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Oct-2024
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Overview
Market Insights Snapshot
Florist Farms has shown varied performance across different product categories in New York. In the Edible category, the brand maintained a consistent presence in the rankings, hovering around the 10th to 12th positions from July to October 2024. Despite a slight drop in sales from July to September, there was a rebound in October, suggesting a potential recovery or successful promotional efforts. On the other hand, their Flower products have experienced a noticeable decline, slipping from 15th place consistently to 23rd in October. This movement out of the top 20 could indicate increasing competition or challenges in maintaining market share in this category.
In contrast, Florist Farms' performance in the Pre-Roll category has been notably strong. The brand achieved a peak rank of 2nd place in August and maintained a solid 3rd place in both September and October. This stability at the top of the rankings highlights their strength and popularity in this segment. Meanwhile, in the Vapor Pens category, Florist Farms fluctuated between 13th and 16th place, showing a slight improvement in October. Although they did not break into the top 10, the brand's sales figures suggest a steady demand for their vapor pen products. Overall, while Florist Farms faces challenges in some areas, their stronghold in Pre-Rolls and stable performance in Edibles and Vapor Pens demonstrate their resilience and adaptability in the competitive New York market.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll market, Florist Farms has demonstrated significant movement in rankings over the past few months, indicating a dynamic competitive position. Starting from a rank of 5th in July 2024, Florist Farms surged to 2nd place in August, before settling at 3rd in both September and October. This upward trend in the rankings is accompanied by a notable increase in sales, particularly from July to August, suggesting a successful market strategy or product reception during that period. However, Ruby Farms consistently holds the top position, maintaining a strong lead with significantly higher sales figures. Meanwhile, Dank. By Definition presents a formidable challenge, reclaiming the 2nd spot in October after a brief drop in August. The competitive pressure from Jetpacks and Nanticoke, which have maintained stable positions, further emphasizes the need for Florist Farms to innovate and differentiate to sustain its upward momentum in this competitive market.
Notable Products
In October 2024, the top-performing product from Florist Farms was the Candy Jack Live Resin Infused Pre-Roll 5-Pack in the Pre-Roll category, maintaining its number one rank from September with a notable sales figure of 10,156 units. The Banana Runtz Infused Pre-Roll 5-Pack climbed to the second position, showing consistent strength in the Pre-Roll category since July. The THC/CBN 1:1 Bedtime Blueberry Sleep Gummies 10-Pack improved its rank from fourth in September to third in October, indicating a resurgence in the Edible category. Sour Watermelon Gummies 10-Pack moved up slightly to fourth place, maintaining steady growth in sales. The newly introduced Banana Runtz Pre-Roll 5-Pack debuted at fifth place, suggesting a successful launch for Florist Farms in the Pre-Roll segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
