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Nov-2024
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Overview
Market Insights Snapshot
Endgame has demonstrated a consistent and strong performance in the Concentrates category, maintaining the top position in both Alberta and British Columbia from August to November 2024. This dominance in the Concentrates market highlights Endgame's robust presence and consumer preference in these regions. In Ontario, Endgame holds the second spot in the Concentrates category, indicating a competitive but stable position. However, in the Flower category, Endgame's presence is less pronounced. In Alberta, the brand's ranking has slipped from 29th to 35th, and in British Columbia, it only entered the top 52 in October, showing room for improvement in this category.
In the Vapor Pens category, Endgame's performance is mixed across different provinces. In Alberta, the brand maintained a steady 6th place ranking until November, when it fell to 12th, suggesting a potential decline in market share or increased competition. Conversely, in British Columbia, Endgame experienced a drop from 3rd to 6th place by October, but then stabilized, indicating a recovery or adaptation to market conditions. In Ontario, the brand showed a gradual decline from 6th to 9th place, reflecting a downward trend that might require strategic adjustments. The Pre-Roll category in Ontario revealed a consistent challenge for Endgame, as it failed to break into the top 30, maintaining a position around the 50s, which suggests a need for strategic innovation or marketing efforts in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Endgame has experienced a notable shift in its market position from August to November 2024. Initially ranked 6th in August, Endgame's rank gradually declined to 9th by November, indicating a potential challenge in maintaining its competitive edge. This decline in rank is contrasted by the performance of competitors such as Tribal, which improved its position from 7th in August to 6th in October, before settling at 7th in November. Meanwhile, Weed Me showed a consistent presence in the top 10, maintaining a rank between 6th and 9th throughout the months. Additionally, LITTI demonstrated a significant jump from 12th in August to 7th in October, although it dropped back to 10th in November. These shifts suggest that while Endgame remains a key player, the competitive dynamics are intense, with brands like Tribal and LITTI showing upward momentum that could impact Endgame's market share if the trend continues.
Notable Products
In November 2024, the top-performing product for Endgame remains the Mimosa x Blood Orange Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number 1 rank for four consecutive months with sales of 16,061 units. The Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) holds the second position, consistent with its October ranking and showing a slight increase in sales from the previous month. Hard Hitters- Blueberry Octane Liquid Diamond Cartridge (1g) is ranked third, recovering slightly in sales after a dip in October. Astro Pink THCA Isolate (1g) has climbed to the fourth position from fifth place in October, indicating a positive trend in its category. Lastly, the Hard Hitter- Cloudberry Liquid Diamond Cartridge (1g) rounds out the top five, although its sales have decreased since September, showing a decline in rank from the fourth position in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
