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Jan-2025
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Overview
Market Insights Snapshot
Fire Dept. Cannabis has demonstrated varied performance across different product categories in Oregon. In the Pre-Roll category, the brand has shown a strong upward trajectory, moving from the third position in October 2024 to securing the second spot by January 2025. This consistent top-tier ranking indicates a solid presence and growing consumer preference in this segment. However, the Concentrates category tells a different story, with the brand not making it into the top 30 rankings over the observed months. This suggests potential challenges in capturing market share or consumer interest in this category, which could be an area for strategic focus.
The Edible category in Oregon has been another area of relative strength for Fire Dept. Cannabis, maintaining a stable position around the 18th to 20th rankings, with a slight improvement to 17th by January 2025. This indicates a steady demand, although there's room for growth to break into the top 15. Meanwhile, the Vapor Pens category has seen significant positive movement, jumping from 78th place in October 2024 to 41st in January 2025. This substantial rise suggests an increasing acceptance and possibly successful marketing or product improvements that have resonated with consumers. Despite the progress, the brand still falls short of entering the top 30, highlighting both the competitive nature of this category and the opportunity for further gains.
Competitive Landscape
In the Oregon Pre-Roll category, Fire Dept. Cannabis has shown a consistent upward trajectory in terms of rank and sales over the past few months. Starting from a solid third place in October 2024, Fire Dept. Cannabis maintained this position through December 2024, before climbing to second place in January 2025. This rise in rank coincides with a steady increase in sales, indicating growing consumer preference and market penetration. Notably, Portland Heights, which held the top spot from October to December 2024, experienced a significant drop to third place in January 2025, suggesting a potential shift in consumer loyalty or market dynamics. Meanwhile, Hellavated ascended to the first position in January 2025, showcasing its strong market presence. Additionally, STiCKS has been climbing steadily, moving from tenth place in October 2024 to fourth place by January 2025, which highlights the competitive nature of this market. These dynamics suggest that while Fire Dept. Cannabis is performing well, it must continue to innovate and engage with consumers to maintain and potentially improve its market position amidst strong competition.
Notable Products
In January 2025, the top-performing product from Fire Dept. Cannabis was the Sourdough Pre-Roll (0.5g), which climbed to the number one spot with a notable sales figure of 4576 units. The Peanut Butter Pre-Roll (0.5g) followed closely in second place, experiencing a slight drop from its first-place ranking in December 2024. The Pyromaniac Pre-Roll (0.5g) maintained its position at third place for two consecutive months. Jawz Pre-Roll (0.5g) saw a decline in its ranking from second place in December 2024 to fourth in January 2025. Lastly, the Twinkly Bits Pre-Roll 10-Pack (5g) made its debut in the top five, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
