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Nov-2024
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Overview
Market Insights Snapshot
In British Columbia, Happy Hour has shown a noteworthy upward trend in the Concentrates category. The brand improved its ranking from 33rd in August 2024 to 26th by November 2024, demonstrating a consistent climb up the ranks. This positive movement is underscored by a substantial increase in sales over the same period. However, in the Flower category, Happy Hour's performance has been less stable, with a drop from 23rd in August to 38th by November. This decline suggests challenges in maintaining competitiveness within this category, despite a strong start earlier in the year.
In Massachusetts, Happy Hour's presence in the Flower category remains outside the top 30, with a consistent rank of 78th from August through November 2024. This indicates a struggle to penetrate the upper echelons of the market in this state. The brand's performance in the Pre-Roll category in British Columbia also reflects some volatility, with rankings fluctuating between 35th and 48th over the months. Despite these challenges, Happy Hour's ability to maintain a steady position in certain categories, such as Flower in Massachusetts, suggests potential for future growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour has shown a dynamic shift in its market position over the past few months. Starting from a rank of 48 in August 2024, Happy Hour improved to 35 by October, before slightly declining to 41 in November. This fluctuation indicates a competitive market where brands like Tasty's (CAN) and Nugz are also vying for consumer attention. Notably, Nugz has shown a consistent upward trend, surpassing Happy Hour in November with a rank of 39, while Tasty's (CAN) experienced a decline, dropping to 43. The sales trajectory of Happy Hour mirrors its rank changes, with a peak in October, suggesting effective marketing or product strategies during that period. However, the subsequent dip in November highlights the need for sustained efforts to maintain and improve its standing against competitors like The Loud Plug, which, despite a lower rank, has shown resilience with consistent sales figures.
Notable Products
In November 2024, the top-performing product for Happy Hour was the Sativa Pre-Roll 2-Pack (2g) in the Pre-Roll category, reclaiming its top position from August after dropping to fourth place in October. It achieved sales of 5150 units, showcasing a robust increase in demand. Harmony Haze Pre-Roll (0.5g) slipped to second place after leading in September and October, indicating a slight decline in its sales momentum. Indica Pre-Roll 2-Pack (2g) maintained a consistent third-place ranking, reflecting stable performance over the months. The THCA Topper (0.5g) in the Concentrates category held steady in fifth place since its introduction in October, suggesting a gradual establishment in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
