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Nov-2024
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Overview
Market Insights Snapshot
Falcanna's performance in the cannabis market shows a varied trajectory across different product categories in Washington. In the Concentrates category, the brand has consistently hovered around the lower 30s in ranking, with a slight improvement in October 2024, reaching 31st place. This indicates a modest recovery in sales after a dip in September. Meanwhile, in the Flower category, Falcanna has not managed to break into the top 30, with rankings fluctuating slightly but remaining outside this competitive bracket. This suggests a challenge in gaining a stronger foothold in this popular category, despite a slight sales increase in October.
In the Pre-Roll category, Falcanna has maintained a relatively strong position, though there is a noticeable downward trend from 18th place in August to 22nd in November 2024. This decline in ranking could point to increasing competition or shifting consumer preferences. Conversely, the Vapor Pens category shows a positive trend, with Falcanna improving its position from 55th to 52nd place by November. Although still outside the top 30, this upward movement might indicate a growing acceptance or strategic improvements in this segment. Each category presents unique challenges and opportunities for Falcanna, reflecting the dynamic nature of the cannabis market in Washington.
Competitive Landscape
In the competitive landscape of the Washington flower market, Falcanna has shown a relatively stable performance in recent months, maintaining a rank around the 40th position. Despite a slight dip in September 2024, where it fell to 42nd place, Falcanna rebounded to 38th in October before settling back at 40th in November. This consistency contrasts with competitors like Sky High Gardens, which experienced a notable decline from 19th in August to 35th by November, and Bacon Buds, which dropped from 32nd to 41st in the same period. Meanwhile, Snickle Fritz made a significant leap from 86th in August to 42nd in November, indicating a potential rising threat. Falcanna's sales figures have been relatively stable, though slightly lower than some competitors, suggesting a need for strategic initiatives to enhance market presence and sales growth amidst fluctuating competitor dynamics.
Notable Products
In November 2024, the top-performing product for Falcanna was Diesel Thai Pre-Roll 2-Pack (1.2g), reclaiming its top spot after a dip to fourth place in October, with sales reaching 1272 units. Deep Sea Pre-Roll 2-Pack (1.2g) maintained a strong performance, ranking second, though it experienced a slight drop from its top position in October. Candy Queen Pre-Roll 2-Pack (1.2g) slipped to third place, continuing its consistent presence in the top three over the past months. Charlotte's Web Pre-Roll 12-Pack (7.2g) held steady in fourth position, showing resilience in its ranking since September. Orange Blossom Pre-Roll 2-Pack (1.2g) remained in fifth place, marking a consistent ranking since August despite a gradual decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
