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Jan-2025
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Overview
Market Insights Snapshot
Forbidden Farms has shown a notable presence in the Washington market, particularly in the Concentrates category, where it consistently held the second position in October and November of 2024 before slipping slightly to third place in December 2024 and January 2025. This high ranking indicates a strong foothold in the Concentrates category, despite a gradual decline in sales figures over the months. On the other hand, in the Flower category, Forbidden Farms maintained its ninth-place ranking for three consecutive months but dropped to twelfth in January 2025, suggesting a need for strategic adjustments to regain its position.
In the Pre-Roll category, Forbidden Farms showed a slight improvement, moving from fifteenth in October 2024 to thirteenth by January 2025 in Washington. This upward trend, although modest, signifies potential growth opportunities in this segment. Similarly, in the Vapor Pens category, the brand maintained a steady fifteenth place for three months, before climbing to thirteenth in January 2025, reflecting a positive momentum in this segment. Notably, the absence of Forbidden Farms from the top 30 in other states or provinces could either indicate a lack of presence or competitive challenges in those markets.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Forbidden Farms has demonstrated a stable yet slightly improving performance over the past few months. Maintaining a consistent rank of 15th from October to December 2024, Forbidden Farms advanced to 13th in January 2025, indicating a positive trend in market positioning. This improvement is noteworthy, especially when compared to Fire Bros., which experienced a decline from 12th to 15th place over the same period. Meanwhile, Ooowee saw a downward trend from 6th to 11th place, suggesting a potential opportunity for Forbidden Farms to capture more market share. Flipside and Slusheez have shown relatively stable rankings, with Flipside consistently outperforming Forbidden Farms by one rank in January 2025. The competitive dynamics indicate that while Forbidden Farms is making strides, there is still significant competition from brands like Ooowee and Flipside, which have historically held higher ranks in the market.
Notable Products
In January 2025, Forbidden Farms' top-performing product was the Lodi Dodi Pre-Roll (1g), which maintained its leading position from November 2024 with a sales figure of 6563. The Blazed - Indica Infused Pre-Roll (1g) slipped to second place, having previously ranked first in October and December 2024. The Candy Cone - Hybrid Infused Pre-Roll (1g) climbed to third place, improving its position from the fourth rank in the previous two months. Purple Punch Live Resin Cartridge (1g) held steady at fourth place, consistent with its December 2024 ranking. Notably, the Maui Wowie Live Resin Diamond Cartridge (1g) entered the rankings at fifth place for the first time, indicating a strong market debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
