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Jan-2025
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Overview
Market Insights Snapshot
Falcanna's performance in the Washington market has shown notable movements across various product categories. In the concentrates category, Falcanna has made a significant comeback, breaking back into the top 30 brands by January 2025, after being just outside this ranking for the previous months. This upward trend is mirrored in the flower category, where Falcanna climbed from the 45th position in November 2024 to 28th by January 2025, indicating a strong recovery and increased consumer demand. However, it's important to note that their presence in the vapor pens category, while improving, still falls short of breaking into the top 30, suggesting potential areas for growth or strategic shifts.
The pre-roll category has been a consistent performer for Falcanna, maintaining a stable position within the top 20 brands in Washington. Despite a slight dip in sales in January 2025 compared to October 2024, the brand's ranking has remained relatively stable, suggesting a loyal customer base. This stability could be leveraged to bolster other categories where Falcanna is not as prominent. The data highlights the brand's resilience and capacity for growth in certain segments, while also pointing to opportunities for improvement in others, particularly in the more competitive vapor pens market.
Competitive Landscape
In the competitive landscape of the Washington flower market, Falcanna has shown a notable upward trajectory in recent months, climbing from a rank of 43 in October 2024 to 28 by January 2025. This improvement in rank is significant, especially when compared to competitors like SubX and Smokey Point Productions (SPP), both of which experienced a decline in their rankings over the same period. Sweetwater Farms also saw a drop to 30 by January 2025, despite a brief rise in November and December. Meanwhile, Plaid Jacket maintained a relatively stable position, ending at rank 27 in January 2025. Falcanna's sales figures reflect a positive trend, with a notable increase in January 2025, suggesting a strengthening market presence amidst fluctuating performances from its competitors.
Notable Products
In January 2025, the top-performing product for Falcanna was Candy Queen Pre-Roll 2-Pack (1.2g) in the Pre-Roll category, which secured the number one rank with sales of 1157. This product improved its rank from the previous month, climbing from second place in December 2024. Deep Sea Pre-Roll 2-Pack (1.2g), also in the Pre-Roll category, held the second position, having dropped from its top rank in December. Diesel Thai Pre-Roll 2-Pack (1.2g) maintained a consistent presence, ranking third in January, similar to its position in December. A new entry for January, Gorilla Cookies (3.5g) in the Flower category, debuted at fifth place.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
