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Dec-2024
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Overview
Market Insights Snapshot
Galaxy's performance across various categories and states shows a mix of promising growth and areas needing improvement. In California, the brand has made significant strides in the Concentrates category, jumping from not being in the top 30 in October to securing the 60th position by December. This upward trend indicates a strengthening presence in the California market, which could be attributed to strategic adjustments or increased consumer interest in their concentrates. However, the absence from the top 30 in October highlights a potential vulnerability or a period of transition that the brand successfully navigated by the year's end.
In Illinois, Galaxy's performance in the Flower category reflects a slight decline in ranking from 30th in November to 33rd in December, suggesting a competitive market landscape. However, the brand's consistent presence in the top 30 throughout the fall months indicates a stable consumer base. In the Pre-Roll category, Galaxy experienced fluctuations, peaking at 22nd in October before settling at 26th in December. This volatility might reflect market dynamics or shifts in consumer preferences. Despite these fluctuations, the brand's ability to remain within the top 30 suggests resilience and potential for growth in the Illinois market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Galaxy has experienced notable fluctuations in its rank and sales performance over the last few months. In September 2024, Galaxy held the 30th rank, improving to 27th in October, but then slipping back to 30th in November and further down to 33rd by December. This downward trend in rank coincides with a decrease in sales from October to December. In contrast, Cookies consistently maintained a rank outside the top 20, indicating a stable yet lower market presence compared to Galaxy. Meanwhile, nuEra showed a strong performance in November, surpassing Galaxy with a 29th rank, but also fell below Galaxy in December. In House made a significant leap from being unranked in September to securing the 32nd position in November, briefly outperforming Galaxy. These shifts highlight the dynamic nature of the Illinois Flower market, where Galaxy faces both rising competition and opportunities to reclaim higher market positions.
Notable Products
In December 2024, Galaxy's top-performing product was Dark Matter Pre-Roll (1g) in the Pre-Roll category, securing the first rank with sales of 1046 units. Jealousy Pre-Roll (1g) followed closely in second place with notable sales figures. Dosi Trop Pre-Roll (1g) climbed from its previous ranking of fifth in September to third in December, indicating a positive trend in its popularity. Guava Bars Pre-Roll 5-Pack (2.5g) made its debut in the rankings at fourth place. Motor Breath #15 Pre-Roll (1g) experienced a decline, dropping to fifth place from its previous fifth rank in October, despite its earlier higher sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
