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Nov-2024
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Overview
Market Insights Snapshot
Good Day Farm has demonstrated a strong performance in the Missouri market, particularly in the Pre-Roll category where it consistently held the top rank from August through November 2024. This dominance suggests a robust demand and possibly a loyal customer base in this segment. In the Concentrates category, the brand showed a remarkable recovery, climbing from the 12th position in September to 3rd in November, indicating a significant increase in sales momentum. The Edible category also witnessed consistent performance, maintaining a top-three position across the months, which suggests stability and consumer trust in their products. However, the Vapor Pens category saw a slight decline in rank from 1st in September to 3rd in November, a movement that could be worth monitoring for potential market shifts or increased competition.
In the Flower category, Good Day Farm experienced some fluctuations, peaking at the 3rd rank in October before dropping back to 6th in November. This volatility might reflect changes in consumer preferences or increased competition in the Flower segment. It's noteworthy that despite these rank changes, the brand's overall sales in this category remained substantial, indicating a strong underlying demand. The absence of Good Day Farm from the top 30 brands in other states or provinces suggests either a focused strategy on the Missouri market or potential opportunities for expansion. The brand’s ability to maintain high ranks in multiple categories within Missouri indicates a solid market presence and could serve as a foundation for future growth strategies.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Good Day Farm has demonstrated notable fluctuations in its market position over the past few months. In August 2024, Good Day Farm held the 6th rank, improving to 5th in September and reaching an impressive 3rd place in October, before slipping back to 6th in November. This dynamic movement suggests a competitive market environment where brands like Sinse Cannabis and Vivid (MO) are also vying for top positions, with Sinse Cannabis showing a strong performance in November by securing the 4th rank. Meanwhile, Elevate (Elevate Missouri) has consistently improved its rank from 10th in August to 7th in November, indicating a steady upward trend. Despite the competitive pressures, Good Day Farm's sales peaked in October, suggesting a strong consumer preference during that period, although the subsequent decline in November highlights the need for strategic adjustments to maintain its market standing.
Notable Products
In November 2024, Good Day Farm's top-performing product was the Big AF Peach Mango Gummy (100mg), which climbed to the number one rank with sales reaching 8,991 units. The Nano - CBD/THC/CBN 1:1:1 Night Night Gummies 10-Pack followed closely in second place, maintaining a strong presence after rising from third place in October. The Big AF Cranberry Grape Gummy took the third spot, showing a significant improvement from being unranked in October. Meanwhile, the Big AF Strawberry Pineapple Gummy, which was the leader in August, settled in fourth place. Notably, J's Pink Certz #3 Pre-Roll made its debut in the rankings at fifth position, indicating a growing interest in pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
