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Nov-2024
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown varied performance across different categories in Oregon. In the Pre-Roll category, the brand has maintained a strong presence, consistently ranking at number three from September to November 2024, indicating a stable demand for their products. However, the Concentrates category tells a different story, where they have not been able to break into the top 30 rankings, with their position fluctuating between 35 and 38. This suggests a potential challenge in gaining a foothold in the more competitive Concentrates market. Meanwhile, their Edible products have seen a slight decline in rank from 16 in August to 18 in November, though sales saw a rebound in November, hinting at a possible seasonal uptick or successful promotional effort.
In the Vapor Pens category, Fire Dept. Cannabis has made a notable entry into the rankings, moving from not being in the top 30 to reaching the 63rd position by November. This upward trend may indicate growing consumer interest or successful market penetration strategies. Despite not being ranked in August and September, the increase in sales from October to November is a positive sign of momentum in this category. Overall, while Fire Dept. Cannabis shows strength in Pre-Rolls, their performance in other categories like Concentrates and Edibles suggests room for growth and improvement. The varying rankings across different product lines highlight the dynamic nature of the cannabis market in Oregon and the importance of strategic positioning for sustained success.
Competitive Landscape
In the competitive landscape of Oregon's pre-roll category, Fire Dept. Cannabis has maintained a steady presence, consistently ranking third from September to November 2024. Despite a slight dip in sales in September and October, Fire Dept. Cannabis saw a rebound in November, indicating resilience in a competitive market. The brand's main competitors have experienced notable shifts; Hellavated climbed to the top position in November, showcasing a strong upward trend, while Portland Heights slipped from first to second place, reflecting a decline in sales over the months. Meanwhile, STiCKS improved its rank significantly in November, moving from eighth to fifth, and Kaprikorn has shown consistent growth, rising from sixth in September to fourth in October and November. These dynamics suggest that while Fire Dept. Cannabis remains a strong contender, the competitive environment is rapidly evolving, with shifts in consumer preferences and brand strategies impacting rankings and sales.
Notable Products
In November 2024, Fat Bastard Pre-Roll (0.5g) reclaimed the top spot as Fire Dept. Cannabis's best-selling product, with an impressive sales figure of 4,121 units. The Super Runtz Pre-Roll 10-Pack (5g) made a notable entry directly into the second position, indicating strong demand for this product. Jawz Pre-Roll (0.5g) climbed to third place, showing a consistent improvement in rankings over the months. Lemon Pastries Pre-Roll (0.5g) experienced a slight drop to fourth place, while Cap Junky Pre-Roll (0.5g) fell significantly to fifth, despite its previous top ranking in October. This shift in rankings highlights the dynamic nature of consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
