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Nov-2024
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Overview
Market Insights Snapshot
In Illinois, Generic AF has demonstrated a notable upward trajectory in the Vapor Pens category. Starting from a rank of 42 in August 2024, the brand has steadily climbed to secure the 21st position by November 2024. This significant improvement in ranking is accompanied by a substantial increase in sales, indicating a growing consumer preference for Generic AF's offerings in this category. Such a positive trend suggests a successful strategy or product innovation that has resonated well with the Illinois market, positioning them closer to the top players in the state.
Meanwhile, in New York, Generic AF's performance across categories presents a mixed picture. In the Edible category, the brand has maintained a relatively stable position, hovering around the 16th and 17th ranks over the months, suggesting consistent consumer demand. However, the Flower category tells a different story, with rankings fluctuating significantly from 74th in August to 69th in November, indicating potential volatility or competitive pressure. Notably, the absence of a top 30 ranking in the Flower category highlights an area where Generic AF might need to reassess its market approach to enhance its standing among New York consumers.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic AF has demonstrated a significant upward trajectory in recent months. From not being in the top 20 in August 2024, Generic AF climbed to rank 21 by November 2024, showcasing a remarkable improvement in market presence. This surge in rank is indicative of a strategic shift or successful marketing efforts, as sales figures have also shown a strong upward trend. In comparison, Daze Off experienced fluctuations, peaking at rank 16 in October before dropping to 19 in November, while Verano and Nuvata both saw a decline in their rankings, with Verano falling from 19 to 22 and Nuvata maintaining a lower position at 23. Crystal Clear maintained a stable presence, hovering around the 20th rank. The consistent rise of Generic AF in both rank and sales suggests a growing consumer preference, potentially at the expense of its competitors, and highlights its increasing influence in the Illinois vapor pen market.
Notable Products
In November 2024, Blue Dream Distillate Cartridge (1g) maintained its top position in the Vapor Pens category for Generic AF, despite a slight decrease in sales to 2770 units. Alaskan Thunder Full Spectrum CO2 Cartridge (1g) emerged as a new entry, securing the second rank with sales of 2710 units. Maui Waui Distillate Cartridge (1g) also debuted at the third position, demonstrating strong market entry. Skywalker OG Distillate Cartridge (1g) slipped to fourth place after peaking at second in October, with sales slightly declining to 1974 units. Green Crack Distillate Cartridge (1g) continued its descent, dropping from first in August to fifth in November, reflecting a significant shift in consumer preferences over the months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
