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Nov-2024
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Overview
Market Insights Snapshot
Green Dot Labs has shown a strong presence in the Colorado market, particularly in the Concentrates category, where it maintained a solid second place ranking from September to November 2024. Despite a slight decrease in sales over these months, the brand's consistent top-tier placement highlights its resilience and strong consumer loyalty in this category. Meanwhile, the Flower category saw a slight dip, moving from fourth to fifth place in October and November, indicating potential challenges or increased competition in this segment. The Pre-Roll category, however, experienced a more noticeable decline, dropping from fourth to seventh place in November, which suggests a significant shift that may require strategic adjustments.
In the Vapor Pens category, Green Dot Labs experienced some fluctuations, improving from ninth to seventh place in September, only to drop back to ninth by November. This indicates a competitive and volatile market environment, where maintaining a steady position can be challenging. Notably, the sales figures in this category reflect a downward trend, which could be a point of concern for the brand. The absence of Green Dot Labs in the top 30 rankings in any other states or provinces suggests that their focus or impact is heavily concentrated in Colorado, or that they face significant competition in other regions. This concentrated performance could either be a strategic choice or a potential area for growth and expansion in the future.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Green Dot Labs has experienced a slight decline in its ranking, moving from 4th place in August and September 2024 to 5th place in October and November 2024. This shift is notable as it coincides with a decrease in sales over the same period. In contrast, Good Chemistry Nurseries has maintained a strong position, consistently holding the 2nd rank and even increasing their sales, which could indicate a growing preference among consumers. Meanwhile, Classix has improved its ranking from 5th to 4th place, suggesting a competitive edge over Green Dot Labs. Additionally, 14er Gardens has shown a remarkable rise from 13th to 6th place, indicating a significant upward trend in both rank and sales. These dynamics suggest that while Green Dot Labs remains a key player, it faces increasing competition from brands that are gaining traction in the Colorado flower market.
Notable Products
In November 2024, the top-performing product from Green Dot Labs was Dali (3.5g) in the Flower category, securing the first rank with sales figures of 1977 units. Black Label - Thunderdome (3.5g) followed closely in second place. Black Label - Picasso (3.5g) moved up to the third rank from fourth in September, with sales of 1673 units. Monet (3.5g) saw a decline, dropping from third in September to fourth in November. Black Label - Lemon Butter Rum (3.5g) maintained its position at fifth from the previous months, showing consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
