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Dec-2024
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Overview
Market Insights Snapshot
In Maryland, Happy Eddie's performance across different cannabis categories has shown some interesting movements over the last few months of 2024. In the Flower category, the brand experienced a dip in its ranking from 26th in October to 32nd in November, before rebounding to 28th in December. This fluctuation is notable, as it suggests a potential recovery after a sharp decline in November. In contrast, the Pre-Roll category maintained a more stable position, with rankings hovering around the mid-20s. However, Happy Eddie's presence in the Vapor Pens category is less pronounced, as it failed to break into the top 30 in December, indicating a potential area for growth or reevaluation.
Considering sales trends, Happy Eddie's Flower sales saw a significant decrease in November, which correlates with their lower ranking that month, but there was a recovery in December. This suggests that while the brand faced challenges, there was a positive response towards the end of the year. The Pre-Roll category, although maintaining a consistent ranking, experienced a drop in sales from October to November, but showed a slight increase in December. This could imply that while the brand is holding its position, there's room for improvement in sales volume. The absence of a top 30 ranking in the Vapor Pens category throughout the last quarter highlights a potential gap in Happy Eddie's market strategy in this segment.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Happy Eddie has experienced notable fluctuations in its ranking over the last few months of 2024. Despite a strong start in September, where it held the 25th position, Happy Eddie saw a dip to 32nd place in November before recovering slightly to 28th in December. This volatility is indicative of a competitive market where brands like Legend (MD) have shown a more consistent upward trend, moving from 34th in October to 25th by December. Meanwhile, Small A$$ Bud also demonstrated a recovery in December, climbing back to 29th place after dropping to 33rd in November. The sales performance of Happy Eddie mirrored its ranking fluctuations, with a significant dip in November but a rebound in December, suggesting resilience amidst competition. Brands such as MORE Cannabis also showed a strong finish to the year, improving their rank and sales, which could pose a challenge to Happy Eddie's market position moving forward.
Notable Products
In December 2024, Mischief Pre-Roll 2-Pack (1g) maintained its position as the top-selling product for Happy Eddie, with a notable sales figure of 4806 units. The CEO Pre-Roll 2-Pack (1g) held steady at the second position, showing consistency in its ranking since November. Apple Fritter (3.5g) emerged as a strong contender, ranking third despite not being in the top ranks in previous months. Mischief Baby Buds (14g) made its debut in the rankings at fourth place, indicating a positive reception. Mischief (3.5g) experienced a drop, moving from third place in September to fifth place in December, suggesting a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
