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Oct-2024
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Overview
Market Insights Snapshot
Forbidden Farms has shown a consistent performance in the Washington market, particularly in the Concentrates category where it has maintained a steady rank of 2nd place from July through October 2024. This stability suggests a strong foothold and consumer loyalty within this category. In contrast, their performance in the Flower category has seen a decline from 8th place in July to 13th place by October. This downward trend could indicate increased competition or shifting consumer preferences that Forbidden Farms might need to address to regain its higher position. Notably, the Pre-Roll category witnessed a fluctuation in rankings, dropping to 16th place in September but rebounding to 13th in October, pointing to potential volatility in that segment.
In the Vapor Pens category, Forbidden Farms experienced a gradual decline in rankings, moving from 12th place in July to 15th in October. Despite this, the sales figures indicate a relatively stable performance, suggesting that while the competition may be intensifying, the brand is maintaining a consistent sales volume. It's important to note that in some categories, such as Flower, where they fell out of the top 10 by October, there might be underlying factors affecting their market position. This analysis highlights the importance for Forbidden Farms to continue monitoring market trends and consumer behavior to maintain and improve their standings across different product categories in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Forbidden Farms has experienced a gradual decline in rank from July to October 2024, moving from 12th to 15th position. This downward trend in rank, despite a slight increase in sales from September to October, indicates a challenging market environment. Notably, Snickle Fritz has shown a significant improvement, climbing from 15th to 13th, with a notable sales surge in October. Meanwhile, Flipside has maintained a competitive edge, consistently ranking close to Forbidden Farms, although it also experienced a slight drop in October. Slusheez has shown a strong upward trajectory, improving from 22nd to 16th, which could pose a future threat to Forbidden Farms if the trend continues. Buddies remains a less immediate threat, maintaining a lower rank, although its sales have been increasing steadily. These dynamics suggest that Forbidden Farms may need to innovate or adjust its strategies to regain its competitive position in the Washington vapor pen market.
Notable Products
In October 2024, the top-performing product for Forbidden Farms was Blazed - Indica Infused Pre-Roll (1g) in the Pre-Roll category, reclaiming the number one spot after a dip in rankings the previous months, with sales reaching 8,694 units. Following closely was Blazed - Sunset Sherbet Pre-Roll (1g), which made a strong debut at the second position. Kimbo Kush BHO Wax (1g) maintained a consistent performance in the Concentrates category, holding steady at the third position from the previous month. Lodi Dodi Pre-Roll (1g) experienced a decline, dropping from the top rank in September to fourth place. God's Gift BHO Wax (1g) also saw a slight decrease, moving from fourth to fifth in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
