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Dec-2024
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Overview
Market Insights Snapshot
Good Day Farm has shown varied performance across different cannabis product categories in Missouri. In the concentrates category, the brand saw a significant rise from a 12th place ranking in September to 3rd place in November, before settling at 7th in December. This indicates a strong upward trend in the middle of the year, although there was a slight dip at the end. In contrast, their performance in the edible category remained consistently strong, maintaining a top 3 position throughout the last quarter of 2024, highlighting their steady appeal in this segment. The flower category saw some fluctuations, with a peak at 4th place in October, but dropping to 6th in November and returning to 5th in December, suggesting some volatility in consumer preferences or competitive dynamics.
The pre-roll category has been a standout for Good Day Farm, where they consistently held the top rank throughout the final months of 2024. This dominance underscores their strong foothold and consumer loyalty in this segment. However, in the vapor pens category, the brand's ranking saw a gradual decline from 1st place in September to 4th place by December, indicating increased competition or shifting consumer trends. Notably, Good Day Farm did not appear in the top 30 rankings for any other states or categories, which could point to opportunities for expansion or a need to reinforce their market presence outside of Missouri. Overall, while the brand has shown impressive strength in certain areas, there are clear opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Good Day Farm has demonstrated resilience and adaptability amidst fluctuating market dynamics. Over the last four months of 2024, Good Day Farm's rank has varied, peaking at 4th place in October before settling at 5th in December. This performance indicates a competitive edge, especially when compared to Amaze Cannabis, which experienced a decline from 4th to 7th place over the same period. Meanwhile, Illicit / Illicit Gardens consistently maintained a strong position, holding 3rd place from October to December, suggesting a stable consumer base. Notably, Vivid (MO) saw a significant recovery, climbing from 7th in October to 4th in December, indicating a potential challenge to Good Day Farm's market share. Despite these shifts, Good Day Farm's ability to improve sales from November to December reflects strategic adjustments that could bolster its competitive standing in the Missouri market.
Notable Products
In December 2024, the top-performing product for Good Day Farm was the Big AF - Strawberry Pineapple Gummy (100mg) in the Edible category, which climbed to the number one rank with sales of 11,615 units. This product showed a significant improvement from its fourth-place ranking in November. The Big AF - Cranberry Grape Gummy (100mg) maintained its second-place position from November, indicating strong and consistent sales performance. The Big AF Peach Mango Gummy (100mg), which previously held the top spot in November, dropped to third place in December. Additionally, the J's - Tire Fire Pre-Roll (1g) entered the rankings for the first time, securing fifth place, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
