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Dec-2024
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Overview
Market Insights Snapshot
Gramlin's performance across various product categories in California has shown significant fluctuations over the last few months of 2024. In the Flower category, Gramlin experienced a notable improvement, moving from the 18th position in October to 8th by December. This upward trend is reflected in their sales, which saw a substantial increase in December. However, their performance in the Pre-Roll category was less consistent. After slipping out of the top 30 in November, Gramlin managed to regain the 30th spot in December, indicating a potential recovery. Despite this, the sales figures for Pre-Rolls were not as strong, suggesting challenges in maintaining a competitive edge in this category.
In contrast, Gramlin's Vapor Pens have consistently performed well, maintaining a position within the top 10 brands in California throughout the analyzed months. Although there was a slight dip from 7th to 8th between November and December, the sales figures remained robust, illustrating a stable demand for their Vapor Pen products. This consistency in the Vapor Pens category highlights Gramlin's strength and market presence in this segment, contrasting with the volatility seen in their Flower and Pre-Roll categories. Overall, while Gramlin shows promising growth in some areas, there are opportunities for improvement, particularly in stabilizing their Pre-Roll sales and rankings.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has shown a dynamic shift in its market positioning from September to December 2024. Initially ranked 10th in September, Gramlin climbed to 8th in October and reached its peak at 7th in November before slightly dropping back to 8th in December. This fluctuation in rank reflects a significant increase in sales, particularly from October to November, where Gramlin's sales surged, indicating a strong consumer response to their offerings. Meanwhile, competitors like Jetty Extracts consistently maintained a higher rank, holding steady at 7th and 8th positions, showcasing their stable market presence. Turn remained a formidable competitor, consistently ranking 6th throughout the period, suggesting a robust brand loyalty or effective marketing strategy. The competitive pressure from brands like Rove and Dime Industries, which hovered around the 9th and 10th positions, further highlights the competitive intensity in this segment. Gramlin's ability to improve its rank and sales amidst such competition underscores its potential for growth and the importance of strategic marketing to sustain its upward trajectory in the California vapor pen market.
Notable Products
In December 2024, the top-performing product from Gramlin was Pineapple Express Distillate Disposable (1g) in the Vapor Pens category, which regained its number one position after previously ranking second in October and November. Blueberry Waffles Distillate Disposable (1g) climbed to the second spot, showing a significant improvement from its fifth-place ranking in October. Blue Dream Distillate Disposable (1g) saw a drop to third place from its previous top spot in November, with sales figures reaching 13,866. Raspberry OG Distillate Disposable (1g) maintained a steady presence, moving up one rank to fourth, while Watermelon Lemonade Distillate Disposable (1g) slipped to fifth place. Overall, December's rankings highlight a competitive shift among Gramlin's Vapor Pens, with notable fluctuations in product popularity from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
