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Jan-2025
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Overview
Market Insights Snapshot
Happy Eddie has demonstrated a varied performance across different product categories in the state of Maryland. In the Edible category, the brand showed some improvement, moving from not being ranked in the top 30 to securing the 31st position by January 2025. This indicates a positive trend, suggesting a growing consumer interest in their edible products. Conversely, their performance in the Vapor Pens category has not been as impressive, as they were unable to break into the top 30 rankings during the observed months, which could be a signal of a need for strategic adjustments in this segment.
The Flower category has seen fluctuating rankings for Happy Eddie, starting at 27th place in October 2024, dropping to 34th in November, and then climbing back to 30th in December before slipping again to 35th in January 2025. This volatility might point to competitive pressures or shifting consumer preferences. Meanwhile, in the Pre-Roll category, Happy Eddie maintained a relatively stable presence, ranking 20th in both October 2024 and January 2025, despite a slight dip in the intervening months. This consistency suggests a steady demand for their pre-roll offerings, representing a potential stronghold for the brand in Maryland.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Happy Eddie has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting at a rank of 27 in October 2024, Happy Eddie saw a dip to 34 in November, a slight recovery to 30 in December, and then a decline to 35 by January 2025. This trend suggests a volatile market position, potentially influenced by the performance of competitors such as Flower by Edie Parker, which maintained a stronger presence with a consistent top 25 ranking until January. Meanwhile, Khalifa Kush also demonstrated resilience, maintaining a relatively stable rank despite a slight drop in January. The fluctuating ranks and sales figures indicate that while Happy Eddie remains a significant player, it faces stiff competition that could impact its market share unless strategic adjustments are made.
Notable Products
In January 2025, the top-performing product from Happy Eddie was Zen Wen Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one rank with sales reaching 3808 units. The CEO Pre-Roll 2-Pack (1g) maintained its second-place position from December 2024, though its sales decreased to 2362 units. Mischief Pre-Roll 2-Pack (1g) dropped to third place from its previous top rank in December, indicating a decline in sales momentum. Holy Ghost Fiyah Pre-Roll 2-Pack (1g) fell to fourth place after leading in October 2024, showing a noticeable decline in sales over the months. Zen Wen (3.5g) entered the rankings at fifth place, marking its debut as a notable contender in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
