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Aug-2024
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Overview
Market Insights Snapshot
Gramlin has shown notable improvements in the California market across multiple categories. In the Flower category, they have climbed from a rank of 59 in May 2024 to rank 20 in August 2024, indicating a strong upward trend. This significant movement highlights the brand's growing popularity and market penetration in California. However, it is essential to note that Gramlin did not make it to the top 30 brands in this category until June 2024, suggesting that their market strategy or product offerings may have undergone substantial improvements during this period.
In the Vapor Pens category, Gramlin's performance has been equally impressive. Starting from rank 30 in May 2024, they have ascended to rank 11 by August 2024. This consistent upward movement demonstrates their increasing dominance and consumer preference in this segment. The rapid rise from outside the top 30 in May to a strong position by August shows that Gramlin is effectively capturing market share in California. The brand's ability to improve its rankings so significantly in such a short period is indicative of effective marketing, quality products, or both.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Gramlin has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 30 in May 2024, Gramlin has ascended to the 11th position by August 2024. This significant climb in rank is indicative of a strong increase in market presence and consumer preference. In comparison, West Coast Cure has experienced a decline, dropping from 5th to 9th place over the same period, suggesting a potential shift in consumer loyalty or market dynamics. Meanwhile, Dime Industries has maintained a relatively stable position, hovering around the 10th to 12th ranks, indicating steady performance but not matching Gramlin's rapid growth. Dabwoods Premium Cannabis has shown some fluctuation but ultimately improved its rank from 16th to 13th, while Gelato has remained consistent at the 9th and 10th positions. Gramlin's impressive rise suggests a successful strategy in capturing market share and increasing sales, positioning it as a formidable competitor in the California Vapor Pens market.
Notable Products
In August 2024, the top-performing product for Gramlin was Pineapple Express Distillate Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with a notable sales figure of 16,788 units. Blue Dream Distillate Disposable (1g), also in the Vapor Pens category, held the second spot, mirroring its rank from May to July. Blueberry Waffles Distillate Disposable (1g) climbed back to third place after slipping to fourth in July, showing a steady performance. Watermelon Lemonade Distillate Disposable (1g) dropped to fourth place after briefly reaching third in July. Strawberry Cough Distillate Disposable (1g) remained in fifth place, consistent with its rank from July, indicating stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
