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Jan-2025
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Overview
Market Insights Snapshot
Glenna's has shown notable performance in the New York market, particularly in the Concentrates category. Over the observed months, Glenna's climbed from the 10th position in October 2024 to 6th by January 2025, indicating a strong upward trend in consumer preference and market penetration. This consistent rise in ranking suggests a growing brand presence and possibly an increase in consumer loyalty or product availability. The sales figures corroborate this positive movement, with a significant jump from October to January, reflecting a robust demand for Glenna's Concentrates in New York.
In contrast, Glenna's performance in the Edible and Flower categories in New York presents a different narrative. The brand did not make it into the top 30 for Edibles in October 2024 and has been fluctuating around the lower 40s since November, indicating challenges in gaining a strong foothold within this segment. Similarly, the Flower category shows Glenna's outside of the top 30, with rankings in the 70s and 80s, suggesting that while they have a presence, it is not as prominent as in Concentrates. These positions highlight potential areas for growth or reevaluation of strategy to improve category-specific performance.
Competitive Landscape
In the New York concentrates market, Glenna's has shown a promising upward trend in rankings over the past few months, moving from 10th place in October 2024 to 6th place by January 2025. This improvement in rank indicates a positive reception in the market, likely driven by strategic marketing or product innovations. However, Glenna's faces stiff competition from brands like Jetpacks and Hudson Cannabis, which consistently hold the top spots, maintaining 3rd and 4th ranks respectively. Notably, Olio has also made significant strides, climbing from outside the top 20 to 7th place by December 2024, before dropping out of the top 20 again in January 2025. This competitive landscape suggests that while Glenna's is gaining traction, maintaining its upward momentum will require continued innovation and possibly increased marketing efforts to challenge the more established leaders in the New York concentrates market.
Notable Products
In January 2025, Glenna's top-performing product was Citradelic Sunset Cured Live Resin Sugar (1g) in the Concentrates category, maintaining its number one rank for four consecutive months with sales of 1731 units. Cereal Milk Cured Resin (1g) emerged as a strong contender, securing the second position with notable sales figures, despite not being ranked in previous months. Apex Cured Resin Sugar (1g) showed significant improvement, climbing from fifth place in December 2024 to third place in January 2025. NYC Diesel Cured Resin Sugar (1g) entered the rankings at fourth place, showcasing its growing popularity. Carbon Fiber (3.5g), a Flower category product, experienced a slight drop from third to fifth place, indicating a shift in consumer preference towards concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
