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Aug-2024
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Overview
Market Insights Snapshot
Garden Society has shown a varied performance across different categories and states. In California, the brand's presence in the Edible category has been relatively stable, maintaining ranks in the 39-43 range from May to August 2024. However, it did not break into the top 30 during these months, indicating room for improvement in this category. Conversely, the Pre-Roll category in California has seen significant upward movement, with Garden Society climbing from rank 52 in May to rank 32 in August, showcasing a strong positive trend. The Flower category, on the other hand, saw the brand drop out of the top 30 after May, which may suggest challenges in maintaining market share in this competitive segment.
In Ohio, Garden Society's performance in the Concentrates category has been somewhat inconsistent. The brand fluctuated between ranks 22 and 29 from May to August 2024, indicating volatility in its market position. Despite this, the brand managed to remain within the top 30, which is a positive sign of its resilience in the Ohio market. The sales figures also reflect this mixed performance, with a noticeable dip in June followed by a slight recovery in the subsequent months. This indicates that while Garden Society faces challenges, it is still a notable player in the Ohio concentrates market.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Garden Society has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 52 in May 2024, Garden Society ascended to 32 by August 2024, indicating a significant improvement in market positioning. This positive trajectory contrasts with brands like Cookies, which experienced fluctuating ranks, peaking at 35 in June 2024 but dropping to 34 by August 2024. Meanwhile, Heavy Hitters saw a decline from rank 18 in May 2024 to 30 in August 2024, reflecting a downward trend in sales. CannaBiotix (CBX) and El Blunto maintained relatively stable ranks, with El Blunto slightly improving from 33 to 29 over the same period. Garden Society's consistent rise in rank and sales suggests a growing consumer preference and effective marketing strategies, positioning it as an increasingly significant player in the California pre-roll market.
Notable Products
In August 2024, Blissful Rest Indica Rosettes Pre-Roll 10-Pack (3.75g) ranked as the top-performing product for Garden Society, with sales reaching 2584 units. Brighter Day - Blue Dream Pre-Roll 10-Pack (3.75g) secured the second position, maintaining its rank from July. The Sativa Pre-Roll 10-Pack (3.75g) came in third, showing a consistent rise in rank since May. Brighter Day - Blue Dream Pre-Roll 2-Pack (0.75g) moved up to fourth place, having been unranked in May and July. The Joyful And Present - THC/THCV 1:1 Kiwi Lime Sauvignon Blanc Gummies 20-Pack (100mg THC, 100mg THCV) dropped to fifth place, showing a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
