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Jan-2025
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Overview
Market Insights Snapshot
Generic AF has shown notable performance improvements in the Vapor Pens category within Illinois. Starting from a rank of 30 in October 2024, the brand climbed steadily to reach the 19th position by January 2025. This upward trajectory suggests a growing consumer preference for their vapor products in this market. The brand's sales in this category also reflect positive momentum, with a significant jump between October and November 2024, although there was a slight dip in January 2025. The consistent climb in rankings indicates a strong foothold in the Illinois vapor pen market, which could signal potential for further growth if the trend continues.
In New York, Generic AF's performance across categories presents a mixed picture. In the Edible category, the brand maintained a presence in the top 20, despite a slight fluctuation in rankings from 14th to 17th between October 2024 and January 2025. However, the Flower category tells a different story, with the brand not making it into the top 30 for most of the period, except for a brief appearance in January 2025. The Pre-Roll category shows a similar challenge, as the brand only appeared in the rankings in January 2025 at the 94th position. This indicates that while Generic AF has a stable performance in edibles, it faces significant competition in other categories in New York, suggesting areas for strategic improvement.
Competitive Landscape
In the Illinois Vapor Pens category, Generic AF has shown a promising upward trajectory in its market rank from October 2024 to January 2025. Starting from a position outside the top 20 in October, Generic AF climbed to 19th place by January, indicating a significant improvement in market presence. This upward movement is noteworthy, especially when compared to competitors like High Supply / Supply, which dropped from 17th to 20th place in the same period, and Verano, which consistently remained outside the top 20. Meanwhile, Crystal Clear and Revolution Cannabis have maintained relatively stable positions, with Crystal Clear improving slightly from 20th to 17th. Generic AF's sales figures have also shown a positive trend, with a notable increase from November to December, although they slightly dipped in January, still maintaining a competitive edge over some peers. This data suggests that Generic AF is effectively capturing market share and could continue to rise if the current trends persist.
Notable Products
In January 2025, Generic AF's top-performing product was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consistently from October 2024 through January 2025, with sales reaching 3619 units. The Skywalker OG Distillate Cartridge (1g) also held steady in second place, showing resilience in its ranking despite fluctuations in previous months. The Alaskan Thunder Full Spectrum CO2 Cartridge (1g) climbed to third place, improving from fifth in December 2024, indicating a positive shift in consumer preference. Sour Diesel Distillate Cartridge (1g) maintained its position in fourth place, while Blood Orange Gummies 20-Pack (100mg) entered the top five for the first time, showcasing potential growth in the Edible category. Overall, the rankings show a strong preference for vapor pen products, with some movement in the edibles segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
