.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Flav has shown a mixed performance across different states and product categories. In the Arizona market, Flav's Edible category has maintained a relatively strong presence, consistently ranking within the top 10 since August 2024. This upward trend is supported by a steady increase in sales, reaching over $200,000 in October 2024. In contrast, the brand's performance in the California Edible market has been less favorable, with rankings falling from 38th in July to 50th in October, accompanied by a decline in sales. The vapor pen category in California also saw fluctuations, with a notable absence from the top 30 in October, indicating a potential area of concern for the brand.
In Michigan, Flav's Vapor Pens experienced a drop in ranking, moving from 27th in July to 34th in October, alongside a decrease in sales figures. Meanwhile, in Missouri, the brand's performance in the Edible category was inconsistent, with rankings falling out of the top 30 by October. However, the Vapor Pens category showed a slight improvement, maintaining a steady position around the 50s range. Interestingly, in Washington, Flav's presence in the Edible category has diminished, as the brand was no longer ranked in the top 30 by September. These movements highlight the varying challenges and opportunities Flav faces across different states and product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Flav has experienced a notable decline in rank and sales from July to October 2024. Starting at 27th place in July, Flav slipped to 34th by October, indicating a downward trend in market presence. This contrasts with competitors like Bloom, which improved its rank from 39th in July to 33rd in October, and Packwoods, which maintained a stable position around the low 30s. Interestingly, Fawn River showed a significant jump from 59th in September to 35th in October, suggesting a potential rise in consumer interest or strategic improvements. Despite these shifts, Flav's sales have consistently decreased, while competitors like Bloom and Packwoods have shown either growth or stability in sales figures, potentially indicating a need for Flav to reassess its market strategies to regain its competitive edge in Michigan's vapor pen market.
Notable Products
In October 2024, the top-performing product for Flav was the Tropical Runtz Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since July despite a decrease in sales to 3870. The Blueberry Live Resin Gummy Belts 10-Pack (100mg) climbed to the second position in the Edible category, up from fourth in September. Rainbow Sour Live Resin Gummy Belts (100mg) emerged as a new contender, securing the third spot in the same category. Meanwhile, Rainbow Gummy Belts (100mg) followed closely, also making its debut in the rankings at fourth place. Notably, the Blueberry Lemonade Distillate Cartridge (1g) saw a drop from third to fifth place, reflecting a shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
