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Sep-2025
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Overview
Market Insights Snapshot
Endgame has demonstrated notable consistency in the Concentrates category across multiple provinces. In both Alberta and British Columbia, the brand has maintained its number one ranking from June through September 2025. This stability highlights Endgame's strong market presence and consumer preference in these regions. In Ontario, the brand holds a respectable position, ranking second in June and July before slipping slightly to third in August and September. Despite this minor shift, Endgame's Concentrates sales in Ontario have shown a slight resurgence in September, indicating potential for regaining its previous standing.
In the Vapor Pens category, Endgame's performance has been mixed. In Alberta, the brand consistently held the tenth position from July to September, showing a stable presence in the market. However, in British Columbia, Endgame experienced a decline, moving from seventh in July to seventeenth by September, suggesting increased competition or shifting consumer preferences. Meanwhile, in Ontario, Endgame maintained its eleventh position through June and July before dropping to fourteenth, indicating a need for strategic adjustments to regain momentum. Notably, Endgame did not rank in the top 30 for Pre-Rolls in August and September in both Alberta and Ontario, which could be a point of concern for the brand in these categories.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Endgame has shown a steady performance by maintaining its rank at 10th position from July to September 2025, after a slight improvement from 11th in June. This consistent ranking indicates a stable market presence amidst fluctuating sales figures. Notably, Sticky Greens experienced a more volatile ranking, peaking at 3rd in July but dropping to 8th by September, suggesting potential market instability or strategic shifts. Meanwhile, Weed Me consistently held the 9th position, indicating a slightly stronger foothold just above Endgame. Despite these competitive pressures, Endgame's ability to maintain its rank suggests effective brand strategies that resonate with consumers, even as Good Supply and Tribal remained consistently lower in rank. This analysis highlights Endgame's resilience and potential for growth in a competitive market.
Notable Products
In September 2025, the top-performing product from Endgame was the Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for the fourth consecutive month, with sales of 10,933 units. The Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) climbed back to the second position, showing a slight increase in sales compared to August. Mimosa x Blood Orange Distillate Cartridge (1g) held strong in the third position, consistently ranking in the top three over the past months. Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) remained in the fourth spot, showing a recovery in sales from the previous month. Designer Pink Shatter (1g) in the Concentrates category continued to hold the fifth position, maintaining stable sales figures from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
