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Nov-2024
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Overview
Market Insights Snapshot
Forbidden Farms has shown a consistent presence in the Washington market, particularly in the concentrates category where it has maintained a solid second place ranking from August through November 2024. This stability suggests a strong brand loyalty or product quality that resonates with consumers. In the flower category, however, Forbidden Farms experienced a slight dip in September and October, dropping to the 11th position before recovering to 10th in November. This fluctuation might indicate competitive pressures or seasonal variations affecting consumer preferences. Notably, the brand did not fall out of the top 30 in any category, which underscores its robust market presence.
In the pre-roll category, Forbidden Farms demonstrated a slight upward movement, improving from 16th in September to 14th in October and maintaining that position through November. This could reflect successful marketing strategies or product innovations that appealed to consumers. Meanwhile, in the vapor pen category, the brand saw a notable increase in sales from October to November, climbing back to the 14th position after a brief dip. This upward trend in sales volume could indicate a growing consumer shift towards vapor pens, or perhaps a successful promotional campaign by the brand. The absence of any category rankings outside the top 30 is a positive indicator of the brand's overall market strength in Washington.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Forbidden Farms has experienced fluctuations in its market position over recent months. Starting from August 2024, Forbidden Farms was ranked 13th, but saw a slight decline to 15th by October before improving to 14th in November. This indicates a resilient performance amidst a competitive market. Notably, Fire Bros. maintained a stable 11th rank until November, when it dropped to 16th, suggesting a potential opportunity for Forbidden Farms to capitalize on this shift. Meanwhile, Flipside consistently held a higher rank than Forbidden Farms, staying at 12th or 13th throughout the period, which highlights a competitive pressure. Interestingly, Slusheez showed a significant upward trend, moving from 17th in August to 12th in November, indicating a rising competitor that Forbidden Farms should watch closely. Despite these dynamics, Forbidden Farms demonstrated a strong recovery in sales by November, surpassing its August figures, which could signal effective strategic adjustments or market responses.
Notable Products
In November 2024, Forbidden Farms' Lodi Dodi Pre-Roll (1g) reclaimed its top position as the best-selling product, having previously been ranked first in August and September before dropping to fourth in October. Blazed - Indica Infused Pre-Roll (1g) experienced a slight decline in rank, moving from first in October to second in November, with notable sales of 6,893 units. Purple Punch Live Resin Cartridge (1g) made a significant debut in November, securing the third spot in the Vapor Pens category. Candy Cone - Hybrid Infused Pre-Roll (1g) re-entered the rankings at fourth place, maintaining consistent sales figures. Maui Wowie Wax (1g) also appeared on the list for the first time, occupying the fifth position among Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
