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Sep-2024
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Overview
Market Insights Snapshot
In California, Gramlin has shown notable performance across various categories, with the Flower category maintaining a steady presence in the top 20 throughout the summer months. Starting at rank 16 in June, Gramlin's Flower category improved to rank 12 by September, indicating a strengthening position. The Vapor Pens category exhibited even more impressive upward momentum, climbing from rank 17 in June to a commendable rank 8 by September. This suggests a growing consumer preference for Gramlin's vapor products in the state. However, their Pre-Roll category started outside the top 30 in June but managed to break into the top 50 by August, reaching rank 39 by September. This movement highlights a positive trend, though it still lags behind their other categories in terms of market penetration.
Gramlin's performance in California reflects a strategic focus on enhancing their market presence, particularly in the Vapor Pens category, which saw a substantial increase in sales over the period. The Flower category, while not showing as dramatic a rise, has maintained a consistent rank, suggesting a loyal customer base. The Pre-Roll category, although improving, indicates potential areas for growth and market strategy refinement. These movements across categories highlight Gramlin's ability to adapt and capture market share, suggesting a promising trajectory for the brand in the coming months. Further insights into their strategic initiatives and consumer engagement tactics could provide a deeper understanding of their sustained growth.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has shown a remarkable upward trajectory in its ranking from June to September 2024, moving from 17th to 8th place. This significant climb is indicative of a strong increase in market presence and consumer preference. Notably, Gramlin has surpassed brands like Rove, which fluctuated between 9th and 12th place, and West Coast Cure, which saw a decline from 6th to 9th place. Meanwhile, Jetty Extracts and Turn have maintained relatively stable positions, with Jetty Extracts consistently ranking between 6th and 7th, and Turn oscillating between 6th and 8th. Gramlin's sales growth has been robust, with a notable increase from June to August, although it slightly dipped in September, aligning with the general trend of the market. This competitive analysis highlights Gramlin's potential to further solidify its position among the top players in the California vapor pen market.
Notable Products
For September 2024, Gramlin's top-performing product was the Pineapple Express Distillate Disposable (1g) in the Vapor Pens category, maintaining its leading position with sales of 15,011 units. Following closely, the Moon Cream Pie (3.5g) in the Flower category surged to second place, marking a notable re-entry after missing rankings in the previous two months. The Blue Dream Distillate Disposable (1g) slipped to third place from its top spot in August, indicating a slight decline in sales momentum. Watermelon Lemonade Distillate Disposable (1g) held steady at fourth place, showing consistent performance over the last two months. Strawberry Cough Distillate Disposable (1g) remained in fifth place, demonstrating stable sales figures throughout the period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
