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Sep-2024
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Overview
Market Insights Snapshot
In British Columbia, Happy Hour has demonstrated notable progress in the Concentrates category. Starting from a rank of 31 in June, the brand climbed to 25 by September, indicating a positive trend in consumer preference and market penetration. This upward movement is supported by a steady increase in sales, with a significant jump observed from August to September. However, in the Flower category, Happy Hour experienced fluctuations, peaking at rank 31 in August before dropping back to 48 in September. This inconsistency suggests potential challenges in maintaining a stable presence in the Flower market, which could be due to competitive pressures or shifting consumer tastes.
In the Pre-Roll category, Happy Hour maintained a relatively stable position, consistently ranking in the 40s throughout the summer months and improving to 36 by September. This steady performance suggests a loyal customer base and effective product offerings in this segment. Despite not breaking into the top 30, the brand's ability to gradually improve its standing indicates strategic efforts to enhance its market share. The absence of top 30 rankings in some months across categories highlights areas for growth and potential opportunities for the brand to strengthen its foothold in British Columbia.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour has shown a promising upward trajectory in its ranking from June to September 2024. Starting at rank 45 in June, Happy Hour improved to rank 36 by September, indicating a positive trend in market presence. This upward movement is particularly notable when compared to competitors like WINK, which saw a decline from rank 30 to 39, and Tweed, which dropped from rank 20 to 32 during the same period. Meanwhile, DEBUNK and Adults Only experienced fluctuations but did not show the same consistent improvement as Happy Hour. This positive shift in rank suggests an increase in consumer preference and market penetration for Happy Hour, positioning it as a rising contender in the pre-roll segment in British Columbia.
Notable Products
In September 2024, the top-performing product from Happy Hour was Harmony Haze Pre-Roll 0.5g, which climbed from the second position in August to first place, achieving a notable sales figure of 5405. Indica Pre-Roll 2-Pack 2g improved its rank from third to second, matching the sales of Sativa Pre-Roll 2-Pack 2g, which dropped from first to second place. Nighttime Nirvana Pre-Roll 0.5g maintained a consistent performance, ranking third as in August, but with increased sales. THCA Topper 0.5g saw a rise in its rank from fifth to fourth, indicating a positive trend in the Concentrates category. Overall, the Pre-Roll category dominated the top ranks, with significant sales improvements across these leading products compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
