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Oct-2025
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Overview
Market Insights Snapshot
The Fresh Canna has shown notable performance in the Michigan cannabis market, particularly in the Concentrates category. Over the past few months, the brand has consistently maintained its presence within the top 10, with rankings fluctuating between 5th and 8th place. This stability indicates a strong market position, although there was a slight decline from September to October. In contrast, their performance in the Edible category has not been as robust, with rankings not making it into the top 30, which could be seen as an area needing improvement. The Flower category, however, has shown a positive trend, with the brand climbing from 60th in July to 35th by October, suggesting growing consumer interest and market penetration.
Examining sales figures, The Fresh Canna's Flower category in Michigan has experienced significant growth, particularly between July and August, where sales more than doubled. This upward trajectory in sales is a promising sign of increasing consumer demand and effective market strategies. On the other hand, the Concentrates category saw a decline in sales from August to October, which may warrant a closer look into market conditions or competitive dynamics. Although the Edible category has not broken into the top ranks, the sales figures in October indicate a recovery from September, hinting at potential future improvements. Overall, The Fresh Canna's performance across categories in Michigan suggests a mix of strengths and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Michigan flower category, The Fresh Canna has demonstrated notable fluctuations in its market position from July to October 2025. Initially ranked at 60th in July, The Fresh Canna made a significant leap to 24th in August, indicating a strong surge in sales performance. However, subsequent months saw a decline to 39th in September and a slight recovery to 35th in October. This volatility suggests a dynamic market presence, with The Fresh Canna outperforming brands like Peninsula Cannabis, which remained outside the top 20 throughout this period, despite their peak in September. Meanwhile, Muha Meds and Plant Nerd consistently maintained higher rankings, reflecting more stable sales trajectories. The Fresh Canna's performance highlights its potential to capture market share, but also underscores the need for strategic initiatives to stabilize its rank amidst fierce competition.
Notable Products
In October 2025, The Fresh Canna's top-performing product was the Grape Ape Live Resin Gummies 10-Pack (200mg), which reclaimed its number one rank from July, with notable sales reaching 5112 units. The Strawberry Lemonade Live Resin Gummies 5-Pack (200mg) moved up to second place, improving its rank from third in September with strong sales growth. Watermelon Runtz Live Resin Gummies 5-Pack (200mg) maintained a steady presence, ranking third, although it slipped from its second position in July. The Bubble Gum Snow Caps Smalls (1g) made its debut in the rankings, coming in fourth with a significant sales figure. Lastly, the Green Apple Live Resin Gummies 5-Pack (200mg) re-entered the rankings at fifth place, showing a modest increase in sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
