such as Weed Me, which improved its rank from 9th in July to 6th in September, before settling at 8th in October. Meanwhile, LITTI made a significant leap from 12th in July to 7th in October, surpassing Endgame. Despite these shifts, Endgame's sales figures remained relatively stable, suggesting strong brand loyalty and market presence. However, the upward momentum of brands like Kolab and DEBUNK, both climbing the ranks significantly, indicates an increasingly competitive environment that Endgame must navigate to maintain its market position.
Notable Products
In October 2024, the Mimosa x Blood Orange Distillate Cartridge (1g) from Endgame maintained its top position in the Vapor Pens category, achieving sales of 17,087 units. The Hard Hitters- Platinum Punch Liquid Diamond Cartridge (1g) remained steady in second place, while the Hard Hitters- Blueberry Octane Liquid Diamond Cartridge (1g) followed closely in third, despite a drop in sales compared to previous months. Notably, the Hard Hitter- Cloudberry Liquid Diamond Cartridge (1g) held its fourth-place ranking consistently since August 2024. Astro Pink THCA Isolate (1g) re-entered the rankings in October, securing the fifth position in the Concentrates category. These rankings reflect a stable performance for Endgame's top products, with minimal shifts in their standings over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
