.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Insights Snapshot
In October 2026, Endgame’s category mix tilted toward Concentrates at 49.9% share with year-over-year growth of 2.9% and month-over-month growth of 13.5%, while Vapor Pens fell to 44.5% share with a -34.9% YoY decline and a -14.0% MoM drop. Pre-Roll held 4.9% share with -36.4% YoY but a 6.5% MoM lift, and Flower was 0.7% share with -91.8% YoY yet a 27.0% MoM uptick; average price across the brand decreased 3.3% YoY to $27.48. Despite an overall brand sales contraction of -24.8% YoY and -61.7% over 24 months, the expansion in Concentrates alongside the retrenchment in Vapor Pens indicates a pivot toward extraction-led volume as the primary stabilizer of mix.
The shift toward Concentrates alongside a retreat in Vapor Pens implies Endgame’s positioning is rotating from cartridge-led to extract-led demand, which aligns with a rank of 15 in Vapor Pens in Saskatchewan and suggests constrained headroom in that category. With Vapor Pens down -34.9% YoY and Concentrates up 2.9% YoY while gaining 13.5% MoM, the near-term tactic points to capturing heavier-use, price-sensitive shoppers, consistent with a 3.3% YoY decrease in average price; the thesis is that maintaining mix share above 49% in Concentrates while Vapor Pens remain below 45% can buffer volatility and reframe the brand around formats with faster MoM momentum.
Competitive Landscape
Endgame is currently ranked #19 in ON Vapor Pens for October 2026, down 6 positions year over year from #13, and off 1 place from July 2026 when it sat at #20, contrasting with its peak at #9 in November 2024; in the same period, Back Forty / Back 40 Cannabis held #1 with a 0-position YoY change while Spinach rose from #3 to #2 with 135.5% YoY sales growth, indicating Endgame’s downward rank drift is occurring as faster-moving leaders consolidate the top tier and implies that absent a share-accretive move, Endgame’s trajectory points toward mid-pack entrenchment rather than re-entry into the top 10.
Notable Products
Endgame leans on a concentrated lineup in October 2026, with the top 10 products generating 54.5% of sales and Mimosa x Blood Orange Distillate Cartridge (1g) alone at 8.7%. New launches contributed only 3.5% from 9 items, so most of its sales come from established SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
