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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Endgame’s category mix in September 2026 tilted heavily toward Vapor Pens at 49.50% share with a month-over-month gain of 3.48% despite a year-over-year decline of 37.58%, while Concentrates held 45.47% share with a 20.48% month-over-month increase against a 21.97% year-over-year drop. Pre-Roll sat at 4.53% share with year-over-year down 32.18% and month-over-month down 1.79%, and Flower contracted to 0.50% share with year-over-year down 88.06% and month-over-month down 19.55%. Average price fell 4.45% year over year to $27.49 as Vapor Pens averaged $29.66 and Concentrates $25.51, implying mix-driven revenue pressure alongside tactical pricing. The combination of a 32.63% brand-level year-over-year sales decline and a Vapor Pens rank of 15 in Saskatchewan signals reliance on two adjacent inhalable formats while legacy Flower and Pre-Roll under-index, implying the brand is consolidating around higher-velocity cartridges and extracts rather than breadth.
The month-over-month surge of 20.48% in Concentrates alongside a 3.48% lift in Vapor Pens, contrasted with Pre-Roll’s 1.79% decline and Flower’s 19.55% decline, indicates Endgame’s short-term momentum is concentrated in inhalable oils, not combustible formats. Given Vapor Pens at 49.50% share and Concentrates at 45.47% now account for 94.97% of mix while both carry double-digit year-over-year declines (37.58% and 21.97%), Endgame’s positioning is skewed toward categories with volatile year-over-year comps but near-term elasticity, implying the brand can defend volume through cartridge and extract activation while deprioritizing Flower and Pre-Roll until pricing and velocity recover.
Competitive Landscape
Endgame sits at rank #19 in ON Vapor Pens in September 2026, down 3 positions year over year from #16, while holding flat versus June 2026 at #19; by contrast, Spinach climbed from #4 to #1 and Kolab moved from #14 to #5, indicating Endgame’s relative decline against peers despite a category where rivals have gained share. With a historical peak at #7 in September 2024 but no movement from #19 over the last three months, alongside competitors like BoxHot improving from #2 to #3 year over year and General Admission slipping from #3 to #4, the pattern implies Endgame’s rank trajectory is stabilizing below prior highs and signals a need to address competitive displacement rather than expecting organic reversion to its peak.
Notable Products
Hard Hitters - Psycho Citrus Liquid Diamond Cartridge (1g) delivered the month’s standout move with a 62.99% MoM surge to rank 3, while Hard Hitters - Blueberry Octane Liquid Diamond Cartridge (1g) slid 23.27% to rank 4. Mimosa x Blood Orange Distillate Cartridge (1g) inched up 3.91% but held rank 1, indicating Vapor Pens still anchor the top tier even as volatility widens within the format. With four Concentrates in ranks 7–10 posting mixed gains including 53.43% for Designer Pink Shatter (1g) and 25.03% for Tiger Cake x KK Mints Shatter (1g), the tail is diversifying beneath a Vapor Pens-led peak. The pattern implies Endgame is leaning into cartridge-led momentum while cultivating depth in Concentrates, positioning the mix to capture spikes without over-relying on a single SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
