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Dec-2024
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Overview
Market Insights Snapshot
Greenlight has shown varied performance across different product categories in Missouri. In the Edible category, Greenlight demonstrated a notable improvement, advancing from the 23rd position in September to consistently holding the 14th rank by December. This upward movement indicates a strengthening position in the market, supported by a substantial increase in sales. In contrast, the Pre-Roll category saw a fluctuating performance, initially dropping out of the top 30 in November before rebounding to the 22nd spot in December. This variability might suggest challenges in maintaining a steady market presence in this category.
The Flower category remained a stronghold for Greenlight in Missouri, as it consistently ranked within the top 15, peaking at the 10th position in November. This stability highlights Greenlight's robust market penetration in the Flower segment. Meanwhile, the Vapor Pens category experienced a significant leap from the 45th position in September to the 21st by November, maintaining this rank into December. Such a dramatic rise in ranking underscores a successful strategy or product introduction that resonated well with consumers. However, it's worth noting that Greenlight did not make it into the top 30 for Concentrates until December, where it debuted at the 27th position, indicating potential growth opportunities in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Greenlight has shown a dynamic shift in rankings from September to December 2024. Starting at rank 13 in September, Greenlight improved to rank 10 in November, before slightly declining to rank 11 in December. This fluctuation suggests a competitive environment with brands like Local Cannabis Co. and Nugz making significant strides, as evidenced by Local Cannabis Co.'s rise from rank 16 to 10 and Nugz's peak at rank 11 in November. Meanwhile, Elevate (Elevate Missouri) maintained a steady position at rank 9 throughout the period, indicating consistent performance. Greenlight's sales trajectory, peaking in November, mirrors its highest ranking, suggesting that strategic efforts during this period were effective. However, the slight dip in December indicates potential challenges from competitors like Proper Cannabis, which also showed resilience by maintaining a close rank. This analysis highlights the importance for Greenlight to continuously adapt and innovate to maintain and improve its market position amidst strong competition.
Notable Products
In December 2024, Watermelon Gummies 10-Pack (100mg) emerged as the top-performing product for Greenlight, climbing up from the second position in the previous two months. Notably, Grape Chata Pre-Roll (1g) moved up to the second rank from third in November, showing a significant increase in popularity. Cherry Limeade Gummies 10-Pack (500mg) secured the third position, re-entering the top ranks after not being listed in November. Kush Berry Gummies 10-Pack (200mg) maintained a consistent presence in the top five, ranking fourth for the month. Bubble Bath Popcorn (3.5g), a new entry in December, completed the top five, showcasing a growing interest in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
