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Jan-2025
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Overview
Market Insights Snapshot
Fresh Canna has shown a remarkable upward trend in the Concentrates category within Michigan. Starting from a rank of 62 in October 2024, the brand has made significant strides, reaching the 10th position by January 2025. This impressive climb is indicative of a strong market presence and growing consumer preference in this category. On the other hand, the brand's performance in the Flower category has been less consistent. Despite starting the period with a relatively stable ranking in the mid-80s, Fresh Canna's ranking dropped to 96 in December 2024, and it fell out of the top 30 by January 2025. This decline highlights potential challenges or increased competition in the Flower segment that the brand may need to address.
The Edible category presents a different story for Fresh Canna in Michigan. The brand maintained a steady presence, although it never broke into the top 30 rankings during the observed months. Starting at rank 85 in October 2024, Fresh Canna's position improved slightly to 80 in November but then slipped back into the 90s by December and January. This fluctuation suggests that while there is some demand for Fresh Canna's edibles, it may not be as robust as their concentrates, indicating an area where the brand could potentially expand its market share with strategic initiatives. Overall, Fresh Canna's performance across categories in Michigan highlights both opportunities and challenges, with notable success in concentrates and room for growth in other areas.
Competitive Landscape
In the Michigan concentrates market, Fresh Canna has demonstrated a remarkable upward trajectory, climbing from a rank of 62 in October 2024 to a commendable 10 by January 2025. This ascent is indicative of a significant increase in market presence and consumer preference. In contrast, #Hash, a leading competitor, maintained a top 2 position from October to December 2024 but experienced a notable drop to rank 8 in January 2025, suggesting potential volatility or market shifts that Fresh Canna could capitalize on. Meanwhile, 710 Labs and Rkive Cannabis also saw fluctuations, with 710 Labs falling from 6 to 13 and Rkive Cannabis experiencing a dip in November before recovering to rank 12 in January. Fresh Canna's consistent rise amidst these changes highlights its growing competitive edge and potential for continued sales growth.
Notable Products
In January 2025, Northern Lights (1g) from Fresh Canna emerged as the top-performing product, climbing from the second position in December 2024 to the first, with a notable sales figure of 10,905 units. Strawberry Cough (1g), which held the top rank in November and December 2024, slipped to second place in January 2025. Northern Lights Live Resin (1g) showed a positive trend by moving up from fifth to third place in the same period. Apple Fritter Live Resin (1g) made its debut in the rankings at fourth place. Og Kush Live Resin (1g) entered the rankings at fifth place, indicating a competitive market for concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
