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Dec-2024
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Overview
Market Insights Snapshot
Forbidden Farms has shown consistent performance in the Washington market, especially in the Concentrates category, where it maintained a solid second-place ranking from September to December 2024. This stability highlights the brand's strong foothold and consumer preference in this segment. On the other hand, in the Flower category, the brand experienced a slight drop in rankings, moving from 9th place in September to 10th place in October and maintaining that position through December. Despite this minor decline, the brand's sales in the Flower category showed a positive trend, increasing steadily over these months.
In the Washington Pre-Roll category, Forbidden Farms demonstrated an upward trajectory, moving from 17th place in September to 14th in October and November, before slightly dipping back to 15th in December. This indicates potential volatility in consumer preferences or competition within this category. Meanwhile, the Vapor Pens category saw a consistent 14th and 15th place ranking, suggesting a stable yet competitive position for Forbidden Farms. It's noteworthy that the brand did not fall out of the top 30 in any category, which underscores its resilience and market presence in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Forbidden Farms has shown a consistent presence, maintaining a rank of 14th in both September and December 2024, with a slight dip to 15th in October and November. This stability in ranking is noteworthy, especially when compared to competitors like Fire Bros., which experienced more fluctuation, dropping from 11th in October to 15th by December. Meanwhile, Flipside demonstrated a strong performance, climbing back to 12th in December after a brief dip. Slusheez also showed upward momentum, improving from 16th in September to 13th by November and maintaining that position in December. Despite these shifts, Forbidden Farms' steady sales growth from $581,678 in September to $712,697 in December suggests a solid customer base and effective market strategies, positioning it well against competitors like Buddies, which remained consistently ranked at 16th throughout the period.
Notable Products
In December 2024, Forbidden Farms' top-performing product was Blazed - Indica Infused Pre-Roll (1g) in the Pre-Roll category, regaining its number one rank from November with sales of 7,566 units. Lodi Dodi Pre-Roll (1g) followed closely, maintaining a strong presence by ranking second, a consistent position from November. The Purple Punch Live Resin Cartridge (1g) held steady at third place in the Vapor Pens category, showing stable performance over the months. Candy Cone - Hybrid Infused Pre-Roll (1g) secured the fourth rank, demonstrating resilience despite its fluctuating ranking in previous months. Notably, Twofers - Face Off OG Pre-Roll 2-Pack (2g) re-entered the top five, marking its first appearance in the December rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
