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Oct-2024
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has shown a mixed performance across different product categories in Oregon. In the Pre-Roll category, the brand has maintained a strong presence, consistently ranking third from August to October 2024, despite a gradual decline in sales figures. This indicates a strong market position and consumer preference in this category. Conversely, in the Concentrates category, Fire Dept. Cannabis has struggled to break into the top 30, with rankings slipping from 31st in July to 34th in October. This downward trend suggests challenges in gaining traction or possibly increased competition within the concentrates market.
In the Edible category, Fire Dept. Cannabis has demonstrated stability, maintaining a rank within the top 20 throughout the observed months, though it experienced a slight dip from 18th to 19th place in October. This stability in ranking, despite fluctuations in sales, highlights a consistent consumer base for their edibles. The brand's inability to penetrate the top 30 in the Concentrates category, however, could be viewed as a potential area for growth or reevaluation of strategy. Overall, Fire Dept. Cannabis shows strong performance in certain categories while facing challenges in others, painting a complex picture of its market dynamics in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Fire Dept. Cannabis has experienced a notable shift in its market position over the past few months. Initially ranked second in July 2024, Fire Dept. Cannabis saw a decline to third place by August and maintained this position through October. This change in rank is particularly significant given the rise of Hellavated, which climbed from fourth to first place during the same period, indicating a strong upward trend in their sales. Meanwhile, Portland Heights started as the top brand but dropped to second place by October, showing some volatility. Additionally, Kaprikorn made a remarkable leap from outside the top 20 in July to fourth place by October, suggesting a rapidly growing presence in the market. These shifts highlight the dynamic nature of the pre-roll market in Oregon and suggest that Fire Dept. Cannabis may need to innovate or adjust strategies to regain its higher ranking amidst strong competition.
Notable Products
In October 2024, Cap Junky Pre-Roll (0.5g) emerged as the top-performing product for Fire Dept. Cannabis, climbing from the second rank in September to first place, with notable sales of 5165 units. Fat Bastard Pre-Roll (0.5g), which held the top spot in September, slipped to second place in October. Lemon Pastries Pre-Roll (0.5g) maintained its third position from August to October, demonstrating consistent performance. Sourdough Pre-Roll (0.5g) entered the rankings for the first time in October, securing fourth place with an impressive debut. Jawz Pre-Roll (1g) experienced a drop, moving from third place in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
