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Jan-2025
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Overview
Market Insights Snapshot
In the state of California, Gramlin has demonstrated a dynamic performance across various cannabis categories. Notably, in the Flower category, Gramlin has shown a consistent upward trajectory, climbing from 18th place in October 2024 to 8th place by January 2025. This indicates a strong market presence and growing consumer preference in this segment. Conversely, in the Pre-Roll category, Gramlin's ranking fluctuated, starting at 24th in October 2024, dropping out of the top 30 in November, and then recovering to 29th by January 2025. This volatility might suggest challenges in maintaining a steady market share in Pre-Rolls, possibly due to competitive pressures or shifting consumer tastes.
In the Vapor Pens category, Gramlin has maintained a robust position, consistently ranking within the top 10 in California. Starting at 8th in October 2024, Gramlin improved its ranking slightly to 6th by January 2025. This stable performance highlights the brand's strong foothold and potential consumer loyalty in the Vapor Pens segment. It's noteworthy that Gramlin's sales in this category have shown an upward trend, reinforcing its standing as a key player in the market. While these insights provide a glimpse into Gramlin's market dynamics, a deeper dive into other states and categories could reveal additional strategic opportunities or challenges for the brand.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, Gramlin has demonstrated a notable upward trend in rank and sales over the past few months. Starting from an 8th place position in October 2024, Gramlin improved to 7th in November, briefly dropped back to 8th in December, and then climbed to 6th by January 2025. This positive trajectory suggests a strengthening market presence, particularly as it surpassed Jetty Extracts, which maintained a relatively stable rank around 7th. Meanwhile, Heavy Hitters experienced a decline from 5th to 8th, potentially opening up opportunities for Gramlin to capture more market share. Despite the consistent dominance of CAKE she hits different at the 4th position, Gramlin's sales growth, particularly the significant increase from November to January, indicates a competitive edge that could further enhance its standing in the market.
Notable Products
In January 2025, Blue Dream Distillate Disposable (1g) emerged as the top-performing product for Gramlin, reclaiming its number one rank from a dip in December, with impressive sales of 24,447 units. Watermelon Lemonade Distillate Disposable (1g) climbed to the second spot, improving from fifth place in December, indicating a strong upward trend. Blueberry Waffles Distillate Disposable (1g) maintained a steady presence, securing third place despite a slight drop from second in December. Raspberry OG Distillate Disposable (1g) held its position at fourth, showing consistent performance over the months. Pineapple Express Distillate Disposable (1g) saw a decline, dropping to fifth place from its top position in December, reflecting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
