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Jan-2025
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Overview
Market Insights Snapshot
In the state of Ohio, Farkas Farms / Bullseye Gardens has shown a consistent presence in the Flower category, maintaining a position within the top 20 brands from October 2024 through January 2025. Notably, the brand moved up from the 19th position in October and December to the 16th position by January 2025, indicating a positive trend in market performance. This upward movement suggests a growing consumer preference or successful strategic initiatives that have enhanced their market share within the state. Despite a slight dip in sales from November to December, the brand rebounded in January, showcasing resilience and adaptability in a competitive landscape.
While Farkas Farms / Bullseye Gardens has maintained visibility in Ohio's Flower category, it is important to note that the brand did not appear in the top 30 rankings in any other state or category during the same period. This absence could indicate either a strategic focus on Ohio or challenges in expanding their footprint beyond this market. The brand's ability to sustain its ranking in Ohio amidst fluctuating sales volumes suggests a strong local presence, yet it also highlights potential opportunities for growth and diversification in other regions or categories. Observing how the brand navigates these dynamics in the coming months will be crucial for understanding its long-term trajectory.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Farkas Farms / Bullseye Gardens has shown a steady performance with a notable improvement in rank from 19th in October 2024 to 16th by January 2025. This upward trend is significant, especially when compared to competitors like Galenas, which improved from 21st to 14th, and Savvy, which climbed from 30th to 17th in the same period. Despite a dip in sales in December, Farkas Farms / Bullseye Gardens managed to rebound in January, indicating resilience in a competitive market. Meanwhile, Find. experienced fluctuations, ending at 18th, and The Standard maintained a consistent presence around the 15th rank. These dynamics suggest that while Farkas Farms / Bullseye Gardens is holding its ground, there is an opportunity to leverage its recent momentum to further climb the ranks and increase market share.
Notable Products
In January 2025, Farkas Farms / Bullseye Gardens' top-performing product was Problem Child (2.83g) in the Flower category, maintaining its first-place rank from the previous three months, with impressive sales reaching 3403. Lemon Cookie (2.83g) also held steady in the second position, demonstrating consistent popularity over the months. Notably, Problem Child (14.15g) climbed to third place from its previous appearance in November 2024, indicating a resurgence in demand. Truffle Monkey (2.83g) secured the fourth spot, maintaining its rank from December 2024, while Jenny Kush (2.83g) entered the top five for the first time. These shifts suggest a stable preference for certain products, with some new entries gaining traction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
