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Oct-2024
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Overview
Market Insights Snapshot
Frootyhooty's performance across various product categories in Alberta has shown mixed results over the past few months. In the Concentrates category, the brand experienced a slight decline, moving from 15th position in July to 21st in October, with corresponding sales reflecting a downward trend. Meanwhile, in the Vapor Pens category, Frootyhooty demonstrated a more stable presence, maintaining a position within the top 25, peaking at 18th in September before settling at 20th in October. This stability is notable given the competitive nature of the market. However, in the Pre-Roll category, the brand has struggled to maintain a foothold, falling out of the top 30 in October, which could be a point of concern for stakeholders.
In Ontario, Frootyhooty's performance in the Pre-Roll category has been less consistent, as evidenced by their absence from the top 30 in August. This indicates a challenging market environment, or potential distribution issues, as they reappeared in September and October, albeit at lower ranks. Conversely, the Vapor Pens category has been a relative stronghold for Frootyhooty in Ontario, consistently ranking within the top 50 and peaking at 37th in September. This suggests that while there are challenges, particularly in Pre-Rolls, Frootyhooty is managing to hold its ground in the Vapor Pens sector, which could be an area of strategic focus moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Frootyhooty has shown a dynamic trajectory in recent months, reflecting both opportunities and challenges. Starting from a rank of 23 in July 2024, Frootyhooty improved to 18 by September, before slightly declining to 20 in October. This fluctuation is noteworthy as it highlights a competitive environment where brands like Fuego Cannabis (Canada) consistently maintained a higher rank, moving from 21 in July to 18 in October, and Bold, which climbed from 26 to 19 during the same period. Despite these shifts, Frootyhooty's sales peaked in September, indicating a strong consumer response that month. Meanwhile, ChillBilly experienced a notable rank drop in October, suggesting potential volatility in the market. These insights suggest that while Frootyhooty is gaining traction, it faces stiff competition, necessitating strategic efforts to sustain and enhance its market position.
Notable Products
In October 2024, the top-performing product for Frootyhooty was the Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number 1 rank from previous months despite a decrease in sales to 2590 units. The Gargantuan Grape Live Rosin Disposable (1g) in the Vapor Pens category held steady at the second position, consistent with its ranking in September. The Poppin Peach Full Spectrum Live Rosin Cartridge (1g) moved up to third place from fourth in September, showing a slight dip in sales. The Poppin Peach Infused Pre-Roll 3-Pack (1.5g) dropped to fourth place from third, reflecting a more significant decline in sales. The Wild Watermelon Coconut Live Rosin Cartridge (1g) remained in fifth place, maintaining its position throughout the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
