Dec-2024
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Overview
Market Insights Snapshot
Fire Bros. has demonstrated a dynamic performance across various cannabis product categories in Washington. In the Concentrates category, the brand showed a notable improvement towards the end of the year, moving from a rank of 46 in November to 35 in December. This upward trend suggests a positive reception of their products or possibly effective marketing strategies during this period. However, they were not able to maintain a position within the top 30, indicating room for growth and increased competition in this category. In contrast, the Flower category has been a stronghold for Fire Bros., consistently maintaining a top 10 position, which underscores their strong presence and consumer preference in this segment.
In the Pre-Roll category, Fire Bros. experienced a slight decline from 17th place in October and November to 20th in December, which could be attributed to seasonal variations or shifts in consumer preferences. Despite this dip, their ranking suggests they are still a significant player in this segment. The Vapor Pens category presented a mixed performance, with the brand ranking 11th in October but slipping to 15th by December. This fluctuation might reflect changes in consumer behavior or increased competition. Overall, Fire Bros.' presence in Washington remains robust, particularly in the Flower category, while other segments present opportunities for strategic improvements.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Fire Bros. has experienced notable fluctuations in its market position from September to December 2024. Initially ranked 12th in September, Fire Bros. climbed to 11th in October, only to drop to 14th in November and further to 15th in December. This downward trend in rank coincides with a decrease in sales from October to December. Meanwhile, Slusheez has shown a positive trajectory, improving its rank from 16th in September to 13th by December, reflecting a strong sales performance. In contrast, Forbidden Farms maintained a relatively stable position, hovering around the 14th and 15th ranks, with consistent sales growth. Buddies and The Capsule Collection remained outside the top 15, indicating less competitive pressure on Fire Bros. from these brands. These dynamics suggest that while Fire Bros. faces challenges in maintaining its rank, there is potential for recovery if it can leverage strategies that counter the rising momentum of competitors like Slusheez.
Notable Products
In December 2024, Rainy Days - Crepe Ape (3.5g) maintained its top position as the leading product for Fire Bros., selling 3573 units. The Chunky Monkey Live Resin Disposable (1g) emerged as a strong performer, securing the second rank with notable sales figures. Crepe Ape Live Resin Disposable (1g) held steady at third place, showing an increase from November. Lemon Slushee (3.5g) climbed to fourth place, up from fifth in November, demonstrating robust growth. Lemon Fiesta Live Resin Disposable (1g) entered the rankings at fifth place, highlighting its rising popularity in the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.