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Oct-2024
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Overview
Market Insights Snapshot
Falcanna's performance in the Washington market displays notable trends across various categories. In the Concentrates category, Falcanna has shown a gradual improvement in rankings, moving up from 34th in July to 30th by October, indicating a positive reception in this segment. The Flower category, however, presents a mixed picture; despite an improvement in October, the brand has struggled to maintain a consistent top 30 position, suggesting potential challenges in a competitive market. Meanwhile, the Pre-Roll category has seen a decline in rankings from 16th to 20th, which may point to increased competition or shifting consumer preferences. The Vapor Pens category, on the other hand, has witnessed a steady climb, improving from 59th to 54th, reflecting growing consumer interest or successful product strategies in this segment.
Interestingly, Falcanna's sales data reveals some underlying dynamics that contribute to these ranking changes. For example, the Vapor Pens category experienced a notable increase in sales in October, which correlates with the upward movement in rankings. This suggests that Falcanna's efforts in this category are paying off, possibly through product innovation or marketing strategies. Conversely, the decline in Pre-Roll rankings, despite being within the top 20, indicates a need for strategic adjustments to regain momentum. It's also significant that Falcanna's absence from the top 30 in certain months within the Flower category highlights areas for potential growth and improvement. These insights provide a snapshot of Falcanna's market performance and offer a glimpse into the competitive landscape of cannabis products in Washington.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Falcanna has experienced a notable decline in its ranking over the past few months, dropping from 16th in July 2024 to 20th by October 2024. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. Meanwhile, Equinox Gardens has shown resilience, maintaining a relatively stable position with a slight improvement from 20th in September to 18th in October, indicating a potential gain in consumer preference. Additionally, 1988 briefly surpassed Falcanna in September, achieving a 15th rank, before settling back to 19th in October, showcasing its competitive edge. Redbird (formerly The Virginia Company) and Treats have consistently remained outside the top 20, indicating less immediate threat to Falcanna, but their presence highlights the dynamic nature of this market. These shifts suggest that Falcanna may need to reassess its strategies to regain its competitive positioning in the Washington pre-roll market.
Notable Products
In October 2024, Deep Sea Pre-Roll 2-Pack (1.2g) emerged as the top-performing product for Falcanna, climbing from a consistent third-place rank in previous months to secure the number one spot with sales of 1735 units. Candy Queen Pre-Roll 2-Pack (1.2g) maintained its steady performance, holding onto the second position as it has since July. Charlotte's Web Pre-Roll 12-Pack (7.2g) improved its ranking slightly, moving up from fourth in September to third in October. Diesel Thai Pre-Roll 2-Pack (1.2g), which had been the top-ranked product from July through September, experienced a notable drop to fourth place. Orange Blossom Pre-Roll 2-Pack (1.2g) remained consistent in fifth place, despite a slight decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
