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Dec-2024
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Overview
Market Insights Snapshot
In the province of British Columbia, Happy Hour has shown a consistent presence in the Concentrates category, maintaining a steady rank of 26 by December 2024. This consistency is a positive indicator of their stable market position. However, the Flower category tells a different story, with Happy Hour dropping from 24th place in September to 38th by December, indicating a declining trend in this product line. Additionally, their performance in the Pre-Roll category has been inconsistent, with rankings fluctuating between 36 and 44, suggesting potential challenges in maintaining a competitive edge. Notably, Happy Hour did not appear in the top 30 for Vapor Pens until December, when they debuted at 56th, indicating a late entry or struggle to penetrate this particular market segment.
In Massachusetts, Happy Hour's performance in the Flower category shows a promising upward trajectory. Starting at a rank of 82 in September, they improved to 58 by December, suggesting successful efforts to increase market share or consumer preference in this category. This positive movement contrasts with their performance in British Columbia's Flower category, highlighting regional differences in market dynamics or consumer behavior. Despite the improvement, Happy Hour still remains outside the top 50, indicating room for growth and the need for strategic initiatives to further enhance their market presence. Overall, the brand's varying performance across categories and regions underscores the complexities of navigating the cannabis market, where success can be highly localized and category-specific.
Competitive Landscape
In the Massachusetts flower category, Happy Hour experienced a notable shift in its competitive landscape from September to December 2024. Initially ranked 82nd in September, Happy Hour climbed to 58th by December, indicating a positive trend in its market position. This upward movement contrasts with competitors like Island, which saw fluctuating ranks, peaking at 35th in October before dropping to 57th in December. Similarly, Standard Farms experienced a decline from 29th in September to 56th in December. Meanwhile, INSA and Impressed maintained relatively stable positions, with INSA hovering around the 60s and Impressed improving slightly from 83rd to 62nd. Happy Hour's rise in rank suggests an effective strategy in capturing market share, potentially at the expense of its competitors, and highlights its growing influence in the Massachusetts flower market.
Notable Products
In December 2024, the top-performing product from Happy Hour was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, climbing to the first rank with sales reaching 4512. The Sativa Pre-Roll 2-Pack (2g) followed closely in second place, having dropped from its top position in November. Harmony Haze Pre-Roll (0.5g) saw a decline in rank, moving from second to third place. The THCA Topper (0.5g) in the Concentrates category improved its position from fifth in previous months to fourth in December. Nighttime Nirvana Pre-Roll (0.5g) experienced a significant drop, falling from second in October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
