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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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The Fresh Canna is stocked at 305 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Grand Rapids, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, The Fresh Canna’s mix concentrated further into Flower at 59.12% share, even as Flower sales fell 30.39% year over year and rose 7.78% month over month; this tilt came alongside Concentrates at 25.63% share with a 2.28% YoY gain but an 11.24% MoM decline. Edible held 9.83% share with a 4.99% YoY drop and a 12.21% MoM pullback, while Pre-Roll at 5.33% share declined 28.28% YoY and 17.68% MoM. With average price down 3.20% YoY overall and Flower average price at $23.13, the brand’s higher-weight Flower rebound MoM could not offset broader softness across the other three categories, implying a reliance on one category for short-term stabilization despite a 21.74% YoY sales decline.
The mix shift implies a positioning anchored in mid-to-premium Flower, where a 7.78% MoM lift contrasts with MoM contractions of 11.24% in Concentrates and 12.21% in Edible, suggesting promotional or assortment tactics are more effective in Flower than in value-led formats. Holding rank 22 in Flower in Michigan while category peers jostle nearby means incremental share gains likely hinge on sustaining Flower’s MoM momentum and cushioning volatility in Concentrates; the current balance—59.12% Flower share against weaker 5.33% Pre-Roll and 9.83% Edible—implies the brand is trading depth for breadth, which supports near-term rank defense but limits diversification if Flower’s 30.39% YoY decline persists.
Competitive Landscape
The Fresh Canna sits at rank #22 in MI Flower for October 2026, down 4 places year over year from #18 and slipping 2 spots versus July 2026 when it was #20; this contrasts with competitors such as Journey, which climbed from #7 to #2, and Pro Gro, which improved from #6 to #3, while Society C moved from #3 to #5 amid a 22.5% YoY sales decline. Compared to its peak at #13 in August 2025, the current #22 position indicates a 9-rank retreat, and relative momentum over the past three months has turned negative with a 2-rank drop, whereas High Minded has held #1 with a 23.4% YoY sales increase. The pattern implies The Fresh Canna is ceding share to faster-advancing rivals and needs a catalyst to arrest the multi-quarter slide from its August 2025 peak.
Notable Products
October 2026 sales at The Fresh Canna are concentrated in one format, with Specialty / Infused Flower accounting for 55.6% of brand revenue and Live Resin Concentrates adding 18.2%. With the top 10 items contributing 24.3% and Bubblegum Live Resin Moonrocks (Bulk) at 3.5%, most sales come from a tight set of infused flower SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
