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Oct-2024
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Overview
Market Insights Snapshot
In British Columbia, Happy Hour has shown varying performance across different cannabis categories. In the Concentrates category, the brand maintained a steady presence, ranking 27th in both September and October 2024, after briefly falling out of the top 30 in August. This indicates a recovery and stabilization in their market position. The Pre-Roll category has been a consistent performer for Happy Hour, showing a positive trend from 49th in July to 37th in October. This upward movement suggests increasing consumer preference for their pre-roll products. However, in the Flower category, the brand experienced a significant fluctuation, peaking at 35th in August before dropping back to 76th by October, indicating potential challenges in maintaining a competitive edge in this segment.
Meanwhile, in Massachusetts, Happy Hour's performance in the Flower category has been on a downward trajectory, slipping from 70th in July to 96th by October 2024. This decline suggests that the brand is facing stiff competition or market saturation in this category within the state. The absence of Happy Hour in the top 30 brands for any category in Massachusetts further highlights the competitive landscape and the need for strategic adjustments to regain market share. This contrast between the two regions underscores the importance of localized strategies to address diverse market dynamics and consumer preferences.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour has shown a consistent upward trajectory in rankings from July to October 2024, moving from 49th to 37th place. This positive trend indicates a strengthening market position, especially when compared to competitors like 7 Acres, which has seen a decline from 18th to 38th place over the same period. Meanwhile, El Blunto and Tasty's (CAN) have maintained relatively stable positions, with slight fluctuations that do not match Happy Hour's consistent improvement. Notably, Woody Nelson has also improved its rank significantly, but Happy Hour's sales growth outpaces theirs, suggesting a more robust market strategy. This consistent rise in rank and sales for Happy Hour suggests a successful brand strategy that could be further capitalized on to continue gaining market share in the competitive British Columbia pre-roll market.
Notable Products
In October 2024, Harmony Haze Pre-Roll (0.5g) maintained its position as the top-selling product for Happy Hour, with sales reaching 5613 units. Nighttime Nirvana Pre-Roll (0.5g) climbed to the second spot, showing a consistent upward trend from previous months. Indica Pre-Roll 2-Pack (2g) dropped one rank to third, while Sativa Pre-Roll 2-Pack (2g) experienced a notable decline, moving from first in July and August to fourth in October. The THCA Topper (0.5g) remained steady in fifth place, marking a slight increase in sales figures. Overall, the Pre-Roll category continues to dominate the top ranks, with varying shifts in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
