Endgame

Endgame’s mix in August 2026 is concentrated in Vapor Pens at 54.78% share with year-over-year down 31.07% and month-over-month down 15.78%, while Concentrates hold 40.38% share with year-over-year down 32.68% and month-over-month down 12.00%; together these two categories account for 95.16% of sales even as brand-level sales fell 34.15% year-over-year and average price declined 8.16%. The smaller lines moved rapidly: Pre-Roll sits at 4.29% share with year-over-year down 39.48% but month-over-month up 28.51%, and Flower at 0.55% share with year-over-year down 89.71% but month-over-month up 142.25%, signaling tactical volatility at the edge of the portfolio; the brand’s top category, Vapor Pens, is ranked 5 in Saskatchewan and the top market by sales is ON, together implying the core is compressing while peripheral skews are being tested for lift.

The pattern suggests Endgame is over-indexed in two declining pillars where double-digit month-over-month drops of 15.78% in Vapor Pens and 12.00% in Concentrates, coupled with year-over-year declines of 31.07% and 32.68% respectively, are pulling the total down faster than price cuts can offset, given only an 8.16% average price decrease. Conversely, outsized month-over-month gains of 28.51% in Pre-Roll and 142.25% in Flower against minimal shares of 4.29% and 0.55% indicate early-stage repositioning bets that currently lack scale; the implication is a need to rebalance toward formats showing momentum while protecting the ranked Vapor Pens foothold at position 5 in Saskatchewan to prevent further share erosion.