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Oct-2024
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Overview
Market Insights Snapshot
Happy Eddie's performance in the Maryland market shows a varied trajectory across different product categories. In the Flower category, Happy Eddie has maintained a consistent presence, albeit with a slight decline in rank from 23rd in July 2024 to 25th in October 2024. This downward trend is mirrored in their sales figures, which have seen a gradual decrease over the months. On the other hand, the Pre-Roll category has shown a more positive trend. Happy Eddie improved its ranking from 22nd in July to 20th in October, with a notable uptick in sales in the last month. This suggests a growing consumer interest in their Pre-Roll offerings, despite a dip in sales during the summer months.
In contrast, Happy Eddie's performance in the Vapor Pens category in Maryland has been less favorable. The brand did not make it into the top 30 in July 2024, and while there has been some improvement, reaching 41st by October, they remain outside the top ranks. However, it's worth noting that despite not being in the top 30, there was an increase in sales from September to October, indicating potential for growth if they can capitalize on this momentum. This mixed performance across categories highlights the importance of strategic focus and targeted marketing to leverage strengths and address weaknesses in specific product lines.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Happy Eddie has experienced a relatively stable but slightly declining trend in rank over the past few months. From July to October 2024, Happy Eddie's rank shifted from 23rd to 25th, indicating a need to bolster its market presence to maintain or improve its position. In contrast, 1937 showed a more volatile ranking, peaking at 19th in August before dropping to 24th in October, while Cookies managed to break into the top 20 in September but fell back to 23rd in October. Notably, Khalifa Kush and Flower by Edie Parker did not make it into the top 20 during this period, suggesting that Happy Eddie's competitors are also facing challenges in this competitive market. Despite a decrease in sales from August to October, Happy Eddie remains a key player, but the brand must strategize to counteract the upward momentum of competitors like 1937 and Cookies to secure a stronger foothold in the Maryland flower market.
Notable Products
In October 2024, Zen Wen Pre-Roll 2-Pack (1g) maintained its position as the top-performing product for Happy Eddie, despite a decrease in sales to 3,590 units. Mischief Pre-Roll 2-Pack (1g) rose significantly in the rankings, moving from fourth place in September to second place in October. The CEO Pre-Roll 2-Pack (1g) re-emerged in the rankings, securing the third position after being unranked in September. Holy Ghost Fiyah Pre-Roll 2-Pack (1g) experienced a slight drop, moving from second place in September to fourth place in October. The CEO Baby Buds (14g) made its first appearance in the rankings at fifth place, indicating a growing interest in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
