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Mar-2025
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Overview
Market Insights Snapshot
The Fresh Canna has demonstrated a remarkable upward trajectory in the Michigan market, particularly within the Concentrates category. Beginning in December 2024, the brand was ranked 15th, and by March 2025, it had climbed to an impressive 7th place. This consistent rise is indicative of a growing consumer base and increasing market penetration, as evidenced by a notable increase in sales during this period. The brand's performance in the Edibles category, although starting outside the top 30, has shown significant improvement as well, moving from 91st in December 2024 to 46th by March 2025. This suggests a strategic focus on expanding their product line and capturing a broader audience in the edibles segment.
Despite not being in the top 30 across all categories initially, The Fresh Canna's progress in Michigan is commendable. The brand's ability to penetrate the Concentrates market more deeply, while simultaneously making strides in Edibles, highlights a diversified growth strategy. This dual-category advancement could be a key factor in their overall brand strengthening within the state. However, their absence from the top 30 in other categories suggests there are still opportunities for growth and market capture. Focusing on these areas could further solidify The Fresh Canna's position as a leading brand in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, The Fresh Canna has demonstrated a notable upward trajectory, climbing from 15th place in December 2024 to 7th by March 2025. This rise in rank is indicative of a strong performance relative to competitors such as 710 Labs and Cannalicious Labs, both of which experienced fluctuations in their rankings, with 710 Labs dropping from 7th to 8th and Cannalicious Labs maintaining a steady 6th place. Meanwhile, Ice Kream Hash Co. consistently held a top position, ranking 4th or 5th throughout the period. The Fresh Canna's sales growth trajectory, with a significant increase from December 2024 to March 2025, suggests a successful strategy in capturing market share, especially as it surpassed Mac Pharms, which made a remarkable leap from 79th to 9th but still trails behind The Fresh Canna in rank. This performance highlights The Fresh Canna's potential to further challenge the leading brands in the Michigan concentrates category.
Notable Products
In March 2025, Og Kush Live Resin (1g) emerged as the top-performing product for The Fresh Canna, climbing from fourth place in February to first place, with sales reaching 4879 units. Northern Lights Live Resin (1g) followed closely as the second best-seller, having moved up from an unranked position in February. Red Raspberry Gummies 5-Pack (200mg) made a notable debut at the third position, while Watermelon Runtz Gummies 5-Pack (200mg) secured the fourth spot. Strawberry Cough Live Resin Gummies 5-Pack (200mg) rounded out the top five, maintaining its presence in the rankings. The rise in rankings for these products highlights a strong consumer preference for both concentrates and edibles from The Fresh Canna.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
