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Nov-2024
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Overview
Market Insights Snapshot
In the ever-evolving cannabis market, Gramlin has shown a dynamic performance across various categories in California. In the Flower category, Gramlin experienced a slight dip in its ranking from 10th place in September to 16th in October, before recovering slightly to 15th in November. This fluctuation suggests a competitive landscape where Gramlin's position is not yet solidified. On the other hand, their Vapor Pens category has demonstrated a strong upward trend, climbing from 10th place in August to an impressive 6th place by November. This rise indicates a growing consumer preference for their vapor products, which could be attributed to strategic product improvements or effective market positioning.
Conversely, Gramlin's performance in the Pre-Roll category has been less promising. While they maintained a steady 25th position in August and September, their ranking improved slightly to 24th in October but fell out of the top 30 by November. This decline could signal challenges in maintaining market share against competitors or potential shifts in consumer preferences away from pre-rolls. It's crucial for stakeholders to monitor these trends closely, as they provide insights into Gramlin's market dynamics and potential areas for strategic adjustments. Further analysis could reveal underlying factors contributing to these movements, offering valuable lessons for future growth strategies.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has demonstrated a notable upward trajectory in recent months. Starting from the 10th position in August 2024, Gramlin has climbed to the 6th rank by November 2024, showcasing a significant improvement in its market standing. This ascent is particularly impressive given the consistent performance of competitors like Heavy Hitters, which maintained a steady 5th rank throughout the same period, and CAKE she hits different, which held a firm grip on the 4th position. Meanwhile, Jetty Extracts and Turn experienced fluctuations, with Jetty Extracts dropping from 6th to 8th place and Turn oscillating between 6th and 7th ranks. Gramlin's rise can be attributed to a substantial increase in sales, particularly in November, where it surpassed Jetty Extracts and Turn, indicating a robust growth trend and a strengthening position in the market.
Notable Products
In November 2024, Gramlin's top-performing product was the Blue Dream Distillate Disposable (1g) from the Vapor Pens category, maintaining its leading position from October with an impressive sales figure of 20,048. The Pineapple Express Distillate Disposable (1g) also retained its consistent second-place ranking, demonstrating strong sales performance across consecutive months. The Watermelon Lemonade Distillate Disposable (1g) held its ground in third place, showing a steady climb in sales figures since August. Notably, the Blueberry Waffles Distillate Disposable (1g) rose to fourth place after reappearing in the rankings in October, indicating a resurgence in popularity. The Raspberry OG Distillate Disposable (1g) made its debut in the rankings at fifth place, suggesting a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
