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Sep-2024
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Overview
Market Insights Snapshot
Generic AF has shown a consistent presence in the New York market, particularly in the Edible category. Over the summer months of 2024, the brand maintained a stable ranking, hovering between 13th and 15th position. This stability in rankings suggests a steady consumer base and potentially effective marketing strategies in this category. However, the sales figures reveal a more dynamic story, with a noticeable dip in July followed by a robust recovery in August and September, indicating possible seasonal factors or promotional activities that may have influenced consumer purchasing behavior.
In contrast, Generic AF's performance in the Flower category in New York presents a more volatile trajectory. The brand was absent from the top 30 rankings in June and July, which could be a cause for concern or a reflection of competitive pressures in this segment. However, a significant leap to 54th in August and further to 29th in September suggests a successful strategic pivot or product launch that resonated well with consumers. This turnaround in the Flower category highlights the brand's potential for growth and adaptability in a competitive market landscape.
Competitive Landscape
In the competitive landscape of the New York flower category, Generic AF has demonstrated a notable upward trajectory in recent months. After not ranking in the top 20 in June and July 2024, Generic AF surged to the 54th position in August and further climbed to 29th place by September. This impressive rise in rank is indicative of a significant increase in sales, positioning Generic AF closer to established competitors. For instance, Toast showed a similar upward trend, moving from 56th to 31st place from August to September, but still lagged behind Generic AF in the latest ranking. Meanwhile, Seed & Strain Cannabis Co. and Splash! (NY) have maintained stronger positions, with Seed & Strain Cannabis Co. reaching 28th place and Splash! (NY) fluctuating slightly but remaining competitive. Etain consistently held a higher rank, moving from 30th to 27th place, indicating a robust market presence. The data suggests that while Generic AF is rapidly gaining ground, it faces stiff competition from these established brands, emphasizing the need for strategic marketing efforts to sustain its growth momentum.
Notable Products
In September 2024, Frozen Cookies 7g from the Flower category emerged as the top-performing product for Generic AF, achieving the number one rank with sales reaching 1835 units. Strawberry Gummies 20-Pack 100mg, an Edible, maintained a strong presence at the second position, slightly improving its sales to 1433 units compared to the previous month. Blood Orange Gummies 20-Pack 100mg climbed to the third spot from fourth in August, indicating a positive sales trend with 1146 units sold. Green Apple Gummies 20-Pack 100mg consistently held its position at fourth place, showing steady demand with 1044 units sold. Cherry Gummies 20-Pack 100mg, once a top contender in July, saw a decline, dropping to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
