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Oct-2024
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Overview
Market Insights Snapshot
Good Day Farm has demonstrated significant performance across various categories in the state of Missouri, with notable fluctuations in rankings over recent months. In the Concentrates category, the brand saw a dip in September 2024, falling to 13th place, but rebounded strongly to secure the 3rd spot by October. This indicates a robust recovery and suggests a potential strategic adjustment or product improvement. In the Edible category, Good Day Farm has consistently maintained a top position, briefly dropping to 3rd place in September but quickly climbing back to 2nd by October. Such consistency in the Edibles category highlights the brand's strong foothold and consumer preference in this segment.
In the Flower category, Good Day Farm experienced a slight dip in August and September 2024, ranking 7th, but improved its position to 4th by October. This upward movement suggests a positive reception to their Flower products, possibly driven by seasonal trends or marketing efforts. Notably, the brand has maintained the top position in the Pre-Roll category for four consecutive months, underscoring its dominance and popularity. Meanwhile, in the Vapor Pens category, Good Day Farm improved its ranking from 5th in July to 2nd by October, indicating a growing market share and consumer demand for their products. The lack of top 30 rankings in other states or provinces could be viewed as a potential area for expansion or an indication of market challenges outside Missouri.
Competitive Landscape
In the Missouri flower category, Good Day Farm has experienced notable fluctuations in its market position over the past few months. In July 2024, it held a strong 4th place but saw a dip to 7th in both August and September, before rebounding to 4th in October. This resurgence in October coincided with a significant increase in sales, suggesting a successful strategic adjustment or product launch. Meanwhile, Amaze Cannabis has consistently climbed the ranks, peaking at 3rd place in August and September, indicating a robust upward trend. Illicit / Illicit Gardens has maintained a dominant presence, frequently occupying the top two positions, which underscores its strong market hold. Sinse Cannabis and Flora Farms have also shown competitive performances, with Flora Farms making a notable comeback to 3rd place in October. These dynamics highlight the competitive landscape Good Day Farm faces, emphasizing the need for continuous innovation and strategic marketing to maintain and improve its market position.
Notable Products
In October 2024, the top-performing product for Good Day Farm was the Super J's - Grape Gas x Truffle Infused Pre-Roll (1g) in the Pre-Roll category, which rose to the leading position with notable sales of 12,574 units. The Big AF - Strawberry Pineapple Gummy (100mg) from the Edible category, previously ranked first throughout the past three months, slipped to second place. The Big AF - Cranberry Grape Gummy (100mg) maintained its third-place position consistently from September to October. The Big AF Peach Mango Gummy (100mg) held steady at fourth place, showing minimal change in ranking. A new entry, the Go - Grape Soda Distillate Disposable (0.3g) in the Vapor Pens category, entered the rankings at fifth place this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
