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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, Galaxy's performance in the Concentrates category has been volatile. After starting at rank 92 in August 2024, the brand slipped to 99 in September and then fell out of the top 30 entirely in October. However, a slight recovery was seen in November with a rank of 95. This fluctuation highlights challenges in maintaining a stable market position within this competitive category. The sales figures reflect this instability, with a notable drop from August to September, before stabilizing somewhat in November.
In Illinois, Galaxy has shown a consistent presence in the Flower category, maintaining a rank around the low 30s across the months from August to November 2024. This steady performance suggests a solid foothold in the Illinois market for Flower products. Conversely, in the Pre-Roll category, Galaxy experienced more variability, with rankings swinging from 24 in August to 31 in September, then improving to 22 in October before dropping again to 29 in November. This indicates a more dynamic competition in the Pre-Roll segment, where Galaxy seems to be battling for a higher position. The variation in ranking is mirrored in the sales numbers, which show significant fluctuations, particularly between September and October.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Galaxy has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In August 2024, Galaxy was ranked 33rd, improving to 30th in September, but then slipping to 32nd in October and 33rd in November. This pattern suggests a competitive struggle to maintain a stable position among top brands. Notably, Cookies consistently outperformed Galaxy, maintaining ranks between 25th and 30th, while Fig Farms showed a significant improvement in October, surpassing Galaxy by climbing to 27th. Meanwhile, Verano and IC Collective remained relatively stable, with Verano briefly overtaking Galaxy in October. These shifts underscore the competitive pressure Galaxy faces, highlighting the need for strategic adjustments to enhance its market position and sales performance in Illinois.
Notable Products
In November 2024, Galaxy's top-performing product was Dosi Trop (3.5g) in the Flower category, which climbed to the number one rank after being third in October with sales of 1,151 units. Chilled Cherries (3.5g), also in the Flower category, made a notable entrance to the rankings, securing the second position with 1,113 units sold. Supernova Pre-Roll (1g) achieved the third rank, marking its first appearance in the top three. Guava Bars Pre-Roll (1g), which was previously ranked first in August, dropped to fourth place in November. Garlic Cocktail #7 (3.5g) rounded out the top five, maintaining a steady presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
