Oct-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Gramlin has shown varied performance across different categories and states. In the California market, Gramlin's presence in the Flower category has experienced some fluctuations. Starting at rank 13 in July 2024, the brand improved to rank 10 in August and September but slipped back to rank 15 by October. This movement could suggest a potential struggle to maintain consistent growth in this highly competitive category. On the other hand, Gramlin's performance in the Vapor Pens category in California has been more consistent and positive, improving from rank 14 in July to a more impressive rank 8 by October. This upward trend indicates a strengthening position in the Vapor Pens market, possibly due to strategic adjustments or successful product innovations.
Meanwhile, Gramlin's standing in the Pre-Roll category in California has shown a gradual improvement, moving from a rank outside the top 30 in July to a stable position at rank 22 by October. This consistent climb could reflect growing consumer interest or effective marketing strategies for their Pre-Roll products. The absence of Gramlin from the top 30 in July signifies a challenging start, but the subsequent rise suggests a positive reception in the latter months. Despite these achievements, the overall sales trend in the Flower category hints at a need for strategic recalibration to regain lost ground. These movements across categories highlight the dynamic nature of the cannabis market and Gramlin's adaptive strategies to navigate it.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has shown a remarkable upward trajectory in rankings over the past few months. Starting from the 14th position in July 2024, Gramlin climbed to 8th place by October 2024, indicating a significant improvement in market presence and consumer preference. This ascent is particularly notable when compared to competitors such as Rove, which maintained a relatively stable position around 9th and 11th place, and Gelato, which fluctuated between 12th and 13th before settling at 10th in October. Meanwhile, Jetty Extracts and Turn have consistently held higher ranks, with Jetty Extracts remaining steady at 6th and 7th, and Turn maintaining its position at 6th. Gramlin's rise in rank is accompanied by a notable increase in sales, suggesting a growing consumer base and effective marketing strategies. This trend positions Gramlin as a formidable contender in the vapor pen category, challenging established brands and potentially reshaping the competitive dynamics in California.
Notable Products
In October 2024, Gramlin's top-performing product was the Blue Dream Distillate Disposable (1g) in the Vapor Pens category, which reclaimed its number one position after dropping to fourth place in September. This product achieved impressive sales, reaching 17,804 units. Following closely, the Pineapple Express Distillate Disposable (1g) held the second position, maintaining a consistent top-two ranking throughout the past months. The Watermelon Lemonade Distillate Disposable (1g) remained stable in third place, showing consistent performance since July. Notably, the Strawberry Cough Distillate Disposable (1g) improved to fourth place, marking its highest rank since July, while the Moon Cream Pie (3.5g) in the Flower category dropped to fifth place after debuting at second place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.