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Dec-2024
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Overview
Market Insights Snapshot
Green Dot Labs has demonstrated a strong presence in the Colorado concentrates category, consistently maintaining a top-tier ranking. While the brand held the number one spot in September and November 2024, it experienced a slight dip to the second position in October and December. This movement suggests a competitive landscape but also highlights Green Dot Labs' ability to remain a leading player. In contrast, their performance in the flower category has shown stability, consistently ranking fifth from October through December, indicating a steady demand despite a decrease in sales over the months. Notably, the brand did not make it into the top three, which could be an area for potential growth or strategic focus.
In the pre-roll category, Green Dot Labs experienced a downward trend in rankings, moving from fourth in September and October to eighth by December. This decline suggests potential challenges or increased competition in this segment. Similarly, the vapor pens category saw a gradual drop from seventh to tenth place by the end of the year, reflecting a need to reassess their strategy in this area. The absence of top 30 rankings in any other states or provinces indicates that Green Dot Labs' market presence is currently concentrated in Colorado, which could be both a strength in terms of regional focus and a limitation concerning broader market expansion.
Competitive Landscape
In the competitive Colorado flower market, Green Dot Labs has experienced a slight decline in rank and sales from September to December 2024, maintaining a consistent position at 5th place after a brief drop to 4th in October. This stability is notable given the dynamic shifts among competitors. For instance, 710 Labs showed a significant improvement, climbing from 11th to 6th place, indicating a potential threat to Green Dot Labs' market share. Similarly, Billo also improved its rank from 10th to 7th, suggesting increased competition. Meanwhile, Classix consistently held the 4th position, directly above Green Dot Labs, with sales figures that closely rivaled those of Green Dot Labs. The top of the market remains dominated by Triple Seven, which consistently ranks in the top three, highlighting the competitive pressure on Green Dot Labs to innovate and capture more market share to improve its standing in the Colorado flower category.
Notable Products
In December 2024, the top-performing product for Green Dot Labs was the Pink Froot Pre-Roll (1g), securing the number one spot with sales of 1650 units. Following closely was the Black Label - Pink Froot (3.5g) at rank two, while Thunderdome Pre-Roll (1g) held the third position. Blu Froot (3.5g) and Cherry Lime Soda (3.5g) maintained their rankings at fourth and fifth, respectively, showing consistent performance from previous months. Notably, Blu Froot (3.5g) experienced a slight drop from its October 2024 rank of third to fourth in December. Overall, the December rankings highlight a strong preference for pre-rolls and flower categories among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
