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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Green Dot Labs concentrated 45.06% share in Flower with 52.78% year-over-year growth and 12.40% month-over-month, while Vapor Pens held 25.61% share with 32.42% year-over-year but declined 4.60% month-over-month. Pre-Roll accounted for 20.79% share with 29.17% year-over-year and a 1.28% month-over-month dip, and Concentrates fell to 8.54% share with a 32.63% year-over-year contraction despite a 1.67% month-over-month uptick. Average price across the brand contracted 8.54% year-over-year to $31.21, while Flower’s average price sat higher at $50.47, indicating mix and price spread are diverging. The pattern implies the brand is leaning into Flower-led volume and share expansion while allowing smaller pullbacks in Vapor Pens and Pre-Roll, a trade-off that prioritizes category leadership momentum over breadth.
With Flower now the anchor at 45.06% share and a May 2026 rank of 4 in Flower in Colorado, the 12.40% month-over-month lift alongside 52.78% year-over-year growth suggests a push toward higher placement even as the overall brand average price fell 8.54% year-over-year. The simultaneous 4.60% month-over-month decline in Vapor Pens and 1.28% month-over-month dip in Pre-Roll indicate resource or shelf prioritization toward Flower, while the 1.67% month-over-month rise in Concentrates off a 32.63% year-over-year decline signals cautious re-entry rather than a pivot. This mix implies a positioning strategy centered on consolidating rank in Flower in Colorado, accepting near-term softness in secondary formats to convert share gains into sustained category authority.
Competitive Landscape
Green Dot Labs sits at rank #4 in Colorado Flower for May 2026, unchanged from #4 year over year, and flat versus three months ago at #4, while its best position of #3 in January 2026 marks a one-rank slip from peak; in contrast, Seed & Strain Cannabis Co. held #1 both this year and last year with a 62.8% year-over-year sales increase, and Good Chemistry Nurseries stayed at #2 with 40.2% growth as Triple Seven (777) maintained #3 alongside 38.7% growth; meanwhile, LIT (CO) remains behind at #5 with 3.2% growth, indicating the competitive pressure is coming from faster-growing leaders rather than upward moves from lower ranks. The pattern implies Green Dot Labs’ static #4 rank, despite a one-position drop from its January 2026 peak and no year-over-year rank change, is a holding pattern that will require outpacing double-digit growth at #1–#3 to regain upward momentum.
Notable Products
Safety Meeting Pre-Roll (1g) delivered the most pronounced movement in May 2026 with an 83.8% month-over-month surge to the number 1 rank, while Black Label - F.A.F.O. Pre-Roll (1g) slid 12.4% at rank 8 and Picasso Pre-Roll (1g) fell 44.9% at rank 10. With all top 10 SKUs in the Pre-Roll category and ranks 1 through 7 occupied by Pre-Rolls, the assortment is concentrated in a single format, implying Green Dot Labs is leaning into a narrow but scalable Pre-Roll portfolio. The top three—Safety Meeting Pre-Roll (1g), Belgium Blu Pre-Roll (1g) at rank 2, and Lemon Butter Rum Pre-Roll (1g) at rank 3—set the pace, yet dispersion in the lower half (down 12.4% and down 44.9%) signals a bifurcation that could favor flagship SKUs over experimental lines. This pattern implies a portfolio strategy that prioritizes a leading hero Pre-Roll and a tight bench, concentrating resources on high-velocity SKUs while pruning underperformers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
