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Jan-2025
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Overview
Market Insights Snapshot
Florist Farms has shown a dynamic performance across various product categories in New York. In the Edible category, the brand maintained a strong presence, consistently ranking within the top 12 over the past four months, with a slight dip in January 2025. This suggests a stable consumer base with some fluctuations likely due to seasonal or promotional factors. In the Pre-Roll category, Florist Farms has performed exceptionally well, maintaining a solid third position from November 2024 through January 2025. This consistent ranking indicates a strong market preference for their pre-roll offerings, highlighting them as a significant player in this segment.
In contrast, Florist Farms faced challenges in the Flower and Vapor Pens categories. Their ranking in the Flower category saw a slight decline, falling from 18th in November 2024 to 21st by January 2025, which may indicate increased competition or shifting consumer preferences. Similarly, the Vapor Pens category experienced a downward trend, moving from 15th to 19th over the same period. This decline could suggest a need for strategic adjustments to regain market share. Notably, Florist Farms did not break into the top 30 in any other states or categories during this period, highlighting a potential area for growth and expansion beyond their current market stronghold in New York.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Florist Farms has consistently maintained a strong position, holding the third rank from November 2024 through January 2025. This stability in ranking suggests a robust brand presence and customer loyalty. However, Florist Farms faces stiff competition from top-ranked Ruby Farms, which has dominated the market with a consistent first-place ranking and significantly higher sales figures. Meanwhile, Dank. By Definition holds the second rank, indicating a competitive edge over Florist Farms, though with less sales dominance compared to Ruby Farms. Notably, PUFF and Jetpacks have shown fluctuations in their rankings, suggesting potential volatility in their market positions, which could be an opportunity for Florist Farms to capitalize on. Overall, while Florist Farms maintains a commendable rank, the brand could focus on strategic initiatives to close the sales gap with its leading competitors.
Notable Products
In January 2025, the top-performing product from Florist Farms was Dutch Hawaiian Infused Pre-Roll 5-Pack (2.5g), which climbed to the number one rank with notable sales of $8,561. Candy Jack Live Resin Infused Pre-Roll 5-Pack (2.5g) dropped to the second rank, showing a decrease from its consistent first position over the previous months. Sleep - THC/CBN 1:1 Bedtime Blueberry Gummies 10-Pack (100mg THC, 100mg CBN) maintained its third position, reflecting steady sales performance. Happy - CBC/THC 1:1 Strawberry Lemonade Gummies 10-Pack (100mg CBC, 100mg THC) held its fourth rank, consistent with December 2024. Notably, Ice Cream Gelato Live Resin Infused Pre-Roll 5-Pack (2.5g) entered the top five for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
