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Jan-2025
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Overview
Market Insights Snapshot
Frootyhooty's performance across various categories and provinces reveals a mixed bag of results. In Alberta, the brand showed a promising upward trend in the Concentrates category, moving from the 21st position in October 2024 to 15th by January 2025. This improvement is underscored by a significant increase in sales, indicating a growing consumer base. However, the Pre-Roll category in Alberta tells a different story, with Frootyhooty not making it into the top 30, as evidenced by its declining rank to 93rd in January 2025. This suggests potential challenges in maintaining market presence in this segment. Meanwhile, the Vapor Pens category remained relatively stable in Alberta, with a slight dip in December but recovering to the 21st position by January, reflecting consistent consumer interest.
In Ontario, Frootyhooty's performance in the Concentrates category remained relatively flat, hovering around the mid-40s in rank throughout the months. The Vapor Pens category, however, showed a more dynamic movement, improving from 46th in October to 38th in December before slightly declining to 41st in January. This indicates some volatility, yet overall positive traction in consumer interest. The Pre-Roll category in Ontario saw Frootyhooty absent from the top rankings after October, suggesting a significant drop-off in competitive standing. In Saskatchewan, Frootyhooty appeared in the Vapor Pens category rankings only twice, with a notable improvement to the 36th position in January, hinting at a potential for growth in this market.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Frootyhooty has experienced fluctuating rankings, indicating a dynamic market presence. Starting from a rank of 20th in October 2024, Frootyhooty maintained its position in November but slipped to 24th in December, before recovering to 21st in January 2025. This volatility suggests a competitive environment where brands like Fuego Cannabis (Canada) and Coterie are also vying for consumer attention. Notably, Fuego Cannabis (Canada) showed a significant jump from 23rd in November to 16th in December, indicating a potential surge in consumer preference or effective marketing strategies. Meanwhile, Carmel consistently improved its rank from being outside the top 20 in October to 19th by January, reflecting a steady increase in sales. Frootyhooty's sales trajectory, with a dip in December followed by a recovery in January, highlights the need for strategic adjustments to maintain competitiveness in this evolving market.
Notable Products
In January 2025, the top-performing product for Frootyhooty was the Wild Watermelon Coconut Live Rosin + Disty Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 2004 units. The Pink Lemonade Live Rosin Cartridge (1g) debuted impressively at the second position. The Poppin Peach Full Spectrum Live Rosin Cartridge (1g) saw a slight decline, moving from second in December 2024 to third in January 2025. Meanwhile, the Wild Watermelon Coconut Live Rosin Distillate Disposable (1g) dropped from first place in November and December to fourth. The Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g) continued its downward trend, falling to fifth from its previous top rank in October 2024.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
