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Nov-2024
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Overview
Market Insights Snapshot
Frootyhooty has shown varied performance across different product categories and regions. In Alberta, the brand has experienced a downward trend in its Concentrates category, slipping from a rank of 16 in August 2024 to 29 by November 2024. This suggests a declining market presence in this category, potentially due to increased competition or shifting consumer preferences. In contrast, their Vapor Pens have maintained a relatively stable position, moving from 24th to 20th place over the same period, indicating a more consistent demand in this category within Alberta. However, the Pre-Roll category did not make it into the top 30, highlighting a significant challenge for the brand in this segment.
In Ontario, Frootyhooty's performance in the Vapor Pens category is noteworthy, where it improved its ranking from 44th in August to 40th in November, suggesting a positive reception or effective marketing strategies in this category. However, the Pre-Roll category presents a less optimistic picture, as it struggled to break into the top 30, with rankings hovering in the 90s. Meanwhile, in Saskatchewan, Frootyhooty appeared in the Vapor Pens category only intermittently, indicating inconsistent performance or market presence, as it was ranked 36th in August but did not make the top 30 in subsequent months. This intermittent visibility could point to challenges in sustaining market engagement in Saskatchewan.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Frootyhooty has demonstrated notable resilience and adaptability, maintaining a relatively stable position despite fluctuations in the market. From August to November 2024, Frootyhooty experienced a slight decline in rank from 24th to 20th, which reflects a competitive environment where brands like Bold and Coterie have shown consistent performance, holding ranks 18th and 21st respectively in November. Interestingly, Jonny Chronic made a significant leap from 49th in October to 19th in November, indicating a potential shift in consumer preferences or marketing strategies that Frootyhooty might need to address to maintain its market share. Despite these challenges, Frootyhooty's sales figures have remained competitive, suggesting a loyal customer base that could be leveraged for future growth. As the market continues to evolve, understanding these dynamics is crucial for Frootyhooty to strategize effectively and capitalize on emerging opportunities.
Notable Products
In November 2024, the top-performing product for Frootyhooty was the Wild Watermelon Coconut Live Rosin Distillate Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of 2419 units. The Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g) dropped to the second position, having consistently held the top spot in the previous months. The Poppin Peach Live Rosin Amplified Infused Pre-Roll 3-Pack (1.5g) maintained its third-place ranking from earlier months. The Wild Watermelon Coconut Live Rosin + Disty Cartridge (1g) climbed to fourth place, improving from its steady fifth position in prior months. Gargantuan Grape Live Rosin Disposable (1g) slipped to fifth place, having previously ranked third in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
