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Jan-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Greenlight has shown varied performance across different cannabis categories. Notably, the brand has secured a consistent position in the Flower category, maintaining a top 12 rank from October 2024 through January 2025, which indicates a strong presence in this segment. In contrast, their performance in the Concentrates category has just entered the top 30 by December 2024, suggesting either a recent focus on this category or an area with potential for growth. Meanwhile, the Pre-Roll category has seen fluctuating ranks, with Greenlight dropping out of the top 30 in November 2024 before re-entering in December, only to fall again in January 2025. This inconsistency could point to challenges in maintaining a steady foothold in this competitive category.
Greenlight's performance in the Edible category in Missouri has seen a downward trend, slipping from 13th in October 2024 to 20th by January 2025. This decline might suggest increasing competition or shifting consumer preferences. On the other hand, the Vapor Pens category has shown a more stable trajectory, with Greenlight achieving a peak rank of 21 in November 2024, although it experienced a slight decline in the following months. The brand's entry into the top 30 in December for Concentrates is a positive sign, indicating potential growth or successful marketing strategies in that category. Overall, while Greenlight has demonstrated strength in certain areas, there are opportunities for improvement and expansion in others, particularly in maintaining consistency across all product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Greenlight has shown a consistent presence, maintaining a rank within the top 12 brands from October 2024 to January 2025. Notably, Greenlight improved its position from 12th in October to 10th in November, and while it slightly dipped to 11th in December, it regained its 10th spot by January 2025. This stability in ranking reflects a robust performance amidst fluctuating sales figures. In comparison, Proper Cannabis experienced a decline, moving from 10th to 13th between October and November, before stabilizing around the 11th position, indicating potential challenges in maintaining market share. Meanwhile, Vibe Cannabis (MO) consistently outperformed Greenlight, holding a steady rank of 8th, showcasing a stronger market position. The data suggests that while Greenlight is holding its ground, there is room for strategic initiatives to climb higher in the rankings, especially against top competitors like Vibe Cannabis (MO).
Notable Products
In January 2025, Greenlight's top-performing product was Gold - Blueberry Pancakes (3.5g) in the Flower category, achieving the number one rank with sales of 3911 units. Cherry Limeade Gummies 10-Pack (500mg) rose to the second position with sales of 3392 units, showing consistent performance as it improved from the fourth rank in October to the third in December. Bubble Bath Popcorn (3.5g) secured the third spot, climbing from the fifth position in December, indicating a growing popularity. Silver - Cookies n Cream (3.5g) and Gush Mintz (3.5g) rounded out the top five, both making their debut in the rankings for January. This shift in rankings highlights a dynamic change in consumer preferences towards Flower products in the new year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
