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Jan-2025
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Overview
Market Insights Snapshot
Flav has shown significant activity in the Arizona market, particularly within the Edible category. The brand maintained a consistent ranking of 10th place from October to December 2024, before climbing to 8th place in January 2025, suggesting a positive trend in consumer preference. In the Vapor Pens category in Arizona, Flav demonstrated stability, holding the 16th spot from November 2024 onwards, indicating steady performance in this segment. Meanwhile, in California, Flav's presence in the Edible category was less prominent, with the brand not making it into the top 30 rankings after October 2024, which may suggest a need for strategic reevaluation in this competitive market.
In New York, Flav's performance in the Edible category was noteworthy, with the brand climbing from 24th in October 2024 to a consistent 14th place in November and December before slightly dropping to 15th in January 2025. This indicates a strong foothold and growing consumer acceptance. The Vapor Pens category in New York saw Flav oscillating between the 37th and 40th positions, reflecting moderate competition in this category. In Missouri, the brand showed improvements in the Edible category, moving from 36th in November 2024 to 31st by January 2025, while in Vapor Pens, Flav was consistently outside the top 50, highlighting potential challenges in gaining traction in this segment.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Flav has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a consistent 10th place from October to December 2024, Flav climbed to 8th place by January 2025, indicating a positive shift in consumer preference or effective marketing strategies. This improvement is significant when compared to competitors like brix, which fluctuated between 8th and 9th place, and Jams, which saw a decline from 8th to 10th place over the same period. Despite Wana maintaining a steady 6th place, Flav's sales growth from $222,488 in October 2024 to $284,207 in January 2025 suggests a narrowing gap with higher-ranked brands. This trend positions Flav as a rising contender in the Arizona edibles market, potentially attracting more consumers and increasing its market share.
Notable Products
In January 2025, the top-performing product from Flav was the Sour Blueberry Live Resin Gummy Belts 10-Pack (100mg), which achieved the number one rank with sales reaching 6529 units. Following closely, the Strawberry Live Resin Gummy Belts 10-Pack (100mg) secured the second position, climbing up from its third rank in December 2024. The Rainbow Sour Live Resin Gummy Belts 10-Pack (100mg), which previously held the top spot in November and December, dropped to third place. The Rainbow Gummy Belts (100mg) maintained a steady position, ranking fourth for January 2025. Notably, the Watermelon Gummy Rings 10-Pack (100mg), a new entrant in the rankings, debuted at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
