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Oct-2024
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Overview
Market Insights Snapshot
Fire Bros. has demonstrated a varied performance across different product categories in Washington. In the Flower category, Fire Bros. has consistently maintained a strong presence, ranking between 5th and 7th from July to October 2024. This stability in the top 10 highlights their solid market position in this category. However, the Concentrates category tells a different story, where Fire Bros. was not ranked in the top 30 brands from July to October. This gap in ranking suggests potential challenges or opportunities for growth in Concentrates, which could be a focus area for improvement.
In the Pre-Roll category, Fire Bros. has shown positive momentum, improving its ranking from 21st in July to 17th in October 2024, despite a slight dip in September. This upward trend suggests a growing consumer interest or better market penetration in this segment. Meanwhile, their performance in the Vapor Pens category has been relatively consistent, holding steady at 11th and 12th positions over the months. The sales figures for Vapor Pens also reflect a healthy demand, with a notable increase from August to October. Such trends underscore Fire Bros.' potential to further capitalize on their strengths in the Washington market.
Competitive Landscape
In the Washington vapor pens category, Fire Bros. has maintained a consistent presence, ranking 11th in both July and August 2024, and slightly dropping to 12th in September and October 2024. This stability in rank is noteworthy, especially when compared to competitors like Dabstract, which saw a decline from 7th in July to 11th by October, indicating a potential opportunity for Fire Bros. to capitalize on shifting consumer preferences. Meanwhile, Snickle Fritz and Flipside have consistently ranked lower than Fire Bros., suggesting that Fire Bros. has a stronger market presence. However, Regulator has shown resilience, maintaining a top 10 position, which could pose a competitive threat. Fire Bros.' sales have shown an upward trend, peaking in October, which could be leveraged to improve their ranking further in the coming months.
Notable Products
In October 2024, Fire Bros.' top-performing product was Rainy Days - Crepe Ape (3.5g), maintaining its number one rank since July, with an impressive sales figure of 4161 units. The Samurai Cowboy Live Resin Disposable (1g) debuted strongly in October, securing the second spot with notable sales. The Variety Pre-Roll 5-Pack (2.5g) held steady in the third position, consistent with its rank from September. New entries such as Pumpkin King Live Resin Disposable (1g) and Creamsicle Live Resin Disposable (1g) captured the fourth and fifth positions, respectively, indicating a growing interest in vapor pens. This shift in rankings highlights an expanding market for disposable vapor products within Fire Bros.' offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
