Oct-2024
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Overview
Market Insights Snapshot
Farkas Farms / Bullseye Gardens has shown varied performance across different product categories within the state of Ohio. In the Flower category, the brand maintained a presence in the top 20 throughout the months from July to October 2024, with rankings fluctuating between 11th and 18th place. This indicates a relatively stable position in a competitive market, with a notable peak in August 2024 when they reached 11th place. However, their performance in the Edible category tells a different story. They managed to enter the top 30 in August 2024, securing the 24th position, but subsequently dropped out of the top 30 in the following months, suggesting challenges in maintaining a foothold in this segment.
Examining sales trends, Farkas Farms / Bullseye Gardens experienced a significant sales surge in the Flower category in August 2024, with sales reaching over a million dollars. Despite this peak, sales saw a decline in the subsequent months, indicating potential volatility or market saturation issues. In contrast, the Edible category saw a sharp decline in sales from July to August 2024, which might explain their inability to maintain a ranking in the top 30 in later months. This dual performance across categories highlights the brand's strong presence in Flower products, while also pointing to potential areas for improvement or strategic shifts needed in the Edible market within Ohio.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Farkas Farms / Bullseye Gardens has experienced notable fluctuations in its rankings over the past few months, reflecting a dynamic market environment. In July 2024, the brand was ranked 16th, improved to 11th in August, but then dropped to 18th in September before climbing back to 14th in October. This pattern suggests a volatile market position, potentially influenced by changing consumer preferences or competitive pressures. Notably, Simply Herb maintained a stable presence, holding the 13th position in both September and October, indicating consistent performance. Meanwhile, Buckeye Relief showed a similar trend to Farkas Farms, with a peak at 8th in August but falling to 15th by October. Woodward Fine Cannabis made a significant leap from outside the top 20 in July to 12th in October, highlighting its growing market influence. Additionally, King City Gardens experienced a decline from 5th in July to 16th in October, suggesting potential challenges. These shifts underscore the competitive nature of the Ohio flower market and the need for Farkas Farms / Bullseye Gardens to strategically navigate this evolving landscape to enhance its market position and sales performance.
Notable Products
In October 2024, Problem Child (2.83g) emerged as the top-performing product for Farkas Farms / Bullseye Gardens, climbing from its consistent second place in July and September to rank first, with sales reaching 2,426 units. Super Boof (2.83g) maintained a strong presence, ranking second, slightly down from its peak second position in August. Lemon Cookie (2.83g) debuted in the rankings at third place, indicating a new entrant's strong performance. Life Hack (2.83g) held steady at fourth, showing a slight decline in sales from September. GMO x Peanut Butter (2.83g) entered the rankings at fifth, marking its first appearance and suggesting potential growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.