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Nov-2024
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Overview
Market Insights Snapshot
Florist Farms has shown a consistent performance across various categories in New York, with some notable trends. In the Edible category, the brand has maintained a steady rank of 12th over the past months, indicating a stable position in this segment. This stability is reflected in their sales figures, which have shown a slight increase from September to November. However, in the Flower category, Florist Farms experienced a drop from a rank of 15th in August and September to 23rd in October and November. This decline in ranking suggests a potential challenge in maintaining their competitive edge in the Flower market, which could be due to increased competition or other market dynamics.
In contrast, Florist Farms has demonstrated strong performance in the Pre-Roll category, consistently holding the 2nd or 3rd position from August through November. This high ranking in Pre-Rolls highlights the brand's strong market presence and consumer preference in this category. Meanwhile, in the Vapor Pens segment, Florist Farms saw a slight improvement in their ranking, moving from 16th in September to 14th in November. This upward trend, although modest, suggests a positive reception to their vapor pen products. The absence of Florist Farms from the top 30 in some categories could indicate areas where the brand may need to focus on improving its market penetration and consumer appeal.
Competitive Landscape
In the fiercely competitive New York pre-roll market, Florist Farms has experienced notable fluctuations in its ranking and sales performance over the past few months. Initially holding the second position in August 2024, Florist Farms slipped to third place by September and maintained this rank through November. This shift coincided with a decline in sales from August to October, though there was a recovery in November. The brand's main competitors, Ruby Farms and Dank. By Definition, have consistently outperformed Florist Farms in sales, with Ruby Farms maintaining the top spot throughout the period and Dank. By Definition reclaiming the second position in September. Meanwhile, Jetpacks and Nanticoke have shown dynamic shifts in rankings, with Jetpacks improving to fourth place in November, potentially posing a threat to Florist Farms' current standing. These competitive dynamics suggest that while Florist Farms remains a strong contender, strategic adjustments may be necessary to regain its previous rank and enhance its market share.
Notable Products
In November 2024, Florist Farms' top-performing product was the Candy Jack Live Resin Infused Pre-Roll 5-Pack, maintaining its leading position from October with impressive sales of 11,115 units. The Dutch Hawaiian Infused Pre-Roll 5-Pack secured the second spot, showing a recovery from its absence in October, with strong sales figures. The THC/CBN 1:1 Bedtime Blueberry Sleep Gummies 10-Pack consistently held the third rank for two consecutive months. Sour Watermelon Gummies 10-Pack followed in fourth place, slightly declining from October's performance. Notably, the Blue Dream Live Resin Cartridge made its debut in the rankings, entering at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
