.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Greenlight's performance across different categories in Missouri shows notable fluctuations in their rankings over recent months. In the Edible category, Greenlight experienced a decline from 9th to 22nd place from August to September 2024, reflecting a significant shift in their market position. Despite this drop, it's important to note that they managed to climb back from 11th to 9th place earlier in the summer. Their Flower category performance also saw a similar trend, with a peak at 5th place in August before falling to 12th in September. This indicates that while Greenlight has shown potential for strong performance, maintaining a consistent top-ranking position remains a challenge.
In other categories, Greenlight's rankings have been equally dynamic. The Pre-Roll category saw an impressive rise from 22nd in June to 8th in August, only to drop back to 23rd in September, highlighting a volatile market presence. Meanwhile, in the Vapor Pens category, Greenlight's rank slipped from 8th in June to being outside the top 30 by September, which could be a point of concern for the brand. These movements suggest that while Greenlight has shown the capability to achieve high rankings, sustaining these positions across multiple categories and months may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Greenlight experienced notable fluctuations in rank and sales from June to September 2024. Initially holding a strong position at rank 6 in June, Greenlight's rank slipped to 8 in July, surged to 5 in August, and then dropped significantly to 12 in September. This volatility in rank coincided with a dramatic sales trajectory, peaking in August before plummeting in September. In comparison, Proper Cannabis maintained a relatively stable rank around the 10th position throughout the same period, suggesting a consistent market presence. Meanwhile, C4 / Carroll County Cannabis Co. displayed a notable recovery, climbing from rank 21 in August to 13 in September, indicating a potential threat to Greenlight's market share. Additionally, Buoyant Bob showed steady improvement, moving from rank 14 in June to 11 in September, which could further challenge Greenlight's position if the trend continues. These dynamics highlight the competitive pressures Greenlight faces in maintaining its market standing amidst fluctuating sales and the strategic maneuvers of its competitors.
Notable Products
In September 2024, Greenlight's top-performing product was Platinum - Sin Mintz (3.5g) from the Flower category, which secured the number one rank with sales of 4746 units. Following closely, Platinum - Grape Chata (3.5g) also from the Flower category, dropped from its previous top rank in August to second place with sales of 3567 units. Silver - Vanilla Frosting (3.5g) maintained its upward trajectory, moving from second place in August to third place in September, demonstrating consistent demand. Wedding Cake Pre-Roll (1g) debuted in the rankings at fourth place, indicating a growing interest in pre-rolls. Gold - Blueberry Pancakes (3.5g) experienced a slight decline, dropping from its fifth rank in June and July, reappearing at fifth place in September with sales of 2670 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
