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Oct-2024
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Overview
Market Insights Snapshot
Glenna's has shown notable performance in the New York market, particularly in the Concentrates category. Over the past few months, the brand has demonstrated a consistent upward trajectory, climbing from the 13th position in September 2024 to the 8th position by October 2024. This movement indicates a strengthening presence and increasing consumer preference for their products in this category. The substantial leap in sales from September to October, with sales reaching $110,857, underscores this positive trend. However, in the Edible category, Glenna's has not secured a position in the top 30 since August 2024, suggesting potential challenges or opportunities for growth in this segment.
While Glenna's has made significant strides in Concentrates, the absence of a ranking in the Edible category in New York since August may reflect either a strategic focus on other product lines or a competitive market landscape that presents hurdles in gaining traction. The brand's ability to improve its ranking in Concentrates suggests a strong understanding of consumer preferences and effective market strategies. For stakeholders, this could signal an area of potential investment or a need for strategic adjustments to enhance performance across all categories. The dynamics in New York highlight the importance of category-specific strategies to maintain and grow market share in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Glenna's has shown a notable improvement in its ranking from 13th in September 2024 to 8th in October 2024. This upward trajectory in rank is accompanied by a significant increase in sales, suggesting a positive reception of their product offerings. However, Glenna's faces stiff competition from brands like Critical Concentrates, which consistently maintained a top 6 position, and Pura, which held steady at 7th place in October. Meanwhile, Blotter experienced a decline from 3rd to 10th place, potentially opening opportunities for Glenna's to capture more market share. Additionally, House of Sacci has shown a steady climb, reaching 9th place, indicating a competitive pressure for Glenna's to maintain its upward momentum. These dynamics highlight the importance for Glenna's to continue innovating and expanding its market presence to sustain and improve its competitive position.
Notable Products
In October 2024, the top-performing product for Glenna's was Citradelic Sunset Cured Live Resin Sugar (1g) from the Concentrates category, maintaining its first-place rank for three consecutive months with a notable sales figure of 1191. Trainwreck Cured Resin Sugar (1g) also showed strong performance, climbing to the second position with a significant increase in sales from the previous month. Gas Face Cured Resin (1g) rose to third place, marking a consistent upward trend since its introduction in September. Gas Face Cured Resin Sugar (1g) debuted in the rankings at fourth place, indicating strong initial sales. The CBN/THC 1:2 Cherry Dream Gummies 20-Pack (50mg CBN, 100mg THC) remained steady at fifth place, showing slight growth compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
