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Jan-2025
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Overview
Market Insights Snapshot
Good Day Farm has demonstrated a varied performance across different product categories in Missouri. In the Concentrates category, the brand has seen a noticeable decline in its ranking, moving from 3rd place in November 2024 to 14th by January 2025. This downward trend could be a point of concern as it suggests a decrease in market competitiveness within this category. On the other hand, the brand has maintained a strong presence in the Edible category, consistently holding onto the 2nd position from October 2024 to January 2025, indicating a stable consumer preference and strong market position in this segment.
In the Pre-Roll category, Good Day Farm has been a consistent leader, holding the top rank across all reported months, which highlights a strong brand loyalty and market dominance in this category. Conversely, in the Vapor Pens category, the brand experienced a slight decline, dropping from 2nd place in October 2024 to 4th by January 2025. While this movement is not as drastic as in the Concentrates category, it still indicates a competitive pressure. Interestingly, the Flower category showed a relatively stable performance, with minor fluctuations in ranking, ending in 6th place in January 2025. This suggests a solid, if not leading, position in a highly competitive market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Good Day Farm has maintained a relatively stable position, though it experienced some fluctuations in rank and sales over the analyzed period. Starting in October 2024, Good Day Farm held the 4th rank, but saw a slight decline to 6th by January 2025. This shift is notable as Vivid (MO) improved its position from 7th to 4th during the same period, indicating a strong upward trend in sales performance. Meanwhile, Sinse Cannabis experienced a decline from 4th to 7th, which may have provided an opportunity for Good Day Farm to capitalize on market share, though it did not manage to surpass Amaze Cannabis, which improved its rank from 8th to 5th. Despite these competitive pressures, Good Day Farm's sales remained robust, although they did not exhibit the same growth trajectory as some of its competitors, suggesting a need for strategic adjustments to regain a higher rank in the Missouri flower market.
Notable Products
In January 2025, Good Day Farm's top-performing product was Big AF - Strawberry Pineapple Gummy (100mg) in the Edible category, maintaining its number one rank from the previous month with sales of 10,698 units. Following closely in second place was Big AF - Cranberry Grape Gummy (100mg), which held steady from December 2024 with 8,690 units sold. Big AF - Peach Mango Gummy (100mg) secured the third position, consistently ranking third since December 2024. Nano - CBD/THC/CBN 1:1:1 Night Night Gummies 10-Pack (40mg CBD, 40mg THC, 40mg CBN) remained in fourth place, showing a stable performance over the past few months. A new entry to the top five was Go - Wild Watermelon Distillate Cartridge (1g) in the Vapor Pens category, debuting at fifth place in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
