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Oct-2024
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Overview
Market Insights Snapshot
Greenlight's performance in the Missouri market has shown notable fluctuations across various categories from July to October 2024. In the Edible category, Greenlight improved its ranking from 11th in July to 9th in August, before dropping to 22nd in September and recovering to 13th in October. This indicates a volatile yet resilient position in the edibles market. Meanwhile, in the Flower category, Greenlight maintained a strong presence, starting at 8th and peaking at 5th in August, though it saw a decline to 12th in the subsequent months. This suggests that while they have a solid foothold, sustaining top-tier status in Flower remains a challenge.
The Pre-Roll and Vapor Pens categories tell a different story for Greenlight. In Pre-Rolls, the brand experienced a significant drop, starting at 13th in July and falling out of the top 30 by October. Such a decline could indicate increased competition or shifting consumer preferences. Similarly, in Vapor Pens, Greenlight saw a sharp decline from 11th in July to 41st in September, before climbing back to 27th in October. This rollercoaster pattern suggests that while there is potential for growth, maintaining consistency in rankings is an area that Greenlight may need to address. Overall, the brand's performance in Missouri highlights both strengths and areas for potential improvement across different product categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Greenlight has experienced notable fluctuations in its market position over the past few months. Starting from a strong 8th rank in July 2024, Greenlight climbed to 5th in August, indicating a significant surge in market presence. However, by September and October, the brand's rank slipped to 12th, suggesting a potential challenge in maintaining its earlier momentum. This decline in rank coincides with a decrease in sales from the August peak, although sales in October showed a slight recovery. In contrast, Proper Cannabis maintained a consistent 10th rank throughout the same period, showcasing stable performance. Meanwhile, Nugz demonstrated a positive trajectory, improving from 30th in July to 14th by October, which could pose a competitive threat if the trend continues. Similarly, Buoyant Bob and Nuthera Labs have shown upward movements, indicating a dynamic and competitive market environment that Greenlight must navigate to regain its higher ranking and bolster sales.
Notable Products
In October 2024, Sativa Strawberry Gummies 10-Pack (100mg) retained its top position among Greenlight's products, with sales reaching $5,272. Watermelon Gummies 10-Pack (100mg) emerged as the second-best seller, closely followed by Cherry Limeade Gummies 10-Pack (500mg) and Kush Berry Gummies 10-Pack (200mg) in third and fourth positions, respectively. Gold - Wedding Cake (3.5g) secured the fifth spot, marking its entry into the top five. Notably, Sativa Strawberry Gummies maintained its lead from July 2024, while the other products debuted in the rankings for October. This shift indicates a growing preference for a diverse range of edibles among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
