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Dec-2024
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Overview
Market Insights Snapshot
Endgame has shown a strong performance in the Concentrates category across multiple Canadian provinces. Notably, it maintained the top position in both Alberta and British Columbia throughout the last four months of 2024, with a noticeable increase in sales in Alberta from October to December. In Ontario, Endgame held a consistent second position in Concentrates, reflecting steady sales growth. This consistency in high rankings suggests a strong brand presence and consumer preference in the Concentrates category, which could be a strategic focus for Endgame moving forward.
In contrast, Endgame's performance in the Flower category presents a more challenging picture. In Alberta, the brand fell from 29th to 43rd place over the last four months of 2024, indicating a decline in market position. Similarly, in British Columbia, Endgame was not ranked in September and reappeared at 52nd in October, suggesting limited traction in this category. In Ontario, the Flower category rankings fluctuated slightly but remained within the top 30, indicating some level of market stability. The Vapor Pens category showed a downward trend in Alberta and British Columbia, with rankings slipping from 6th to 11th and 3rd to 9th, respectively. This suggests potential challenges in these segments that may require strategic adjustments to regain momentum.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Endgame has experienced a slight decline in its market position over the last few months of 2024. Starting at rank 7 in September, Endgame slipped to rank 10 by December. This downward trend contrasts with the performance of competitors like Weed Me, which maintained a stable rank around 8, and LITTI, which improved its rank from 10 to 9 during the same period. Despite these changes, Endgame's sales figures have shown a gradual decline, while Weed Me has seen a notable increase in sales, suggesting a shift in consumer preference. Meanwhile, Kolab and Adults Only have remained relatively stable in their rankings, indicating a consistent market presence. These dynamics highlight the competitive pressures Endgame faces and underscore the importance of strategic adjustments to regain its footing in the Ontario Vapor Pens market.
Notable Products
In December 2024, the top-performing product for Endgame was the Hard Hitters - Platinum Punch Liquid Diamond Cartridge (1g) in the Vapor Pens category, which climbed to the first rank with sales reaching 12,403 units. The Mimosa x Blood Orange Distillate Cartridge (1g), also in Vapor Pens, dropped to second place despite maintaining the top spot in previous months. Astro Pink THCA Isolate (1g) in Concentrates showed a consistent upward trend, moving to third place from fourth in November. The Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) fell to fourth place, continuing its decline from second in September. Lastly, the Hard Hitter- Cloudberry Liquid Diamond Cartridge (1g) remained steady in fifth position, showing a slight recovery in sales from November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
