.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Happy Eddie's performance in the state of Maryland has shown some fluctuations across different product categories. In the Flower category, the brand maintained a consistent rank of 25th from August to October 2024, before dropping out of the top 30 in November. This decline is mirrored in their sales figures, which saw a significant decrease from August to November. The Pre-Roll category tells a slightly different story, where Happy Eddie improved its rank from 22nd in August to 20th in October, but then fell to 27th in November, indicating a similar downward trend as seen in the Flower category.
In the Vapor Pens category, Happy Eddie did not make it into the top 30 rankings in any of the months, with their highest rank being 45th in November 2024. Despite this, there was a slight improvement in their ranking from August to November, suggesting some positive movement, albeit not enough to break into the top 30. The overall performance of Happy Eddie across these categories in Maryland suggests a challenging market environment, particularly in the latter part of the year, with notable declines in ranking and sales figures across their key product segments. This data provides a snapshot of the brand's current standing and hints at areas that might require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Happy Eddie has experienced notable shifts in its market position from August to November 2024. Initially maintaining a stable rank of 25th from August to October, Happy Eddie saw a decline to 31st in November. This drop in rank coincides with a decrease in sales, suggesting increased competition and potential market challenges. Notably, 1937, which started at 19th in August, also experienced a decline, dropping to 30th by November, indicating a similar downward trend. Conversely, Grass made a significant leap from 44th to 34th, showing a positive trajectory in sales and rank. Meanwhile, Khalifa Kush maintained a relatively stable rank around 29th, although with fluctuating sales figures. These dynamics suggest that while Happy Eddie faces challenges in maintaining its market position, there are opportunities to learn from competitors like Grass, which have successfully improved their standings in the Maryland Flower market.
Notable Products
In November 2024, Mischief Pre-Roll 2-Pack (1g) emerged as the top-performing product for Happy Eddie, climbing to the number one rank with sales reaching 2,886 units. The CEO Pre-Roll 2-Pack (1g) followed closely in second place, maintaining a strong position despite a drop in sales compared to October. The CEO (3.5g) ranked third, showing a decline from its previous high ranks in August and September. Holy Ghost Fiyah (3.5g) made its debut in the rankings at fourth place, while Holy Ghost Fiyah Pre-Roll 2-Pack (1g) slipped to fifth place, experiencing a significant decrease in sales. This shift highlights the growing preference for Mischief Pre-Roll 2-Pack (1g) among consumers in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
