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Sep-2024
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Overview
Market Insights Snapshot
In the Michigan market, Fresh Canna has shown notable fluctuations across different product categories over the past few months. In the Concentrates category, Fresh Canna made a significant leap from being outside the top 30 in June to securing the 29th spot in July. Although they slipped back to 51st in August, they rebounded impressively to 22nd place by September, indicating a positive trend and potential growing demand in this category. This dynamic movement suggests that Fresh Canna is gaining traction and could potentially become a more dominant player in Concentrates if this upward momentum continues.
In contrast, Fresh Canna's performance in the Edible category in Michigan has been less consistent. Starting at 72nd place in June, the brand's ranking worsened to 88th in July, before improving to 55th in August. However, they experienced a slight decline to 65th in September. This volatility in the Edible category could indicate challenges in maintaining a stable market presence or competition from other brands. The fluctuations in ranking highlight the competitive nature of the Edibles market and suggest that Fresh Canna may need to strategize carefully to enhance its position and capture a more significant market share.
Competitive Landscape
In the Michigan concentrates market, Fresh Canna has experienced a volatile ranking trajectory, reflecting significant shifts in its competitive landscape. While Fresh Canna was not ranked in the top 20 brands in June 2024, it made a notable entry at 29th in July, although it slipped to 51st in August before recovering to 22nd by September. This fluctuation highlights the brand's struggle to maintain a consistent market presence amidst fierce competition. Brands like Uplyfted Cannabis Co. and Strait-Fire have shown more stability, consistently ranking within the top 20, despite some minor rank changes. Meanwhile, Bowhouse, which started strong in June at 6th place, saw a dramatic decline to 23rd by September, indicating potential market challenges that could be advantageous for Fresh Canna if leveraged correctly. The fluctuating sales figures suggest that Fresh Canna needs to strategize effectively to capitalize on market opportunities and stabilize its position against these competitors.
Notable Products
In September 2024, Super Lemon Haze Live Resin (1g) maintained its position as the top-performing product for Fresh Canna in the Concentrates category, with notable sales of $3,256. Blue Raspberry Gummies 5-Pack (200mg) ranked second, having previously held the top spot in August. Northern Lights Live Resin (1g) emerged as a strong contender, securing the third position, marking its debut in the rankings. Wedding Cake Live Resin (1g) improved its standing from fifth to fourth place compared to August. Melonade Live Resin (1g) rounded out the top five, consistent with its August ranking, indicating stable performance in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
