Aug-2024
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Overview
Market Insights Snapshot
Farkas Farms / Bullseye Gardens has shown notable performance variations across categories and states. In Ohio, the brand made a significant entry into the Edible category in August 2024, securing the 25th position. This indicates a late but promising entry into this segment, suggesting potential growth in the coming months. In contrast, their performance in the Flower category has been more consistent and impressive. Starting at the 29th rank in May 2024, Farkas Farms / Bullseye Gardens climbed steadily to secure the 11th position by August 2024. This upward trend highlights a strong market presence and increasing consumer preference for their flower products.
The trajectory of Farkas Farms / Bullseye Gardens in Ohio's Flower category is particularly noteworthy. The brand's sales in this category saw a substantial increase, with the sales figure jumping from approximately $228,445 in May 2024 to over $1,164,344 in August 2024. This growth is indicative of successful market strategies and possibly expanding distribution networks. However, it is also important to note that the brand did not make it into the top 30 rankings in the Edible category until August, which could be seen as a missed opportunity in the earlier months. Their late entry into the top 30 for Edibles might be an area for potential improvement and strategic focus moving forward.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Farkas Farms / Bullseye Gardens has shown a significant upward trajectory in rank and sales over the past few months. Starting from a rank of 29 in May 2024, the brand has impressively climbed to rank 11 by August 2024. This growth is notable when compared to competitors like Good Green, which also saw an improvement but remained in the top 10 consistently, and Simply Herb, which showed a more modest rise from rank 18 to 12 over the same period. Meanwhile, Butterfly Effect - Grow Ohio maintained a steady presence in the top 10, indicating strong competition. The data suggests that Farkas Farms / Bullseye Gardens is gaining market share rapidly, which could be attributed to increased consumer preference or effective marketing strategies, positioning it as a formidable player in the Ohio flower market.
Notable Products
In August 2024, the top-performing product from Farkas Farms / Bullseye Gardens was Blueberry Gummies 10-Pack (110mg) in the Edible category, securing the number one rank with sales of 4629 units. Super Boof (2.83g) in the Flower category climbed to the second position, showing a significant increase from its third place in July 2024. Problem Child (2.83g), another Flower product, fell to the third rank after holding the second position in the previous month. Truffle Monkey (2.83g) debuted at the fourth position in August 2024. Mango Gummies 10-Pack (110mg) also entered the rankings, securing the fifth position. These shifts indicate a dynamic change in consumer preferences towards both Edible and Flower categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.