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Nov-2024
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Overview
Market Insights Snapshot
Firelands Scientific has shown varied performance across different product categories in Ohio. In the Edible category, the brand has experienced a decline in rankings over the months, slipping from 18th place in August 2024 to 27th place by November 2024. This downward trend is reflected in their sales, which have also seen a notable decrease. In contrast, Firelands Scientific's performance in the Flower category has been relatively stable, hovering around the mid-30s in rankings, indicating a consistent presence in the market. However, it's important to note that the brand did not make it into the top 30 in this category, which could be a point of concern.
In the Vapor Pens category, Firelands Scientific has maintained a stronger position, although there is a slight downward movement in rankings from 8th place in August to 15th place by November 2024. Despite this shift, the brand remains competitive in this category within Ohio. The sales figures in this category show a significant volume, suggesting that Vapor Pens might be a key area of focus for the brand. While the brand's performance across categories suggests areas of both strength and potential improvement, the absence of top 30 placements in some categories highlights opportunities for strategic growth and market penetration.
Competitive Landscape
In the Ohio vapor pens category, Firelands Scientific has experienced a notable decline in its market position over the past few months. Starting from a rank of 8th in August 2024, the brand has slipped to 15th by November 2024. This downward trend is accompanied by a significant decrease in sales, highlighting a potential challenge in maintaining its competitive edge. In contrast, brands like Timeless and AiroPro have shown more stability, with Timeless improving its rank to 14th in November, suggesting a recovery in sales momentum. Meanwhile, UB GOOD has seen a decline from 6th to 13th, indicating a broader competitive pressure in the market. The emergence of Eden's Trees from outside the top 20 to 16th place in November further intensifies the competition, emphasizing the dynamic nature of the Ohio vapor pens market and the need for Firelands Scientific to reassess its strategies to regain its footing.
Notable Products
In November 2024, Firelands Scientific's top-performing product was the Salty Watermelon Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with sales of 1207 units. The Salty Watermelon Distillate Luster Pod (0.85g) also performed well, securing the second position, consistent with its earlier ranking. The Sativa Orange Grove Sunbites Gummies 10-Pack (100mg) held steady at the third position, showing resilience across the months. A new entry, the Peach Ice Cream Distillate Luster Pod (0.85g), emerged in fourth place, indicating a strong debut. Lastly, the Cherry Lemon G CO2 Cartridge (1g) rounded out the top five, showing a slight decline from its previous fourth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
