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Nov-2024
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Overview
Market Insights Snapshot
Garcia Hand Picked has shown varied performance across different states and product categories over the past few months. In Massachusetts, the brand's Flower category has experienced a notable upward trend, moving from a rank of 40 in August to breaking into the top 30 by November. This improvement is a positive sign, especially given the competitive nature of the Flower market. However, the Pre-Roll category in Massachusetts tells a different story, where the brand slipped from rank 46 in August to 67 in November, indicating potential challenges in maintaining its market position in this segment.
In Maryland, Garcia Hand Picked has maintained a consistent presence in the Edible category, holding steady at rank 24 from August through November. This consistency suggests a stable consumer base for their edibles in the state. Conversely, the Flower category in Maryland saw a slight decline from rank 10 in September to 13 in November, which may require strategic adjustments to regain higher rankings. Meanwhile, in Michigan, the Flower category witnessed a notable leap from rank 58 in October to 40 in November, emphasizing a strong upward trajectory. Such movements highlight the brand's varied performance across different markets, with opportunities for growth and areas needing attention.
Competitive Landscape
In the Maryland flower category, Garcia Hand Picked has experienced a relatively stable yet slightly declining rank over the past few months, maintaining a position between 10th and 13th place from August to November 2024. Despite this, the brand's sales have shown a downward trend, particularly from October to November, where sales dropped from approximately 1.37 million to 1.17 million. This decline in sales is notable when compared to competitors like Kind Tree Cannabis, which saw an increase in both rank and sales, moving from 14th to 11th place and boosting sales from around 1.24 million to 1.52 million in the same period. Meanwhile, Nature's Heritage has also improved its rank from 17th to 14th, with a significant sales increase, suggesting a competitive pressure on Garcia Hand Picked. Additionally, Evermore Cannabis Company remains a strong competitor, although its rank slipped slightly from 10th to 12th, its sales figures are still higher than Garcia Hand Picked. These dynamics indicate a challenging market environment for Garcia Hand Picked, emphasizing the need for strategic adjustments to regain momentum in both rank and sales.
Notable Products
In November 2024, the top-performing product for Garcia Hand Picked was Mighty High - LA Baker (3.5g) in the Flower category, maintaining its first-place ranking from October with sales of 8,084 units. Florida Kush (3.5g) also performed well, ranking second in November after previously holding the top spot in September. Mighty High - Grape Fritter (3.5g) climbed to third place from fourth in October, indicating a positive sales trend. Under the Stars (3.5g) saw a drop in its ranking, moving from second in October to fourth in November. The Double Doobie - LA Baker Pre-Roll 2-Pack (1g) held steady at fifth place, consistent with its October ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
