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Jan-2025
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Overview
Market Insights Snapshot
In British Columbia, Happy Hour has shown a steady presence across several categories. Notably, in the Concentrates category, the brand maintained a consistent rank, starting at 26th in October and moving slightly up to 22nd in December, before settling at 23rd in January. This indicates a stable performance with a notable peak in December sales. The Flower category, however, presented more variability, with Happy Hour dropping out of the top 30 in November, only to rebound slightly in December and January. Their performance in Pre-Rolls also saw fluctuations, but with a strong finish in January, indicating potential growth in consumer interest. The Vapor Pens category saw Happy Hour entering the rankings in December at 44th and improving to 34th by January, suggesting a positive trend in this segment.
Meanwhile, in Massachusetts, Happy Hour's performance in the Flower category was less stable. The brand did not make it into the top 30 in January, despite a significant rank improvement in December, where they rose to 62nd from 89th in November. This inconsistency could point to challenges in maintaining a foothold in the competitive Massachusetts market. The absence of other categories in the top 30 rankings suggests that Happy Hour's market penetration in Massachusetts is currently limited to Flower, highlighting potential areas for expansion or increased focus. The fluctuating performance across these states and categories underscores both the challenges and opportunities facing Happy Hour as they navigate different market dynamics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour has experienced a fluctuating presence, with its rank shifting from 36th in October 2024 to 35th by January 2025. This movement indicates a modest improvement, especially considering the competitive pressure from brands like Woody Nelson, which climbed from 42nd to 32nd in the same period, and Jonny Chronic, which made a significant leap from 61st to 31st. Despite these challenges, Happy Hour's sales have shown a positive trend, increasing from November to January, which suggests a potential for further growth if the brand can capitalize on its upward momentum. Meanwhile, Terra Labs experienced a decline in rank from 25th to 36th, possibly opening up opportunities for Happy Hour to capture market share. Brands like Tasty's (CAN) maintained a relatively stable position, indicating consistent competition. Overall, Happy Hour's ability to improve its rank amidst such dynamic competition highlights its potential for continued growth in the British Columbia Pre-Roll market.
Notable Products
In January 2025, the top-performing product for Happy Hour was Harmony Haze Pre-Roll (0.5g), reclaiming its number one position after falling to third place in December 2024. Nighttime Nirvana Pre-Roll (0.5g) climbed up to the second spot, with a notable sales figure of 5006, showing a significant increase from the previous month. Indica Pre-Roll 2-Pack (2g) dropped to third place after leading in December, while Sativa Pre-Roll 2-Pack (2g) took fourth, a slight decline from its top position in November. THCA Topper (0.5g) maintained a consistent fifth place, reflecting steady performance in the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
