Greenlight

Greenlight's performance in the Missouri market has shown notable fluctuations across various product categories over the past few months. In the Edible category, Greenlight maintained a consistent position, ranking 13th in both October and November 2024, after a brief dip to 23rd in September. This indicates a recovery and stabilization in their edible offerings. In the Flower category, Greenlight experienced a positive trajectory, moving up from 13th place in September to 10th in November. This upward trend suggests a strengthening presence in the flower market, likely driven by increasing consumer preference or effective marketing strategies. However, Greenlight's performance in the Pre-Roll category has been less stable, as they were ranked outside the top 30 in September and only managed to secure the 30th position by November. This could point to challenges in maintaining competitiveness in this segment.

In the Vapor Pens category, Greenlight's position has been particularly volatile, with a significant leap from 30th place in October to 19th in November. This jump indicates a robust resurgence, suggesting efforts to enhance their vapor pen offerings are starting to pay off. Despite this improvement, their previous absence from the top 30 in September highlights the competitive nature of this category. It's worth noting that the brand's sales figures in Missouri have shown a general upward trend, particularly in the Flower category, where sales increased significantly from September to November. This growth could be indicative of strategic adjustments or a shift in consumer demand towards flower products. Overall, while Greenlight has faced challenges in certain categories, their ability to rebound in others demonstrates a dynamic approach to navigating the cannabis market in Missouri.