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Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, Gabriel has shown varying performance across different cannabis product categories. In the Flower category, Gabriel has maintained a presence within the top 30 brands, although it experienced a slight dip in October 2024, ranking 33rd, before recovering to 29th in November 2024. This indicates a relatively stable performance despite a downward trend in sales from August to October, followed by a minor recovery in November. On the other hand, the Concentrates category has not been as favorable for Gabriel, as it fell out of the top 30 rankings after September 2024. This could suggest challenges in maintaining competitiveness or market share in this category.
For Pre-Rolls, Gabriel's performance in Washington has been on a positive trajectory. Starting from outside the top 30 in August 2024, the brand improved its position significantly, reaching the 71st rank by November 2024. This upward movement indicates growing consumer interest or effective marketing strategies in this product line. However, it is important to note that while there is progress, the brand still has a considerable journey to break into the top 30. The fluctuations in rankings across categories highlight the dynamic nature of the cannabis market in Washington and underscore the importance of strategic positioning and product differentiation for brands like Gabriel.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Gabriel has experienced notable fluctuations in its market position over recent months. Starting from a rank of 20th in August 2024, Gabriel saw a decline to 33rd in October before slightly recovering to 29th in November. This downward trend in ranking correlates with a decrease in sales from August to October, though there was a slight rebound in November. In contrast, Freddy's Fuego (WA) maintained a relatively stable position, ranking 17th in August and ending at 27th in November, with sales consistently surpassing Gabriel's. Meanwhile, Buddy Boy Farms and Good Earth Cannabis showed varying performance, with Good Earth Cannabis improving its rank from 43rd in August to 28th in November, indicating a positive sales trajectory. These dynamics highlight the competitive pressures Gabriel faces, underscoring the need for strategic adjustments to regain its footing in the Washington Flower market.
Notable Products
In November 2024, Gabriel's top-performing product was G Stix - Donkey Butter Pre-Roll (1g) in the Pre-Roll category, which climbed to the first position with sales reaching 1222 units. White Truffle (3.5g) maintained its strong performance in the Flower category, holding steady at the second rank with 1212 units sold. Donkey Butter (3.5g) ranked third, showing consistent sales figures close to previous months. G Sticks - White Truffle Pre-Roll (1g) dropped to the fourth position after leading in October 2024. Meanwhile, Greasy Runtz (3.5g) re-entered the top five, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
