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Sep-2024
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Overview
Market Insights Snapshot
Gabriel's performance in the Washington market shows varied results across different cannabis categories. In the Concentrates category, Gabriel's rankings fluctuated between June and September 2024, starting at 83rd and ending at 81st. This indicates a struggle to maintain a top position, with sales peaking in July before declining significantly by September. Meanwhile, the Flower category paints a more optimistic picture, with Gabriel improving its rank from 32nd in June to a peak of 20th in August, before slightly dropping to 24th in September. This upward trend in the middle months suggests a strong performance and growing consumer preference for Gabriel's flower products in Washington.
In contrast, Gabriel's presence in the Pre-Roll category in Washington appears limited, as it only ranked 82nd in June and did not feature in the top 30 in the subsequent months. This absence from the top rankings in July, August, and September could indicate either a lack of focus on this category or strong competition from other brands. The data suggests Gabriel may need to reassess its strategy in the Pre-Roll segment to capture more market share. Overall, while Gabriel has shown strengths in certain categories, there are clear areas where the brand could improve its competitive standing in the Washington market.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Gabriel has shown a dynamic performance over the summer months of 2024. Starting at 32nd place in June, Gabriel improved its rank to 20th by August, before settling at 24th in September. This fluctuation indicates a competitive edge, especially when compared to brands like Western Cultured, which climbed from 45th to 22nd but dropped to 26th by September. Similarly, Hemp Kings showed a less consistent pattern, peaking at 23rd in both August and September. Notably, Freddy's Fuego (WA) maintained a stronger position throughout, although it slipped from 16th in July to 22nd in September. Meanwhile, Viking Cannabis showed significant improvement, jumping from 37th in July to 25th in September. Gabriel's ability to maintain a top 25 position amidst such competition highlights its resilience and potential for growth in the Washington flower market.
Notable Products
In September 2024, Donkey Butter (3.5g) maintained its position as the top-selling product for Gabriel, with sales reaching 1715 units, continuing its dominance from previous months. White Truffle (3.5g) also held steady in second place, although sales slightly decreased compared to August. Tricho Jordan (3.5g) reappeared in the rankings at third place, showing an increase in sales momentum. Greasy Runtz (3.5g) improved its position from fifth to fourth, reflecting a notable rise in sales figures. G Markers (3.5g) entered the rankings for the first time in September, capturing fifth place, indicating a growing interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
