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Nov-2024
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Overview
Market Insights Snapshot
Flav's performance across various states and categories showcases a mixed bag of results, with notable trends in both the edible and vapor pen categories. In Arizona, Flav has maintained a stable presence in both the edible and vapor pen categories, consistently ranking 10th and 17th, respectively, over the past few months. This stability is mirrored by a slight increase in sales for edibles, indicating a steady consumer base. However, the brand's performance in California paints a different picture. Here, Flav has experienced a significant decline in the edible category, dropping from 38th to 64th place, which may suggest challenges in maintaining market share in this highly competitive state.
In Michigan, Flav's vapor pen category has seen a downward trend, sliding from 31st to 55th over the past few months, reflecting a possible shift in consumer preferences or increased competition. Meanwhile, in Missouri, Flav's edibles made a brief exit from the top 30 but have reemerged in November, which could indicate a potential rebound. Interestingly, Flav's entry into the New York market in the edible category at 31st place in November suggests a new opportunity for growth, while its vapor pens have just begun to establish a presence. The absence of rankings in Washington for recent months indicates that Flav is currently not competing in the top tier of the market there, highlighting potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Flav has maintained a consistent rank of 17th from August to November 2024, reflecting a stable presence amidst fluctuating market dynamics. Despite a slight decline in sales from August to October, Flav experienced a rebound in November, indicating potential seasonal demand or successful marketing strategies. In contrast, Grow Sciences showed more volatility, peaking at 16th in October before dropping to 19th in November, suggesting potential challenges in sustaining their market position. Meanwhile, The Giving Tree consistently outperformed Flav, holding a higher rank and demonstrating stronger sales figures, which could imply a more robust brand loyalty or product differentiation. Notably, Mr. Honey Extracts made significant strides, jumping from 41st in August to 16th in November, possibly indicating aggressive growth strategies or successful product launches. These dynamics highlight the competitive pressures Flav faces and the importance of strategic initiatives to enhance its market share in the Arizona vapor pen category.
Notable Products
In November 2024, Flav's top-performing product was Blueberry Live Resin Gummy Belts 10-Pack (100mg) in the Edible category, which climbed to the number one rank from second place in October, with sales reaching 3,694 units. The Rainbow Sour Live Resin Gummy Belts (100mg) also showed strong performance, maintaining its upward trajectory by moving from third to second place with notable sales. Strawberry Live Resin Gummy Belts 10-Pack (100mg) advanced from fifth to third, indicating a growing popularity among consumers. Meanwhile, Rainbow Gummy Belts (100mg) held steady at fourth place, consistent with its previous month's ranking. The Blueberry Lemonade Distillate Cartridge (1g) in the Vapor Pens category experienced a drop in rank, moving from third in September to fifth in November, reflecting a decrease in consumer preference or market competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
